fix: ventas KPI = Online Clientify (89) y atribución por fuente real

Excluye Málaga del cohort; enriquece source desde lead/Clientify para que el cruce ads vs CRM deje de volcar todo en sin-atribuir.

Co-authored-by: Cursor <cursoragent@cursor.com>

src/lib/metrics.ts

@@ -530,20 +530,26 @@ export type DealWonRow = {
   source?: string | null;
   pipeline_id?: string | null;
   pipeline_name?: string | null;
+  lead_id?: string | null;
+  name?: string | null;
 };
 
 /**
- * Match Clientify board «Online» (paid won). If the tenant has an Online
- * pipeline, prefer it so totals match the board; otherwise keep all paid won.
+ * Match Clientify board «Online» (paid won).
+ * When an Online pipeline exists in the set, exclude other pipelines (e.g. Málaga).
+ * If no pipeline metadata at all, keep all paid won.
  */
 export function preferOnlinePaidDeals(deals: DealWonRow[]): DealWonRow[] {
   const paid = deals.filter((d) => n(d.amount) > 0);
-  const online = paid.filter((d) => {
+  const withPipe = paid.filter((d) => d.pipeline_id || d.pipeline_name);
+  if (!withPipe.length) return paid;
+  const online = withPipe.filter((d) => {
     const id = String(d.pipeline_id || '');
-    const name = d.pipeline_name || '';
-    return id === '77547' || /online/i.test(name);
+    const name = (d.pipeline_name || '').trim();
+    return id === '77547' || /^online$/i.test(name) || /^online\b/i.test(name);
   });
-  return online.length ? online : paid;
+  if (online.length) return online;
+  return paid;
 }
 
 export function filterDealsForRange(
@@ -653,12 +659,57 @@ export function normalizeLeadChannel(source?: string | null): string {
   ) {
     return 'google';
   }
+  if (
+    s === 'ecommerce' ||
+    s === 'woocommerce' ||
+    s === 'shopify' ||
+    s.includes('woocommerce') ||
+    s.includes('ecommerce') ||
+    s.includes('blue parrot')
+  ) {
+    return 'ecommerce';
+  }
+  if (s.includes('recomend') || s.includes('amigo') || s === 'referral') {
+    return 'referral';
+  }
+  if (
+    s.includes('nivel') ||
+    s.includes('prueba') ||
+    s.startsWith('test') ||
+    s === 'general' ||
+    s === 'organic' ||
+    s === 'unknown' ||
+    s === 'import' ||
+    s === 'manual'
+  ) {
+    return 'organic';
+  }
   if (s === 'inbox_messenger' || s === 'messenger') return 'messenger';
   if (s.startsWith('integrations')) return 'integrations-api';
   if (s === 'whatsapp') return 'whatsapp';
   return s;
 }
 
+/** Infer channel source for a won deal (Clientify deal_source / lead / order name). */
+export function inferDealSource(d: {
+  source?: string | null;
+  name?: string | null;
+  tags?: string[] | null;
+}): string {
+  const raw = (d.source || '').trim();
+  if (raw) return normalizeLeadChannel(raw);
+  const tags = (d.tags || []).join(' ').toLowerCase();
+  if (/facebook|instagram|\bmeta\b|\bfb\b/.test(tags)) return 'meta';
+  if (/google/.test(tags)) return 'google';
+  if (
+    /woocommerce|ecommerce/.test(tags) ||
+    /^order\s+\d+/i.test(d.name || '')
+  ) {
+    return 'ecommerce';
+  }
+  return '';
+}
+
 export function normalizeLeadStatus(status?: string | null): string {
   const s = (status || '').toLowerCase().trim();
   if (!s) return 'sin-estado';
@@ -706,7 +757,9 @@ export function resolveWonCohort(
   deals: DealWonRow[],
   leads: CrmLeadRow[]
 ): { deals: DealWonRow[]; source: 'deals' | 'cliente_leads' | 'none' } {
-  const won = deals.filter((d) => !d.stage || d.stage === 'won');
+  const won = preferOnlinePaidDeals(
+    deals.filter((d) => !d.stage || d.stage === 'won')
+  );
   if (won.length) return { deals: won, source: 'deals' };
   const fromLeads = clienteLeadsAsWonDeals(leads);
   if (fromLeads.length) return { deals: fromLeads, source: 'cliente_leads' };
@@ -924,8 +977,10 @@ export function attributionCross(
 
   for (const d of preferOnlinePaidDeals(deals)) {
     if (d.stage && d.stage !== 'won') continue;
-    const raw = (d.source || '').trim();
-    const channel = raw ? normalizeLeadChannel(raw) : 'sin-atribuir';
+    const channel =
+      inferDealSource(d) ||
+      (d.source ? normalizeLeadChannel(d.source) : '') ||
+      'sin-atribuir';
     const cur = ensure(channel);
     cur.ventas += 1;
     cur.importe += n(d.amount);