diff --git a/src/app/api/chat/feedback/route.ts b/src/app/api/chat/feedback/route.ts
new file mode 100644
index 0000000..b6ee3bd
--- /dev/null
+++ b/src/app/api/chat/feedback/route.ts
@@ -0,0 +1,100 @@
+import { NextRequest, NextResponse } from 'next/server';
+import { createClient } from '@/lib/supabase/server';
+import { createClient as createAdminClient } from '@supabase/supabase-js';
+import { resolveActiveTenant } from '@/lib/tenant-context';
+
+export const dynamic = 'force-dynamic';
+
+export async function POST(req: NextRequest) {
+  const supabaseUrl = process.env.NEXT_PUBLIC_SUPABASE_URL || 'https://supabase.4ventures.es';
+  const serviceKey = process.env.SUPABASE_SERVICE_ROLE_KEY?.trim() || '';
+
+  // 1. Autenticación de usuario
+  const supabase = await createClient();
+  const {
+    data: { user },
+  } = await supabase.auth.getUser();
+
+  if (!user) {
+    return NextResponse.json({ error: 'Unauthorized' }, { status: 401 });
+  }
+
+  // 2. Contexto de tenant activo
+  const ctx = await resolveActiveTenant(user);
+  const tenantId = ctx.tenantId;
+
+  if (!tenantId) {
+    return NextResponse.json({ error: 'No active tenant selected' }, { status: 400 });
+  }
+
+  // 3. Parsear body
+  let messageId = '';
+  let rating: 'good' | 'bad' | null = null;
+  let notes: string | undefined = undefined;
+
+  try {
+    const body = await req.json();
+    messageId = typeof body.messageId === 'string' ? body.messageId.trim() : '';
+    if (body.rating === 'good' || body.rating === 'bad' || body.rating === null) {
+      rating = body.rating;
+    }
+    if (typeof body.notes === 'string') {
+      notes = body.notes.trim();
+    }
+  } catch (e) {
+    return NextResponse.json({ error: 'Invalid JSON body' }, { status: 400 });
+  }
+
+  if (!messageId) {
+    return NextResponse.json({ error: 'messageId is required' }, { status: 400 });
+  }
+
+  // 4. Actualizar tool_calls con el rating para feedback y aprendizaje
+  const admin = createAdminClient(supabaseUrl, serviceKey);
+
+  const { data: currentMsg, error: fetchErr } = await admin
+    .from('chat_messages')
+    .select('id, tool_calls, tenant_id, role')
+    .eq('id', messageId)
+    .eq('tenant_id', tenantId)
+    .maybeSingle();
+
+  if (fetchErr) {
+    console.error('Error fetching message for feedback:', fetchErr);
+    return NextResponse.json({ error: fetchErr.message }, { status: 500 });
+  }
+
+  if (!currentMsg) {
+    return NextResponse.json({ error: 'Message not found in active tenant' }, { status: 404 });
+  }
+
+  const existingToolCalls = (currentMsg.tool_calls && typeof currentMsg.tool_calls === 'object')
+    ? currentMsg.tool_calls
+    : {};
+
+  const updatedToolCalls = {
+    ...existingToolCalls,
+    rating,
+    rated_at: rating ? new Date().toISOString() : null,
+    rated_by: rating ? user.id : null,
+    notes: notes !== undefined ? notes : (existingToolCalls as any).notes,
+  };
+
+  const { error: updateErr } = await admin
+    .from('chat_messages')
+    .update({ tool_calls: updatedToolCalls })
+    .eq('id', messageId)
+    .eq('tenant_id', tenantId);
+
+  if (updateErr) {
+    console.error('Error updating message feedback:', updateErr);
+    return NextResponse.json({ error: updateErr.message }, { status: 500 });
+  }
+
+  return NextResponse.json({
+    ok: true,
+    messageId,
+    rating,
+    updatedAt: updatedToolCalls.rated_at,
+  });
+}
diff --git a/src/app/api/chat/route.ts b/src/app/api/chat/route.ts
index 2687674..621bec9 100644
--- a/src/app/api/chat/route.ts
+++ b/src/app/api/chat/route.ts
@@ -1,11 +1,90 @@
 import { NextRequest, NextResponse } from 'next/server';
 import { createClient } from '@/lib/supabase/server';
+import { createClient as createAdminClient } from '@supabase/supabase-js';
 import { resolveActiveTenant } from '@/lib/tenant-context';
 import { buildClientAssistantContext } from '@/lib/assistant-context';
 import Anthropic from '@anthropic-ai/sdk';
 
 export const dynamic = 'force-dynamic';
 
+export async function GET(req: NextRequest) {
+  const supabaseUrl = process.env.NEXT_PUBLIC_SUPABASE_URL || 'https://supabase.4ventures.es';
+  const serviceKey = process.env.SUPABASE_SERVICE_ROLE_KEY?.trim() || '';
+
+  const supabase = await createClient();
+  const {
+    data: { user },
+  } = await supabase.auth.getUser();
+
+  if (!user) {
+    return NextResponse.json({ error: 'Unauthorized' }, { status: 401 });
+  }
+
+  const ctx = await resolveActiveTenant(user);
+  const tenantId = ctx.tenantId;
+
+  if (!tenantId) {
+    return NextResponse.json({ messages: [] });
+  }
+
+  const admin = createAdminClient(supabaseUrl, serviceKey);
+  const { data, error } = await admin
+    .from('chat_messages')
+    .select('id, role, content, tool_calls, created_at')
+    .eq('tenant_id', tenantId)
+    .order('created_at', { ascending: true })
+    .limit(100);
+
+  if (error) {
+    console.error('Error fetching chat history:', error);
+    return NextResponse.json({ error: error.message }, { status: 500 });
+  }
+
+  const messages = (data || []).map((m: any) => ({
+    id: m.id,
+    role: m.role,
+    content: m.content,
+    rating: m.tool_calls?.rating || null,
+    createdAt: m.created_at,
+  }));
+
+  return NextResponse.json({ messages });
+}
+
+export async function DELETE(req: NextRequest) {
+  const supabaseUrl = process.env.NEXT_PUBLIC_SUPABASE_URL || 'https://supabase.4ventures.es';
+  const serviceKey = process.env.SUPABASE_SERVICE_ROLE_KEY?.trim() || '';
+
+  const supabase = await createClient();
+  const {
+    data: { user },
+  } = await supabase.auth.getUser();
+
+  if (!user) {
+    return NextResponse.json({ error: 'Unauthorized' }, { status: 401 });
+  }
+
+  const ctx = await resolveActiveTenant(user);
+  const tenantId = ctx.tenantId;
+
+  if (!tenantId) {
+    return NextResponse.json({ ok: true, deleted: 0 });
+  }
+
+  const admin = createAdminClient(supabaseUrl, serviceKey);
+  const { error } = await admin
+    .from('chat_messages')
+    .delete()
+    .eq('tenant_id', tenantId);
+
+  if (error) {
+    console.error('Error deleting chat history:', error);
+    return NextResponse.json({ error: error.message }, { status: 500 });
+  }
+
+  return NextResponse.json({ ok: true, message: 'Historial eliminado con éxito' });
+}
+
 export async function POST(req: NextRequest) {
   const supabaseUrl = process.env.NEXT_PUBLIC_SUPABASE_URL || 'https://supabase.4ventures.es';
   const serviceKey = process.env.SUPABASE_SERVICE_ROLE_KEY?.trim() || '';
@@ -99,7 +178,26 @@ Instrucciones:
     }
   }
 
-  // 5. Caso: Cliente específico activo -> Cargar TODO el contexto del cliente
+  // 5. Caso: Cliente específico activo -> Persistir pregunta del usuario en el historial
+  const admin = createAdminClient(supabaseUrl, serviceKey);
+  let userMessageRowId: string | null = null;
+  try {
+    const { data: uRow } = await admin
+      .from('chat_messages')
+      .insert({
+        tenant_id: tenantId,
+        user_id: user.id,
+        role: 'user',
+        content: userMessage,
+      })
+      .select('id')
+      .single();
+    if (uRow?.id) userMessageRowId = uRow.id;
+  } catch (dbErr) {
+    console.error('Error guardando mensaje del usuario en chat_messages:', dbErr);
+  }
+
+  // 6. Cargar TODO el contexto del cliente (incluyendo histórico y feedback)
   let clientContext;
   try {
     clientContext = await buildClientAssistantContext(
@@ -215,7 +313,36 @@ REGLAS Y PAUTAS INMUTABLES:
       .map((b) => (b.type === 'text' ? b.text : ''))
       .join('');
 
-    return NextResponse.json([{ text: replyText }]);
+    let assistantMessageRowId: string | null = null;
+    try {
+      const { data: aRow } = await admin
+        .from('chat_messages')
+        .insert({
+          tenant_id: tenantId,
+          user_id: user.id,
+          role: 'assistant',
+          content: replyText,
+          tool_calls: {
+            model: 'claude-sonnet-4-5-20250929',
+            user_message_id: userMessageRowId,
+          },
+        })
+        .select('id')
+        .single();
+      if (aRow?.id) assistantMessageRowId = aRow.id;
+    } catch (dbErr) {
+      console.error('Error guardando respuesta del asistente en chat_messages:', dbErr);
+    }
+
+    return NextResponse.json([
+      {
+        id: assistantMessageRowId,
+        role: 'assistant',
+        text: replyText,
+        content: replyText,
+        rating: null,
+      },
+    ]);
   } catch (apiErr: any) {
     console.error('Error al consultar la API de Anthropic Claude:', apiErr);
     return NextResponse.json(
diff --git a/src/app/dashboard/asistente/page.tsx b/src/app/dashboard/asistente/page.tsx
index c70378a..b31003a 100644
--- a/src/app/dashboard/asistente/page.tsx
+++ b/src/app/dashboard/asistente/page.tsx
@@ -1,7 +1,31 @@
 "use client";
 
 import React, { useState, useRef, useEffect } from 'react';
-import { Bot, Send, Sparkles, TrendingUp, Target, Filter, DollarSign, BookOpen, HelpCircle } from 'lucide-react';
+import {
+  Bot,
+  Send,
+  Sparkles,
+  TrendingUp,
+  Target,
+  Filter,
+  DollarSign,
+  BookOpen,
+  HelpCircle,
+  ThumbsUp,
+  ThumbsDown,
+  RotateCcw,
+  CheckCircle,
+  Info
+} from 'lucide-react';
+
+interface ChatMessage {
+  id?: string;
+  role: 'user' | 'assistant';
+  content: string;
+  rating?: 'good' | 'bad' | null;
+  ratingLoading?: boolean;
+  createdAt?: string;
+}
 
 function FormattedMessage({ content }: { content: string }) {
   const lines = content.split('\n');
@@ -101,30 +125,70 @@ function FormattedMessage({ content }: { content: string }) {
   );
 }
 
+const DEFAULT_WELCOME_MESSAGE: ChatMessage = {
+  role: 'assistant',
+  content:
+    '¡Hola! Soy tu **Asistente Financiero y de Crecimiento de 4Ventures** potenciado por Claude. Tengo acceso en tiempo real a toda la información de tu cuenta: finanzas, metas del mes, analítica publicitaria, embudo de ventas, plataforma de marca y calendario editorial. Además, **aprendo continuamente de tus valoraciones** (👍 / 👎) para afinar cada respuesta. ¿Qué deseas consultar hoy?'
+};
+
 export default function AsistentePage() {
   const [input, setInput] = useState('');
-  const [messages, setMessages] = useState<Array<{ role: string; content: string }>>([
-    {
-      role: 'assistant',
-      content: '¡Hola! Soy tu **Asistente Financiero y de Crecimiento de 4Ventures** potenciado por Claude. Tengo acceso en tiempo real a toda la información de tu cuenta: finanzas, metas del mes, analítica publicitaria, embudo de ventas, plataforma de marca y calendario editorial. ¿Qué deseas consultar hoy?'
-    }
-  ]);
+  const [messages, setMessages] = useState<ChatMessage[]>([DEFAULT_WELCOME_MESSAGE]);
   const [loading, setLoading] = useState(false);
+  const [initialLoading, setInitialLoading] = useState(true);
+  const [clearing, setClearing] = useState(false);
+  const [confirmClear, setConfirmClear] = useState(false);
+  const [toastMessage, setToastMessage] = useState<string | null>(null);
   const messagesEndRef = useRef<HTMLDivElement>(null);
 
+  const showToast = (msg: string) => {
+    setToastMessage(msg);
+    setTimeout(() => {
+      setToastMessage((current) => (current === msg ? null : current));
+    }, 4000);
+  };
+
   const scrollToBottom = () => {
     messagesEndRef.current?.scrollIntoView({ behavior: 'smooth' });
   };
 
+  // Cargar historial de chat persistente en Supabase
   useEffect(() => {
-    scrollToBottom();
-  }, [messages, loading]);
+    async function fetchChatHistory() {
+      try {
+        setInitialLoading(true);
+        const res = await fetch('/api/chat', { cache: 'no-store' });
+        if (res.ok) {
+          const data = await res.json();
+          if (Array.isArray(data.messages) && data.messages.length > 0) {
+            setMessages(data.messages);
+          } else {
+            setMessages([DEFAULT_WELCOME_MESSAGE]);
+          }
+        }
+      } catch (e) {
+        console.error('Error al cargar historial de chat:', e);
+      } finally {
+        setInitialLoading(false);
+      }
+    }
 
+    fetchChatHistory();
+  }, []);
+
+  useEffect(() => {
+    if (!initialLoading) {
+      scrollToBottom();
+    }
+  }, [messages, loading, initialLoading]);
+
+  // Enviar mensaje
   const sendMessage = async (textToSend?: string) => {
     const text = textToSend || input;
     if (!text.trim() || loading) return;
 
-    const newMessages = [...messages, { role: 'user', content: text }];
+    const userMsg: ChatMessage = { role: 'user', content: text };
+    const newMessages = [...messages, userMsg];
     setMessages(newMessages);
     setInput('');
     setLoading(true);
@@ -135,54 +199,195 @@ export default function AsistentePage() {
         headers: { 'Content-Type': 'application/json' },
         body: JSON.stringify({ 
           message: text,
-          messages: newMessages 
+          messages: newMessages.map((m) => ({ role: m.role, content: m.content }))
         })
       });
 
       if (res.ok) {
         const data = await res.json();
         let assistantText = '';
-        if (Array.isArray(data) && data[0]?.text) {
-          assistantText = data[0].text;
-        } else if (data && typeof data.text === 'string') {
-          assistantText = data.text;
+        let assistantId: string | undefined = undefined;
+        let assistantRating: 'good' | 'bad' | null = null;
+
+        if (Array.isArray(data) && data[0]) {
+          assistantText = data[0].text || data[0].content || '';
+          assistantId = data[0].id;
+          assistantRating = data[0].rating || null;
+        } else if (data && typeof data === 'object') {
+          assistantText = data.text || data.content || '';
+          assistantId = data.id;
+          assistantRating = data.rating || null;
         } else if (typeof data === 'string') {
           assistantText = data;
         } else {
           assistantText = JSON.stringify(data);
         }
 
-        setMessages([...newMessages, { role: 'assistant', content: assistantText }]);
+        setMessages([
+          ...newMessages,
+          {
+            id: assistantId,
+            role: 'assistant',
+            content: assistantText,
+            rating: assistantRating,
+          }
+        ]);
       } else {
-        setMessages([...newMessages, { role: 'assistant', content: 'Lo siento, hubo un problema al procesar la consulta con las herramientas de analítica.' }]);
+        setMessages([
+          ...newMessages,
+          {
+            role: 'assistant',
+            content: 'Lo siento, hubo un problema al procesar la consulta con las herramientas de analítica.'
+          }
+        ]);
       }
     } catch (e) {
-      setMessages([...newMessages, { role: 'assistant', content: 'Error de conexión con el servidor.' }]);
+      setMessages([
+        ...newMessages,
+        { role: 'assistant', content: 'Error de conexión con el servidor.' }
+      ]);
     } finally {
       setLoading(false);
     }
   };
 
+  // Valorar respuesta para aprendizaje continuo
+  const handleRateMessage = async (messageId: string | undefined, index: number, targetRating: 'good' | 'bad') => {
+    if (!messageId) return;
+
+    const currentMsg = messages[index];
+    const previousRating = currentMsg?.rating;
+    const newRating = previousRating === targetRating ? null : targetRating;
+
+    // Actualización optimista
+    setMessages((prev) =>
+      prev.map((m, i) => (i === index ? { ...m, rating: newRating, ratingLoading: true } : m))
+    );
+
+    try {
+      const res = await fetch('/api/chat/feedback', {
+        method: 'POST',
+        headers: { 'Content-Type': 'application/json' },
+        body: JSON.stringify({
+          messageId,
+          rating: newRating,
+        }),
+      });
+
+      if (res.ok) {
+        if (newRating === 'good') {
+          showToast('¡Respuesta guardada! Claude tomará este ejemplo para calibrar futuras respuestas.');
+        } else if (newRating === 'bad') {
+          showToast('Feedback registrado. Claude evitará repetir este enfoque o falta de concreción.');
+        } else {
+          showToast('Valoración retirada.');
+        }
+      } else {
+        // Rollback
+        setMessages((prev) =>
+          prev.map((m, i) => (i === index ? { ...m, rating: previousRating } : m))
+        );
+        showToast('No se pudo guardar la valoración.');
+      }
+    } catch (err) {
+      setMessages((prev) =>
+        prev.map((m, i) => (i === index ? { ...m, rating: previousRating } : m))
+      );
+      showToast('Error de conexión al guardar la valoración.');
+    } finally {
+      setMessages((prev) =>
+        prev.map((m, i) => (i === index ? { ...m, ratingLoading: false } : m))
+      );
+    }
+  };
+
+  // Limpiar / Reiniciar historial
+  const handleClearChat = async () => {
+    if (clearing) return;
+    setClearing(true);
+    try {
+      const res = await fetch('/api/chat', { method: 'DELETE' });
+      if (res.ok) {
+        setMessages([DEFAULT_WELCOME_MESSAGE]);
+        setConfirmClear(false);
+        showToast('Historial reiniciado correctamente.');
+      } else {
+        showToast('Error al reiniciar el historial.');
+      }
+    } catch (err) {
+      showToast('Error de conexión al limpiar el historial.');
+    } finally {
+      setClearing(false);
+    }
+  };
+
   return (
-    <div className="flex flex-col h-[calc(100vh-10rem)] bg-white border border-gray-200 rounded-xl overflow-hidden shadow-sm">
+    <div className="flex flex-col h-[calc(100vh-10rem)] bg-white border border-gray-200 rounded-xl overflow-hidden shadow-sm relative">
+      {/* Toast Notification */}
+      {toastMessage && (
+        <div className="absolute top-16 left-1/2 -translate-x-1/2 z-50 bg-gray-900 text-white px-4 py-2 rounded-xl text-xs shadow-lg flex items-center gap-2 animate-in fade-in slide-in-from-top-2 border border-gray-700">
+          <CheckCircle className="w-3.5 h-3.5 text-brand-400 shrink-0" />
+          <span>{toastMessage}</span>
+        </div>
+      )}
+
       {/* Header */}
-      <div className="p-4 border-b border-gray-200 flex items-center justify-between bg-white">
+      <div className="p-4 border-b border-gray-200 flex items-center justify-between bg-white shrink-0">
         <div className="flex items-center gap-3">
           <div className="w-8 h-8 rounded-lg bg-brand-500/20 text-brand-500 flex items-center justify-center">
             <Bot className="w-5 h-5" />
           </div>
           <div>
-            <h3 className="font-bold text-sm text-gray-900">Asistente IA Financiero & Growth</h3>
-            <p className="text-[11px] text-gray-500">Motor Claude 4.5 Sonnet · Acceso Integral a Datos del Cliente (Finanzas, KPIs, Marca y Contenidos)</p>
+            <div className="flex items-center gap-2">
+              <h3 className="font-bold text-sm text-gray-900">Asistente IA Financiero & Growth</h3>
+              <span className="inline-flex items-center gap-1 px-2 py-0.5 rounded-full text-[10px] font-semibold bg-emerald-50 text-emerald-700 border border-emerald-200">
+                <span className="w-1.5 h-1.5 rounded-full bg-emerald-500 animate-pulse" />
+                Aprendizaje Activo
+              </span>
+            </div>
+            <p className="text-[11px] text-gray-500">Motor Claude 4.5 Sonnet · Memoria persistente y calibración continua con feedback</p>
           </div>
         </div>
+
+        <div className="flex items-center gap-2">
+          {confirmClear ? (
+            <div className="flex items-center gap-1.5 bg-rose-50 border border-rose-200 px-2 py-1 rounded-lg">
+              <span className="text-xs text-rose-700 font-medium">¿Borrar historial?</span>
+              <button
+                type="button"
+                onClick={handleClearChat}
+                disabled={clearing}
+                className="text-xs font-semibold px-2 py-0.5 bg-rose-600 text-white rounded hover:bg-rose-700 cursor-pointer disabled:opacity-50"
+              >
+                {clearing ? 'Borrando...' : 'Sí, borrar'}
+              </button>
+              <button
+                type="button"
+                onClick={() => setConfirmClear(false)}
+                className="text-xs text-gray-600 px-1.5 py-0.5 hover:text-gray-900 cursor-pointer"
+              >
+                Cancelar
+              </button>
+            </div>
+          ) : (
+            <button
+              type="button"
+              onClick={() => setConfirmClear(true)}
+              title="Reiniciar conversación y limpiar historial"
+              className="inline-flex items-center gap-1.5 px-3 py-1.5 rounded-lg border border-gray-200 text-xs text-gray-600 hover:text-rose-600 hover:bg-rose-50/50 hover:border-rose-200 transition-colors cursor-pointer"
+            >
+              <RotateCcw className="w-3.5 h-3.5" />
+              <span>Limpiar chat</span>
+            </button>
+          )}
+        </div>
       </div>
 
       {/* Messages Feed */}
       <div className="flex-1 p-6 overflow-y-auto space-y-4">
         {messages.map((m, idx) => (
           <div
-            key={idx}
+            key={m.id || idx}
             className={`flex ${m.role === 'user' ? 'justify-end' : 'justify-start'}`}
           >
             <div
@@ -193,6 +398,64 @@ export default function AsistentePage() {
               }`}
             >
               <FormattedMessage content={m.content} />
+
+              {/* Barra de valoración para respuestas del asistente */}
+              {m.role === 'assistant' && (
+                <div className="mt-3 pt-2.5 border-t border-gray-200/80 flex flex-wrap items-center justify-between gap-2 text-xs">
+                  <div className="flex items-center gap-1.5">
+                    <span className="text-[11px] text-gray-400 font-medium">¿Resultado útil?</span>
+                    <button
+                      type="button"
+                      onClick={() => handleRateMessage(m.id, idx, 'good')}
+                      disabled={!m.id || m.ratingLoading}
+                      title={!m.id ? 'Mensaje inicial del sistema' : 'Buen resultado — Claude aprenderá de este formato'}
+                      className={`inline-flex items-center gap-1.5 px-2.5 py-1 rounded-lg border text-xs transition-all ${
+                        !m.id
+                          ? 'opacity-40 cursor-not-allowed border-gray-200 text-gray-400'
+                          : m.rating === 'good'
+                          ? 'bg-emerald-50 text-emerald-700 border-emerald-300 font-semibold shadow-xs cursor-pointer'
+                          : 'bg-white text-gray-600 border-gray-200 hover:bg-emerald-50/60 hover:text-emerald-700 hover:border-emerald-200 cursor-pointer'
+                      }`}
+                    >
+                      <ThumbsUp className={`w-3.5 h-3.5 ${m.rating === 'good' ? 'fill-emerald-600 text-emerald-600' : ''}`} />
+                      <span>Buen resultado</span>
+                    </button>
+
+                    <button
+                      type="button"
+                      onClick={() => handleRateMessage(m.id, idx, 'bad')}
+                      disabled={!m.id || m.ratingLoading}
+                      title={!m.id ? 'Mensaje inicial del sistema' : 'Mal resultado — Claude evitará este enfoque'}
+                      className={`inline-flex items-center gap-1.5 px-2.5 py-1 rounded-lg border text-xs transition-all ${
+                        !m.id
+                          ? 'opacity-40 cursor-not-allowed border-gray-200 text-gray-400'
+                          : m.rating === 'bad'
+                          ? 'bg-rose-50 text-rose-700 border-rose-300 font-semibold shadow-xs cursor-pointer'
+                          : 'bg-white text-gray-600 border-gray-200 hover:bg-rose-50/60 hover:text-rose-700 hover:border-rose-200 cursor-pointer'
+                      }`}
+                    >
+                      <ThumbsDown className={`w-3.5 h-3.5 ${m.rating === 'bad' ? 'fill-rose-600 text-rose-600' : ''}`} />
+                      <span>Mal resultado</span>
+                    </button>
+                  </div>
+
+                  {m.rating === 'good' && (
+                    <span className="text-[11px] text-emerald-600 font-medium flex items-center gap-1">
+                      ✓ Registrado para el aprendizaje de Claude
+                    </span>
+                  )}
+                  {m.rating === 'bad' && (
+                    <span className="text-[11px] text-rose-600 font-medium flex items-center gap-1">
+                      ✕ Enfoque descartado para calibración
+                    </span>
+                  )}
+                  {!m.rating && m.id && (
+                    <span className="text-[10px] text-gray-400">
+                      Valora para calibrar el modelo
+                    </span>
+                  )}
+                </div>
+              )}
             </div>
           </div>
         ))}
@@ -209,7 +472,7 @@ export default function AsistentePage() {
       </div>
 
       {/* Quick Prompts Chips */}
-      <div className="px-6 py-2.5 bg-white/80 border-t border-gray-200 flex gap-2 overflow-x-auto text-xs text-gray-600">
+      <div className="px-6 py-2.5 bg-white/80 border-t border-gray-200 flex gap-2 overflow-x-auto text-xs text-gray-600 shrink-0">
         <button
           onClick={() => sendMessage('¿Qué puedo preguntar sobre el cliente?')}
           className="px-3 py-1.5 rounded-full bg-brand-50 text-brand-700 hover:bg-brand-100 whitespace-nowrap transition-colors flex items-center gap-1.5 cursor-pointer border border-brand-200 font-medium"
@@ -262,7 +525,7 @@ export default function AsistentePage() {
       </div>
 
       {/* Input Box */}
-      <div className="p-4 border-t border-gray-200 bg-white">
+      <div className="p-4 border-t border-gray-200 bg-white shrink-0">
         <form
           onSubmit={(e) => {
             e.preventDefault();
diff --git a/src/lib/assistant-context.ts b/src/lib/assistant-context.ts
index ddf2e1c..6442eee 100644
--- a/src/lib/assistant-context.ts
+++ b/src/lib/assistant-context.ts
@@ -42,7 +42,8 @@ export async function buildClientAssistantContext(
     adDailyRes,
     calendarDocsRes,
     creativesRes,
-    auditsRes
+    auditsRes,
+    ratedMessagesRes
   ] = await Promise.allSettled([
     admin.from('tenants').select('id, name, slug, settings').eq('id', tenantId).maybeSingle(),
     admin.from('documents').select('content, updated_at').eq('tenant_id', tenantId).eq('type', 'brandbook').order('updated_at', { ascending: false }).limit(1).maybeSingle(),
@@ -53,7 +54,8 @@ export async function buildClientAssistantContext(
     admin.from('ad_daily').select('date, platform, campaign_name, spend, impressions, clicks, platform_leads, leads, conversions').eq('tenant_id', tenantId).order('date', { ascending: false }).limit(120),
     admin.from('documents').select('id, title, content, updated_at').eq('tenant_id', tenantId).eq('type', 'calendar').order('updated_at', { ascending: false }).limit(4),
     admin.from('creatives').select('headline, hook, angle, format, status, campaign_name, primary_text, cta').eq('tenant_id', tenantId).order('created_at', { ascending: false }).limit(20),
-    admin.from('documents').select('title, content, updated_at').eq('tenant_id', tenantId).eq('type', 'audit').limit(3)
+    admin.from('documents').select('title, content, updated_at').eq('tenant_id', tenantId).eq('type', 'audit').limit(3),
+    admin.from('chat_messages').select('id, role, content, tool_calls, created_at').eq('tenant_id', tenantId).not('tool_calls->>rating', 'is', null).order('created_at', { ascending: false }).limit(20)
   ]);
 
   const tenant = tenantRes.status === 'fulfilled' ? tenantRes.value.data : null;
@@ -252,6 +254,29 @@ ${creatives.length > 0
     ).join('\n')
   : '- Sin piezas creativas en pipeline.'}`;
 
+  // 12. Historial de feedback del usuario para Aprendizaje Continuo (Ratings good/bad)
+  const ratedRows = ratedMessagesRes.status === 'fulfilled' ? (ratedMessagesRes.value.data || []) : [];
+  const goodResponses = ratedRows
+    .filter((r: any) => r.role === 'assistant' && r.tool_calls?.rating === 'good')
+    .slice(0, 4);
+  const badResponses = ratedRows
+    .filter((r: any) => r.role === 'assistant' && r.tool_calls?.rating === 'bad')
+    .slice(0, 4);
+
+  let feedbackSection = '';
+  if (goodResponses.length > 0 || badResponses.length > 0) {
+    feedbackSection = `
+=== 🧠 APRENDIZAJE Y FEEDBACK ACUMULADO DEL USUARIO (PREFERENCIAS VALIDADAS) ===
+El usuario de este cliente ha calificado respuestas anteriores del Asistente para guiar tu aprendizaje continuo. Toma muy en cuenta este refuerzo:
+${goodResponses.length > 0 ? `
+🟢 RESPUESTAS VALORADAS COMO EXCELENTES / BUEN RESULTADO (IMPRIME ESTE RIGOR, NIVEL DE DETALLE Y TONO DIRECTO):
+${goodResponses.map((g: any, i: number) => `Ejemplo Aprobado ${i + 1}:\n"""${g.content.slice(0, 500)}${g.content.length > 500 ? '...' : ''}"""`).join('\n\n')}` : ''}
+${badResponses.length > 0 ? `
+🔴 RESPUESTAS VALORADAS COMO MAL RESULTADO (EVITA ESTOS PATRONES, FALTA DE CONCRECIÓN, ALUCINACIONES O AMBIGÜEDADES):
+${badResponses.map((b: any, i: number) => `Ejemplo a Corregir ${i + 1}:\n"""${b.content.slice(0, 350)}${b.content.length > 350 ? '...' : ''}"""`).join('\n\n')}` : ''}
+`;
+  }
+
   const contextPrompt = `DATOS COMPLETOS DEL CLIENTE EN TIEMPO REAL:
 ${brandSection}
 ${targetsSection}
@@ -260,6 +285,7 @@ ${adsSection}
 ${kpisSection}
 ${calendarSection}
 ${creativesSection}
+${feedbackSection}
 `;
 
   return {