diff --git a/src/app/api/calendar/month/route.ts b/src/app/api/calendar/month/route.ts
index a7288c1..6571550 100644
--- a/src/app/api/calendar/month/route.ts
+++ b/src/app/api/calendar/month/route.ts
@@ -130,6 +130,16 @@ function normalizePiece(
     hook: str(raw.hook, 300),
     body: cleanBody,
   });
+  const slide_copy = Array.isArray(raw.slide_copy)
+    ? (raw.slide_copy as { n?: unknown; label?: unknown; text?: unknown }[])
+        .map((s, i) => ({
+          n: Number(s.n) || i + 1,
+          label: s.label != null ? String(s.label).slice(0, 80) : undefined,
+          text: String(s.text || '').trim().slice(0, 800),
+        }))
+        .filter((s) => s.text)
+    : undefined;
+
   return {
     id: str(raw.id, 120) || newPieceId(date, title),
     date,
@@ -151,6 +161,9 @@ function normalizePiece(
         : /linkedin/i.test(enriched.platform || '')
           ? '#7C66B8'
           : '#2071cf',
+    slide_copy: slide_copy?.length ? slide_copy : undefined,
+    reel_script: str(raw.reel_script, 6000) || undefined,
+    interactive_story: str(raw.interactive_story, 40) || undefined,
   };
 }
 
diff --git a/src/app/api/calendar/preview/route.ts b/src/app/api/calendar/preview/route.ts
index 45652c6..678bd46 100644
--- a/src/app/api/calendar/preview/route.ts
+++ b/src/app/api/calendar/preview/route.ts
@@ -44,6 +44,8 @@ export async function POST(req: NextRequest) {
   const body = (await req.json().catch(() => ({}))) as {
     month?: string;
     avoid_titles?: string[];
+    gen_options?: Record<string, unknown>;
+    options?: Record<string, unknown>;
   };
   const month = String(body.month || '').slice(0, 7);
   if (!/^\d{4}-\d{2}$/.test(month)) {
@@ -55,6 +57,9 @@ export async function POST(req: NextRequest) {
         .map((t) => t.trim().slice(0, 160))
         .slice(0, 40)
     : [];
+  const genOptions = (body.gen_options || body.options || null) as
+    | Record<string, unknown>
+    | null;
 
   let slug = 'cliente';
   const t = await restGet<{ slug?: string }[]>(
@@ -132,6 +137,7 @@ export async function POST(req: NextRequest) {
     brandbook,
     publishedPosts,
     avoidTitles,
+    genOptions: genOptions || undefined,
   });
 
   return NextResponse.json({
diff --git a/src/app/dashboard/calendario/page.tsx b/src/app/dashboard/calendario/page.tsx
index 269c004..f4b8d6f 100644
--- a/src/app/dashboard/calendario/page.tsx
+++ b/src/app/dashboard/calendario/page.tsx
@@ -302,7 +302,7 @@ export default async function CalendarioPage({
           </Link>
         </div>
         {agency ? (
-          <div className="flex flex-wrap items-center gap-3">
+          <div className="flex flex-wrap items-center justify-end gap-3">
             <CalendarCreator
               tenantLabel={ctx.label}
               existingMonths={plans.map((p) => p.month).filter(Boolean)}
@@ -345,14 +345,14 @@ export default async function CalendarioPage({
     return (
       <div className="space-y-5">
         {agency ? (
-          <div className="flex flex-wrap items-center gap-3">
+          <div className="flex flex-wrap items-center justify-end gap-3">
+            {active.month ? (
+              <DeleteCalendarMonthButton month={active.month} />
+            ) : null}
             <CalendarCreator
               tenantLabel={ctx.label}
               existingMonths={plans.map((p) => p.month).filter(Boolean)}
             />
-            {active.month ? (
-              <DeleteCalendarMonthButton month={active.month} />
-            ) : null}
           </div>
         ) : null}
         <RrssMonthView
diff --git a/src/components/CalendarCreator.tsx b/src/components/CalendarCreator.tsx
index a18360f..ac4e333 100644
--- a/src/components/CalendarCreator.tsx
+++ b/src/components/CalendarCreator.tsx
@@ -17,6 +17,12 @@ import {
   keepOnlyPieces,
   mergeKeepAndRegenerate,
 } from '@/lib/calendar-generate';
+import {
+  DEFAULT_GEN_OPTIONS,
+  WEEKDAY_LABELS,
+  normalizeGenOptions,
+  type CalendarGenOptions,
+} from '@/lib/calendar-gen-options';
 
 const MONTH_NAMES = [
   'Enero',
@@ -126,8 +132,12 @@ export default function CalendarCreator({
   const [err, setErr] = useState<string | null>(null);
   const [dayZoom, setDayZoom] = useState<string | null>(null);
   const [form, setForm] = useState<PieceForm | null>(null);
-  /** Piezas a conservar (✓) en selección parcial */
-  const [keepIds, setKeepIds] = useState<Set<string>>(new Set());
+  /** Piezas marcadas para regenerar (✓) */
+  const [regenIds, setRegenIds] = useState<Set<string>>(new Set());
+  const [genOptions, setGenOptions] = useState<CalendarGenOptions>({
+    ...DEFAULT_GEN_OPTIONS,
+  });
+  const [showGenPanel, setShowGenPanel] = useState(true);
 
   const monthChoices = useMemo(() => {
     const base = ymNow();
@@ -168,7 +178,7 @@ export default function CalendarCreator({
         setRationale('');
         setSource('');
       }
-      setKeepIds(new Set());
+      setRegenIds(new Set());
       setMonth(ym);
       setStep('edit');
     } catch (e) {
@@ -178,8 +188,8 @@ export default function CalendarCreator({
     }
   }
 
-  function toggleKeep(id: string) {
-    setKeepIds((prev) => {
+  function toggleRegen(id: string) {
+    setRegenIds((prev) => {
       const next = new Set(prev);
       if (next.has(id)) next.delete(id);
       else next.add(id);
@@ -187,10 +197,10 @@ export default function CalendarCreator({
     });
   }
 
-  function toggleKeepDay(date: string) {
+  function toggleRegenDay(date: string) {
     const ids = (byDate.get(date) || []).map((p) => p.id);
     if (!ids.length) return;
-    setKeepIds((prev) => {
+    setRegenIds((prev) => {
       const next = new Set(prev);
       const allOn = ids.every((id) => next.has(id));
       if (allOn) ids.forEach((id) => next.delete(id));
@@ -199,10 +209,19 @@ export default function CalendarCreator({
     });
   }
 
-  async function runPreview(mode: 'replace' | 'regen_unkept' = 'replace') {
+  async function runPreview(mode: 'replace' | 'regen_selected' = 'replace') {
     setBusy(true);
     setErr(null);
     try {
+      const opts = normalizeGenOptions(genOptions);
+      const keepIds =
+        mode === 'regen_selected' && plan?.pieces?.length
+          ? new Set(
+              (plan.pieces || [])
+                .filter((p) => !regenIds.has(p.id))
+                .map((p) => p.id)
+            )
+          : new Set<string>();
       const keptPieces = (plan?.pieces || []).filter((p) => keepIds.has(p.id));
       const r = await fetch('/api/calendar/preview', {
         method: 'POST',
@@ -212,29 +231,44 @@ export default function CalendarCreator({
           avoid_titles: keptPieces
             .map((p) => p.title || p.hook || '')
             .filter(Boolean),
+          gen_options: {
+            ...opts,
+            regenInstructions:
+              mode === 'regen_selected'
+                ? opts.regenInstructions || opts.instructions
+                : opts.instructions,
+          },
         }),
       });
       const j = await r.json();
       if (!r.ok) throw new Error(j.error || 'No se pudo generar preview');
-      if (mode === 'regen_unkept' && plan?.pieces?.length && keepIds.size > 0) {
-        if (keepIds.size >= plan.pieces.length) {
-          throw new Error(
-            'Desmarca al menos una pieza (o un día) para regenerar solo las malas.'
-          );
+      if (mode === 'regen_selected' && plan?.pieces?.length) {
+        if (regenIds.size === 0) {
+          throw new Error('Marca al menos una pieza (o un día) para regenerar.');
+        }
+        if (regenIds.size >= plan.pieces.length) {
+          setPlan(j.plan);
+          setRationale(j.rationale || '');
+          setSource(j.source || 'heuristic');
+          setRegenIds(new Set());
+        } else {
+          const merged = mergeKeepAndRegenerate(plan, j.plan, keepIds);
+          setPlan(merged);
+          setRationale(
+            `${j.rationale || ''}
+
+Regeneradas: ${regenIds.size} · Conservadas: ${
+              keepIds.size
+            }.`
+          );
+          setSource(`${j.source || 'heuristic'}+regen`);
+          setRegenIds(new Set());
         }
-        const merged = mergeKeepAndRegenerate(plan, j.plan, keepIds);
-        setPlan(merged);
-        setRationale(
-          `${j.rationale || ''}\n\nSelección: ${keepIds.size} conservadas · ${
-            merged.pieces.length - keepIds.size
-          } regeneradas.`
-        );
-        setSource(`${j.source || 'heuristic'}+parcial`);
       } else {
         setPlan(j.plan);
         setRationale(j.rationale || '');
         setSource(j.source || 'heuristic');
-        setKeepIds(new Set());
+        setRegenIds(new Set());
       }
     } catch (e) {
       setErr(e instanceof Error ? e.message : 'Error preview');
@@ -243,20 +277,25 @@ export default function CalendarCreator({
     }
   }
 
-  function keepOnlySelected() {
+  function dropSelected() {
     if (!plan?.pieces?.length) return;
-    if (keepIds.size === 0) {
-      setErr('Marca al menos una pieza o un día para quedarte solo con eso.');
+    if (regenIds.size === 0) {
+      setErr('Marca las piezas que quieres eliminar del preview.');
       return;
     }
-    setPlan(keepOnlyPieces(plan, keepIds));
+    const keep = new Set(
+      (plan.pieces || []).filter((p) => !regenIds.has(p.id)).map((p) => p.id)
+    );
+    setPlan(keepOnlyPieces(plan, keep));
     setRationale(
-      `Selección manual: te quedas con ${keepIds.size} pieza(s). Guarda el mes cuando quieras.`
+      `Eliminadas ${regenIds.size} pieza(s) del preview. Guarda el mes cuando quieras.`
     );
     setSource('seleccion');
+    setRegenIds(new Set());
     setErr(null);
   }
 
+
   async function savePlan(force = false) {
     if (!plan) return;
     setBusy(true);
@@ -415,7 +454,7 @@ export default function CalendarCreator({
           setDayZoom(null);
           setForm(null);
         }}
-        className="inline-flex items-center gap-2 rounded-xl bg-gray-900 px-4 py-2.5 text-sm font-semibold text-white hover:bg-gray-800"
+        className="ml-auto inline-flex items-center gap-2 rounded-xl bg-gray-900 px-4 py-2.5 text-sm font-semibold text-white hover:bg-gray-800"
       >
         <CalendarPlus className="h-4 w-4" />
         Crear nuevo calendario
@@ -506,21 +545,21 @@ export default function CalendarCreator({
                     </button>
                     <button
                       type="button"
-                      disabled={busy || !plan?.pieces?.length || keepIds.size === 0}
-                      onClick={() => void runPreview('regen_unkept')}
-                      title="Conserva las ✓ y pide ángulos nuevos para el resto"
+                      disabled={busy || !plan?.pieces?.length || regenIds.size === 0}
+                      onClick={() => void runPreview('regen_selected')}
+                      title="Regenera solo las piezas marcadas (con instrucciones opcionales)"
                       className="inline-flex items-center gap-1.5 rounded-lg bg-sky-600 px-3 py-1.5 text-xs font-semibold text-white hover:bg-sky-700 disabled:opacity-60"
                     >
-                      Regenerar no marcadas
+                      Regenerar marcadas
                     </button>
                     <button
                       type="button"
-                      disabled={busy || keepIds.size === 0}
-                      onClick={() => keepOnlySelected()}
-                      title="Borra del preview todo lo que no esté marcado"
+                      disabled={busy || regenIds.size === 0}
+                      onClick={() => dropSelected()}
+                      title="Quita del preview las piezas marcadas"
                       className="rounded-lg border border-amber-300 bg-amber-50 px-3 py-1.5 text-xs font-semibold text-amber-900 disabled:opacity-60"
                     >
-                      Solo quedarme con ✓
+                      Eliminar marcadas
                     </button>
                     <button
                       type="button"
@@ -543,13 +582,143 @@ export default function CalendarCreator({
                     ) : null}
                     <span className="text-[11px] text-gray-500">
                       {plan?.pieces?.length || 0} piezas
-                      {keepIds.size ? ` · ${keepIds.size} ✓` : ''}
+                      {regenIds.size ? ` · ${regenIds.size} ✓` : ''}
                       {source ? ` · ${source}` : ''}
                     </span>
                   </div>
 
+                  {showGenPanel ? (
+                    <div className="rounded-xl border border-violet-200 bg-violet-50/50 p-4 space-y-3">
+                      <div className="flex items-center justify-between gap-2">
+                        <p className="text-xs font-bold uppercase tracking-wider text-violet-800">
+                          Opciones de generación
+                        </p>
+                        <button
+                          type="button"
+                          className="text-[11px] text-violet-700 underline"
+                          onClick={() => setShowGenPanel(false)}
+                        >
+                          Ocultar
+                        </button>
+                      </div>
+                      <div className="grid grid-cols-2 sm:grid-cols-4 gap-2">
+                        {(
+                          [
+                            ['posts', 'Posts'],
+                            ['stories', 'Stories'],
+                            ['reels', 'Reels'],
+                            ['carruseles', 'Carruseles'],
+                          ] as const
+                        ).map(([key, label]) => (
+                          <label key={key} className="text-[11px] text-gray-700">
+                            {label}
+                            <input
+                              type="number"
+                              min={0}
+                              max={40}
+                              value={genOptions[key]}
+                              onChange={(e) =>
+                                setGenOptions((o) => ({
+                                  ...o,
+                                  [key]: Number(e.target.value) || 0,
+                                }))
+                              }
+                              className="mt-0.5 w-full rounded-lg border border-gray-200 bg-white px-2 py-1 text-sm"
+                            />
+                          </label>
+                        ))}
+                      </div>
+                      <div>
+                        <p className="text-[11px] font-semibold text-gray-700 mb-1">
+                          Días de la semana
+                        </p>
+                        <div className="flex flex-wrap gap-1.5">
+                          {WEEKDAY_LABELS.map(({ key, label }) => {
+                            const on = genOptions.weekdays.includes(key);
+                            return (
+                              <button
+                                key={key}
+                                type="button"
+                                onClick={() =>
+                                  setGenOptions((o) => ({
+                                    ...o,
+                                    weekdays: on
+                                      ? o.weekdays.filter((d) => d !== key)
+                                      : [...o.weekdays, key].sort((a, b) => a - b),
+                                  }))
+                                }
+                                className={`rounded-full px-2.5 py-1 text-[11px] font-semibold border ${
+                                  on
+                                    ? 'bg-violet-600 text-white border-violet-600'
+                                    : 'bg-white text-gray-600 border-gray-200'
+                                }`}
+                              >
+                                {label}
+                              </button>
+                            );
+                          })}
+                        </div>
+                      </div>
+                      <label className="flex items-start gap-2 text-[11px] text-gray-800">
+                        <input
+                          type="checkbox"
+                          className="mt-0.5"
+                          checked={genOptions.allowSameDayMix}
+                          onChange={(e) =>
+                            setGenOptions((o) => ({
+                              ...o,
+                              allowSameDayMix: e.target.checked,
+                            }))
+                          }
+                        />
+                        <span>
+                          Permitir <strong>story + post</strong> o{' '}
+                          <strong>reel + story</strong> el mismo día
+                        </span>
+                      </label>
+                      <label className="block text-[11px] text-gray-700">
+                        Instrucciones para generar el mes
+                        <textarea
+                          value={genOptions.instructions || ''}
+                          onChange={(e) =>
+                            setGenOptions((o) => ({
+                              ...o,
+                              instructions: e.target.value,
+                            }))
+                          }
+                          rows={2}
+                          placeholder="Ej: enfocar Black Friday la 3ª semana; tono cercano; 2 stories encuesta…"
+                          className="mt-0.5 w-full rounded-lg border border-gray-200 bg-white px-2 py-1.5 text-xs"
+                        />
+                      </label>
+                      <label className="block text-[11px] text-gray-700">
+                        Instrucciones solo al regenerar marcadas
+                        <textarea
+                          value={genOptions.regenInstructions || ''}
+                          onChange={(e) =>
+                            setGenOptions((o) => ({
+                              ...o,
+                              regenInstructions: e.target.value,
+                            }))
+                          }
+                          rows={2}
+                          placeholder="Ej: más CTA WhatsApp; menos educativo; urgencia…"
+                          className="mt-0.5 w-full rounded-lg border border-gray-200 bg-white px-2 py-1.5 text-xs"
+                        />
+                      </label>
+                    </div>
+                  ) : (
+                    <button
+                      type="button"
+                      className="text-[11px] text-violet-700 underline"
+                      onClick={() => setShowGenPanel(true)}
+                    >
+                      Mostrar opciones de generación
+                    </button>
+                  )}
+
                   {rationale ? (
-                    <div className="rounded-xl border border-violet-200 bg-violet-50/70 px-4 py-3 text-xs text-violet-950 leading-relaxed">
+                    <div className="rounded-xl border border-violet-200 bg-violet-50/70 px-4 py-3 text-xs text-violet-950 leading-relaxed whitespace-pre-wrap">
                       <p className="font-bold uppercase tracking-wider text-violet-700 mb-1">
                         Criterio del preview
                       </p>
@@ -557,10 +726,10 @@ export default function CalendarCreator({
                     </div>
                   ) : (
                     <p className="text-xs text-gray-500">
-                      Marca ✓ las piezas o días que te gustan. Luego:{' '}
-                      <strong>Regenerar no marcadas</strong> (v2 solo de las
-                      malas) o <strong>Solo quedarme con ✓</strong> (borra el
-                      resto). También puedes editar/borrar día a día.
+                      Marca ✓ las piezas/días a <strong>regenerar</strong>. Luego{' '}
+                      <strong>Regenerar marcadas</strong> (con instrucciones) o{' '}
+                      <strong>Eliminar marcadas</strong>. El resto se conserva.
+                      No se guardan versiones intermedias hasta «Guardar mes».
                     </p>
                   )}
 
@@ -593,7 +762,7 @@ export default function CalendarCreator({
                         const key = `${month}-${String(day).padStart(2, '0')}`;
                         const hits = byDate.get(key) || [];
                         const dayKept =
-                          hits.length > 0 && hits.every((p) => keepIds.has(p.id));
+                          hits.length > 0 && hits.every((p) => regenIds.has(p.id));
                         return (
                           <div
                             key={key}
@@ -615,13 +784,13 @@ export default function CalendarCreator({
                               {hits.length > 0 ? (
                                 <label
                                   className="flex items-center gap-0.5 text-[9px] text-emerald-700 cursor-pointer"
-                                  title="Marcar/desmarcar todo el día"
+                                  title="Marcar/desmarcar el día para regenerar"
                                   onClick={(e) => e.stopPropagation()}
                                 >
                                   <input
                                     type="checkbox"
                                     checked={dayKept}
-                                    onChange={() => toggleKeepDay(key)}
+                                    onChange={() => toggleRegenDay(key)}
                                     className="h-3 w-3"
                                   />
                                   día
@@ -640,14 +809,14 @@ export default function CalendarCreator({
                                 <span
                                   key={p.id}
                                   className={`truncate rounded px-1 py-0.5 text-[9px] font-semibold text-white ${
-                                    keepIds.has(p.id)
+                                    regenIds.has(p.id)
                                       ? 'outline outline-1 outline-offset-[-1px] outline-white'
                                       : ''
                                   }`}
                                   style={{ background: colorFor(p) }}
                                   title={p.title}
                                 >
-                                  {keepIds.has(p.id) ? '✓ ' : ''}
+                                  {regenIds.has(p.id) ? '✓ ' : ''}
                                   {p.title}
                                 </span>
                               ))}
@@ -712,7 +881,7 @@ export default function CalendarCreator({
                       <div
                         key={p.id}
                         className={`rounded-xl border p-3 space-y-2 ${
-                          keepIds.has(p.id)
+                          regenIds.has(p.id)
                             ? 'border-emerald-300 bg-emerald-50/40'
                             : 'border-gray-200'
                         }`}
@@ -722,8 +891,8 @@ export default function CalendarCreator({
                             <label className="flex items-center gap-2 text-sm font-bold text-gray-900 cursor-pointer">
                               <input
                                 type="checkbox"
-                                checked={keepIds.has(p.id)}
-                                onChange={() => toggleKeep(p.id)}
+                                checked={regenIds.has(p.id)}
+                                onChange={() => toggleRegen(p.id)}
                               />
                               {p.title}
                             </label>
@@ -740,6 +909,39 @@ export default function CalendarCreator({
                         <p className="text-xs text-gray-600 line-clamp-3 whitespace-pre-wrap">
                           {p.body || p.hook}
                         </p>
+                        {p.interactive_story &&
+                        p.interactive_story !== 'none' ? (
+                          <p className="text-[10px] font-semibold text-amber-800 bg-amber-50 border border-amber-200 rounded-lg px-2 py-1">
+                            Story interactiva: {p.interactive_story} · Meta API
+                            no publica stickers — briefing de producción
+                          </p>
+                        ) : null}
+                        {p.slide_copy && p.slide_copy.length > 0 ? (
+                          <div className="rounded-lg border border-gray-100 bg-gray-50 p-2 space-y-1">
+                            <p className="text-[10px] font-bold uppercase tracking-wider text-gray-500">
+                              Texto por slide
+                            </p>
+                            {p.slide_copy.map((s) => (
+                              <p key={s.n} className="text-[11px] text-gray-700">
+                                <span className="font-semibold">
+                                  Slide {s.n}
+                                  {s.label ? ` · ${s.label}` : ''}:
+                                </span>{' '}
+                                {s.text}
+                              </p>
+                            ))}
+                          </div>
+                        ) : null}
+                        {p.reel_script ? (
+                          <details className="rounded-lg border border-violet-100 bg-violet-50/50 p-2">
+                            <summary className="text-[10px] font-bold uppercase tracking-wider text-violet-800 cursor-pointer">
+                              Guión / idea Reel
+                            </summary>
+                            <pre className="mt-1 text-[11px] text-violet-950 whitespace-pre-wrap font-sans">
+                              {p.reel_script}
+                            </pre>
+                          </details>
+                        ) : null}
                         <div className="flex gap-2">
                           <button
                             type="button"
diff --git a/src/components/CreativePipelineBoard.tsx b/src/components/CreativePipelineBoard.tsx
index 1aca5f2..140af71 100644
--- a/src/components/CreativePipelineBoard.tsx
+++ b/src/components/CreativePipelineBoard.tsx
@@ -522,16 +522,25 @@ export default function CreativePipelineBoard() {
     payload: {
       scheduled_at: string | null;
       channels: PublishChannel[];
+      channel_schedules?: { instagram?: string; facebook?: string };
     }
   ) {
     if (!isAgency) return;
     setBusyId(id);
     setErr(null);
     try {
+      const existing = items.find((x) => x.id === id);
+      let notes = existing?.notes || '';
+      // Strip previous schedule marker
+      notes = notes.replace(/\n?__4v_sched__:[^\n]*/g, '').trim();
+      if (payload.channel_schedules) {
+        notes = `${notes}\n__4v_sched__:${JSON.stringify(payload.channel_schedules)}`.trim();
+      }
+      const { channel_schedules: _cs, ...rest } = payload;
       const res = await fetch('/api/creative-pipeline', {
         method: 'PATCH',
         headers: { 'Content-Type': 'application/json' },
-        body: JSON.stringify({ id, ...payload }),
+        body: JSON.stringify({ id, ...rest, notes: notes || null }),
       });
       const data = await res.json();
       if (!res.ok) {
@@ -1671,6 +1680,7 @@ function DetailModal({
   onSaveSchedule: (payload: {
     scheduled_at: string | null;
     channels: PublishChannel[];
+    channel_schedules?: { instagram?: string; facebook?: string };
   }) => void;
   onSaveContent: (payload: {
     title: string;
@@ -1690,6 +1700,13 @@ function DetailModal({
   const [schedLocal, setSchedLocal] = useState(
     toDatetimeLocalValue(item.scheduled_at)
   );
+  const [schedIg, setSchedIg] = useState(
+    toDatetimeLocalValue(item.scheduled_at)
+  );
+  const [schedFb, setSchedFb] = useState(
+    toDatetimeLocalValue(item.scheduled_at)
+  );
+  const [sameSchedule, setSameSchedule] = useState(true);
   const [chIg, setChIg] = useState(
     (item.channels || ['instagram', 'facebook']).includes('instagram')
   );
@@ -1710,7 +1727,11 @@ function DetailModal({
   });
 
   useEffect(() => {
-    setSchedLocal(toDatetimeLocalValue(item.scheduled_at));
+    const base = toDatetimeLocalValue(item.scheduled_at);
+    setSchedLocal(base);
+    setSchedIg(base);
+    setSchedFb(base);
+    setSameSchedule(true);
     const ch = item.channels || ['instagram', 'facebook'];
     setChIg(ch.includes('instagram'));
     setChFb(ch.includes('facebook'));
@@ -1743,9 +1764,33 @@ function DetailModal({
     const channels: PublishChannel[] = [];
     if (chIg) channels.push('instagram');
     if (chFb) channels.push('facebook');
+    const igIso = schedIg ? new Date(schedIg).toISOString() : null;
+    const fbIso = schedFb ? new Date(schedFb).toISOString() : null;
+    const primary =
+      sameSchedule || !chIg || !chFb
+        ? schedLocal
+          ? new Date(schedLocal).toISOString()
+          : igIso || fbIso
+        : [igIso, fbIso]
+            .filter(Boolean)
+            .sort()[0] || null;
     onSaveSchedule({
-      scheduled_at: schedLocal ? new Date(schedLocal).toISOString() : null,
-      channels: channels.length ? channels : ['instagram', 'facebook'],
+      scheduled_at: primary,
+      channels: channels.length ? channels : ['instagram'],
+      // Horarios distintos: el worker usa scheduled_at (más temprano);
+      // se anota en notes vía API si el backend lo soporta.
+      ...(sameSchedule || !(chIg && chFb)
+        ? {}
+        : {
+            channel_schedules: {
+              ...(chIg && igIso ? { instagram: igIso } : {}),
+              ...(chFb && fbIso ? { facebook: fbIso } : {}),
+            },
+          }),
+    } as {
+      scheduled_at: string | null;
+      channels: PublishChannel[];
+      channel_schedules?: { instagram?: string; facebook?: string };
     });
   }
 
@@ -2000,15 +2045,6 @@ function DetailModal({
                 <p className="text-xs font-bold uppercase tracking-wider text-sky-900">
                   Programación (solo agencia)
                 </p>
-                <label className="block text-xs text-gray-700">
-                  Fecha y hora
-                  <input
-                    type="datetime-local"
-                    value={schedLocal}
-                    onChange={(e) => setSchedLocal(e.target.value)}
-                    className="mt-1 w-full rounded-lg border border-gray-200 bg-white px-2 py-1.5 text-sm text-gray-900"
-                  />
-                </label>
                 <div className="flex flex-wrap gap-3 text-xs text-gray-800">
                   <label className="inline-flex items-center gap-1.5">
                     <input
@@ -2027,6 +2063,66 @@ function DetailModal({
                     Facebook
                   </label>
                 </div>
+                {chIg && chFb ? (
+                  <label className="flex items-start gap-2 text-[11px] text-gray-800">
+                    <input
+                      type="checkbox"
+                      className="mt-0.5"
+                      checked={sameSchedule}
+                      onChange={(e) => {
+                        const on = e.target.checked;
+                        setSameSchedule(on);
+                        if (on) {
+                          setSchedIg(schedLocal);
+                          setSchedFb(schedLocal);
+                        }
+                      }}
+                    />
+                    <span>
+                      Publicar en el <strong>mismo horario</strong> en IG y FB
+                    </span>
+                  </label>
+                ) : null}
+                {sameSchedule || !(chIg && chFb) ? (
+                  <label className="block text-xs text-gray-700">
+                    Fecha y hora
+                    <input
+                      type="datetime-local"
+                      value={schedLocal}
+                      onChange={(e) => {
+                        setSchedLocal(e.target.value);
+                        setSchedIg(e.target.value);
+                        setSchedFb(e.target.value);
+                      }}
+                      className="mt-1 w-full rounded-lg border border-gray-200 bg-white px-2 py-1.5 text-sm text-gray-900"
+                    />
+                  </label>
+                ) : (
+                  <div className="grid gap-2">
+                    {chIg ? (
+                      <label className="block text-xs text-gray-700">
+                        Instagram · fecha y hora
+                        <input
+                          type="datetime-local"
+                          value={schedIg}
+                          onChange={(e) => setSchedIg(e.target.value)}
+                          className="mt-1 w-full rounded-lg border border-gray-200 bg-white px-2 py-1.5 text-sm text-gray-900"
+                        />
+                      </label>
+                    ) : null}
+                    {chFb ? (
+                      <label className="block text-xs text-gray-700">
+                        Facebook · fecha y hora
+                        <input
+                          type="datetime-local"
+                          value={schedFb}
+                          onChange={(e) => setSchedFb(e.target.value)}
+                          className="mt-1 w-full rounded-lg border border-gray-200 bg-white px-2 py-1.5 text-sm text-gray-900"
+                        />
+                      </label>
+                    ) : null}
+                  </div>
+                )}
                 {item.publish_status && item.publish_status !== 'idle' ? (
                   <p className="text-[11px] text-gray-600">
                     Worker: <strong>{item.publish_status}</strong>
diff --git a/src/components/RrssMonthView.tsx b/src/components/RrssMonthView.tsx
index 027ccbb..719ebd9 100644
--- a/src/components/RrssMonthView.tsx
+++ b/src/components/RrssMonthView.tsx
@@ -21,6 +21,13 @@ import {
   type PipelineCalendarRow,
 } from '@/lib/pipeline-calendar';
 
+/** Texto concreto por slide (carrusel / story multi). */
+export type RrssSlideCopy = {
+  n: number;
+  label?: string;
+  text: string;
+};
+
 export type RrssPiece = {
   id: string;
   date: string;
@@ -38,7 +45,17 @@ export type RrssPiece = {
   meta_line?: string;
   kind?: string;
   color?: string;
+  /** @deprecated prefer slide_copy */
   slides?: string[];
+  /** Copy estructurado: Slide 1 hook, Slide 2 por qué… */
+  slide_copy?: RrssSlideCopy[];
+  /** Guión / idea desarrollada (Reels). */
+  reel_script?: string;
+  /**
+   * Story interactiva: encuesta | quiz | caja | slider | none
+   * El publish Meta no automatiza stickers; esto es briefing de producción.
+   */
+  interactive_story?: 'encuesta' | 'quiz' | 'caja' | 'slider' | 'none' | string;
   pipeline_id?: string;
   cover_path?: string | null;
   slide_paths?: string[];
diff --git a/src/lib/calendar-gen-options.ts b/src/lib/calendar-gen-options.ts
new file mode 100644
index 0000000..b93403a
--- /dev/null
+++ b/src/lib/calendar-gen-options.ts
@@ -0,0 +1,74 @@
+/**
+ * Opciones de generación del calendario editorial (UI → preview API → strategist).
+ */
+export type WeekdayKey = 1 | 2 | 3 | 4 | 5 | 6 | 0; // Lun=1 … Dom=0 (JS getUTCDay)
+
+export type CalendarGenOptions = {
+  /** Nº de posts feed (Post estático). */
+  posts: number;
+  /** Nº de Stories. */
+  stories: number;
+  /** Nº de Reels. */
+  reels: number;
+  /** Nº de Carruseles. */
+  carruseles: number;
+  /**
+   * Días de la semana permitidos (JS: 0=Dom … 6=Sáb).
+   * Por defecto Lun–Vie.
+   */
+  weekdays: number[];
+  /**
+   * Permite story+post o reel+story el mismo día
+   * (reparte slots sin forzar 1 pieza/día).
+   */
+  allowSameDayMix: boolean;
+  /** Instrucciones libres del operador para la IA / estrategia. */
+  instructions?: string;
+  /**
+   * Instrucciones solo para piezas marcadas a regenerar
+   * (modo regen_selected).
+   */
+  regenInstructions?: string;
+};
+
+export const DEFAULT_GEN_OPTIONS: CalendarGenOptions = {
+  posts: 4,
+  stories: 8,
+  reels: 6,
+  carruseles: 4,
+  weekdays: [1, 2, 3, 4, 5],
+  allowSameDayMix: true,
+  instructions: '',
+  regenInstructions: '',
+};
+
+export function normalizeGenOptions(
+  raw: Partial<CalendarGenOptions> | null | undefined
+): CalendarGenOptions {
+  const base = { ...DEFAULT_GEN_OPTIONS, ...(raw || {}) };
+  const clamp = (n: unknown, max = 40) =>
+    Math.max(0, Math.min(max, Math.round(Number(n) || 0)));
+  const weekdays = Array.isArray(base.weekdays)
+    ? [...new Set(base.weekdays.map((d) => Number(d)).filter((d) => d >= 0 && d <= 6))]
+    : DEFAULT_GEN_OPTIONS.weekdays;
+  return {
+    posts: clamp(base.posts),
+    stories: clamp(base.stories),
+    reels: clamp(base.reels),
+    carruseles: clamp(base.carruseles),
+    weekdays: weekdays.length ? weekdays : DEFAULT_GEN_OPTIONS.weekdays,
+    allowSameDayMix: base.allowSameDayMix !== false,
+    instructions: String(base.instructions || '').trim().slice(0, 4000),
+    regenInstructions: String(base.regenInstructions || '').trim().slice(0, 4000),
+  };
+}
+
+export const WEEKDAY_LABELS: { key: number; label: string }[] = [
+  { key: 1, label: 'Lun' },
+  { key: 2, label: 'Mar' },
+  { key: 3, label: 'Mié' },
+  { key: 4, label: 'Jue' },
+  { key: 5, label: 'Vie' },
+  { key: 6, label: 'Sáb' },
+  { key: 0, label: 'Dom' },
+];
diff --git a/src/lib/calendar-generate.ts b/src/lib/calendar-generate.ts
index 1ca86aa..a849560 100644
--- a/src/lib/calendar-generate.ts
+++ b/src/lib/calendar-generate.ts
@@ -16,9 +16,12 @@ import {
   monthTrendBeats,
   strategistSystemPrompt,
   strategyMonthPreview,
+  type BuildSlotsOpts,
   type PublishedNetworkPost,
 } from '@/lib/calendar-strategy';
 import type { Brandbook } from '@/lib/brandbook';
+import type { CalendarGenOptions } from '@/lib/calendar-gen-options';
+import { normalizeGenOptions } from '@/lib/calendar-gen-options';
 
 export {
   brandBrief,
@@ -37,6 +40,8 @@ export type GeneratePreviewInput = {
   publishedPosts?: PublishedNetworkPost[];
   /** Títulos / hooks a no repetir (piezas que el usuario conserva). */
   avoidTitles?: string[];
+  /** Cantidades, días, mix e instrucciones del operador. */
+  genOptions?: Partial<CalendarGenOptions> | null;
 };
 
 export type GeneratePreviewResult = {
@@ -84,6 +89,7 @@ async function anthropicStrategist(
     input.brandbook,
     input.publishedPosts || []
   );
+  const go = normalizeGenOptions(input.genOptions);
   const trends = monthTrendBeats(input.ym, dna.brand.vertical);
   const prompt = strategistSystemPrompt({
     ym: input.ym,
@@ -91,14 +97,22 @@ async function anthropicStrategist(
     dna,
     trends,
     avoidTitles: input.avoidTitles || [],
+    genOptions: go,
   });
+  const minPieces = Math.max(
+    3,
+    Math.min(
+      8,
+      go.posts + go.stories + go.reels + go.carruseles
+    )
+  );
 
   try {
     const Anthropic = (await import('@anthropic-ai/sdk')).default;
     const client = new Anthropic({ apiKey: key });
     const msg = await client.messages.create({
       model: 'claude-sonnet-4-20250514',
-      max_tokens: 4500,
+      max_tokens: 8000,
       messages: [{ role: 'user', content: prompt }],
     });
     const text = msg.content
@@ -110,7 +124,7 @@ async function anthropicStrategist(
       rationale?: string;
       pieces?: Array<Partial<RrssPiece> & { objective_metric?: string }>;
     };
-    if (!Array.isArray(parsed.pieces) || parsed.pieces.length < 8) {
+    if (!Array.isArray(parsed.pieces) || parsed.pieces.length < minPieces) {
       return fallback;
     }
 
@@ -125,6 +139,15 @@ async function anthropicStrategist(
         const format = String(p.format || 'Post');
         const kind = kindOf(format, p.kind);
         const platform = String(p.platform || 'instagram').toLowerCase();
+        const slide_copy = Array.isArray(p.slide_copy)
+          ? p.slide_copy
+              .map((s, i) => ({
+                n: Number((s as { n?: number }).n) || i + 1,
+                label: String((s as { label?: string }).label || '') || undefined,
+                text: String((s as { text?: string }).text || '').trim(),
+              }))
+              .filter((s) => s.text)
+          : undefined;
         return {
           id: newPieceId(date, title),
           date,
@@ -142,11 +165,18 @@ async function anthropicStrategist(
           status: 'planned',
           kind,
           color: colorFor(format, kind, platform),
+          slide_copy: slide_copy?.length ? slide_copy : undefined,
+          reel_script: p.reel_script
+            ? String(p.reel_script).slice(0, 6000)
+            : undefined,
+          interactive_story: p.interactive_story
+            ? String(p.interactive_story).slice(0, 40)
+            : undefined,
         } as RrssPiece;
       })
       .filter(Boolean) as RrssPiece[];
 
-    if (pieces.length < 8) return fallback;
+    if (pieces.length < minPieces) return fallback;
     const plan = emptyMonthPlan(input.ym, input.label);
     plan.hero.lede = `Estrategia IA · ${monthLabel(input.ym)} · engagement 2026 + ADN ${input.label}.`;
     plan.hero.chips = [
@@ -177,11 +207,27 @@ export async function generateMonthPreview(
     }))
     .filter((p) => (p.pieces?.length || 0) >= 3);
 
+  const go = normalizeGenOptions(input.genOptions);
+  const slotOpts: BuildSlotsOpts & {
+    instructions?: string;
+    regenInstructions?: string;
+  } = {
+    posts: go.posts,
+    stories: go.stories,
+    reels: go.reels,
+    carruseles: go.carruseles,
+    weekdays: go.weekdays,
+    allowSameDayMix: go.allowSameDayMix,
+    instructions: go.instructions,
+    regenInstructions: go.regenInstructions,
+  };
+
   const strategist = strategyMonthPreview({
     ...input,
     history: cleanHistory,
     brandbook: input.brandbook,
     publishedPosts: input.publishedPosts || [],
+    genOptions: slotOpts,
   });
   const fallback: GeneratePreviewResult = {
     plan: strategist.plan,
@@ -194,6 +240,7 @@ export async function generateMonthPreview(
       ...input,
       history: cleanHistory,
       publishedPosts: input.publishedPosts || [],
+      genOptions: go,
     },
     fallback
   );
diff --git a/src/lib/calendar-strategy.ts b/src/lib/calendar-strategy.ts
index b48f4a3..1f1a8ec 100644
--- a/src/lib/calendar-strategy.ts
+++ b/src/lib/calendar-strategy.ts
@@ -15,6 +15,7 @@ import {
   brandbookToPrompt,
   type Brandbook,
 } from '@/lib/brandbook';
+import { resolveBrandSlug } from '@/lib/tenant-brand-aliases';
 
 /** Publicación real en redes (pipeline / IG sync) usada como señal creativa. */
 export type PublishedNetworkPost = {
@@ -179,13 +180,17 @@ export function monthTrendBeats(ym: string, vertical: string): TrendBeat[] {
   ];
 }
 
-function weekdaysInMonth(ym: string): string[] {
+function weekdaysInMonth(
+  ym: string,
+  allowed: number[] = [1, 2, 3, 4, 5]
+): string[] {
+  const allow = new Set(allowed);
   const [y, m] = ym.split('-').map(Number);
   const days: string[] = [];
   const dim = new Date(Date.UTC(y, m, 0)).getUTCDate();
   for (let d = 1; d <= dim; d++) {
     const dt = new Date(Date.UTC(y, m - 1, d));
-    if (dt.getUTCDay() >= 1 && dt.getUTCDay() <= 5) {
+    if (allow.has(dt.getUTCDay())) {
       days.push(`${ym}-${String(d).padStart(2, '0')}`);
     }
   }
@@ -406,17 +411,40 @@ export function extractClientDna(
       'Certificaciones',
       'Matriculación',
     ],
-    'talento-y-deporte': [
+    tyd: [
       'Nuevo alumno',
-      'Vocab / expresiones',
-      'Campus',
-      'Errores / Fix it',
+      'Beca deportiva',
+      'Campus USA',
+      'Objeciones',
+      'English tips',
+    ],
+    tsp: [
+      'Beca académica',
+      'Admisiones',
+      'Financiación',
+      'Campus USA',
+      'Casos de éxito',
+    ],
+    ecp: [
+      'Día a día del cuidador',
+      'Formación',
+      'Empleabilidad',
+      'Testimonios',
+      'Convocatorias',
+    ],
+    dtatf: [
+      'Convocatorias',
+      'Empleabilidad',
+      'Testimonios',
+      'Tips formación',
     ],
   };
   const fromBook = brandbook?.series_recurrentes?.length
     ? brandbook.series_recurrentes
     : brandbook?.pillars_rrss || [];
-  const seed = fromBook.length ? fromBook : seedBySlug[slug] || [];
+  const seed = fromBook.length
+    ? fromBook
+    : seedBySlug[resolveBrandSlug(slug)] || seedBySlug[slug] || [];
   const signatureSeries = [
     ...seed,
     ...inferred.filter((s) => !seed.includes(s)),
@@ -455,22 +483,64 @@ type Slot = {
   role: 'reach' | 'save' | 'chat' | 'convert' | 'authority';
 };
 
-function buildMonthSlots(ym: string, dna: ClientDna): Slot[] {
-  const weekdays = weekdaysInMonth(ym);
-  const target = Math.min(
-    weekdays.length,
-    Math.max(16, Math.round(dna.avgPerWeek * 4 * 0.85)) // quality > quantity (−15% vs legacy)
-  );
-  const mix = PLAYBOOK_2026.mix;
-  const counts = {
-    Reel: Math.round(target * mix.reel),
-    Carrusel: Math.round(target * mix.carrusel),
-    Stories: Math.round(target * mix.stories),
-    Post: 0,
-  };
-  counts.Post = Math.max(0, target - counts.Reel - counts.Carrusel - counts.Stories);
+export type BuildSlotsOpts = {
+  posts?: number;
+  stories?: number;
+  reels?: number;
+  carruseles?: number;
+  weekdays?: number[];
+  /** Si true, se pueden apilar story+post / reel+story el mismo día. */
+  allowSameDayMix?: boolean;
+};
 
-  // Round-robin interleave so the month isn't "all Reels then all Stories"
+function buildMonthSlots(
+  ym: string,
+  dna: ClientDna,
+  opts?: BuildSlotsOpts
+): Slot[] {
+  const weekdays = weekdaysInMonth(ym, opts?.weekdays || [1, 2, 3, 4, 5]);
+  if (!weekdays.length) return [];
+
+  const hasExplicit =
+    opts &&
+    (opts.posts != null ||
+      opts.stories != null ||
+      opts.reels != null ||
+      opts.carruseles != null);
+
+  let counts: Record<Slot['format'], number>;
+  let target: number;
+
+  if (hasExplicit) {
+    counts = {
+      Reel: Math.max(0, Math.round(opts?.reels ?? 0)),
+      Carrusel: Math.max(0, Math.round(opts?.carruseles ?? 0)),
+      Stories: Math.max(0, Math.round(opts?.stories ?? 0)),
+      Post: Math.max(0, Math.round(opts?.posts ?? 0)),
+    };
+    target =
+      counts.Reel + counts.Carrusel + counts.Stories + counts.Post;
+  } else {
+    target = Math.min(
+      weekdays.length,
+      Math.max(16, Math.round(dna.avgPerWeek * 4 * 0.85))
+    );
+    const mix = PLAYBOOK_2026.mix;
+    counts = {
+      Reel: Math.round(target * mix.reel),
+      Carrusel: Math.round(target * mix.carrusel),
+      Stories: Math.round(target * mix.stories),
+      Post: 0,
+    };
+    counts.Post = Math.max(
+      0,
+      target - counts.Reel - counts.Carrusel - counts.Stories
+    );
+    target =
+      counts.Reel + counts.Carrusel + counts.Stories + counts.Post;
+  }
+
+  // Round-robin interleave
   const bags: Record<Slot['format'], number> = { ...counts };
   const formats: Slot['format'][] = ['Reel', 'Carrusel', 'Stories', 'Post'];
   const queue: Array<Slot['format']> = [];
@@ -487,20 +557,53 @@ function buildMonthSlots(ym: string, dna: ClientDna): Slot[] {
     if (!added) break;
   }
 
-  const convertEvery = Math.max(4, Math.floor(target / 3));
+  const allowMix = opts?.allowSameDayMix !== false;
+  const convertEvery = Math.max(4, Math.floor(Math.max(1, target) / 3));
   const slots: Slot[] = [];
-  const step = Math.max(1, Math.floor(weekdays.length / Math.max(1, queue.length)));
+  const step = Math.max(
+    1,
+    Math.floor(weekdays.length / Math.max(1, queue.length))
+  );
   let dayIdx = 0;
+  const countOnDay = (d: string) => slots.filter((s) => s.date === d).length;
+  const formatsOnDay = (d: string) =>
+    new Set(slots.filter((s) => s.date === d).map((s) => s.format));
+
+  /** Compat: story+post o reel+story el mismo día; evita 2 reels / 2 posts. */
+  function dayAccepts(date: string, format: Slot['format']): boolean {
+    const n = countOnDay(date);
+    if (n === 0) return true;
+    if (!allowMix) return false;
+    if (n >= 2) return false;
+    const existing = [...formatsOnDay(date)][0];
+    if (!existing) return true;
+    const pair = new Set([existing, format]);
+    if (pair.has('Stories') && pair.has('Post')) return true;
+    if (pair.has('Reel') && pair.has('Stories')) return true;
+    return false;
+  }
+
   for (let qi = 0; qi < queue.length; qi++) {
     const format = queue[qi];
-    const date = weekdays[Math.min(dayIdx, weekdays.length - 1)];
-    dayIdx += step;
-    if (dayIdx >= weekdays.length) dayIdx = qi % weekdays.length;
-    // Prefer unused weekdays
-    let d = date;
-    if (slots.some((s) => s.date === d)) {
-      d = weekdays.find((w) => !slots.some((s) => s.date === w)) || date;
+    let d =
+      weekdays[Math.min(dayIdx, weekdays.length - 1)] || weekdays[0];
+    dayIdx = (dayIdx + step) % weekdays.length;
+
+    if (!dayAccepts(d, format)) {
+      const free = weekdays.find((w) => dayAccepts(w, format));
+      if (free) d = free;
+      else if (allowMix) {
+        // Forzar mix: elige el día con menos carga que acepte o el de menor carga
+        const sorted = [...weekdays].sort(
+          (a, b) => countOnDay(a) - countOnDay(b)
+        );
+        d = sorted.find((w) => dayAccepts(w, format)) || sorted[0];
+      } else {
+        const empty = weekdays.find((w) => countOnDay(w) === 0);
+        d = empty || d;
+      }
     }
+
     const isConvert =
       qi > 0 &&
       qi % convertEvery === 0 &&
@@ -653,6 +756,17 @@ function pickAngleTitle(
   return `${prefix} · ${core}`.slice(0, 140);
 }
 
+type AngleOut = {
+  title: string;
+  hook: string;
+  body: string;
+  cta: string;
+  pillar: string;
+  slide_copy?: { n: number; label?: string; text: string }[];
+  reel_script?: string;
+  interactive_story?: string;
+};
+
 /** Creative angle factory — NEW titles, DNA-aligned. */
 function inventAngle(
   dna: ClientDna,
@@ -661,7 +775,7 @@ function inventAngle(
   index: number,
   /** Extra offset only for title bank rotation (dedupe). */
   bankOffset = 0
-): { title: string; hook: string; body: string; cta: string; pillar: string } {
+): AngleOut {
   const series =
     dna.signatureSeries[index % Math.max(1, dna.signatureSeries.length)] ||
     'Educativo';
@@ -682,15 +796,20 @@ function inventAngle(
           ? title
           : `STORIES · ${pillar}: encuesta “¿este mes o enero?”`,
         hook: 'Una pregunta. Tu respuesta abre el DM.',
-        body: `Conversión ${brand}. ADN: ${pillar}. Sticker encuesta/caja → DM. KPI: mensajes. Sin spam BF genérico.`,
+        body: `Conversión ${brand}. ADN: ${pillar}. Sticker encuesta/caja → DM. Meta API no publica stickers: briefing de producción.`,
         cta: 'Responde y te orientamos',
         pillar: 'conversion',
+        interactive_story: 'encuesta',
+        slide_copy: [
+          { n: 1, label: 'Hook', text: 'Una pregunta. Tu respuesta abre el DM.' },
+          { n: 2, label: 'Sticker', text: 'Encuesta: ¿Este mes o más adelante? → DM.' },
+        ],
       };
     }
     return {
       title,
       hook: 'La diferencia entre “lo pienso” y “ya estoy dentro”.',
-      body: `Conversión útil. 3 motivos + prueba social + CTA test/matricula. ADN: ${pillar}. Tendencia: ${beat.why}`,
+      body: `Conversión útil. 3 motivos + prueba social + CTA test/matrícula. ADN: ${pillar}. Tendencia: ${beat.why}`,
       cta: 'Link en bio / test de nivel',
       pillar: 'conversion',
     };
@@ -699,6 +818,14 @@ function inventAngle(
   const title = pickAngleTitle(series, beat, bankIndex, slot.format);
 
   if (slot.format === 'Reel') {
+    const reel_script = [
+      `IDEA: ${title}`,
+      `Hook (0–3s): ${hookStyle}`,
+      `Desarrollo (3–20s): micro-lección «${series}». Tendencia: ${beat.label}.`,
+      `Payoff (20–28s): insight + keyword en pantalla.`,
+      `CTA: Comparte / guarda. Caption SEO.`,
+      `Producción: 9:16, subtítulos burned-in, VO clara.`,
+    ].join('\n');
     return {
       title,
       hook: `${hookStyle}`,
@@ -706,38 +833,54 @@ function inventAngle(
         `Objetivo: ALCANCE (Reels 2026 ES).`,
         `ADN: ${series}. Tendencia: ${beat.label} — ${beat.why}`,
         `Estructura: hook 3s → micro-lección → CTA share/save.`,
-        `Texto en pantalla + caption con keyword buscable.`,
       ].join('\n'),
       cta: 'Comparte con alguien que lo necesite',
       pillar: 'reach',
+      reel_script,
     };
   }
 
   if (slot.format === 'Carrusel') {
+    const slide_copy = [
+      { n: 1, label: 'Hook', text: 'Guarda esto antes de que se te olvide.' },
+      { n: 2, label: 'Por qué pasa esto', text: beat.why },
+      { n: 3, label: 'Qué hacer', text: `Acción concreta ligada a «${series}» (${brand}).` },
+      { n: 4, label: 'Ejemplo', text: 'Caso breve o contraste antes/después.' },
+      { n: 5, label: 'CTA', text: 'Guarda + envía a alguien a quien le sirva.' },
+    ];
     return {
       title: title.replace(/^REEL ·/, 'CARRUSEL ·').replace(/^POST ·/, 'CARRUSEL ·'),
       hook: 'Guarda esto antes de que se te olvide.',
       body: [
         `Objetivo: GUARDADOS + shares.`,
         `ADN: ${series}. ${beat.why}`,
-        `5 slides: hook polémico → valor → test “envía a un amigo”.`,
+        `5 slides: hook → por qué → qué hacer → ejemplo → CTA.`,
       ].join('\n'),
       cta: 'Guarda + envía a tu compañero de estudio',
       pillar: 'saves',
+      slide_copy,
     };
   }
 
   if (slot.format === 'Stories') {
+    const interactive =
+      index % 3 === 0 ? 'encuesta' : index % 3 === 1 ? 'quiz' : 'caja';
     return {
       title: title.replace(/^(REEL|CARRUSEL|POST) ·/, 'STORIES ·'),
       hook: 'Tú eliges: A o B',
       body: [
         `Objetivo: REPLIES (+88% conversación Stories 2026).`,
-        `ADN: ${series}. Sticker encuesta / quiz / caja.`,
+        `ADN: ${series}. Sticker ${interactive}.`,
+        `Producción: Meta no publica stickers vía API — diseñar en IG/Canva y subir media.`,
         beat.label,
       ].join('\n'),
       cta: 'Responde a la story',
       pillar: 'stories',
+      interactive_story: interactive,
+      slide_copy: [
+        { n: 1, label: 'Visual', text: 'Tú eliges: A o B' },
+        { n: 2, label: 'Sticker', text: `Tipo: ${interactive}. Recoger respuesta → DM.` },
+      ],
     };
   }
 
@@ -745,7 +888,7 @@ function inventAngle(
     title: title.replace(/^(REEL|CARRUSEL|STORIES) ·/, 'POST ·'),
     hook: `Lo que nadie te explica de ${series.toLowerCase()}.`,
     body: [
-      `Feed autoridad + SEO caption (“cómo se dice…”, “diferencia entre…”).`,
+      `Feed autoridad + SEO caption.`,
       `ADN ${brand}: ${series}.`,
       `Tendencia: ${beat.why}`,
     ].join('\n'),
@@ -769,6 +912,7 @@ export function strategyMonthPreview(input: {
   history: RrssMonthPlan[];
   brandbook?: Brandbook | null;
   publishedPosts?: PublishedNetworkPost[];
+  genOptions?: BuildSlotsOpts & { instructions?: string };
 }): StrategyPreviewResult {
   const dna = extractClientDna(
     input.slug,
@@ -778,7 +922,7 @@ export function strategyMonthPreview(input: {
     input.publishedPosts || []
   );
   const trends = monthTrendBeats(input.ym, dna.brand.vertical);
-  const slots = buildMonthSlots(input.ym, dna);
+  const slots = buildMonthSlots(input.ym, dna, input.genOptions);
   const pieces: RrssPiece[] = [];
 
   const usedCores = new Set<string>();
@@ -824,6 +968,9 @@ export function strategyMonthPreview(input: {
       kind,
       color: colorFor(slot.format, kind),
       objective_metric: useBeat.kpi,
+      slide_copy: angle.slide_copy,
+      reel_script: angle.reel_script,
+      interactive_story: angle.interactive_story,
     });
   });
 
@@ -832,25 +979,34 @@ export function strategyMonthPreview(input: {
   plan.hero.chips = [
     `${pieces.length} piezas`,
     `${pieces.filter((p) => p.format === 'Reel').length} Reels`,
-    `${pieces.filter((p) => p.format === 'Carrusel').length} carruseles`,
+    `${pieces.filter((p) => p.format === 'Stories').length} Stories`,
+    `${pieces.filter((p) => p.format === 'Post').length} Posts`,
     dna.networkPostsUsed ? `${dna.networkPostsUsed} pubs hist.` : 'strategist',
   ];
   plan.pieces = pieces;
 
+  const go = input.genOptions;
   const rationale = [
     `Estrategia (no copia): DNA de ${dna.brand.label} = series ${dna.signatureSeries.slice(0, 5).join(', ') || 'vertical'}.`,
     `Fuentes ADN: ${dna.calendarMonthsUsed} mes(es) de calendario editorial · ${dna.networkPostsUsed} publicación(es) reales en redes · ${dna.brandbookPrompt ? 'brandbook' : 'sin brandbook'}.`,
-    `Playbook ES 2026 (IAB): menos posts, más eficiencia · Reels alcance · Carrusel guardados · Stories conversación.`,
+    go
+      ? `Mix pedido: ${go.reels ?? '—'} Reels · ${go.carruseles ?? '—'} Carrusel · ${go.stories ?? '—'} Stories · ${go.posts ?? '—'} Posts · mix mismo día: ${go.allowSameDayMix !== false ? 'sí' : 'no'}.`
+      : `Playbook ES 2026 (IAB): menos posts, más eficiencia · Reels alcance · Carrusel guardados · Stories conversación.`,
     `Tendencias ${monthLabel(input.ym)}: ${trends
       .slice(0, 4)
       .map((t) => t.label)
       .join(' · ')}.`,
     `Horas: Reels ${PLAYBOOK_2026.hours.reel} · Carrusel ${PLAYBOOK_2026.hours.carrusel} · Stories ${PLAYBOOK_2026.hours.stories} · Post ${PLAYBOOK_2026.hours.post}.`,
     `Conversión (~${pieces.filter((p) => p.pillar === 'conversion').length} piezas) alineada a ${dna.conversionPillars.join('/')}, no spam genérico.`,
+    go?.instructions
+      ? `Instrucciones operador: ${go.instructions.slice(0, 400)}`
+      : '',
     dna.brandbookPrompt
       ? 'Brandbook activo como constraint creativo.'
       : dna.voiceNotes,
-  ].join(' ');
+  ]
+    .filter(Boolean)
+    .join(' ');
 
   return { plan, rationale, source: 'strategy', trends, dna };
 }
@@ -861,6 +1017,10 @@ export function strategistSystemPrompt(input: {
   dna: ClientDna;
   trends: TrendBeat[];
   avoidTitles?: string[];
+  genOptions?: BuildSlotsOpts & {
+    instructions?: string;
+    regenInstructions?: string;
+  };
 }): string {
   const netBlock =
     input.dna.networkSamples.length > 0
@@ -875,6 +1035,16 @@ export function strategistSystemPrompt(input: {
           .map((t) => `- ${t}`)
           .join('\n')}\n`
       : '';
+  const go = input.genOptions;
+  const mixBlock = go
+    ? `Mix EXACTO pedido: ${go.reels ?? 0} Reels, ${go.carruseles ?? 0} Carrusel, ${go.stories ?? 0} Stories, ${go.posts ?? 0} Posts. Días permitidos (JS weekday 0=Dom): ${(go.weekdays || [1, 2, 3, 4, 5]).join(',')}. Mix mismo día story+post o reel+story: ${go.allowSameDayMix !== false ? 'permitido' : 'prohibido'}.`
+    : `Mix ~28% Reel, 18% Carrusel, 38% Stories, resto Post.`;
+  const instrBlock = [
+    go?.instructions ? `\nINSTRUCCIONES OPERADOR:\n${go.instructions}\n` : '',
+    go?.regenInstructions
+      ? `\nINSTRUCCIONES SOLO PARA REGENERADAS:\n${go.regenInstructions}\n`
+      : '',
+  ].join('');
   return `Eres Head of Social de 4Ventures. Crea un calendario NUEVO para ${input.label} (${input.ym}).
 NO copies títulos viejos ni captiones publicadas. Usa como constraint creativo:
 1) Zona de marca / brandbook
@@ -884,10 +1054,12 @@ ADN series: ${input.dna.signatureSeries.join(', ')}.
 Voz: ${input.dna.brand.tone}. Vertical: ${input.dna.brand.vertical}.
 Volumen guía: ~${input.dna.avgPerWeek} piezas/semana · Stories ratio hist. ${(input.dna.storiesRatio * 100).toFixed(0)}%.
 ${input.dna.brandbookPrompt ? `\nBRANDBOOK:\n${input.dna.brandbookPrompt}\n` : ''}
-${netBlock}${avoidBlock}
+${netBlock}${avoidBlock}${instrBlock}
 Playbook 2026 ES: ${PLAYBOOK_2026.principle}
+${mixBlock}
 Tendencias del mes:
 ${input.trends.map((t) => `- ${t.label}: ${t.why}`).join('\n')}
-Devuelve SOLO JSON { rationale, pieces:[{date,time,platform,format,pillar,title,hook,body,cta,objective_metric}] }
-Reglas: títulos creativos y específicos (nuevos); rota series del ADN; mix ~28% Reel, 18% Carrusel, 38% Stories, resto Post; horas engagement (Reels noche ~19:30, Stories mañana, Carrusel mediodía); KPI por pieza; español; sin "POST 1 · Black Friday" vacío; respeta claims prohibidos del brandbook.`;
+Devuelve SOLO JSON { rationale, pieces:[{date,time,platform,format,pillar,title,hook,body,cta,objective_metric,slide_copy,reel_script,interactive_story}] }
+Reglas: títulos creativos y específicos (nuevos); rota series del ADN; horas engagement (Reels noche ~19:30, Stories mañana, Carrusel mediodía); KPI por pieza; español; sin "POST 1 · Black Friday" vacío; respeta claims prohibidos del brandbook.
+Para Carrusel: slide_copy = [{n,label,text}] (Slide 1 hook, 2 por qué, …). Para Reel: reel_script = guión desarrollado. Para Stories interactivas: interactive_story = encuesta|quiz|caja|slider y explica el sticker en body (Meta API no publica stickers).`;
 }
diff --git a/src/lib/pipeline-publish-worker.ts b/src/lib/pipeline-publish-worker.ts
index 54740cf..bdac2a9 100644
--- a/src/lib/pipeline-publish-worker.ts
+++ b/src/lib/pipeline-publish-worker.ts
@@ -190,13 +190,32 @@ export async function processDuePipelinePublishes(opts?: {
     // Publish IG then FB in two steps, persisting each Meta id immediately
     // so a crash / FB failure cannot create a duplicate IG on retry.
     const channels = normalizeChannels(item.channels);
+    // Horarios por canal opcionales en notes: __4v_sched__:{"instagram":"...","facebook":"..."}
+    let channelSched: { instagram?: string; facebook?: string } = {};
+    const schedMatch = String(item.notes || '').match(
+      /__4v_sched__:(\{[^}\n]+\})/
+    );
+    if (schedMatch) {
+      try {
+        channelSched = JSON.parse(schedMatch[1]) as typeof channelSched;
+      } catch {
+        channelSched = {};
+      }
+    }
+    const nowMs = Date.now();
+    const channelDue = (ch: 'instagram' | 'facebook') => {
+      const iso = channelSched[ch];
+      if (!iso) return true; // usa scheduled_at global (ya filtrado)
+      const t = Date.parse(iso);
+      return !Number.isNaN(t) && t <= nowMs;
+    };
     const errors: string[] = [];
     let igMediaId: string | null = item.meta_ig_media_id || null;
     let fbPostId: string | null = item.meta_fb_post_id || null;
     let igPermalink: string | null = null;
     let fbPermalink: string | null = null;
 
-    if (channels.includes('instagram') && !igMediaId) {
+    if (channels.includes('instagram') && !igMediaId && channelDue('instagram')) {
       const ig = await publishPipelineItem(item, { skipFb: true });
       if (ig.sanitizedCaption && ig.sanitizedCaption !== (item.caption || '')) {
         await patchItem(base, headers, item.id, {
@@ -217,7 +236,12 @@ export async function processDuePipelinePublishes(opts?: {
       }
     }
 
-    if (channels.includes('facebook') && !fbPostId && errors.length === 0) {
+    if (
+      channels.includes('facebook') &&
+      !fbPostId &&
+      errors.length === 0 &&
+      channelDue('facebook')
+    ) {
       const fb = await publishPipelineItem(
         { ...item, meta_ig_media_id: igMediaId },
         { skipIg: true }
@@ -235,8 +259,28 @@ export async function processDuePipelinePublishes(opts?: {
       }
     }
 
-    const wantIg = channels.includes('instagram');
-    const wantFb = channels.includes('facebook');
+    const wantIg = channels.includes('instagram') && channelDue('instagram');
+    const wantFb = channels.includes('facebook') && channelDue('facebook');
+    // Si un canal aún no toca por horario, no marcar fallo: reintentará el cron.
+    const igPending =
+      channels.includes('instagram') && !channelDue('instagram') && !igMediaId;
+    const fbPending =
+      channels.includes('facebook') && !channelDue('facebook') && !fbPostId;
+    if ((igPending || fbPending) && errors.length === 0) {
+      await patchItem(base, headers, item.id, {
+        publish_status: 'queued',
+        publish_error: null,
+        meta_ig_media_id: igMediaId,
+        meta_fb_post_id: fbPostId,
+      });
+      results.push({
+        id: item.id,
+        title: item.title,
+        ok: true,
+        detail: 'partial_wait_channel_schedule',
+      });
+      continue;
+    }
     const igOk = !wantIg || Boolean(igMediaId);
     const fbOk = !wantFb || Boolean(fbPostId);
     const ok = igOk && fbOk && errors.length === 0;