diff --git a/src/components/BrandZone.tsx b/src/components/BrandZone.tsx
index 7fe7558..0adb7a7 100644
--- a/src/components/BrandZone.tsx
+++ b/src/components/BrandZone.tsx
@@ -79,27 +79,93 @@ function Field({
   hint,
   children,
   className = '',
+  wide = false,
 }: {
   label: string;
   hint?: string;
   children: React.ReactNode;
   className?: string;
+  /** Ocupa las 2 columnas del grid del PanelCard */
+  wide?: boolean;
 }) {
   return (
-    <div className={`block ${className}`}>
-      <label className="block text-xs font-bold text-gray-700 mb-1">{label}</label>
+    <div className={`block min-w-0 ${wide ? 'sm:col-span-2' : ''} ${className}`}>
+      <label className="block text-[13px] font-semibold text-gray-900 mb-1.5 leading-snug">
+        {label}
+      </label>
       {hint ? (
-        <p className="text-[11px] text-gray-500 leading-snug mb-1.5">{hint}</p>
+        <p className="text-xs text-gray-500 leading-relaxed mb-2">{hint}</p>
       ) : null}
       {children}
     </div>
   );
 }
 
+/** Bloque tipo Overview / Prohibido: aire, eyebrow, título y grid legible */
+function PanelCard({
+  eyebrow,
+  title,
+  description,
+  children,
+  accent = 'neutral',
+  cols = 2,
+}: {
+  eyebrow?: string;
+  title: string;
+  description?: string;
+  children: React.ReactNode;
+  accent?: 'neutral' | 'brand' | 'amber' | 'sky' | 'rose';
+  cols?: 1 | 2;
+}) {
+  const tone =
+    accent === 'brand'
+      ? 'border-brand-200/80 bg-gradient-to-br from-brand-50/70 via-white to-white'
+      : accent === 'amber'
+        ? 'border-amber-200/80 bg-gradient-to-br from-amber-50/60 via-white to-white'
+        : accent === 'sky'
+          ? 'border-sky-200/80 bg-gradient-to-br from-sky-50/60 via-white to-white'
+          : accent === 'rose'
+            ? 'border-rose-200/80 bg-gradient-to-br from-rose-50/50 via-white to-white'
+            : 'border-gray-200 bg-gradient-to-br from-gray-50/80 via-white to-white';
+  return (
+    <section
+      className={`rounded-2xl border ${tone} px-5 py-5 sm:px-6 sm:py-6 shadow-xs`}
+    >
+      <div className="mb-4 pb-3 border-b border-black/[0.04]">
+        {eyebrow ? (
+          <p className="text-[10px] font-bold uppercase tracking-[0.16em] text-gray-500">
+            {eyebrow}
+          </p>
+        ) : null}
+        <h4
+          className={`text-[15px] font-bold text-gray-900 tracking-tight ${
+            eyebrow ? 'mt-1' : ''
+          }`}
+        >
+          {title}
+        </h4>
+        {description ? (
+          <p className="text-xs text-gray-500 mt-1.5 leading-relaxed max-w-2xl">
+            {description}
+          </p>
+        ) : null}
+      </div>
+      <div
+        className={
+          cols === 1 ? 'space-y-4' : 'grid gap-4 sm:grid-cols-2 sm:gap-x-5 sm:gap-y-5'
+        }
+      >
+        {children}
+      </div>
+    </section>
+  );
+}
+
 const inputCls =
-  'w-full rounded-xl border border-gray-300 bg-white px-3 py-2 text-xs text-gray-900 placeholder:text-gray-400 focus:outline-none focus:ring-2 focus:ring-brand-200';
-const areaCls = `${inputCls} min-h-[88px] resize-y`;
+  'w-full rounded-xl border border-gray-200 bg-white px-3.5 py-2.5 text-sm text-gray-900 placeholder:text-gray-400 shadow-xs focus:outline-none focus:border-brand-400 focus:ring-2 focus:ring-brand-100 transition-colors';
+const areaCls = `${inputCls} min-h-[104px] resize-y leading-relaxed`;
 const selectCls = inputCls;
+const sectionStack = 'space-y-5';
 
 function KitThumb({ assetFileId, alt }: { assetFileId: string; alt: string }) {
   const [url, setUrl] = useState<string | null>(null);
@@ -555,7 +621,7 @@ export default function BrandZone({
   }
 
   return (
-    <div className="space-y-6">
+    <div className={sectionStack}>
       <div className="flex flex-col gap-3 sm:flex-row sm:items-center sm:justify-between rounded-2xl border border-brand-200 bg-brand-50/50 p-4">
         <div className="flex items-start gap-3 min-w-0">
           <div className="flex h-10 w-10 shrink-0 items-center justify-center rounded-xl bg-brand-600 text-white shadow-xs">
@@ -662,11 +728,18 @@ export default function BrandZone({
           })}
         </div>
 
-        <div className="lg:col-span-9 rounded-2xl border border-gray-200 bg-white p-6 shadow-xs space-y-6">
+        <div className="lg:col-span-9 rounded-2xl border border-gray-200 bg-white p-5 sm:p-8 shadow-xs space-y-6 min-h-[520px]">
           {section !== 'overview' ? (
-            <div>
-              <h3 className="text-base font-bold text-gray-900">{secMeta?.label}</h3>
-              <p className="text-xs text-gray-500 mt-0.5">{secMeta?.subtitle}</p>
+            <div className="pb-1">
+              <p className="text-[10px] font-bold uppercase tracking-[0.16em] text-brand-600">
+                Zona de marca
+              </p>
+              <h3 className="text-lg font-bold text-gray-900 tracking-tight mt-1">
+                {secMeta?.label}
+              </h3>
+              <p className="text-sm text-gray-500 mt-1.5 leading-relaxed max-w-2xl">
+                {secMeta?.subtitle}
+              </p>
             </div>
           ) : null}
 
@@ -683,147 +756,179 @@ export default function BrandZone({
           )}
 
           {section === 'identidad' && (
-            <div className="grid gap-3 sm:grid-cols-2">
-              <Field label="Nombre de marca">
-                <input
-                  className={inputCls}
-                  value={book.brand_name}
-                  onChange={(e) => patch({ brand_name: e.target.value })}
-                />
-              </Field>
-              <Field label="Tagline">
-                <input
-                  className={inputCls}
-                  value={book.tagline}
-                  onChange={(e) => patch({ tagline: e.target.value })}
-                />
-              </Field>
-              <Field
-                label="Elevator pitch (30s)"
-                hint="Una frase que un desconocido entiende"
-                className="sm:col-span-2"
+            <div className={sectionStack}>
+              <PanelCard
+                eyebrow="Esencia"
+                title="Quién es la marca"
+                description="Nombre, tagline y pitch: lo primero que debe leerse con claridad."
+                accent="brand"
               >
-                <textarea
-                  className={areaCls}
-                  value={book.elevator_pitch}
-                  onChange={(e) => patch({ elevator_pitch: e.target.value })}
-                />
-              </Field>
-              <Field label="Promesa de marca">
-                <textarea
-                  className={areaCls}
-                  value={book.brand_promise}
-                  onChange={(e) => patch({ brand_promise: e.target.value })}
-                />
-              </Field>
-              <Field label="Posicionamiento">
-                <textarea
-                  className={areaCls}
-                  value={book.positioning}
-                  onChange={(e) => patch({ positioning: e.target.value })}
-                />
-              </Field>
-              <Field label="Arquetipo" hint="Jung / marca (Sabio, Héroe…)">
-                <input
-                  className={inputCls}
-                  value={book.archetype}
-                  onChange={(e) => patch({ archetype: e.target.value })}
-                />
-              </Field>
-              <Field label="Vertical / sector">
-                <input
-                  className={inputCls}
-                  value={book.vertical}
-                  onChange={(e) => patch({ vertical: e.target.value })}
-                />
-              </Field>
-              <Field label="Misión">
-                <textarea
-                  className={areaCls}
-                  value={book.mission}
-                  onChange={(e) => patch({ mission: e.target.value })}
-                />
-              </Field>
-              <Field label="Visión">
-                <textarea
-                  className={areaCls}
-                  value={book.vision}
-                  onChange={(e) => patch({ vision: e.target.value })}
-                />
-              </Field>
-              <Field label="Valores (uno por línea)">
-                <textarea
-                  className={areaCls}
-                  value={listToLines(book.values)}
-                  onChange={(e) =>
-                    patch({ values: linesToList(e.target.value) })
-                  }
-                />
-              </Field>
-              <Field label="Historia / origen">
-                <textarea
-                  className={areaCls}
-                  value={book.origin_story}
-                  onChange={(e) => patch({ origin_story: e.target.value })}
-                />
-              </Field>
-              <Field label="Sitio Web">
-                <input
-                  className={inputCls}
-                  value={book.website || ''}
-                  placeholder="ej. blueparrotschool.com"
-                  onChange={(e) => patch({ website: e.target.value })}
-                />
-              </Field>
-              <Field
-                label="Oferta y programas B2B (empresas)"
-                hint="Programas in-company, formación equipos, acreditaciones oficiales"
-                className="sm:col-span-2"
+                <Field label="Nombre de marca">
+                  <input
+                    className={inputCls}
+                    value={book.brand_name}
+                    onChange={(e) => patch({ brand_name: e.target.value })}
+                  />
+                </Field>
+                <Field label="Tagline">
+                  <input
+                    className={inputCls}
+                    value={book.tagline}
+                    onChange={(e) => patch({ tagline: e.target.value })}
+                  />
+                </Field>
+                <Field
+                  label="Elevator pitch (30s)"
+                  hint="Una frase que un desconocido entiende"
+                  wide
+                >
+                  <textarea
+                    className={areaCls}
+                    value={book.elevator_pitch}
+                    onChange={(e) => patch({ elevator_pitch: e.target.value })}
+                  />
+                </Field>
+                <Field label="Promesa de marca">
+                  <textarea
+                    className={areaCls}
+                    value={book.brand_promise}
+                    onChange={(e) => patch({ brand_promise: e.target.value })}
+                  />
+                </Field>
+                <Field label="Posicionamiento">
+                  <textarea
+                    className={areaCls}
+                    value={book.positioning}
+                    onChange={(e) => patch({ positioning: e.target.value })}
+                  />
+                </Field>
+              </PanelCard>
+
+              <PanelCard
+                eyebrow="Marco"
+                title="Misión, visión y valores"
+                description="Marco estratégico que sostiene el tono y las campañas."
               >
-                <textarea
-                  className={areaCls}
-                  value={book.b2b_offering || ''}
-                  onChange={(e) => patch({ b2b_offering: e.target.value })}
-                />
-              </Field>
-              <Field
-                label="Oferta y cursos B2C (particulares)"
-                hint="Cursos adultos, intensivos, certificaciones Cambridge/Aptis, 1to1"
-                className="sm:col-span-2"
+                <Field label="Arquetipo" hint="Jung / marca (Sabio, Héroe…)">
+                  <input
+                    className={inputCls}
+                    value={book.archetype}
+                    onChange={(e) => patch({ archetype: e.target.value })}
+                  />
+                </Field>
+                <Field label="Vertical / sector">
+                  <input
+                    className={inputCls}
+                    value={book.vertical}
+                    onChange={(e) => patch({ vertical: e.target.value })}
+                  />
+                </Field>
+                <Field label="Misión">
+                  <textarea
+                    className={areaCls}
+                    value={book.mission}
+                    onChange={(e) => patch({ mission: e.target.value })}
+                  />
+                </Field>
+                <Field label="Visión">
+                  <textarea
+                    className={areaCls}
+                    value={book.vision}
+                    onChange={(e) => patch({ vision: e.target.value })}
+                  />
+                </Field>
+                <Field label="Valores (uno por línea)">
+                  <textarea
+                    className={areaCls}
+                    value={listToLines(book.values)}
+                    onChange={(e) =>
+                      patch({ values: linesToList(e.target.value) })
+                    }
+                  />
+                </Field>
+                <Field label="Historia / origen">
+                  <textarea
+                    className={areaCls}
+                    value={book.origin_story}
+                    onChange={(e) => patch({ origin_story: e.target.value })}
+                  />
+                </Field>
+                <Field label="Sitio web" wide>
+                  <input
+                    className={inputCls}
+                    value={book.website || ''}
+                    placeholder="ej. blueparrotschool.com"
+                    onChange={(e) => patch({ website: e.target.value })}
+                  />
+                </Field>
+              </PanelCard>
+
+              <PanelCard
+                eyebrow="Negocio"
+                title="Oferta B2B / B2C y foco comercial"
+                description="Qué vende cada línea y qué priorizamos ahora."
+                accent="sky"
               >
-                <textarea
-                  className={areaCls}
-                  value={book.b2c_offering || ''}
-                  onChange={(e) => patch({ b2c_offering: e.target.value })}
-                />
-              </Field>
-              <Field
-                label="Diferenciación clave (USPs frente a competencia)"
-                hint="Profesor fijo, sesiones completas, acreditación directa FUNDAE..."
-                className="sm:col-span-2"
-              >
-                <textarea
-                  className={areaCls}
-                  value={book.usp_differentiators || ''}
-                  onChange={(e) => patch({ usp_differentiators: e.target.value })}
-                />
-              </Field>
-              <Field
-                label="Prioridades actuales y foco comercial"
-                hint="Foco de captación prioritario para este periodo"
-                className="sm:col-span-2"
-              >
-                <textarea
-                  className={areaCls}
-                  value={book.current_priorities || ''}
-                  onChange={(e) => patch({ current_priorities: e.target.value })}
-                />
-              </Field>
+                <Field
+                  label="Oferta y programas B2B (empresas)"
+                  hint="In-company, equipos, acreditaciones"
+                  wide
+                >
+                  <textarea
+                    className={areaCls}
+                    value={book.b2b_offering || ''}
+                    onChange={(e) => patch({ b2b_offering: e.target.value })}
+                  />
+                </Field>
+                <Field
+                  label="Oferta y cursos B2C (particulares)"
+                  hint="Adultos, intensivos, certificaciones"
+                  wide
+                >
+                  <textarea
+                    className={areaCls}
+                    value={book.b2c_offering || ''}
+                    onChange={(e) => patch({ b2c_offering: e.target.value })}
+                  />
+                </Field>
+                <Field
+                  label="Diferenciación clave (USPs)"
+                  hint="Por qué ganar frente a alternativas"
+                  wide
+                >
+                  <textarea
+                    className={areaCls}
+                    value={book.usp_differentiators || ''}
+                    onChange={(e) =>
+                      patch({ usp_differentiators: e.target.value })
+                    }
+                  />
+                </Field>
+                <Field
+                  label="Prioridades actuales y foco comercial"
+                  hint="Captación prioritaria este periodo"
+                  wide
+                >
+                  <textarea
+                    className={areaCls}
+                    value={book.current_priorities || ''}
+                    onChange={(e) =>
+                      patch({ current_priorities: e.target.value })
+                    }
+                  />
+                </Field>
+              </PanelCard>
             </div>
           )}
 
           {section === 'voz' && (
-            <div className="grid gap-3 sm:grid-cols-2">
+            <div className={sectionStack}>
+              <PanelCard
+                eyebrow="Voz"
+                title="Cómo suena la marca"
+                description="Tono, do/don’t y ejemplos reales"
+                accent="brand"
+              >
               <Field label="Tono" className="sm:col-span-2">
                 <textarea
                   className={areaCls}
@@ -954,28 +1059,107 @@ export default function BrandZone({
                   }
                 />
               </Field>
+            </PanelCard>
             </div>
           )}
 
           {section === 'visual' && (
-            <div className="space-y-6">
-              <div>
-                <div className="flex items-center justify-between mb-2">
-                  <p className="text-sm font-semibold text-gray-900 inline-flex items-center gap-1.5">
-                    <Palette className="w-4 h-4 text-rose-500" />
-                    Colores
+            <div className={sectionStack}>
+              <PanelCard
+                eyebrow="Upload"
+                title="Añadir al kit"
+                description="Logos, tipografías, patrones e imágenes oficiales."
+                accent="neutral"
+                cols={1}
+              >
+                <div className="flex flex-col md:flex-row md:items-end gap-3">
+                  <Field label="Tipo" className="md:w-40">
+                    <select
+                      className={selectCls}
+                      value={kitKind}
+                      onChange={(e) => {
+                        const k = e.target.value as BrandAssetKind;
+                        setKitKind(k);
+                        setKitRole(
+                          k === 'logo'
+                            ? 'primary'
+                            : k === 'font'
+                              ? 'body'
+                              : k === 'image'
+                                ? 'moodboard'
+                                : 'asset'
+                        );
+                      }}
+                    >
+                      {Object.entries(ASSET_KIND_LABELS).map(([k, v]) => (
+                        <option key={k} value={k}>
+                          {v}
+                        </option>
+                      ))}
+                    </select>
+                  </Field>
+                  <Field label="Rol" className="md:w-44" hint="ej. primary, dark">
+                    <input
+                      className={inputCls}
+                      value={kitRole}
+                      onChange={(e) => setKitRole(e.target.value)}
+                    />
+                  </Field>
+                  <label className="inline-flex items-center justify-center gap-1.5 rounded-xl bg-gray-900 px-4 py-2.5 text-xs font-bold text-white cursor-pointer hover:bg-gray-800">
+                    {kitUploading ? (
+                      <Loader2 className="w-3.5 h-3.5 animate-spin" />
+                    ) : (
+                      <Plus className="w-3.5 h-3.5" />
+                    )}
+                    Subir archivo
+                    <input
+                      type="file"
+                      className="hidden"
+                      accept={
+                        kitKind === 'logo' ||
+                        kitKind === 'image' ||
+                        kitKind === 'icon'
+                          ? 'image/*,.svg,.pdf'
+                          : kitKind === 'font'
+                            ? '.ttf,.otf,.woff,.woff2,.zip'
+                            : kitKind === 'video'
+                              ? 'video/*'
+                              : '*/*'
+                      }
+                      disabled={kitUploading}
+                      onChange={(e) => {
+                        const f = e.target.files?.[0];
+                        if (f) void uploadKit(f);
+                        e.target.value = '';
+                      }}
+                    />
+                  </label>
+                </div>
+              </PanelCard>
+
+              <PanelCard
+                eyebrow="Paleta"
+                title="Colores de marca"
+                description="Tokens HEX con rol y uso. Misma claridad que el overview."
+                accent="brand"
+                cols={1}
+              >
+                <div className="flex items-center justify-between">
+                  <p className="text-sm font-semibold text-gray-800 inline-flex items-center gap-1.5">
+                    <Palette className="w-4 h-4 text-brand-600" />
+                    Tokens de color
                   </p>
                   <button
                     type="button"
                     onClick={addColor}
-                    className="text-xs font-semibold text-brand-700 inline-flex items-center gap-1"
+                    className="inline-flex items-center gap-1 rounded-lg bg-brand-50 px-2.5 py-1.5 text-xs font-semibold text-brand-800 hover:bg-brand-100"
                   >
                     <Plus className="w-3.5 h-3.5" /> Añadir color
                   </button>
                 </div>
-                <div className="space-y-2">
+                <div className="space-y-2.5">
                   {book.colors.length === 0 ? (
-                    <p className="text-xs text-gray-500">
+                    <p className="text-sm text-gray-500 italic">
                       Añade tokens de color con picker o pega un #hex.
                     </p>
                   ) : null}
@@ -1061,9 +1245,14 @@ export default function BrandZone({
                     </div>
                   ))}
                 </div>
-              </div>
+              </PanelCard>
 
-              <div className="space-y-3">
+              <PanelCard
+                eyebrow="Tipografía"
+                title="Fuentes del kit"
+                description="Headline y body con la misma jerarquía visual que el overview."
+                cols={1}
+              >
                 <GoogleFontsGallery
                   selectedFamilies={book.fonts_kit.map((f) => f.family)}
                   onPick={(font, pickRole) => {
@@ -1093,15 +1282,15 @@ export default function BrandZone({
                     setOkMsg(`${font.family} añadida al kit (${pickRole})`);
                   }}
                 />
-                <div className="flex items-center justify-between mb-2">
-                  <p className="text-sm font-semibold text-gray-900 inline-flex items-center gap-1.5">
-                    <Type className="w-4 h-4 text-rose-500" />
+                <div className="flex items-center justify-between">
+                  <p className="text-sm font-semibold text-gray-800 inline-flex items-center gap-1.5">
+                    <Type className="w-4 h-4 text-brand-600" />
                     Tipografías del kit
                   </p>
                   <button
                     type="button"
                     onClick={addFont}
-                    className="text-xs font-semibold text-brand-700 inline-flex items-center gap-1"
+                    className="inline-flex items-center gap-1 rounded-lg bg-brand-50 px-2.5 py-1.5 text-xs font-semibold text-brand-800 hover:bg-brand-100"
                   >
                     <Plus className="w-3.5 h-3.5" /> Manual
                   </button>
@@ -1199,13 +1388,17 @@ export default function BrandZone({
                     </div>
                   ))}
                 </div>
-                <p className="text-[11px] text-gray-500 mt-2">
+                <p className="text-xs text-gray-500">
                   Para archivos .ttf/.otf/.woff usa la barra «Añadir al kit» con
                   tipo Tipografía.
                 </p>
-              </div>
+              </PanelCard>
 
-              <div className="grid gap-3 sm:grid-cols-2">
+              <PanelCard
+                eyebrow="Estilo"
+                title="Logo, foto y reglas de composición"
+                description="Cómo se ve la marca en creatividades y layouts."
+              >
                 <Field label="Uso de logo">
                   <textarea
                     className={areaCls}
@@ -1284,7 +1477,7 @@ export default function BrandZone({
                     onChange={(e) => patch({ typography_body: e.target.value })}
                   />
                 </Field>
-                <Field label="Reglas de texto en imagen" className="sm:col-span-2">
+                <Field label="Reglas de texto en imagen" wide>
                   <textarea
                     className={areaCls}
                     value={book.image_text_rules || ''}
@@ -1292,12 +1485,14 @@ export default function BrandZone({
                     onChange={(e) => patch({ image_text_rules: e.target.value })}
                   />
                 </Field>
-              </div>
+              </PanelCard>
 
-              <div>
-                <p className="text-sm font-semibold text-gray-900 mb-2">
-                  Archivos del kit ({book.kit_assets.length})
-                </p>
+              <PanelCard
+                eyebrow="Kit"
+                title={`Archivos del kit (${book.kit_assets.length})`}
+                description="Logos, tipografías e imágenes subidos al brand kit."
+                cols={1}
+              >
                 {book.kit_assets.length === 0 ? (
                   <p className="text-xs text-gray-500">
                     Todavía no hay logos ni archivos. Usa «Añadir al kit»
@@ -1344,13 +1539,19 @@ export default function BrandZone({
                     ))}
                   </ul>
                 )}
-              </div>
+              </PanelCard>
             </div>
           )}
 
           {section === 'audiencia' && (
-            <div className="grid gap-3 sm:grid-cols-2">
-              <Field label="ICP" className="sm:col-span-2">
+            <div className={sectionStack}>
+              <PanelCard
+                eyebrow="ICP"
+                title="A quién hablamos"
+                description="Perfil ideal, geografía e idiomas — misma claridad que Overview."
+                accent="sky"
+              >
+              <Field label="ICP" wide>
                 <textarea
                   className={areaCls}
                   value={book.icp}
@@ -1501,7 +1702,7 @@ export default function BrandZone({
                 {(!book.b2b_personas || book.b2b_personas.length === 0) ? (
                   <p className="text-xs text-gray-400 italic">No hay buyer personas B2B definidas.</p>
                 ) : (
-                  <div className="grid gap-3 sm:grid-cols-2">
+                  <div className="grid gap-4 sm:grid-cols-2 sm:gap-x-5 sm:gap-y-5">
                     {book.b2b_personas.map((p, idx) => (
                       <div key={idx} className="rounded-xl border border-gray-200 bg-gray-50/50 p-3 space-y-2">
                         <div className="flex items-center justify-between">
@@ -1622,7 +1823,7 @@ export default function BrandZone({
                 {(!book.b2c_personas || book.b2c_personas.length === 0) ? (
                   <p className="text-xs text-gray-400 italic">No hay buyer personas B2C definidas.</p>
                 ) : (
-                  <div className="grid gap-3 sm:grid-cols-2">
+                  <div className="grid gap-4 sm:grid-cols-2 sm:gap-x-5 sm:gap-y-5">
                     {book.b2c_personas.map((p, idx) => (
                       <div key={idx} className="rounded-xl border border-gray-200 bg-gray-50/50 p-3 space-y-2">
                         <div className="flex items-center justify-between">
@@ -1710,11 +1911,18 @@ export default function BrandZone({
                   </div>
                 )}
               </div>
+              </PanelCard>
             </div>
           )}
 
           {section === 'oferta' && (
-            <div className="grid gap-3 sm:grid-cols-2">
+            <div className={sectionStack}>
+              <PanelCard
+                eyebrow="Oferta"
+                title="Propuesta de valor"
+                description="Qué vendes, prueba y alternativas"
+                accent="sky"
+              >
               <Field label="Propuesta de valor" className="sm:col-span-2">
                 <textarea
                   className={areaCls}
@@ -1797,11 +2005,18 @@ export default function BrandZone({
                   onChange={(e) => patch({ price_and_offer_framing: e.target.value })}
                 />
               </Field>
+            </PanelCard>
             </div>
           )}
 
           {section === 'pilares' && (
-            <div className="grid gap-3 sm:grid-cols-2">
+            <div className={sectionStack}>
+              <PanelCard
+                eyebrow="Contenido"
+                title="Pilares y series"
+                description="Temas recurrentes y matriz editorial"
+                accent="neutral"
+              >
               <Field label="Pilares RRSS">
                 <textarea
                   className={areaCls}
@@ -1855,12 +2070,18 @@ export default function BrandZone({
                   placeholder="Pilar × formato × KPI…"
                 />
               </Field>
+            </PanelCard>
             </div>
           )}
 
           {section === 'canales' && (
-            <div className="space-y-4">
-              <div className="grid gap-3 sm:grid-cols-2">
+            <div className={sectionStack}>
+              <PanelCard
+                eyebrow="Presencia"
+                title="Rol por canal"
+                description="Para qué usamos cada red y qué no debe mezclarse."
+                accent="sky"
+              >
                 {(
                   [
                     ['instagram', 'Instagram'],
@@ -1885,8 +2106,12 @@ export default function BrandZone({
                     />
                   </Field>
                 ))}
-              </div>
-              <div className="grid gap-3 sm:grid-cols-2">
+              </PanelCard>
+              <PanelCard
+                eyebrow="Handles"
+                title="URLs y cadencia"
+                description="Enlaces oficiales y ritmo de publicación."
+              >
                 {(
                   [
                     ['instagram', 'Handle IG'],
@@ -1929,12 +2154,18 @@ export default function BrandZone({
                     }
                   />
                 </Field>
-              </div>
+              </PanelCard>
             </div>
           )}
 
           {section === 'ads' && (
-            <div className="grid gap-3 sm:grid-cols-2">
+            <div className={sectionStack}>
+              <PanelCard
+                eyebrow="Paid"
+                title="Anuncios que convierten"
+                description="USPs, hooks, CTAs y ángulos observados"
+                accent="amber"
+              >
               <Field label="USPs">
                 <textarea
                   className={areaCls}
@@ -2124,6 +2355,7 @@ export default function BrandZone({
                   </div>
                 )}
               </div>
+              </PanelCard>
             </div>
           )}
 
@@ -2381,7 +2613,7 @@ export default function BrandZone({
                 </div>
               )}
 
-              <div className="grid gap-3 sm:grid-cols-2">
+              <div className="grid gap-4 sm:grid-cols-2 sm:gap-x-5 sm:gap-y-5">
                 <Field label="Temas LinkedIn">
                   <textarea
                     className={areaCls}
@@ -2742,7 +2974,13 @@ export default function BrandZone({
           )}
 
           {section === 'compliance' && (
-            <div className="grid gap-3 sm:grid-cols-2">
+            <div className={sectionStack}>
+              <PanelCard
+                eyebrow="Líneas rojas"
+                title="Prohibido y compliance"
+                description="Claims, competencia, emojis y testimonios"
+                accent="rose"
+              >
               <Field label="Claims prohibidos">
                 <textarea
                   className={areaCls}
@@ -2820,6 +3058,7 @@ export default function BrandZone({
                   onChange={(e) => patch({ testimonials_policy: e.target.value })}
                 />
               </Field>
+            </PanelCard>
             </div>
           )}