Unify Ads/RRSS approval flow and add personalized Meta creative regen.

Agency validates first then client; Meta copy is 5+5+1 with on-image vs feed layers, emojis on feed, and partial v2 by image/hook/support/copy.

Co-authored-by: Cursor <cursoragent@cursor.com>

src/app/api/creative-pipeline/publish/route.ts

@@ -208,7 +208,7 @@ export async function POST(req: NextRequest) {
       publish_status: 'published',
       publish_error: null,
       published_at: new Date().toISOString(),
-      status: 'publicado',
+      status: 'publicada',
       meta_ig_media_id: result.igMediaId || null,
       meta_fb_post_id: result.fbPostId || null,
       caption: item.caption || null,
@@ -240,9 +240,14 @@ export async function POST(req: NextRequest) {
     publish_error: null,
     scheduled_at: new Date().toISOString(),
     status:
-      item.status === 'aprobado' || item.status === 'publicado'
-        ? item.status
-        : 'aprobado',
+      item.status === 'aprobada' ||
+      item.status === 'publicada' ||
+      item.status === 'aprobado' ||
+      item.status === 'publicado'
+        ? item.status === 'publicado' || item.status === 'publicada'
+          ? 'publicada'
+          : 'aprobada'
+        : 'aprobada',
   });
 
   // Publish IG then FB, persisting each id immediately (avoids IG duplicates on retry).
@@ -307,7 +312,7 @@ export async function POST(req: NextRequest) {
     publish_status: 'published',
     publish_error: null,
     published_at: new Date().toISOString(),
-    status: 'publicado',
+    status: 'publicada',
     meta_ig_media_id: igMediaId,
     meta_fb_post_id: fbPostId,
     notes,

src/app/api/creative-pipeline/route.ts

@@ -22,30 +22,21 @@ import {
 } from '@/lib/calendar-documents';
 import { processDuePipelinePublishes } from '@/lib/pipeline-publish-worker';
 import { sanitizePublishCaption } from '@/lib/publish-caption';
+import {
+  CLIENT_ALLOWED_TRANSITIONS,
+  CLIENT_VISIBLE_STATUSES,
+  canSendToClient,
+  normalizeApprovalStatus,
+  parseSharedStatusWrite,
+  type SharedApprovalStatus,
+} from '@/lib/approval-status';
+import { dispatchN8nWebhookAsync } from '@/lib/creatives-webhooks';
 
 const SELECT =
   'id,external_ref,title,format,month,status,cover_path,cover_mime,slide_paths,caption,notes,approved_at,created_at,updated_at,scheduled_at,channels,publish_status,publish_attempts,published_at,meta_ig_media_id,meta_fb_post_id,publish_error,calendar_piece_id';
 
 const FORMATS = new Set(['post', 'story', 'reel', 'carrusel']);
 
-const ALL_STATUS = [
-  'propuesta',
-  'en_diseno',
-  'revision_interna',
-  'aprobado',
-  'rechazado',
-  'publicado',
-] as const;
-type Status = (typeof ALL_STATUS)[number];
-const STATUS_SET = new Set<string>(ALL_STATUS);
-
-// El cliente solo puede mover una pieza que esté en revisión interna,
-// y únicamente hacia aprobar o rechazar. El resto de transiciones (incluida
-// "publicado") son cosa del equipo de la agencia.
-const CLIENT_ALLOWED_TRANSITIONS: Record<string, Status[]> = {
-  revision_interna: ['aprobado', 'rechazado'],
-};
-
 function str(v: unknown, max = 2000): string | null {
   if (typeof v !== 'string') return null;
   const t = v.trim();
@@ -96,7 +87,10 @@ export async function GET(req: NextRequest) {
       return NextResponse.json({ items: [], isAgency, warning: await r.text() });
     }
     return NextResponse.json({
-      items: redactScheduleForClient(await r.json(), isAgency),
+      items: redactScheduleForClient(
+        filterPipelineForRole(await r.json(), isAgency),
+        isAgency
+      ),
       isAgency,
     });
   }
@@ -115,11 +109,33 @@ export async function GET(req: NextRequest) {
     return NextResponse.json({ items: [], isAgency, warning: error.message });
   }
   return NextResponse.json({
-    items: redactScheduleForClient(data ?? [], isAgency),
+    items: redactScheduleForClient(
+      filterPipelineForRole(data ?? [], isAgency),
+      isAgency
+    ),
     isAgency,
   });
 }
 
+function filterPipelineForRole<T extends { status?: string }>(
+  rows: T[],
+  isAgency: boolean
+): T[] {
+  if (isAgency) {
+    return rows.map((row) => ({
+      ...row,
+      status: normalizeApprovalStatus(row.status),
+    }));
+  }
+  const visible = new Set(CLIENT_VISIBLE_STATUSES);
+  return rows
+    .map((row) => ({
+      ...row,
+      status: normalizeApprovalStatus(row.status),
+    }))
+    .filter((row) => visible.has(row.status as (typeof CLIENT_VISIBLE_STATUSES)[number]));
+}
+
 function redactScheduleForClient<T extends Record<string, unknown>>(
   rows: T[],
   isAgency: boolean
@@ -234,7 +250,7 @@ export async function POST(req: NextRequest) {
     month: month || null,
     caption: caption || null,
     notes: notes || null,
-    status: 'propuesta',
+    status: 'borrador',
     created_by: user.id,
     calendar_piece_id: resolvedCalendarId || null,
   };
@@ -332,33 +348,77 @@ export async function PATCH(req: NextRequest) {
     updated_at: new Date().toISOString(),
   };
 
-  if (typeof body.status === 'string' && STATUS_SET.has(body.status)) {
-    const next = body.status as Status;
+  const currentNorm = normalizeApprovalStatus(current);
+  const parsedNext =
+    'status' in body ? parseSharedStatusWrite(body.status) : null;
+
+  if (parsedNext) {
+    const next: SharedApprovalStatus = parsedNext;
     if (agency) {
       clean.status = next;
     } else {
-      const allowed = CLIENT_ALLOWED_TRANSITIONS[current] || [];
+      const allowed = CLIENT_ALLOWED_TRANSITIONS[currentNorm] || [];
       if (!allowed.includes(next)) {
         return NextResponse.json(
-          { error: `Como cliente solo puedes aprobar o rechazar una pieza en revisión interna` },
+          {
+            error:
+              'Como cliente solo puedes aprobar o rechazar una pieza pendiente de tu validación',
+          },
           { status: 403 }
         );
       }
       clean.status = next;
     }
-    if (next === 'aprobado') {
+    if (next === 'aprobada') {
       clean.approved_by = user.id;
       clean.approved_at = new Date().toISOString();
-      // If already scheduled by agency, queue for the worker.
       if (agency && curRows?.[0]?.scheduled_at) {
         clean.publish_status = 'queued';
       }
+      if (!agency) {
+        dispatchN8nWebhookAsync('pipeline.approved', {
+          client_id: ctx.tenantId,
+          tenant_id: ctx.tenantId,
+          pipeline_id: id,
+          channel: 'rrss',
+        });
+      }
     }
-    if (next === 'rechazado' || next === 'propuesta' || next === 'en_diseno') {
+    if (next === 'rechazada') {
+      if (agency) {
+        clean.publish_status = 'idle';
+      } else {
+        dispatchN8nWebhookAsync('pipeline.rejected', {
+          client_id: ctx.tenantId,
+          tenant_id: ctx.tenantId,
+          pipeline_id: id,
+          channel: 'rrss',
+        });
+      }
+    }
+    if (next === 'borrador' || next === 'revision_agencia') {
       if (agency) {
         clean.publish_status = 'idle';
       }
     }
+    // Agencia envía al cliente → aviso
+    if (
+      agency &&
+      next === 'pendiente_aprobacion' &&
+      canSendToClient(currentNorm)
+    ) {
+      dispatchN8nWebhookAsync('pipeline.sent_to_client', {
+        client_id: ctx.tenantId,
+        tenant_id: ctx.tenantId,
+        pipeline_id: id,
+        channel: 'rrss',
+      });
+    }
+  } else if ('status' in body && body.status != null) {
+    return NextResponse.json(
+      { error: 'status inválido' },
+      { status: 400 }
+    );
   }
 
   // Resto de campos: solo agencia los edita.
@@ -394,10 +454,13 @@ export async function PATCH(req: NextRequest) {
       }
       clean.scheduled_at = parsed;
       if (parsed) {
-        // Always arm the worker + ensure editorial status is aprobado.
-        // (Cron only publishes queued/aprobado due items.)
-        if (current !== 'publicado' && clean.status !== 'publicado') {
-          clean.status = 'aprobado';
+        // Cron publica queued + status aprobada. Programar implica ya validada.
+        const nextStatus =
+          typeof clean.status === 'string'
+            ? clean.status
+            : currentNorm;
+        if (nextStatus !== 'publicada') {
+          clean.status = 'aprobada';
           clean.approved_by = user.id;
           clean.approved_at = new Date().toISOString();
         }

src/app/api/creatives/[id]/action/route.ts

@@ -4,10 +4,13 @@ import { resolveActiveTenant } from '@/lib/tenant-context';
 import { userRole } from '@/lib/agency';
 import {
   sendCreativeToClient,
+  markCreativeAgencyReview,
   approveCreative,
   rejectCreative,
   retireCreative,
   recomposeCreativeInCanva,
+  requestFeedCopyV2,
+  requestCreativePartialV2,
 } from '@/lib/creatives-workflow';
 
 export async function POST(
@@ -54,12 +57,16 @@ export async function POST(
     );
   }
 
-  const action = body.action; // 'send_to_client' | 'approve' | 'reject' | 'retire' | 'recompose'
+  const action = body.action; // 'agency_review' | 'send_to_client' | 'approve' | 'reject' | 'retire' | 'recompose' | 'copy_v2'
   const actor = { role, userId: user.id };
 
   try {
     let result: any;
     switch (action) {
+      case 'agency_review':
+        result = await markCreativeAgencyReview(id, tenantId, actor);
+        break;
+
       case 'send_to_client':
         result = await sendCreativeToClient(id, tenantId, actor);
         break;
@@ -89,6 +96,48 @@ export async function POST(
         });
         break;
 
+      case 'copy_v2': {
+        const keep = body.keep || {};
+        result = await requestFeedCopyV2(
+          id,
+          tenantId,
+          actor,
+          {
+            primary_indices: keep.primary_indices,
+            headline_indices: keep.headline_indices,
+            description: keep.description,
+          },
+          body.notes || body.comment || null
+        );
+        break;
+      }
+
+      case 'partial_v2': {
+        const layers = body.layers || {};
+        const keep = body.keep || body.feed_keep || {};
+        result = await requestCreativePartialV2(
+          id,
+          tenantId,
+          actor,
+          {
+            layers: {
+              image: layers.image !== false,
+              hook: layers.hook !== false,
+              support: layers.support !== false,
+            },
+            hook_override: body.hook_override ?? body.hook ?? null,
+            support_override: body.support_override ?? body.support ?? null,
+            feed_keep: {
+              primary_indices: keep.primary_indices,
+              headline_indices: keep.headline_indices,
+              description: keep.description,
+            },
+          },
+          body.notes || body.comment || null
+        );
+        break;
+      }
+
       default:
         return NextResponse.json(
           { error: `Acción desconocida: ${action}` },
@@ -96,7 +145,7 @@ export async function POST(
         );
     }
 
-    return NextResponse.json({ ok: true, creative: result });
+    return NextResponse.json({ ok: true, ...((result && result.creative) ? result : { creative: result }) });
   } catch (err: any) {
     return NextResponse.json({ error: err.message }, { status: 400 });
   }

src/app/api/creatives/upload/route.ts

@@ -98,7 +98,7 @@ export async function POST(req: NextRequest) {
     const row = {
       tenant_id: ctx.tenantId,
       title: title.slice(0, 300),
-      status: 'draft',
+      status: 'borrador',
       channel: 'meta_ads',
       format: mime.startsWith('video/') ? 'video' : 'image',
       created_by: user.id,

src/app/api/integrations/creatives/route.ts

@@ -1,6 +1,7 @@
 import { NextRequest, NextResponse } from 'next/server';
 import { authenticateIntegrationRequest } from '@/lib/integrations-auth';
 import { dispatchN8nWebhookAsync } from '@/lib/creatives-webhooks';
+import { normalizeMetaAdCopyInput } from '@/lib/meta-ad-copy';
 import { createClient } from '@supabase/supabase-js';
 
 export async function POST(req: NextRequest) {
@@ -50,7 +51,18 @@ export async function POST(req: NextRequest) {
   }
 
   const toInsert = items.map((c: any) => {
-    const meta = { ...(c.meta || {}) };
+    const copyNorm = normalizeMetaAdCopyInput({
+      primary_text: c.primary_text,
+      primary_texts: c.primary_texts,
+      headline: c.headline,
+      headlines: c.headlines,
+      description: c.description,
+      hook: c.hook,
+      support: c.support,
+      cta: c.cta,
+      meta: c.meta || {},
+    });
+    const meta = { ...copyNorm.meta };
     if (c.composition_notes) {
       meta.composition_notes = c.composition_notes;
     }
@@ -64,9 +76,10 @@ export async function POST(req: NextRequest) {
       meta_ad_id: c.meta_ad_id || null,
       format: c.format || 'estatico',
       angle: c.angle || null,
-      hook: c.hook || null,
-      primary_text: c.primary_text || null,
-      headline: c.headline || null,
+      hook: copyNorm.hook || c.hook || null,
+      primary_text: copyNorm.primary_text,
+      headline: copyNorm.headline,
+      description: copyNorm.description,
       cta: c.cta || null,
       asset_url: c.asset_url || null,
       thumbnail_url: c.thumbnail_url || null,

src/components/AgencyCreativesView.tsx

@@ -29,6 +29,8 @@ import {
 } from 'lucide-react';
 import { PageHeader, Surface, EmptyState, SegmentedControl } from '@/components/ui';
 import ClientCreativeStylePanel from '@/components/ClientCreativeStylePanel';
+import { readMetaAdCopyBundle } from '@/lib/meta-ad-copy';
+import { REGEN_PRESETS } from '@/lib/creatives-regen';
 
 export type CreativeFormat = 'estatico' | 'carrusel' | 'video';
 
@@ -43,6 +45,7 @@ export type CreativeItem = {
   hook?: string | null;
   primary_text?: string | null;
   headline?: string | null;
+  description?: string | null;
   cta?: string | null;
   asset_url?: string | null;
   thumbnail_url?: string | null;
@@ -94,6 +97,7 @@ export type GenerationRequest = {
 
 const KANBAN_COLUMNS = [
   { id: 'borrador', label: 'Borrador', color: 'border-amber-400 bg-amber-50/30' },
+  { id: 'revision_agencia', label: 'Revisión agencia', color: 'border-violet-400 bg-violet-50/30' },
   { id: 'pendiente_aprobacion', label: 'Pendiente Cliente', color: 'border-blue-400 bg-blue-50/30' },
   { id: 'aprobada', label: 'Aprobada', color: 'border-emerald-400 bg-emerald-50/30' },
   { id: 'publicada', label: 'Publicada Meta', color: 'border-indigo-400 bg-indigo-50/30' },
@@ -149,6 +153,18 @@ export default function AgencyCreativesView({
   const [rejectAutoRegenerate, setRejectAutoRegenerate] = useState(true);
   const [isRejecting, setIsRejecting] = useState(false);
 
+  // Regeneración personalizada por capas
+  const [keepImage, setKeepImage] = useState(true);
+  const [keepHook, setKeepHook] = useState(true);
+  const [keepSupport, setKeepSupport] = useState(true);
+  const [hookOverride, setHookOverride] = useState('');
+  const [supportOverride, setSupportOverride] = useState('');
+  const [keepPrimaries, setKeepPrimaries] = useState<number[]>([]);
+  const [keepHeadlines, setKeepHeadlines] = useState<number[]>([]);
+  const [keepDescription, setKeepDescription] = useState(false);
+  const [copyV2Notes, setCopyV2Notes] = useState('');
+  const [copyV2Busy, setCopyV2Busy] = useState(false);
+
   const handleSaveInline = async (creativeId: string, alsoRecompose = false) => {
     setSavingInline(true);
     try {
@@ -296,7 +312,23 @@ export default function AgencyCreativesView({
     void loadData();
   }, [loadData]);
 
-  // 2. Acción: Enviar al cliente
+  // 2a. Validación interna agencia
+  const handleAgencyReview = async (creative: CreativeItem) => {
+    try {
+      const res = await fetch(`/api/creatives/${creative.id}/action`, {
+        method: 'POST',
+        headers: { 'Content-Type': 'application/json' },
+        body: JSON.stringify({ action: 'agency_review' }),
+      });
+      const data = await res.json();
+      if (!res.ok) throw new Error(data.error || 'Error al marcar revisión');
+      await loadData();
+    } catch (err: any) {
+      alert(`Error: ${err.message}`);
+    }
+  };
+
+  // 2b. Enviar al cliente (aviso + pendiente_aprobacion)
   const handleSendToClient = async (creative: CreativeItem) => {
     if (!creative.asset_final) {
       alert('Solo se puede enviar al cliente si cuenta con imagen final compuesta (asset_final=true). Por favor sube la imagen final primero.');
@@ -446,24 +478,106 @@ export default function AgencyCreativesView({
   // 7. Ver detalle / eventos
   const handleOpenDetail = async (c: CreativeItem) => {
     setDetailCreative(c);
+    setKeepImage(true);
+    setKeepHook(true);
+    setKeepSupport(true);
+    setHookOverride('');
+    setSupportOverride('');
+    setKeepPrimaries([]);
+    setKeepHeadlines([]);
+    setKeepDescription(false);
+    setCopyV2Notes('');
     try {
       const res = await fetch(`/api/creatives/${c.id}`);
       if (res.ok) {
         const data = await res.json();
         setDetailEvents(data.events || []);
+        if (data.creative) setDetailCreative(data.creative);
       }
     } catch {
       setDetailEvents([]);
     }
   };
 
+  const toggleKeepIndex = (
+    list: number[],
+    setList: (n: number[]) => void,
+    index: number
+  ) => {
+    setList(
+      list.includes(index) ? list.filter((i) => i !== index) : [...list, index].sort()
+    );
+  };
+
+  const applyRegenPreset = (presetId: string) => {
+    if (!detailCreative) return;
+    const feed = readMetaAdCopyBundle(detailCreative);
+    const preset = REGEN_PRESETS.find((p) => p.id === presetId);
+    if (!preset) return;
+    const sel = preset.apply(feed);
+    setKeepImage(sel.layers.image);
+    setKeepHook(sel.layers.hook);
+    setKeepSupport(sel.layers.support);
+    setKeepPrimaries(sel.feed_keep.primary_indices);
+    setKeepHeadlines(sel.feed_keep.headline_indices);
+    setKeepDescription(sel.feed_keep.description);
+    setHookOverride('');
+    setSupportOverride('');
+  };
+
+  const handlePartialV2 = async () => {
+    if (!detailCreative) return;
+    setCopyV2Busy(true);
+    try {
+      const res = await fetch(`/api/creatives/${detailCreative.id}/action`, {
+        method: 'POST',
+        headers: { 'Content-Type': 'application/json' },
+        body: JSON.stringify({
+          action: 'partial_v2',
+          layers: {
+            image: keepImage,
+            hook: keepHook,
+            support: keepSupport,
+          },
+          hook_override: !keepHook ? hookOverride.trim() || null : hookOverride.trim() || null,
+          support_override: !keepSupport
+            ? supportOverride.trim() || null
+            : supportOverride.trim() || null,
+          keep: {
+            primary_indices: keepPrimaries,
+            headline_indices: keepHeadlines,
+            description: keepDescription,
+          },
+          notes: copyV2Notes.trim() || null,
+        }),
+      });
+      const data = await res.json().catch(() => ({}));
+      if (!res.ok) throw new Error(data.error || 'Error al pedir regeneración');
+      await loadData();
+      const lines = (data.plan?.summary || data.summary || []) as string[];
+      const mode = data.mode || '';
+      alert(
+        [
+          mode === 'canva_only'
+            ? 'Re-montaje Canva enviado (misma imagen, nuevo texto en pieza).'
+            : 'Regeneración personalizada pedida.',
+          ...(lines.length ? lines : []),
+        ].join('\n')
+      );
+    } catch (err: any) {
+      alert(err.message);
+    } finally {
+      setCopyV2Busy(false);
+    }
+  };
+
   // Columnas Kanban
   const kanbanGroups = useMemo(() => {
     const groups: Record<string, CreativeItem[]> = {};
     for (const col of KANBAN_COLUMNS) groups[col.id] = [];
 
     for (const c of creatives) {
-      let st = c.status;
+      let st = c.status as string;
       if (st === 'draft') st = 'borrador';
       if (st === 'in_review') st = 'pendiente_aprobacion';
       if (st === 'approved') st = 'aprobada';
@@ -899,14 +1013,24 @@ export default function AgencyCreativesView({
                                 {c.asset_final ? 'Cambiar final' : 'Subir final'}
                               </button>
 
-                              {/* Botón Enviar al Cliente (solo si está en borrador o pendiente) */}
+                              {/* Validación agencia + enviar al cliente */}
                               {col.id === 'borrador' ? (
+                                <button
+                                  type="button"
+                                  onClick={() => handleAgencyReview(c)}
+                                  title="Marcar como revisada por la agencia (antes de avisar al cliente)"
+                                  className="flex-1 inline-flex items-center justify-center gap-1 rounded-lg border border-violet-200 bg-violet-50 py-1.5 text-[11px] font-semibold text-violet-800 hover:bg-violet-100 transition-colors shadow-2xs"
+                                >
+                                  Rev. agencia
+                                </button>
+                              ) : null}
+                              {col.id === 'borrador' || col.id === 'revision_agencia' ? (
                                 <button
                                   onClick={() => handleSendToClient(c)}
                                   disabled={!c.asset_final}
                                   title={
                                     c.asset_final
-                                      ? 'Enviar a revisión del cliente'
+                                      ? 'Enviar a validación del cliente (dispara aviso)'
                                       : 'Debes subir la imagen final compuesta antes de enviar al cliente'
                                   }
                                   className={`flex-1 inline-flex items-center justify-center gap-1 rounded-lg py-1.5 text-[11px] font-semibold transition-colors shadow-2xs ${
@@ -936,7 +1060,9 @@ export default function AgencyCreativesView({
                             </div>
 
                             {/* Segunda fila: Re-componer en Canva (1 clic) y Rechazar con feedback */}
-                            {(col.id === 'borrador' || col.id === 'pendiente_aprobacion') && (
+                            {(col.id === 'borrador' ||
+                              col.id === 'revision_agencia' ||
+                              col.id === 'pendiente_aprobacion') && (
                               <div className="flex items-center gap-1.5">
                                 {(c.meta?.raw_image_url || c.asset_url) ? (
                                   <button
@@ -1634,20 +1760,209 @@ export default function AgencyCreativesView({
             </div>
 
             <div className="space-y-3">
-              <div className="rounded-xl bg-gray-50 p-3 border border-gray-200 space-y-1">
-                <span className="text-[10px] uppercase font-bold text-gray-400">Titular</span>
-                <p className="text-sm font-semibold text-gray-900">{detailCreative.headline || '—'}</p>
-                {detailCreative.primary_text ? (
-                  <p className="text-xs text-gray-600 pt-1">{detailCreative.primary_text}</p>
-                ) : null}
-                {detailCreative.hook ? (
-                  <p className="text-xs text-gray-700 pt-1"><strong>Hook:</strong> {detailCreative.hook}</p>
-                ) : null}
+              {(() => {
+                const copy = readMetaAdCopyBundle(detailCreative);
+                const primaries = copy.primary_texts.filter(Boolean);
+                const heads = copy.headlines.filter(Boolean);
+                const primaryList = primaries.length
+                  ? primaries
+                  : detailCreative.primary_text
+                    ? [detailCreative.primary_text]
+                    : [];
+                const headList = heads.length
+                  ? heads
+                  : detailCreative.headline
+                    ? [detailCreative.headline]
+                    : [];
+                const desc = copy.description || detailCreative.description || '';
+                return (
+              <div className="rounded-xl bg-gray-50 p-3 border border-gray-200 space-y-4">
+                <div className="space-y-3">
+                  <span className="text-[10px] uppercase font-bold text-violet-700 tracking-wider">
+                    Regeneración personalizada
+                  </span>
+                  <p className="text-[11px] text-gray-500">
+                    Atajos o elige capa a capa. ✓ = conservar · sin ✓ = regenerar.
+                  </p>
+                  <div className="flex flex-wrap gap-1.5">
+                    {REGEN_PRESETS.map((p) => (
+                      <button
+                        key={p.id}
+                        type="button"
+                        title={p.hint}
+                        onClick={() => applyRegenPreset(p.id)}
+                        className="rounded-lg border border-violet-200 bg-violet-50 px-2 py-1 text-[10px] font-semibold text-violet-800 hover:bg-violet-100"
+                      >
+                        {p.label}
+                      </button>
+                    ))}
+                  </div>
+                  <div className="grid grid-cols-1 gap-2 rounded-lg border border-gray-200 bg-white p-2.5">
+                    <label className="flex items-center gap-2 text-xs text-gray-800 cursor-pointer">
+                      <input
+                        type="checkbox"
+                        checked={keepImage}
+                        onChange={(e) => setKeepImage(e.target.checked)}
+                      />
+                      Conservar imagen (foto Freepik)
+                    </label>
+                    <label className="flex items-center gap-2 text-xs text-gray-800 cursor-pointer">
+                      <input
+                        type="checkbox"
+                        checked={keepHook}
+                        onChange={(e) => setKeepHook(e.target.checked)}
+                      />
+                      Conservar título en imagen (hook)
+                    </label>
+                    {!keepHook ? (
+                      <input
+                        value={hookOverride}
+                        onChange={(e) => setHookOverride(e.target.value)}
+                        placeholder="Nuevo hook manual (vacío = lo escribe la IA)"
+                        className="ml-6 rounded-lg border border-gray-200 px-2 py-1.5 text-xs"
+                      />
+                    ) : null}
+                    <label className="flex items-center gap-2 text-xs text-gray-800 cursor-pointer">
+                      <input
+                        type="checkbox"
+                        checked={keepSupport}
+                        onChange={(e) => setKeepSupport(e.target.checked)}
+                      />
+                      Conservar subtítulo en imagen (support)
+                    </label>
+                    {!keepSupport ? (
+                      <input
+                        value={supportOverride}
+                        onChange={(e) => setSupportOverride(e.target.value)}
+                        placeholder="Nuevo support manual (vacío = IA)"
+                        className="ml-6 rounded-lg border border-gray-200 px-2 py-1.5 text-xs"
+                      />
+                    ) : null}
+                  </div>
+                  <div className="rounded-lg bg-violet-50/80 border border-violet-100 p-2 space-y-1">
+                    <p className="text-[10px] font-bold uppercase text-violet-700">
+                      Ahora en pieza
+                    </p>
+                    <p className="text-sm font-semibold text-gray-900">
+                      Hook: {copy.hook || detailCreative.hook || '—'}
+                    </p>
+                    <p className="text-xs text-gray-600">
+                      Support: {copy.support || '—'}
+                    </p>
+                  </div>
+                </div>
+                <div className="border-t border-gray-200 pt-3 space-y-3">
+                  <div>
+                    <span className="text-[10px] uppercase font-bold text-sky-700 tracking-wider">
+                      Copy Meta (acompaña) · ≤120 / ≤30 · emojis
+                    </span>
+                    <p className="text-[11px] text-gray-500 mt-0.5">
+                      Marca variantes a conservar. Sin marcar = v2 de ese slot.
+                    </p>
+                  </div>
+                  <div>
+                    <span className="text-[10px] uppercase font-bold text-gray-400">
+                      Primary text ({primaryList.length}/5 · ≤120)
+                    </span>
+                    <ul className="mt-1 space-y-1.5">
+                      {primaryList.map((p, i) => (
+                        <li key={i} className="flex gap-2 items-start text-xs text-gray-600">
+                          <label className="flex items-start gap-2 cursor-pointer">
+                            <input
+                              type="checkbox"
+                              className="mt-0.5"
+                              checked={keepPrimaries.includes(i)}
+                              onChange={() =>
+                                toggleKeepIndex(keepPrimaries, setKeepPrimaries, i)
+                              }
+                            />
+                            <span>
+                              <span className="font-semibold text-gray-800">#{i + 1}</span>{' '}
+                              {p}{' '}
+                              <span className="text-[10px] text-gray-400">({p.length})</span>
+                            </span>
+                          </label>
+                        </li>
+                      ))}
+                      {!primaryList.length ? (
+                        <li className="text-xs text-gray-400">Sin primary aún</li>
+                      ) : null}
+                    </ul>
+                  </div>
+                  <div>
+                    <span className="text-[10px] uppercase font-bold text-gray-400">
+                      Headlines ({headList.length}/5 · ≤30)
+                    </span>
+                    <ul className="mt-1 space-y-1.5">
+                      {headList.map((h, i) => (
+                        <li key={i} className="flex gap-2 items-start text-sm">
+                          <label className="flex items-start gap-2 cursor-pointer">
+                            <input
+                              type="checkbox"
+                              className="mt-1"
+                              checked={keepHeadlines.includes(i)}
+                              onChange={() =>
+                                toggleKeepIndex(keepHeadlines, setKeepHeadlines, i)
+                              }
+                            />
+                            <span className="font-semibold text-gray-900">
+                              #{i + 1} {h}{' '}
+                              <span className="text-[10px] font-normal text-gray-400">
+                                ({h.length})
+                              </span>
+                            </span>
+                          </label>
+                        </li>
+                      ))}
+                      {!headList.length ? (
+                        <li className="text-xs text-gray-400">Sin headlines aún</li>
+                      ) : null}
+                    </ul>
+                  </div>
+                  <div>
+                    <label className="flex items-start gap-2 cursor-pointer">
+                      <input
+                        type="checkbox"
+                        className="mt-1"
+                        checked={keepDescription}
+                        onChange={(e) => setKeepDescription(e.target.checked)}
+                        disabled={!desc}
+                      />
+                      <div>
+                        <span className="text-[10px] uppercase font-bold text-gray-400">
+                          Description (conservar)
+                        </span>
+                        <p className="text-xs text-gray-700 whitespace-pre-line mt-0.5">
+                          {desc || '—'}
+                        </p>
+                      </div>
+                    </label>
+                  </div>
+                  <div className="space-y-2 pt-1">
+                    <textarea
+                      value={copyV2Notes}
+                      onChange={(e) => setCopyV2Notes(e.target.value)}
+                      rows={2}
+                      placeholder="Notas para la v2 (opcional): tono, ángulo, qué evitar…"
+                      className="w-full rounded-lg border border-gray-200 px-2.5 py-2 text-xs"
+                    />
+                    <button
+                      type="button"
+                      disabled={copyV2Busy}
+                      onClick={() => void handlePartialV2()}
+                      className="w-full rounded-xl bg-sky-600 px-3 py-2 text-xs font-bold text-white hover:bg-sky-700 disabled:opacity-50"
+                    >
+                      {copyV2Busy
+                        ? 'Aplicando…'
+                        : 'Aplicar regeneración personalizada'}
+                    </button>
+                  </div>
+                </div>
                 {detailCreative.angle ? (
-                  <p className="text-xs text-purple-700 pt-0.5"><strong>Ángulo:</strong> {detailCreative.angle}</p>
+                  <p className="text-xs text-purple-700"><strong>Ángulo:</strong> {detailCreative.angle}</p>
                 ) : null}
                 {detailCreative.meta?.composition_notes ? (
-                  <div className="mt-2 rounded-lg bg-amber-50 p-2.5 border border-amber-200 text-xs text-amber-950">
+                  <div className="rounded-lg bg-amber-50 p-2.5 border border-amber-200 text-xs text-amber-950">
                     <span className="font-bold text-[10px] uppercase tracking-wider block text-amber-900">Montaje</span>
                     <p className="whitespace-pre-line text-amber-900 text-[11px] mt-0.5 leading-relaxed">
                       {detailCreative.meta.composition_notes}
@@ -1655,6 +1970,8 @@ export default function AgencyCreativesView({
                   </div>
                 ) : null}
               </div>
+                );
+              })()}
 
               <div>
                 <h4 className="text-xs font-bold text-gray-700 uppercase tracking-wider mb-2">

src/components/ClientCreativeStylePanel.tsx

@@ -826,7 +826,7 @@ export default function ClientCreativeStylePanel({
                   3. Cómo habla el cliente (Voz, Tono y Reglas de Copywriting)
                 </h3>
                 <p className="text-xs text-gray-500 mt-0.5">
-                  Reglas de estilo verbal que Claude sigue al redactar hooks, titulares y primary_text.
+                  Reglas para Claude: Meta pide 5 primary_text (≤120), 5 headline (≤30) y 1 description (info + bullets + CTA).
                 </p>
               </div>
 

src/components/ClientCreativesView.tsx

@@ -561,7 +561,7 @@ export default function ClientCreativesView({
                     icon: Flame,
                   },
                   rechazada: {
-                    label: 'Rechazada por cliente',
+                    label: 'Cambios solicitados',
                     badge: 'bg-red-100 text-red-800 border-red-200',
                     icon: XCircle,
                   },
@@ -581,7 +581,7 @@ export default function ClientCreativesView({
                     icon: CheckCircle2,
                   },
                   pendiente_aprobacion: {
-                    label: 'Pendiente de aprobación',
+                    label: 'Pendiente de tu validación',
                     badge: 'bg-amber-100 text-amber-800 border-amber-200',
                     icon: Clock,
                   },

src/components/CreativePipelineBoard.tsx

@@ -30,6 +30,14 @@ import {
   scheduledAtFromPiece,
 } from '@/lib/calendar-documents';
 import { captionHasProductionNoise } from '@/lib/publish-caption';
+import {
+  AGENCY_STATUS_ORDER,
+  APPROVAL_COLOR,
+  APPROVAL_LABEL,
+  canSendToClient,
+  clientCanDecide as clientCanDecideStatus,
+  normalizeApprovalStatus,
+} from '@/lib/approval-status';
 
 type CalendarOption = {
   id: string;
@@ -75,23 +83,8 @@ type PipelineItem = {
   calendar_piece_id?: string | null;
 };
 
-const STATUS_LABEL: Record<string, string> = {
-  propuesta: 'Propuesta',
-  en_diseno: 'En diseño',
-  revision_interna: 'Revisión interna',
-  aprobado: 'Aprobado',
-  rechazado: 'Rechazado',
-  publicado: 'Publicado',
-};
-
-const STATUS_COLOR: Record<string, string> = {
-  propuesta: 'bg-gray-100 text-gray-700 border-gray-200',
-  en_diseno: 'bg-blue-100 text-blue-700 border-blue-200',
-  revision_interna: 'bg-amber-100 text-amber-800 border-amber-200',
-  aprobado: 'bg-emerald-100 text-emerald-700 border-emerald-200',
-  rechazado: 'bg-red-100 text-red-700 border-red-200',
-  publicado: 'bg-purple-100 text-purple-700 border-purple-200',
-};
+const STATUS_LABEL = APPROVAL_LABEL;
+const STATUS_COLOR = APPROVAL_COLOR;
 
 const FORMAT_CONFIG: Record<string, { label: string; badgeCls: string }> = {
   post: { label: 'Post', badgeCls: 'bg-blue-50 text-blue-700 border-blue-200' },
@@ -100,15 +93,6 @@ const FORMAT_CONFIG: Record<string, { label: string; badgeCls: string }> = {
   story: { label: 'Story', badgeCls: 'bg-amber-50 text-amber-700 border-amber-200' },
 };
 
-const AGENCY_STATUS_ORDER = [
-  'propuesta',
-  'en_diseno',
-  'revision_interna',
-  'aprobado',
-  'rechazado',
-  'publicado',
-];
-
 function mediaUrl(path: string | null) {
   if (!path) return null;
   return `/api/creative-pipeline/media?path=${encodeURIComponent(path)}`;
@@ -222,7 +206,13 @@ export default function CreativePipelineBoard() {
     try {
       const res = await fetch('/api/creative-pipeline');
       const data = await res.json();
-      setItems(data.items ?? []);
+      const raw = (data.items ?? []) as PipelineItem[];
+      setItems(
+        raw.map((it) => ({
+          ...it,
+          status: normalizeApprovalStatus(it.status),
+        }))
+      );
       setIsAgency(Boolean(data.isAgency));
       setWarning(data.warning ?? null);
     } finally {
@@ -758,7 +748,7 @@ export default function CreativePipelineBoard() {
         description={
           isAgency
             ? 'Producción editorial. Publica o programa IG/FB desde aquí (vista agencia).'
-            : 'Revisa y aprueba las creatividades propuestas por 4Ventures.'
+            : 'Cuando 4Ventures te envíe piezas, apruébalas o pide cambios aquí.'
         }
         actions={
           isAgency ? (
@@ -1271,7 +1261,8 @@ function PieceCard({
   };
   const igUrl = getInstagramUrl(item.notes);
 
-  const clientCanDecide = !isAgency && item.status === 'revision_interna';
+  const status = normalizeApprovalStatus(item.status);
+  const clientCanDecide = !isAgency && clientCanDecideStatus(status);
   const when =
     item.published_at || item.scheduled_at || item.created_at;
 
@@ -1437,10 +1428,10 @@ function PieceCard({
         <div className="flex flex-wrap items-center gap-1.5">
           <span
             className={`inline-flex w-fit rounded-full px-2 py-0.5 text-xs font-semibold border ${
-              STATUS_COLOR[item.status] || 'bg-gray-100 text-gray-700 border-gray-200'
+              STATUS_COLOR[status] || 'bg-gray-100 text-gray-700 border-gray-200'
             }`}
           >
-            {STATUS_LABEL[item.status] || item.status}
+            {STATUS_LABEL[status] || status}
           </span>
 
           {scheduleLabel(item.scheduled_at) ? (
@@ -1485,32 +1476,45 @@ function PieceCard({
           )}
         </div>
 
-        <div className="mt-auto pt-2">
+        <div className="mt-auto pt-2 space-y-1.5">
           {isAgency ? (
-            <select
-              value={item.status}
-              disabled={busy}
-              onChange={(e) => onStatus(e.target.value)}
-              className="w-full rounded-lg border border-gray-200 px-2 py-1.5 text-xs font-medium"
-            >
-              {AGENCY_STATUS_ORDER.map((s) => (
-                <option key={s} value={s}>
-                  {STATUS_LABEL[s]}
-                </option>
-              ))}
-            </select>
+            <>
+              <select
+                value={status}
+                disabled={busy}
+                onChange={(e) => onStatus(e.target.value)}
+                className="w-full rounded-lg border border-gray-200 px-2 py-1.5 text-xs font-medium"
+              >
+                {AGENCY_STATUS_ORDER.map((s) => (
+                  <option key={s} value={s}>
+                    {STATUS_LABEL[s]}
+                  </option>
+                ))}
+              </select>
+              {canSendToClient(status) ? (
+                <button
+                  type="button"
+                  disabled={busy}
+                  onClick={() => onStatus('pendiente_aprobacion')}
+                  className="w-full inline-flex items-center justify-center gap-1 rounded-lg bg-sky-600 px-2 py-1.5 text-xs font-semibold text-white hover:bg-sky-700 disabled:opacity-50"
+                >
+                  <Send className="h-3 w-3" />
+                  Enviar al cliente
+                </button>
+              ) : null}
+            </>
           ) : clientCanDecide ? (
             <div className="flex gap-2">
               <button
                 disabled={busy}
-                onClick={() => onStatus('aprobado')}
+                onClick={() => onStatus('aprobada')}
                 className="flex-1 rounded-lg bg-emerald-600 px-2 py-1.5 text-xs font-medium text-white hover:bg-emerald-700"
               >
                 Aprobar
               </button>
               <button
                 disabled={busy}
-                onClick={() => onStatus('rechazado')}
+                onClick={() => onStatus('rechazada')}
                 className="flex-1 rounded-lg bg-red-600 px-2 py-1.5 text-xs font-medium text-white hover:bg-red-700"
               >
                 Rechazar
@@ -1518,11 +1522,13 @@ function PieceCard({
             </div>
           ) : (
             <p className="text-xs text-gray-400">
-              {item.status === 'aprobado'
+              {status === 'aprobada'
                 ? 'Aprobada por ti'
-                : item.status === 'publicado'
+                : status === 'publicada'
                   ? 'Publicado en redes'
-                  : 'Pendiente del equipo de 4Ventures'}
+                  : status === 'rechazada'
+                    ? 'Rechazada'
+                    : 'Pendiente del equipo de 4Ventures'}
             </p>
           )}
         </div>
@@ -1616,7 +1622,8 @@ function DetailModal({
     badgeCls: 'bg-gray-100 text-gray-700 border-gray-200',
   };
 
-  const clientCanDecide = !isAgency && item.status === 'revision_interna';
+  const status = normalizeApprovalStatus(item.status);
+  const clientCanDecide = !isAgency && clientCanDecideStatus(status);
 
   function submitSchedule() {
     const channels: PublishChannel[] = [];
@@ -1726,10 +1733,10 @@ function DetailModal({
                 </span>
                 <span
                   className={`inline-flex rounded-full px-2 py-0.5 text-xs font-semibold border ${
-                    STATUS_COLOR[item.status] || 'bg-gray-100 text-gray-700'
+                    STATUS_COLOR[status] || 'bg-gray-100 text-gray-700'
                   }`}
                 >
-                  {STATUS_LABEL[item.status] || item.status}
+                  {STATUS_LABEL[status] || status}
                 </span>
               </div>
               <button
@@ -1994,9 +2001,11 @@ function DetailModal({
           <div className="mt-6 border-t border-gray-100 pt-4">
             {isAgency ? (
               <div className="space-y-2">
-                <label className="block text-xs font-semibold text-gray-600">Cambiar estado (Agencia):</label>
+                <label className="block text-xs font-semibold text-gray-600">
+                  Estado (agencia → luego cliente)
+                </label>
                 <select
-                  value={item.status}
+                  value={status}
                   disabled={busy}
                   onChange={(e) => onStatus(e.target.value)}
                   className="w-full rounded-lg border border-gray-200 px-3 py-2 text-xs font-medium"
@@ -2007,21 +2016,34 @@ function DetailModal({
                     </option>
                   ))}
                 </select>
+                {canSendToClient(status) ? (
+                  <button
+                    type="button"
+                    disabled={busy}
+                    onClick={() => onStatus('pendiente_aprobacion')}
+                    className="w-full inline-flex items-center justify-center gap-1.5 rounded-lg bg-sky-600 px-3 py-2 text-xs font-bold text-white hover:bg-sky-700 disabled:opacity-50"
+                  >
+                    <Send className="h-3.5 w-3.5" />
+                    Enviar al cliente para validar
+                  </button>
+                ) : null}
               </div>
             ) : clientCanDecide ? (
               <div className="space-y-2">
-                <p className="text-xs font-semibold text-gray-600">Tu decisión como cliente:</p>
+                <p className="text-xs font-semibold text-gray-600">
+                  Tu decisión como cliente:
+                </p>
                 <div className="flex gap-2">
                   <button
                     disabled={busy}
-                    onClick={() => onStatus('aprobado')}
+                    onClick={() => onStatus('aprobada')}
                     className="flex-1 rounded-lg bg-emerald-600 px-3 py-2 text-xs font-bold text-white hover:bg-emerald-700"
                   >
                     Aprobar pieza
                   </button>
                   <button
                     disabled={busy}
-                    onClick={() => onStatus('rechazado')}
+                    onClick={() => onStatus('rechazada')}
                     className="flex-1 rounded-lg bg-red-600 px-3 py-2 text-xs font-bold text-white hover:bg-red-700"
                   >
                     Solicitar cambios
@@ -2030,11 +2052,13 @@ function DetailModal({
               </div>
             ) : (
               <p className="text-center text-xs text-gray-500">
-                {item.status === 'aprobado'
-                  ? '✓ Esta pieza fue aprobada por el cliente.'
-                  : item.status === 'publicado'
-                    ? '✓ Esta pieza está publicada y archivada.'
-                    : 'En proceso con el equipo de 4Ventures.'}
+                {status === 'aprobada'
+                  ? 'Esta pieza fue aprobada por el cliente.'
+                  : status === 'publicada'
+                    ? 'Esta pieza está publicada.'
+                    : status === 'rechazada'
+                      ? 'Rechazada — la agencia ajustará.'
+                      : 'En proceso con el equipo de 4Ventures.'}
               </p>
             )}
           </div>

src/components/CreativesPipeline.tsx

@@ -16,6 +16,11 @@ import CreativePlacementPreview, {
   type CreativePreviewData,
 } from '@/components/CreativePlacementPreview';
 import { PageHeader } from '@/components/ui';
+import {
+  AGENCY_STATUS_ORDER,
+  APPROVAL_LABEL,
+  normalizeApprovalStatus,
+} from '@/lib/approval-status';
 
 export type Creative = CreativePreviewData & {
   id: string;
@@ -29,31 +34,13 @@ export type Creative = CreativePreviewData & {
   caption?: string | null;
 };
 
-const STATUSES = [
-  { id: 'draft', label: 'Propuesta' },
-  { id: 'in_review', label: 'Revisión interna' },
-  { id: 'approved', label: 'Aprobado' },
-  { id: 'rejected', label: 'Rechazado' },
-  { id: 'published', label: 'Publicado' },
-] as const;
-
-const EDITORIAL_STATUS: Record<string, string> = {
-  propuesta: 'draft',
-  en_diseno: 'draft',
-  revision_interna: 'in_review',
-  aprobado: 'approved',
-  rechazado: 'rejected',
-  publicado: 'published',
-  draft: 'draft',
-  in_review: 'in_review',
-  approved: 'approved',
-  rejected: 'rejected',
-  published: 'published',
-};
+const STATUSES = AGENCY_STATUS_ORDER.map((id) => ({
+  id,
+  label: APPROVAL_LABEL[id],
+}));
 
 function statusLabel(status: string): string {
-  const mapped = EDITORIAL_STATUS[status] || status;
-  return STATUSES.find((s) => s.id === mapped)?.label || status;
+  return APPROVAL_LABEL[normalizeApprovalStatus(status)] || status;
 }
 
 const inputCls =
@@ -173,7 +160,7 @@ export default function CreativesPipeline() {
         return {
           id: it.id,
           title: it.title,
-          status: EDITORIAL_STATUS[it.status] || it.status,
+          status: normalizeApprovalStatus(it.status),
           source: 'editorial' as const,
           channel: 'instagram',
           placement: it.format === 'story' ? 'stories' : 'feed',
@@ -227,7 +214,7 @@ export default function CreativesPipeline() {
           )
         );
       }
-      const mapped = EDITORIAL_STATUS[c.status] || c.status;
+      const mapped = normalizeApprovalStatus(c.status);
       return mapped === filter || c.status === filter;
     });
   }, [creatives, filter, monthFilter]);
@@ -297,26 +284,11 @@ export default function CreativesPipeline() {
     const item = creatives.find((c) => c.id === id);
     const endpoint =
       item?.source === 'editorial' ? '/api/creative-pipeline' : '/api/creatives';
-    const editorialStatus =
-      item?.source === 'editorial'
-        ? status === 'draft'
-          ? 'propuesta'
-          : status === 'in_review'
-            ? 'revision_interna'
-            : status === 'approved'
-              ? 'aprobado'
-              : status === 'rejected'
-                ? 'rechazado'
-                : status === 'published'
-                  ? 'publicado'
-                  : status
-        : status === 'published'
-          ? 'approved'
-          : status;
+    const canonical = normalizeApprovalStatus(status);
     const res = await fetch(endpoint, {
       method: 'PATCH',
       headers: { 'Content-Type': 'application/json' },
-      body: JSON.stringify({ id, status: editorialStatus }),
+      body: JSON.stringify({ id, status: canonical }),
     });
     const data = await res.json();
     if (!res.ok) setErr(data.error ?? 'No se pudo actualizar');
@@ -735,7 +707,7 @@ export default function CreativesPipeline() {
                     </div>
                   </div>
                   <span className="border border-gray-200 px-2 py-1 font-mono text-[10px] tracking-wide uppercase text-gray-600">
-                    {STATUSES.find((s) => s.id === (EDITORIAL_STATUS[c.status] || c.status))?.label ||
+                    {STATUSES.find((s) => s.id === (normalizeApprovalStatus(c.status)))?.label ||
                       statusLabel(c.status)}
                   </span>
                 </div>
@@ -768,7 +740,7 @@ export default function CreativesPipeline() {
                     <>
                       <select
                         className="flex-1 text-[11px] rounded-lg bg-gray-900 border border-gray-200 text-gray-600 px-2 py-1.5"
-                        value={EDITORIAL_STATUS[c.status] || c.status}
+                        value={normalizeApprovalStatus(c.status)}
                         disabled={busyId === c.id}
                         onChange={(e) => setStatus(c.id, e.target.value)}
                       >
@@ -788,12 +760,12 @@ export default function CreativesPipeline() {
                         <Trash2 className="w-3.5 h-3.5" />
                       </button>
                     </>
-                  ) : (EDITORIAL_STATUS[c.status] || c.status) === 'in_review' ? (
+                  ) : (normalizeApprovalStatus(c.status)) === 'pendiente_aprobacion' ? (
                     <>
                       <button
                         type="button"
                         disabled={busyId === c.id}
-                        onClick={() => setStatus(c.id, 'approved')}
+                        onClick={() => setStatus(c.id, 'aprobada')}
                         className="flex-1 rounded-lg bg-emerald-600 px-2 py-1.5 text-xs font-medium text-white"
                       >
                         Aprobar
@@ -801,7 +773,7 @@ export default function CreativesPipeline() {
                       <button
                         type="button"
                         disabled={busyId === c.id}
-                        onClick={() => setStatus(c.id, 'rejected')}
+                        onClick={() => setStatus(c.id, 'rechazada')}
                         className="flex-1 rounded-lg bg-red-600 px-2 py-1.5 text-xs font-medium text-white"
                       >
                         Rechazar
@@ -809,9 +781,9 @@ export default function CreativesPipeline() {
                     </>
                   ) : (
                     <p className="text-xs text-gray-400">
-                      {(EDITORIAL_STATUS[c.status] || c.status) === 'approved'
+                      {(normalizeApprovalStatus(c.status)) === 'aprobada'
                         ? 'Aprobada por ti'
-                        : (EDITORIAL_STATUS[c.status] || c.status) === 'published'
+                        : (normalizeApprovalStatus(c.status)) === 'publicada'
                           ? 'Publicado'
                           : 'Pendiente del equipo de 4Ventures'}
                     </p>
@@ -826,7 +798,9 @@ export default function CreativesPipeline() {
       {!loading && creatives.length > 0 && (
         <div className="grid grid-cols-2 md:grid-cols-4 gap-2 pt-2">
           {STATUSES.map((col) => {
-            const n = creatives.filter((c) => c.status === col.id).length;
+            const n = creatives.filter(
+              (c) => normalizeApprovalStatus(c.status) === col.id
+            ).length;
             return (
               <div
                 key={col.id}
@@ -1008,13 +982,13 @@ export default function CreativesPipeline() {
                 >
                   Guardar cambios
                 </button>
-              ) : (EDITORIAL_STATUS[selected.status] || selected.status) ===
-                'in_review' ? (
+              ) : (normalizeApprovalStatus(selected.status)) ===
+                'pendiente_aprobacion' ? (
                 <div className="flex gap-2">
                   <button
                     type="button"
                     disabled={busyId === selected.id}
-                    onClick={() => setStatus(selected.id, 'approved')}
+                    onClick={() => setStatus(selected.id, 'aprobada')}
                     className="px-4 py-2 rounded-xl text-xs font-semibold bg-emerald-600 text-white"
                   >
                     Aprobar
@@ -1022,7 +996,7 @@ export default function CreativesPipeline() {
                   <button
                     type="button"
                     disabled={busyId === selected.id}
-                    onClick={() => setStatus(selected.id, 'rejected')}
+                    onClick={() => setStatus(selected.id, 'rechazada')}
                     className="px-4 py-2 rounded-xl text-xs font-semibold bg-red-600 text-white"
                   >
                     Rechazar

src/lib/approval-status.ts

@@ -0,0 +1,163 @@
+/**
+ * Estados de aprobación unificados para Ads (`creatives`) y RRSS (`creative_pipeline`).
+ *
+ * Flujo:
+ *   borrador → revision_agencia → pendiente_aprobacion → aprobada | rechazada → publicada
+ *
+ * - borrador / revision_agencia: solo agencia
+ * - pendiente_aprobacion: cliente puede aprobar/rechazar (+ aviso al enviar)
+ * - aprobada: lista para publicar / programar
+ * - Ads extras: fatigada, retirada
+ */
+
+export const APPROVAL_STATUSES = [
+  'borrador',
+  'revision_agencia',
+  'pendiente_aprobacion',
+  'aprobada',
+  'rechazada',
+  'publicada',
+  'fatigada',
+  'retirada',
+] as const;
+
+export type ApprovalStatus = (typeof APPROVAL_STATUSES)[number];
+
+/** Estados del flujo editorial compartido (sin extras Ads). */
+export const SHARED_APPROVAL_STATUSES = [
+  'borrador',
+  'revision_agencia',
+  'pendiente_aprobacion',
+  'aprobada',
+  'rechazada',
+  'publicada',
+] as const;
+
+export type SharedApprovalStatus = (typeof SHARED_APPROVAL_STATUSES)[number];
+
+const SHARED_SET = new Set<string>(SHARED_APPROVAL_STATUSES);
+const ALL_SET = new Set<string>(APPROVAL_STATUSES);
+
+/** Legacy RRSS → canónico */
+const LEGACY_TO_CANONICAL: Record<string, ApprovalStatus> = {
+  propuesta: 'borrador',
+  en_diseno: 'borrador',
+  // Históricamente el cliente decidía aquí → era "pendiente cliente"
+  revision_interna: 'pendiente_aprobacion',
+  aprobado: 'aprobada',
+  rechazado: 'rechazada',
+  publicado: 'publicada',
+  // Legacy Ads EN
+  draft: 'borrador',
+  in_review: 'pendiente_aprobacion',
+  approved: 'aprobada',
+  rejected: 'rechazada',
+  published: 'publicada',
+};
+
+export const APPROVAL_LABEL: Record<ApprovalStatus, string> = {
+  borrador: 'Borrador',
+  revision_agencia: 'Revisión agencia',
+  pendiente_aprobacion: 'Pendiente cliente',
+  aprobada: 'Aprobada',
+  rechazada: 'Rechazada',
+  publicada: 'Publicada',
+  fatigada: 'Fatigada',
+  retirada: 'Retirada',
+};
+
+export const APPROVAL_COLOR: Record<ApprovalStatus, string> = {
+  borrador: 'bg-gray-100 text-gray-700 border-gray-200',
+  revision_agencia: 'bg-violet-100 text-violet-800 border-violet-200',
+  pendiente_aprobacion: 'bg-amber-100 text-amber-800 border-amber-200',
+  aprobada: 'bg-emerald-100 text-emerald-700 border-emerald-200',
+  rechazada: 'bg-red-100 text-red-700 border-red-200',
+  publicada: 'bg-purple-100 text-purple-700 border-purple-200',
+  fatigada: 'bg-rose-100 text-rose-700 border-rose-200',
+  retirada: 'bg-gray-100 text-gray-500 border-gray-200',
+};
+
+/** Columnas kanban / filtros agencia (RRSS + Ads base). */
+export const AGENCY_STATUS_ORDER: SharedApprovalStatus[] = [
+  'borrador',
+  'revision_agencia',
+  'pendiente_aprobacion',
+  'aprobada',
+  'rechazada',
+  'publicada',
+];
+
+/** Lo que el cliente puede ver. */
+export const CLIENT_VISIBLE_STATUSES: ApprovalStatus[] = [
+  'pendiente_aprobacion',
+  'aprobada',
+  'rechazada',
+  'publicada',
+  'fatigada',
+  'retirada',
+];
+
+/** Cliente solo decide desde pendiente_aprobacion. */
+export const CLIENT_ALLOWED_TRANSITIONS: Record<
+  string,
+  SharedApprovalStatus[]
+> = {
+  pendiente_aprobacion: ['aprobada', 'rechazada'],
+};
+
+export function isApprovalStatus(v: unknown): v is ApprovalStatus {
+  return typeof v === 'string' && ALL_SET.has(v);
+}
+
+export function isSharedApprovalStatus(v: unknown): v is SharedApprovalStatus {
+  return typeof v === 'string' && SHARED_SET.has(v);
+}
+
+/** Normaliza legacy o canónico → canónico. Desconocido → borrador. */
+export function normalizeApprovalStatus(
+  raw: string | null | undefined
+): ApprovalStatus {
+  if (!raw) return 'borrador';
+  if (ALL_SET.has(raw)) return raw as ApprovalStatus;
+  const mapped = LEGACY_TO_CANONICAL[raw];
+  if (mapped) return mapped;
+  return 'borrador';
+}
+
+export function approvalLabel(status: string): string {
+  const n = normalizeApprovalStatus(status);
+  return APPROVAL_LABEL[n] || status;
+}
+
+export function approvalColor(status: string): string {
+  const n = normalizeApprovalStatus(status);
+  return APPROVAL_COLOR[n];
+}
+
+export function clientCanDecide(status: string): boolean {
+  return normalizeApprovalStatus(status) === 'pendiente_aprobacion';
+}
+
+export function isAgencyOnlyStatus(status: string): boolean {
+  const n = normalizeApprovalStatus(status);
+  return n === 'borrador' || n === 'revision_agencia';
+}
+
+/** Agencia puede enviar al cliente desde borrador o revisión agencia. */
+export function canSendToClient(status: string): boolean {
+  const n = normalizeApprovalStatus(status);
+  return n === 'borrador' || n === 'revision_agencia';
+}
+
+/**
+ * Acepta status de escritura: canónico o legacy (normalizado).
+ * Devuelve canónico o null si no es válido para el dominio shared/pipeline.
+ */
+export function parseSharedStatusWrite(
+  raw: unknown
+): SharedApprovalStatus | null {
+  if (typeof raw !== 'string') return null;
+  const n = normalizeApprovalStatus(raw);
+  if (SHARED_SET.has(n)) return n as SharedApprovalStatus;
+  return null;
+}

src/lib/creative-style.ts

@@ -1,3 +1,5 @@
+import { metaAdCopySkillRules } from '@/lib/meta-ad-copy';
+
 export type CreativeB2BPersona = {
   name: string;
   role: string;
@@ -166,7 +168,7 @@ export const BPS_DEFAULT_CREATIVE_STYLE: ClientCreativeStyle = {
     language_and_pronoun:
       'Español de España, tú o usted según el público: tú en B2C, tú en B2B cuando hablamos a la persona, usted nunca.',
     copy_structure_rules:
-      'Frases cortas. Un dato concreto vale más que un adjetivo. En primary_text: 2-4 frases, máx. 300 caracteres; la frase 1 amplía el hook, frases 2-3 dan un beneficio o dato concreto, frase final cierra con el CTA sin enlaces ni hashtags.',
+      'Dos capas: (1) EN IMAGEN — hook + support para Canva; (2) ACOMPAÑA EN META — 5 primary_text ≤120, 5 headline ≤30, 1 description (info + bullets + CTA). No mezclar hook de imagen con primary_text del anuncio. Frases cortas; sin enlaces ni hashtags en primary/headline.',
     english_terms_policy:
       'Inglés en el copy: solo nombres propios de exámenes (Cambridge, Aptis, IELTS) o términos sin traducción natural (in-company). Nada de "boost", "unlock", "level up".',
     power_words: [
@@ -238,7 +240,7 @@ export const BPS_DEFAULT_CREATIVE_STYLE: ClientCreativeStyle = {
     ],
     competitors_never_mention: ['Twenix', 'Preply', 'Italki', 'Open English', 'What\'s Up!'],
     emoji_policy:
-      'Prohibidos los emojis en creatividades de imagen. En copy (primary_text), como mucho uno al inicio y solo en B2C (nunca en B2B).',
+      'Sin emojis en texto DENTRO de la imagen (hook/support). En copy que ACOMPAÑA (primary_text, headline, description) los emojis son OBLIGATORIOS en cada variante.',
     testimonials_policy:
       'Prohibidos testimonios inventados o con nombre y cargo de personas que no existen. Si no hay un caso real aprobado, no se usa testimonio.',
   },
@@ -322,7 +324,8 @@ export function createEmptyCreativeStyle(clientName: string, slug: string): Clie
       tone: 'Profesional, directo y cercano.',
       posture: '',
       language_and_pronoun: 'Español de España, tratamiento de tú.',
-      copy_structure_rules: 'Frases cortas y directas. Un dato concreto vale más que un adjetivo.',
+      copy_structure_rules:
+        'EN IMAGEN: hook + support. ACOMPAÑA META: 5 primary ≤120, 5 headline ≤30, 1 description. No mezclar capas.',
       english_terms_policy: '',
       power_words: [],
       allowed_ctas: ['Más información', 'Solicitar presupuesto', 'Reservar', 'Contactar', 'Registrarte'],
@@ -341,7 +344,8 @@ export function createEmptyCreativeStyle(clientName: string, slug: string): Clie
         'Deformar o recrear el logo mediante IA.',
       ],
       competitors_never_mention: [],
-      emoji_policy: 'Sin emojis en imagen. En copy, máximo uno al inicio si aplica.',
+      emoji_policy:
+        'Sin emojis en imagen (hook/support). Emojis obligatorios en primary/headline/description que acompañan.',
       testimonials_policy: 'Solo casos reales aprobados por el cliente; nunca testimonios ficticios.',
     },
     visual: {
@@ -646,5 +650,8 @@ export function compileClientSkillMarkdown(
     lines.push('');
   }
 
+  lines.push(metaAdCopySkillRules());
+  lines.push('');
+
   return lines.join('\n');
 }

src/lib/creatives-regen.ts

@@ -0,0 +1,287 @@
+/**
+ * Regeneración personalizada por capas de una creatividad Ads.
+ *
+ * Capas independientes (conservar / regenerar):
+ * 1. Imagen (Freepik / asset base)
+ * 2. Hook — título DENTRO de la imagen
+ * 3. Support — subtítulo DENTRO de la imagen
+ * 4. Copy Meta que ACOMPAÑA (primary / headline / description, con keep parcial)
+ *
+ * Rutas de ejecución:
+ * - Solo hook/support (y hay texto nuevo o AI) + misma imagen → Canva WF5 (recompose)
+ * - Cualquier cambio de imagen o copy feed AI → generation_request (WF3+) con plan
+ */
+
+import {
+  feedCopyRegenPlan,
+  normalizeKeepSelection,
+  type FeedCopyKeepSelection,
+  type MetaFeedCopy,
+} from '@/lib/meta-ad-copy';
+
+export type LayerKeep = {
+  /** Conservar asset / raw_image actual */
+  image: boolean;
+  /** Conservar hook (título en imagen) */
+  hook: boolean;
+  /** Conservar support (subtítulo en imagen) */
+  support: boolean;
+};
+
+export type CreativeRegenSelection = {
+  layers: LayerKeep;
+  /** Si regeneras hook/support, puedes fijar el texto nuevo (si vacío → IA) */
+  hook_override?: string | null;
+  support_override?: string | null;
+  /** Keep parcial del copy que acompaña (Meta) */
+  feed_keep: FeedCopyKeepSelection;
+};
+
+export type CreativeRegenPlan = {
+  selection: CreativeRegenSelection;
+  regenerate: {
+    image: boolean;
+    hook: boolean;
+    support: boolean;
+    feed: boolean;
+  };
+  /** Texto on-image que debe quedar tras la operación */
+  next_hook: string | null;
+  next_support: string | null;
+  feed_plan: ReturnType<typeof feedCopyRegenPlan>;
+  /** Solo re-montar Canva, sin Freepik ni Claude copy */
+  canva_only: boolean;
+  /** Hace falta generation_request (Claude / Freepik) */
+  needs_generation_request: boolean;
+  /** Resumen humano */
+  summary: string[];
+};
+
+export function defaultLayerKeep(): LayerKeep {
+  return { image: true, hook: true, support: true };
+}
+
+export function defaultFeedKeepAll(feed: MetaFeedCopy): FeedCopyKeepSelection {
+  return {
+    primary_indices: feed.primary_texts
+      .map((t, i) => (t ? i : -1))
+      .filter((i) => i >= 0),
+    headline_indices: feed.headlines
+      .map((t, i) => (t ? i : -1))
+      .filter((i) => i >= 0),
+    description: Boolean(feed.description),
+  };
+}
+
+/** Presets de UX */
+export const REGEN_PRESETS: {
+  id: string;
+  label: string;
+  hint: string;
+  apply: (feed: MetaFeedCopy) => CreativeRegenSelection;
+}[] = [
+  {
+    id: 'image_only',
+    label: 'Solo nueva imagen',
+    hint: 'Me gustan todos los textos; cambio la foto',
+    apply: (feed) => ({
+      layers: { image: false, hook: true, support: true },
+      feed_keep: defaultFeedKeepAll(feed),
+    }),
+  },
+  {
+    id: 'hook_only',
+    label: 'Solo título en imagen (hook)',
+    hint: 'La foto y el subtítulo están bien',
+    apply: (feed) => ({
+      layers: { image: true, hook: false, support: true },
+      feed_keep: defaultFeedKeepAll(feed),
+    }),
+  },
+  {
+    id: 'support_only',
+    label: 'Solo subtítulo en imagen (support)',
+    hint: 'La foto y el título están bien',
+    apply: (feed) => ({
+      layers: { image: true, hook: true, support: false },
+      feed_keep: defaultFeedKeepAll(feed),
+    }),
+  },
+  {
+    id: 'on_image_text',
+    label: 'Título + subtítulo en imagen',
+    hint: 'Misma foto; nuevo texto en Canva',
+    apply: (feed) => ({
+      layers: { image: true, hook: false, support: false },
+      feed_keep: defaultFeedKeepAll(feed),
+    }),
+  },
+  {
+    id: 'feed_only',
+    label: 'Solo copy Meta (el que acompaña)',
+    hint: 'Imagen y textos de pieza iguales; regeneras primary/headline/desc',
+    apply: () => ({
+      layers: { image: true, hook: true, support: true },
+      feed_keep: {
+        primary_indices: [],
+        headline_indices: [],
+        description: false,
+      },
+    }),
+  },
+];
+
+export function buildCreativeRegenPlan(
+  current: {
+    hook?: string | null;
+    support?: string | null;
+    feed: MetaFeedCopy;
+  },
+  selection: CreativeRegenSelection
+): CreativeRegenPlan {
+  const layers = {
+    image: selection.layers?.image !== false,
+    hook: selection.layers?.hook !== false,
+    support: selection.layers?.support !== false,
+  };
+
+  const regenerate = {
+    image: !layers.image,
+    hook: !layers.hook,
+    support: !layers.support,
+    feed: false,
+  };
+
+  const feed_keep = normalizeKeepSelection(selection.feed_keep);
+  const feed_plan = feedCopyRegenPlan(current.feed, feed_keep);
+  regenerate.feed = feed_plan.needsRegen;
+
+  const hookOverride = (selection.hook_override || '').trim();
+  const supportOverride = (selection.support_override || '').trim();
+
+  let next_hook: string | null = (current.hook || '').trim() || null;
+  let next_support: string | null = (current.support || '').trim() || null;
+
+  if (regenerate.hook) {
+    next_hook = hookOverride || null; // null = IA
+  } else if (hookOverride) {
+    next_hook = hookOverride; // edición manual sin “regenerar”
+  }
+
+  if (regenerate.support) {
+    next_support = supportOverride || null;
+  } else if (supportOverride) {
+    next_support = supportOverride;
+  }
+
+  const canva_only =
+    !regenerate.image &&
+    !regenerate.feed &&
+    (regenerate.hook ||
+      regenerate.support ||
+      Boolean(hookOverride) ||
+      Boolean(supportOverride)) &&
+    // Canva-only solo si ya tenemos textos finales (override o keep)
+    (layers.hook || Boolean(hookOverride)) &&
+    (layers.support || Boolean(supportOverride) || next_support !== null);
+
+  // Si regeneramos hook/support sin override → hace falta IA (generation_request)
+  const onImageNeedsAi =
+    (regenerate.hook && !hookOverride) || (regenerate.support && !supportOverride);
+
+  const needs_generation_request =
+    regenerate.image || regenerate.feed || onImageNeedsAi;
+
+  // canva_only real: cambios de texto en imagen con overrides (o keep) y misma imagen, sin AI
+  const canva_only_strict =
+    !needs_generation_request &&
+    layers.image &&
+    (Boolean(hookOverride) ||
+      Boolean(supportOverride) ||
+      regenerate.hook === false ||
+      regenerate.support === false) &&
+    (Boolean(hookOverride) || Boolean(supportOverride));
+
+  const summary: string[] = [];
+  if (regenerate.image) summary.push('Nueva imagen (Freepik)');
+  else summary.push('Conservar imagen');
+  if (regenerate.hook) {
+    summary.push(
+      hookOverride
+        ? `Nuevo hook (manual): “${hookOverride.slice(0, 40)}”`
+        : 'Nuevo hook (IA)'
+    );
+  } else summary.push('Conservar hook');
+  if (regenerate.support) {
+    summary.push(
+      supportOverride
+        ? `Nuevo support (manual): “${supportOverride.slice(0, 40)}”`
+        : 'Nuevo support (IA)'
+    );
+  } else summary.push('Conservar support');
+  if (regenerate.feed) {
+    summary.push(
+      `Copy Meta: regenerar ${feed_plan.regenerate_primary_slots.length} primary, ${feed_plan.regenerate_headline_slots.length} headline${feed_plan.regenerate_description ? ', description' : ''}`
+    );
+  } else summary.push('Conservar copy Meta');
+
+  if (
+    !regenerate.image &&
+    !regenerate.hook &&
+    !regenerate.support &&
+    !regenerate.feed &&
+    !hookOverride &&
+    !supportOverride
+  ) {
+    throw new Error(
+      'No hay nada que cambiar. Desmarca alguna capa o edita hook/support.'
+    );
+  }
+
+  return {
+    selection: {
+      layers,
+      hook_override: hookOverride || null,
+      support_override: supportOverride || null,
+      feed_keep,
+    },
+    regenerate,
+    next_hook,
+    next_support,
+    feed_plan,
+    canva_only: canva_only_strict,
+    needs_generation_request,
+    summary,
+  };
+}
+
+export function buildPartialRegenBriefNotes(plan: CreativeRegenPlan): string {
+  return [
+    'REGENERACIÓN PERSONALIZADA POR CAPAS',
+    plan.summary.map((s) => `- ${s}`).join('\n'),
+    '',
+    plan.regenerate.image
+      ? 'IMAGEN: generar nueva (Freepik). Luego Canva con hook/support indicados.'
+      : 'IMAGEN: reutilizar raw_image_url / asset actual. No llamar Freepik.',
+    plan.regenerate.hook && !plan.selection.hook_override
+      ? 'HOOK: inventar nuevo (sin emojis, máx ~8 palabras).'
+      : `HOOK locked/manual: "${plan.next_hook || ''}"`,
+    plan.regenerate.support && !plan.selection.support_override
+      ? 'SUPPORT: inventar nuevo (sin emojis).'
+      : `SUPPORT locked/manual: "${plan.next_support || ''}"`,
+    '',
+    plan.regenerate.feed
+      ? [
+          'COPY META (acompaña) — regeneración parcial:',
+          `Primary locked: ${plan.feed_plan.locked_primaries.map((p) => `[${p.index}]`).join(', ') || 'ninguno'}`,
+          `Primary regen slots: ${plan.feed_plan.regenerate_primary_slots.join(', ') || 'ninguno'}`,
+          `Headline locked: ${plan.feed_plan.locked_headlines.map((p) => `[${p.index}]`).join(', ') || 'ninguno'}`,
+          `Headline regen slots: ${plan.feed_plan.regenerate_headline_slots.join(', ') || 'ninguno'}`,
+          plan.feed_plan.regenerate_description
+            ? 'Description: REGENERAR (+ emojis)'
+            : 'Description: LOCKED',
+          'Emojis obligatorios en copy Meta. Sin emojis en hook/support.',
+        ].join('\n')
+      : 'COPY META: conservar primary_texts / headlines / description tal cual.',
+  ].join('\n');
+}

src/lib/creatives-types.ts

@@ -23,12 +23,14 @@ export type CreativeFormat =
 
 export type CreativeStatus =
   | 'borrador'
+  | 'revision_agencia'
   | 'pendiente_aprobacion'
   | 'aprobada'
   | 'rechazada'
   | 'publicada'
   | 'fatigada'
   | 'retirada'
+  /** @deprecated legacy — normalizar con normalizeApprovalStatus */
   | 'draft'
   | 'in_review'
   | 'approved'

src/lib/creatives-webhooks.ts

@@ -4,6 +4,9 @@ export type CreativeWebhookEvent =
   | 'creative.approved'
   | 'creative.rejected'
   | 'creative.sent_to_client'
+  | 'pipeline.sent_to_client'
+  | 'pipeline.approved'
+  | 'pipeline.rejected'
   | 'generation_request.created'
   | 'creative.created';
 

src/lib/creatives-workflow.ts

@@ -1,6 +1,19 @@
 import { createClient } from '@supabase/supabase-js';
 import { dispatchN8nWebhook, dispatchN8nWebhookAsync } from './creatives-webhooks';
 import { normalizeRole } from './creatives-visibility';
+import {
+  buildCopyV2BriefNotes,
+  feedCopyRegenPlan,
+  normalizeKeepSelection,
+  readMetaAdCopy,
+  readOnImageCopy,
+  type FeedCopyKeepSelection,
+} from './meta-ad-copy';
+import {
+  buildCreativeRegenPlan,
+  buildPartialRegenBriefNotes,
+  type CreativeRegenSelection,
+} from './creatives-regen';
 
 export interface ActionActor {
   role: 'agency' | 'client' | string;
@@ -13,10 +26,67 @@ export function getAdminClient() {
   return createClient(supabaseUrl, serviceRoleKey);
 }
 
+/**
+ * Marca revisión agencia OK (antes de enviar al cliente).
+ */
+export async function markCreativeAgencyReview(
+  creativeId: string,
+  tenantId: string,
+  actor: ActionActor
+) {
+  const adminClient = getAdminClient();
+
+  const { data: creative, error: getErr } = await adminClient
+    .from('creatives')
+    .select('*')
+    .eq('id', creativeId)
+    .eq('tenant_id', tenantId)
+    .single();
+
+  if (getErr || !creative) {
+    throw new Error('Creatividad no encontrada');
+  }
+
+  const prev = String(creative.status || '');
+  if (prev !== 'borrador' && prev !== 'draft' && prev !== 'revision_agencia') {
+    throw new Error('Solo se puede marcar revisión agencia desde borrador');
+  }
+
+  const prevStatus = creative.status;
+  const { data: updated, error: updateErr } = await adminClient
+    .from('creatives')
+    .update({
+      status: 'revision_agencia',
+      visibility: 'agency',
+      updated_at: new Date().toISOString(),
+    })
+    .eq('id', creativeId)
+    .select('*')
+    .single();
+
+  if (updateErr) {
+    throw new Error(updateErr.message);
+  }
+
+  await adminClient.from('creative_events').insert({
+    tenant_id: tenantId,
+    creative_id: creativeId,
+    event_type: 'status_change',
+    actor: actor.userId ? `user:${actor.userId}` : 'agency',
+    from_status: prevStatus,
+    to_status: 'revision_agencia',
+    payload: { action: 'agency_review' },
+    visibility: 'agency',
+  });
+
+  return updated;
+}
+
 /**
  * 1. Enviar al cliente
  * Cambia visibility a 'client' y status a 'pendiente_aprobacion'
  * Dispara webhook 'creative.sent_to_client'
+ * Solo desde borrador o revision_agencia (tras validación interna).
  */
 export async function sendCreativeToClient(creativeId: string, tenantId: string, actor: ActionActor) {
   const adminClient = getAdminClient();
@@ -36,6 +106,17 @@ export async function sendCreativeToClient(creativeId: string, tenantId: string,
     throw new Error('Solo se puede enviar al cliente si cuenta con imagen final compuesta (asset_final=true)');
   }
 
+  const prevNorm = String(creative.status || '');
+  if (
+    prevNorm !== 'borrador' &&
+    prevNorm !== 'draft' &&
+    prevNorm !== 'revision_agencia'
+  ) {
+    throw new Error(
+      'Solo se puede enviar al cliente desde borrador o revisión agencia'
+    );
+  }
+
   const prevStatus = creative.status;
 
   const { data: updated, error: updateErr } = await adminClient
@@ -364,6 +445,275 @@ export async function retireCreative(
   return updated;
 }
 
+/**
+ * Pedir v2 solo del copy que ACOMPAÑA (Meta feed).
+ * Atajo de requestCreativePartialV2.
+ */
+export async function requestFeedCopyV2(
+  creativeId: string,
+  tenantId: string,
+  actor: ActionActor,
+  keepRaw: Partial<FeedCopyKeepSelection>,
+  extraNotes?: string | null
+) {
+  return requestCreativePartialV2(
+    creativeId,
+    tenantId,
+    actor,
+    {
+      layers: { image: true, hook: true, support: true },
+      feed_keep: normalizeKeepSelection(keepRaw),
+    },
+    extraNotes
+  );
+}
+
+/**
+ * Regeneración personalizada: imagen / hook / support / copy Meta (cualquier mix).
+ * - Solo texto en imagen con override manual → Canva WF5
+ * - Resto → generation_request con plan de capas
+ */
+export async function requestCreativePartialV2(
+  creativeId: string,
+  tenantId: string,
+  actor: ActionActor,
+  selection: CreativeRegenSelection,
+  extraNotes?: string | null
+) {
+  const adminClient = getAdminClient();
+  const normRole = normalizeRole(actor.role);
+
+  const { data: creative, error: getErr } = await adminClient
+    .from('creatives')
+    .select('*')
+    .eq('id', creativeId)
+    .eq('tenant_id', tenantId)
+    .single();
+
+  if (getErr || !creative) {
+    throw new Error('Creatividad no encontrada');
+  }
+
+  const onImage = readOnImageCopy(creative);
+  const feed = readMetaAdCopy(creative);
+  const plan = buildCreativeRegenPlan(
+    {
+      hook: onImage.hook || creative.hook,
+      support: onImage.support,
+      feed,
+    },
+    selection
+  );
+
+  // Camino rápido: solo re-montar Canva con textos conocidos
+  if (plan.canva_only) {
+    const recomposed = await recomposeCreativeInCanva(
+      creativeId,
+      tenantId,
+      actor,
+      {
+        hook: plan.next_hook,
+        support: plan.next_support,
+      }
+    );
+    await adminClient.from('creative_events').insert({
+      tenant_id: tenantId,
+      creative_id: creativeId,
+      event_type: 'partial_regen_canva',
+      actor: actor.userId ? `user:${actor.userId}` : normRole,
+      from_status: creative.status,
+      to_status: creative.status,
+      payload: { summary: plan.summary, plan: plan.regenerate },
+      visibility: 'agency',
+    });
+    return {
+      creative: recomposed,
+      generation_request: null,
+      plan,
+      mode: 'canva_only' as const,
+    };
+  }
+
+  const existingMeta =
+    creative.meta && typeof creative.meta === 'object'
+      ? { ...(creative.meta as Record<string, unknown>) }
+      : {};
+  const prevCopy =
+    existingMeta.copy && typeof existingMeta.copy === 'object'
+      ? { ...(existingMeta.copy as Record<string, unknown>) }
+      : {};
+
+  const nextMeta = {
+    ...existingMeta,
+    support: plan.next_support ?? existingMeta.support,
+    copy: {
+      ...prevCopy,
+      primary_texts: feed.primary_texts.filter(Boolean),
+      headlines: feed.headlines.filter(Boolean),
+      description: feed.description,
+      hook: plan.next_hook ?? onImage.hook,
+      support: plan.next_support ?? onImage.support,
+      partial_v2: {
+        requested_at: new Date().toISOString(),
+        regenerate: plan.regenerate,
+        feed: plan.feed_plan,
+        next_hook: plan.next_hook,
+        next_support: plan.next_support,
+        summary: plan.summary,
+      },
+    },
+  };
+
+  const patch: Record<string, unknown> = {
+    meta: nextMeta,
+    updated_at: new Date().toISOString(),
+  };
+  if (plan.next_hook != null) patch.hook = plan.next_hook;
+  if (!plan.regenerate.feed) {
+    patch.primary_text = creative.primary_text;
+    patch.headline = creative.headline;
+    patch.description = creative.description;
+  } else {
+    patch.primary_text =
+      plan.feed_plan.locked_primaries.find((p) => p.index === 0)?.text ||
+      creative.primary_text;
+    patch.headline =
+      plan.feed_plan.locked_headlines.find((p) => p.index === 0)?.text ||
+      creative.headline;
+    if (plan.feed_plan.keep.description) {
+      patch.description = feed.description || creative.description;
+    }
+  }
+
+  const { data: updated, error: updateErr } = await adminClient
+    .from('creatives')
+    .update(patch)
+    .eq('id', creativeId)
+    .select('*')
+    .single();
+
+  if (updateErr) {
+    throw new Error(updateErr.message);
+  }
+
+  if (!plan.needs_generation_request) {
+    return {
+      creative: updated,
+      generation_request: null,
+      plan,
+      mode: 'meta_only' as const,
+    };
+  }
+
+  const { data: tenant } = await adminClient
+    .from('tenants')
+    .select('slug, campaign_audience, campaign_products, default_landing_url')
+    .eq('id', tenantId)
+    .maybeSingle();
+
+  const campaignName = creative.campaign_name || null;
+  const audMap = (tenant?.campaign_audience || {}) as Record<string, string>;
+  const prodMap = (tenant?.campaign_products || {}) as Record<string, any>;
+  const audience =
+    campaignName && audMap[campaignName]
+      ? String(audMap[campaignName]).toLowerCase()
+      : 'b2c';
+  const prodEntry = campaignName ? prodMap[campaignName] : null;
+  const product =
+    typeof prodEntry === 'string' ? prodEntry : prodEntry?.product || null;
+  const landingUrl =
+    prodEntry?.landing_url ||
+    creative.landing_url ||
+    tenant?.default_landing_url ||
+    null;
+
+  const rawImageUrl =
+    (existingMeta as { raw_image_url?: string }).raw_image_url ||
+    creative.asset_url;
+
+  const notes = [
+    buildPartialRegenBriefNotes(plan),
+    plan.regenerate.feed ? buildCopyV2BriefNotes(plan.feed_plan) : '',
+    extraNotes?.trim() ? `Notas agencia: ${extraNotes.trim()}` : '',
+  ]
+    .filter(Boolean)
+    .join('\n\n');
+
+  const briefPayload = {
+    client_id: tenantId,
+    tenant_id: tenantId,
+    client_slug: tenant?.slug || 'bps',
+    reason: 'manual',
+    source_creative_id: creative.id,
+    format: creative.format || 'estatico',
+    aspect_ratio: '4:5',
+    variants_requested: 1,
+    avoid_angles: plan.regenerate.image && creative.angle ? [creative.angle] : [],
+    campaign_name: campaignName,
+    adset_id: creative.adset_id || null,
+    audience,
+    product,
+    landing_url: landingUrl,
+    language: 'es',
+    copy_only: !plan.regenerate.image && plan.regenerate.feed,
+    keep_asset: !plan.regenerate.image,
+    keep_on_image: !plan.regenerate.hook && !plan.regenerate.support,
+    raw_image_url: !plan.regenerate.image ? rawImageUrl : null,
+    locked_hook: plan.regenerate.hook ? null : plan.next_hook,
+    locked_support: plan.regenerate.support ? null : plan.next_support,
+    partial_regen: plan,
+    copy_v2: plan.regenerate.feed ? plan.feed_plan : null,
+    notes,
+  };
+
+  const { data: genReq, error: genErr } = await adminClient
+    .from('generation_requests')
+    .insert({
+      tenant_id: tenantId,
+      reason: 'manual',
+      source_creative_id: creative.id,
+      brief: briefPayload,
+      status: 'pendiente',
+    })
+    .select('*')
+    .single();
+
+  if (genErr) {
+    throw new Error(genErr.message);
+  }
+
+  await adminClient.from('creative_events').insert({
+    tenant_id: tenantId,
+    creative_id: creativeId,
+    event_type: 'partial_regen_requested',
+    actor: actor.userId ? `user:${actor.userId}` : normRole,
+    from_status: creative.status,
+    to_status: creative.status,
+    payload: {
+      summary: plan.summary,
+      regenerate: plan.regenerate,
+      generation_request_id: genReq?.id,
+    },
+    visibility: 'agency',
+  });
+
+  if (genReq) {
+    dispatchN8nWebhookAsync('generation_request.created', {
+      generation_request: {
+        ...genReq,
+        client_id: genReq.tenant_id,
+      },
+    });
+  }
+
+  return {
+    creative: updated,
+    generation_request: genReq,
+    plan,
+    mode: 'generation_request' as const,
+  };
+}
+
 /**
  * 5. Re-componer creatividad en Canva (WF5) sin regenerar imagen en Freepik
  * Actualiza hook/angle/support si se pasan, reutiliza meta.raw_image_url y dispara WF5

src/lib/meta-ad-copy.ts

@@ -0,0 +1,350 @@
+/**
+ * Dos capas de texto en una creatividad Ads Meta:
+ *
+ * 1) DENTRO de la pieza (Canva / imagen) — sin límites 120/30; sin emojis
+ *    - hook + support
+ *
+ * 2) QUE ACOMPAÑA la pieza (Meta feed) — SÍ límites + SIEMPRE emojis
+ *    - 5 primary_text ≤ 120
+ *    - 5 headline ≤ 30
+ *    - 1 description (info + bullets + CTA + emojis)
+ *
+ * Selección parcial (v2): conservar variantes que gustan y regenerar solo el resto.
+ */
+
+export const META_PRIMARY_MAX = 120;
+export const META_HEADLINE_MAX = 30;
+export const META_PRIMARY_COUNT = 5;
+export const META_HEADLINE_COUNT = 5;
+
+/** Texto montado en la creatividad (imagen). */
+export type OnImageCopy = {
+  hook: string;
+  support: string;
+};
+
+/** Copy del anuncio en Meta (junto a la creatividad). */
+export type MetaFeedCopy = {
+  primary_texts: string[];
+  headlines: string[];
+  description: string;
+};
+
+export type MetaAdCopyBundle = OnImageCopy & MetaFeedCopy;
+
+/** @deprecated prefer MetaFeedCopy */
+export type MetaAdCopy = MetaFeedCopy;
+
+export type FeedCopyKeepSelection = {
+  /** Índices 0–4 de primary_texts a conservar */
+  primary_indices: number[];
+  /** Índices 0–4 de headlines a conservar */
+  headline_indices: number[];
+  /** true = conservar description actual */
+  description: boolean;
+};
+
+export function clip(s: string, max: number): string {
+  const t = s.trim();
+  if (t.length <= max) return t;
+  return t.slice(0, max).trim();
+}
+
+function asStringList(v: unknown, count: number, maxLen: number): string[] {
+  const raw = Array.isArray(v)
+    ? v
+    : typeof v === 'string' && v.trim()
+      ? [v]
+      : [];
+  const out: string[] = [];
+  for (const item of raw) {
+    if (typeof item !== 'string') continue;
+    const c = clip(item, maxLen);
+    if (c) out.push(c);
+    if (out.length >= count) break;
+  }
+  while (out.length < count) out.push('');
+  return out.slice(0, count);
+}
+
+function uniqIndices(raw: unknown, maxExclusive: number): number[] {
+  if (!Array.isArray(raw)) return [];
+  const set = new Set<number>();
+  for (const x of raw) {
+    const n = Number(x);
+    if (Number.isInteger(n) && n >= 0 && n < maxExclusive) set.add(n);
+  }
+  return [...set].sort((a, b) => a - b);
+}
+
+export function readOnImageCopy(row: {
+  hook?: string | null;
+  meta?: Record<string, unknown> | null;
+}): OnImageCopy {
+  const meta = (row.meta || {}) as Record<string, unknown>;
+  const support =
+    typeof meta.support === 'string'
+      ? meta.support
+      : typeof (meta.copy as { support?: string } | undefined)?.support ===
+          'string'
+        ? String((meta.copy as { support?: string }).support)
+        : '';
+  return {
+    hook: (row.hook || '').trim(),
+    support: support.trim(),
+  };
+}
+
+export function readMetaAdCopy(row: {
+  primary_text?: string | null;
+  headline?: string | null;
+  description?: string | null;
+  hook?: string | null;
+  meta?: Record<string, unknown> | null;
+}): MetaFeedCopy {
+  const meta = (row.meta || {}) as Record<string, unknown>;
+  const nested =
+    meta.copy && typeof meta.copy === 'object'
+      ? (meta.copy as Record<string, unknown>)
+      : meta;
+
+  const primary_texts = asStringList(
+    nested.primary_texts ?? meta.primary_texts ?? row.primary_text,
+    META_PRIMARY_COUNT,
+    META_PRIMARY_MAX
+  );
+  const headlines = asStringList(
+    nested.headlines ?? meta.headlines ?? row.headline,
+    META_HEADLINE_COUNT,
+    META_HEADLINE_MAX
+  );
+  const description = clip(
+    String(
+      nested.description ?? meta.description_long ?? row.description ?? ''
+    ),
+    5000
+  );
+
+  if (!primary_texts[0] && row.primary_text) {
+    primary_texts[0] = clip(row.primary_text, META_PRIMARY_MAX);
+  }
+  if (!headlines[0] && row.headline) {
+    headlines[0] = clip(row.headline, META_HEADLINE_MAX);
+  }
+
+  return { primary_texts, headlines, description };
+}
+
+export function readMetaAdCopyBundle(row: {
+  primary_text?: string | null;
+  headline?: string | null;
+  description?: string | null;
+  hook?: string | null;
+  meta?: Record<string, unknown> | null;
+}): MetaAdCopyBundle {
+  return { ...readOnImageCopy(row), ...readMetaAdCopy(row) };
+}
+
+export function normalizeKeepSelection(
+  raw: Partial<FeedCopyKeepSelection> | null | undefined
+): FeedCopyKeepSelection {
+  return {
+    primary_indices: uniqIndices(raw?.primary_indices, META_PRIMARY_COUNT),
+    headline_indices: uniqIndices(raw?.headline_indices, META_HEADLINE_COUNT),
+    description: Boolean(raw?.description),
+  };
+}
+
+/** Qué hay que regenerar a partir de lo que se conserva. */
+export function feedCopyRegenPlan(
+  feed: MetaFeedCopy,
+  keep: FeedCopyKeepSelection
+): {
+  keep: FeedCopyKeepSelection;
+  locked_primaries: { index: number; text: string }[];
+  locked_headlines: { index: number; text: string }[];
+  locked_description: string | null;
+  regenerate_primary_slots: number[];
+  regenerate_headline_slots: number[];
+  regenerate_description: boolean;
+  needsRegen: boolean;
+} {
+  const k = normalizeKeepSelection(keep);
+  const locked_primaries = k.primary_indices
+    .map((index) => ({ index, text: feed.primary_texts[index] || '' }))
+    .filter((x) => x.text);
+  const locked_headlines = k.headline_indices
+    .map((index) => ({ index, text: feed.headlines[index] || '' }))
+    .filter((x) => x.text);
+
+  const regenerate_primary_slots = Array.from(
+    { length: META_PRIMARY_COUNT },
+    (_, i) => i
+  ).filter((i) => !k.primary_indices.includes(i));
+
+  const regenerate_headline_slots = Array.from(
+    { length: META_HEADLINE_COUNT },
+    (_, i) => i
+  ).filter((i) => !k.headline_indices.includes(i));
+
+  const regenerate_description = !k.description;
+  const locked_description = k.description ? feed.description || null : null;
+
+  const needsRegen =
+    regenerate_primary_slots.length > 0 ||
+    regenerate_headline_slots.length > 0 ||
+    regenerate_description;
+
+  return {
+    keep: k,
+    locked_primaries,
+    locked_headlines,
+    locked_description,
+    regenerate_primary_slots,
+    regenerate_headline_slots,
+    regenerate_description,
+    needsRegen,
+  };
+}
+
+export function normalizeMetaAdCopyInput(input: {
+  primary_text?: unknown;
+  primary_texts?: unknown;
+  headline?: unknown;
+  headlines?: unknown;
+  description?: unknown;
+  hook?: unknown;
+  support?: unknown;
+  cta?: unknown;
+  meta?: Record<string, unknown> | null;
+}): {
+  primary_text: string | null;
+  headline: string | null;
+  description: string | null;
+  hook: string | null;
+  meta: Record<string, unknown>;
+  onImage: OnImageCopy;
+  feed: MetaFeedCopy;
+} {
+  const primary_texts = asStringList(
+    input.primary_texts ?? input.primary_text,
+    META_PRIMARY_COUNT,
+    META_PRIMARY_MAX
+  );
+  const headlines = asStringList(
+    input.headlines ?? input.headline,
+    META_HEADLINE_COUNT,
+    META_HEADLINE_MAX
+  );
+
+  let description = '';
+  if (typeof input.description === 'string') {
+    description = input.description.trim();
+  }
+  const cta = typeof input.cta === 'string' ? input.cta.trim() : '';
+  if (description && cta && !description.includes(cta)) {
+    description = `${description}\n\n→ ${cta}`;
+  }
+
+  const hook = typeof input.hook === 'string' ? input.hook.trim() : '';
+  const support =
+    typeof input.support === 'string'
+      ? input.support.trim()
+      : typeof input.meta?.support === 'string'
+        ? String(input.meta.support).trim()
+        : '';
+
+  const onImage: OnImageCopy = { hook, support };
+  const feed: MetaFeedCopy = {
+    primary_texts,
+    headlines,
+    description,
+  };
+
+  const meta = { ...(input.meta || {}) };
+  if (support) meta.support = support;
+  meta.copy = {
+    hook: hook || undefined,
+    support: support || undefined,
+    primary_texts: primary_texts.filter(Boolean),
+    headlines: headlines.filter(Boolean),
+    description,
+    limits: {
+      applies_to: 'feed_accompanying_only',
+      primary_max: META_PRIMARY_MAX,
+      headline_max: META_HEADLINE_MAX,
+      primary_count: META_PRIMARY_COUNT,
+      headline_count: META_HEADLINE_COUNT,
+      emojis: 'required_on_feed_copy',
+    },
+  };
+
+  return {
+    primary_text: primary_texts[0] || null,
+    headline: headlines[0] || null,
+    description: description || null,
+    hook: hook || null,
+    meta,
+    onImage,
+    feed,
+  };
+}
+
+export function metaAdCopySkillRules(): string {
+  return [
+    '## Dos capas de texto (no las mezcles)',
+    '',
+    '### 1) Texto DENTRO de la creatividad (imagen / Canva)',
+    '- `hook` + `support` (máx. 2 niveles). Sin límites de 120/30 caracteres.',
+    '- **Sin emojis** en la imagen.',
+    '- Va a plantilla Canva. NO es el primary_text ni el headline de Meta.',
+    '',
+    '### 2) Texto que ACOMPAÑA la creatividad (anuncio Meta)',
+    `- **5 primary_text** ≤ ${META_PRIMARY_MAX} caracteres c/u. Variantes distintas.`,
+    `- **5 headline** ≤ ${META_HEADLINE_MAX} caracteres c/u.`,
+    '- **1 description**: info completa + bullet points + CTA.',
+    '- **Emojis OBLIGATORIOS** en primary_text, headline y description (al menos 1 emoji relevante por variante; en description varios repartidos en bullets/cierre).',
+    '- Sin enlaces ni hashtags en primary/headline.',
+    '',
+    '### Regeneración parcial (v2)',
+    'Si el brief trae `copy_v2` con variantes `locked_*`, **copia esas literales** en los índices indicados y solo inventa nuevas para los slots `regenerate_*`. No cambies hook/support/imagen salvo que el brief lo pida.',
+    '',
+    'Devuelve en JSON:',
+    '```',
+    '{',
+    '  "hook": "...",',
+    '  "support": "...",',
+    '  "primary_texts": ["...😀","...✨","...💪","...🎯","...🔥"],',
+    '  "headlines": ["...✅","...🚀","...💡","...⭐","...🙌"],',
+    '  "description": "...\\n• ...✨\\n• ...\\n→ CTA 👉",',
+    '  "cta": "..."',
+    '}',
+    '```',
+  ].join('\n');
+}
+
+/** Notas para el brief de generation_request cuando hay v2 parcial. */
+export function buildCopyV2BriefNotes(plan: ReturnType<typeof feedCopyRegenPlan>): string {
+  const lines = [
+    'REGENERACIÓN PARCIAL DE COPY QUE ACOMPAÑA (capa Meta feed). No tocar texto en imagen (hook/support) ni asset.',
+    'Conservar EXACTAMENTE las variantes locked; regenerar solo los slots indicados.',
+    'Límites solo en copy que acompaña: primary ≤120, headline ≤30. Emojis OBLIGATORIOS en cada variante nueva y en description si se regenera.',
+    '',
+    `Primary locked: ${
+      plan.locked_primaries.length
+        ? plan.locked_primaries.map((p) => `[${p.index}] "${p.text}"`).join(' · ')
+        : '(ninguno)'
+    }`,
+    `Primary a regenerar (índices): ${plan.regenerate_primary_slots.join(', ') || '(ninguno)'}`,
+    `Headline locked: ${
+      plan.locked_headlines.length
+        ? plan.locked_headlines.map((p) => `[${p.index}] "${p.text}"`).join(' · ')
+        : '(ninguno)'
+    }`,
+    `Headline a regenerar (índices): ${plan.regenerate_headline_slots.join(', ') || '(ninguno)'}`,
+    plan.regenerate_description
+      ? 'Description: REGENERAR completa (info + bullets + CTA + emojis).'
+      : `Description LOCKED: "${plan.locked_description || ''}"`,
+  ];
+  return lines.join('\n');
+}

src/lib/pipeline-calendar.ts

@@ -45,12 +45,12 @@ export function pipelinePublishDay(it: PipelineCalendarRow): string | null {
   }
   const st = (it.status || '').toLowerCase();
   const ref = (it.external_ref || '').toLowerCase();
-  if (st === 'publicado' || ref.startsWith('ig-')) {
+  if (st === 'publicada' || st === 'publicado' || ref.startsWith('ig-')) {
     const d = (it.created_at || '').slice(0, 10);
     return d || null;
   }
   // Approved + scheduled pieces also show on the calendar day (live plan).
-  if (st === 'aprobado' && it.scheduled_at) {
+  if ((st === 'aprobada' || st === 'aprobado') && it.scheduled_at) {
     return it.scheduled_at.slice(0, 10);
   }
   return null;
@@ -133,7 +133,11 @@ export function mergePipelineIntoPlans(
     if (!day) continue;
     // Show published + approved-with-schedule on the live calendar.
     const st = (it.status || '').toLowerCase();
-    if (st !== 'publicado' && !(st === 'aprobado' && it.scheduled_at)) {
+    if (
+      st !== 'publicada' &&
+      st !== 'publicado' &&
+      !((st === 'aprobada' || st === 'aprobado') && it.scheduled_at)
+    ) {
       continue;
     }
     const ig = instagramUrlFromNotes(it.notes);

src/lib/pipeline-publish-worker.ts

@@ -68,7 +68,7 @@ export type DuePublishResult = {
  * Fetch and publish due items.
  * Criteria: scheduled_at <= now, cover present, and
  *   - publish_status in (queued, failed), OR
- *   - publish_status=idle AND status=aprobado
+ *   - publish_status=idle AND status=aprobada
  */
 export async function processDuePipelinePublishes(opts?: {
   limit?: number;
@@ -107,7 +107,7 @@ export async function processDuePipelinePublishes(opts?: {
   const q1 =
     `${base}/rest/v1/creative_pipeline?publish_status=in.(queued,failed)&${common}`;
   const q2 =
-    `${base}/rest/v1/creative_pipeline?publish_status=eq.idle&status=eq.aprobado&${common}`;
+    `${base}/rest/v1/creative_pipeline?publish_status=eq.idle&status=eq.aprobada&${common}`;
 
   const [r1, r2] = await Promise.all([
     fetch(q1, { headers, cache: 'no-store' }),
@@ -165,7 +165,7 @@ export async function processDuePipelinePublishes(opts?: {
       publish_status: 'publishing',
       publish_attempts: attempts,
       publish_error: null,
-      status: 'aprobado',
+      status: 'aprobada',
     });
     if (!lock.ok) {
       results.push({
@@ -263,7 +263,7 @@ export async function processDuePipelinePublishes(opts?: {
       publish_status: 'published',
       publish_error: null,
       published_at: new Date().toISOString(),
-      status: 'publicado',
+      status: 'publicada',
       meta_ig_media_id: igMediaId,
       meta_fb_post_id: fbPostId,
       caption: cleanCaption || null,