diff --git a/src/app/dashboard/marca/page.tsx b/src/app/dashboard/marca/page.tsx
index 4d884e3..ba262fc 100644
--- a/src/app/dashboard/marca/page.tsx
+++ b/src/app/dashboard/marca/page.tsx
@@ -21,7 +21,7 @@ export default async function MarcaPage() {
       <div className="space-y-6">
         <PageHeader
           eyebrow="Marca"
-          title="Zona de marca"
+          title="Plataforma de marca"
           description="Brandbooks por cliente para ads, calendarios, LinkedIn y blog."
         />
         <EmptyState
diff --git a/src/components/BrandZone.tsx b/src/components/BrandZone.tsx
index a43a04c..f62e9be 100644
--- a/src/components/BrandZone.tsx
+++ b/src/components/BrandZone.tsx
@@ -657,7 +657,7 @@ export default function BrandZone({
           </div>
           <div className="min-w-0">
             <h2 className="text-base font-bold text-gray-900 truncate">
-              Zona de marca · {book.brand_name || tenantLabel}
+              Plataforma de marca · {book.brand_name || tenantLabel}
             </h2>
             <p className="text-xs text-gray-600 mt-0.5">
               ADN, voz, visual, audiencias y copy de ads/RRSS · mismo layout que Estilo y Brief
@@ -831,7 +831,7 @@ export default function BrandZone({
           {section !== 'overview' ? (
             <div className="pb-1">
               <p className="text-[10px] font-bold uppercase tracking-[0.16em] text-brand-600">
-                Zona de marca
+                Plataforma de marca
               </p>
               <h3 className="text-lg font-bold text-gray-900 tracking-tight mt-1">
                 {secMeta?.label}
diff --git a/src/components/DashboardShell.tsx b/src/components/DashboardShell.tsx
index 290f6db..164273a 100644
--- a/src/components/DashboardShell.tsx
+++ b/src/components/DashboardShell.tsx
@@ -75,13 +75,6 @@ const NAV_ITEMS: NavItem[] = [
     iconClass: 'text-blue-500',
     moduleId: 'activos',
   },
-  {
-    href: '/dashboard/creatividades',
-    label: 'Creatividades Ads',
-    icon: Sparkles,
-    iconClass: 'text-brand-500',
-    moduleId: 'creatives',
-  },
   {
     href: '/dashboard/asistente',
     label: 'Asistente IA Financiero',
@@ -250,6 +243,8 @@ export default function DashboardShell({
     (pathname !== null && pathname.startsWith('/dashboard/activos/')) ||
     pathname === '/dashboard/marca' ||
     (pathname !== null && pathname.startsWith('/dashboard/marca/')) ||
+    pathname === '/dashboard/creatividades' ||
+    (pathname !== null && pathname.startsWith('/dashboard/creatividades/')) ||
     pathname === '/dashboard/creatives' ||
     (pathname !== null && pathname.startsWith('/dashboard/creatives/'));
 
@@ -291,7 +286,12 @@ export default function DashboardShell({
       );
     }
     if (item.moduleId === 'activos') {
-      return moduleOn('activos') || moduleOn('marca') || moduleOn('pipeline');
+      return (
+        moduleOn('activos') ||
+        moduleOn('marca') ||
+        moduleOn('creatives') ||
+        moduleOn('pipeline')
+      );
     }
     return moduleOn(item.moduleId);
   };
@@ -434,7 +434,24 @@ export default function DashboardShell({
                             : 'text-mist-400 group-hover:text-mist-300'
                         }`}
                       />
-                      <span className="truncate">Zona de marca</span>
+                      <span className="truncate">Plataforma de marca</span>
+                    </Link>
+                  ) : null}
+
+                  {moduleOn('creatives') ? (
+                    <Link
+                      href="/dashboard/creatividades"
+                      onClick={close}
+                      className={subLinkCls('/dashboard/creatividades')}
+                    >
+                      <Sparkles
+                        className={`h-3.5 w-3.5 shrink-0 ${
+                          isActive(pathname, '/dashboard/creatividades')
+                            ? 'text-amber-400'
+                            : 'text-mist-400 group-hover:text-mist-300'
+                        }`}
+                      />
+                      <span className="truncate">Creatividades Ads</span>
                     </Link>
                   ) : null}
 
diff --git a/src/lib/tenant-modules.ts b/src/lib/tenant-modules.ts
index 0b398cf..613cd29 100644
--- a/src/lib/tenant-modules.ts
+++ b/src/lib/tenant-modules.ts
@@ -65,7 +65,7 @@ export const DASHBOARD_MODULES: DashboardModuleDef[] = [
   {
     id: 'marca',
     href: '/dashboard/marca',
-    label: 'Zona de marca',
+    label: 'Plataforma de marca',
     providers: [],
     hint: 'Brandbook: voz, oferta, ads, LinkedIn, blog',
   },