fix: KPIs — ocultar WoW >7d, YoY con histórico completo, ventas en nº

Pagina ad_daily (~420d) para que YoY no quede vacío; Ventas muestra
conteo de deals (importe Clientify en hint/columna Importe).

Co-authored-by: Cursor <cursoragent@cursor.com>

src/lib/metrics.ts

@@ -214,7 +214,7 @@ export function totalsForDayRange(
 
 /**
  * WoW / MoM / YoY relative to the selected date range (not “today”).
- * - WoW: previous window of the same length
+ * - WoW: previous window of the same length (only meaningful if span ≤ 7d)
  * - MoM: previous calendar month if the range is a full month; else prior equal-length window
  * - YoY: same calendar dates one year earlier
  */
@@ -273,10 +273,11 @@ export function buildRangeDeltas(
   const deltas = {} as Record<keyof MetricTotals, Delta>;
   for (const k of keys) {
     deltas[k] = {
-      wow: pctChange(cur[k], wow[k]),
+      // WoW only when the selected window is ≤ 7 days
+      wow: span <= 7 ? pctChange(cur[k], wow[k]) : null,
       mom: pctChange(cur[k], mom[k]),
       yoy: pctChange(cur[k], yoy[k]),
-      wowBase: wow[k],
+      wowBase: span <= 7 ? wow[k] : null,
       momBase: mom[k],
       yoyBase: yoy[k],
     };
@@ -284,6 +285,11 @@ export function buildRangeDeltas(
   return deltas;
 }
 
+/** Day count of an inclusive ISO range (for UI comparative rules). */
+export function rangeDaySpan(since: string, until: string): number {
+  return inclusiveDaySpan(since, until);
+}
+
 export function formatEur(v: number): string {
   return `${v.toLocaleString('es-ES', {
     minimumFractionDigits: 0,
@@ -836,20 +842,20 @@ export type AttributionChannelRow = {
   gap: number;
   cplPlatform: number;
   cplCrm: number;
-  /** Contacts marked cliente (by CRM source) in the period. */
-  cierres: number;
-  /** Won-deal revenue attributed to channel (or sin-atribuir). */
+  /** Won deals count (Clientify stage=won) attributed to channel. */
   ventas: number;
-  /** Ventas ÷ inversión (0 if no spend). */
+  /** Won-deal revenue (€) attributed to channel (or sin-atribuir). */
+  importe: number;
+  /** Importe ÷ inversión (0 if no spend). */
   roas: number;
-  /** Inversión ÷ cierres (0 if no cierres). */
+  /** Inversión ÷ ventas (0 if no ventas). */
   cac: number;
 };
 
 /**
  * Cross paid platform leads (ad_daily) vs CRM-attributed leads (Clientify).
  * Gap = CRM − platform (positive ⇒ CRM claims more than the ad UI).
- * Ventas come from won deals; without deal.source they land in `sin-atribuir`.
+ * Ventas/importe come from won deals; without deal.source they land in `sin-atribuir`.
  */
 export function attributionCross(
   daily: AdDailyRow[],
@@ -862,8 +868,8 @@ export function attributionCross(
       spend: number;
       platformLeads: number;
       crmLeads: number;
-      cierres: number;
       ventas: number;
+      importe: number;
     }
   >();
 
@@ -874,8 +880,8 @@ export function attributionCross(
         spend: 0,
         platformLeads: 0,
         crmLeads: 0,
-        cierres: 0,
         ventas: 0,
+        importe: 0,
       };
       map.set(channel, cur);
     }
@@ -893,7 +899,6 @@ export function attributionCross(
     const channel = normalizeLeadChannel(r.source);
     const cur = ensure(channel);
     cur.crmLeads += 1;
-    if (isClienteStatus(r.status)) cur.cierres += 1;
   }
 
   for (const d of deals) {
@@ -901,7 +906,8 @@ export function attributionCross(
     const raw = (d.source || '').trim();
     const channel = raw ? normalizeLeadChannel(raw) : 'sin-atribuir';
     const cur = ensure(channel);
-    cur.ventas += n(d.amount);
+    cur.ventas += 1;
+    cur.importe += n(d.amount);
   }
 
   return [...map.entries()]
@@ -913,15 +919,15 @@ export function attributionCross(
       gap: v.crmLeads - v.platformLeads,
       cplPlatform: v.platformLeads > 0 ? v.spend / v.platformLeads : 0,
       cplCrm: v.crmLeads > 0 ? v.spend / v.crmLeads : 0,
-      cierres: v.cierres,
       ventas: v.ventas,
-      roas: v.spend > 0 ? v.ventas / v.spend : 0,
-      cac: v.cierres > 0 ? v.spend / v.cierres : 0,
+      importe: v.importe,
+      roas: v.spend > 0 ? v.importe / v.spend : 0,
+      cac: v.ventas > 0 ? v.spend / v.ventas : 0,
     }))
     .sort(
       (a, b) =>
         b.spend - a.spend ||
-        b.ventas - a.ventas ||
+        b.importe - a.importe ||
         b.crmLeads + b.platformLeads - (a.crmLeads + a.platformLeads)
     );
 }