diff --git a/src/app/dashboard/kpis/page.tsx b/src/app/dashboard/kpis/page.tsx
index 3fadfa0..e42561b 100644
--- a/src/app/dashboard/kpis/page.tsx
+++ b/src/app/dashboard/kpis/page.tsx
@@ -20,8 +20,11 @@ import { isAgencyRole, serviceHeaders, supabaseUrl, userRole } from '@/lib/agenc
 
 export const dynamic = 'force-dynamic';
 
-/** Enough history for YoY on ad-level Meta rows (can be dense). */
-const AD_DAILY_LOOKBACK_DAYS = 420;
+/** Enough history for YoY from Jan 2025 (inclusive). */
+const AD_DAILY_LOOKBACK_DAYS = Math.max(
+  700,
+  Math.ceil((Date.now() - Date.UTC(2025, 0, 1)) / 86400000) + 14
+);
 const AD_DAILY_PAGE = 1000;
 
 async function fetchAdDaily(