fix: KPIs — ocultar WoW >7d, YoY con histórico completo, ventas en nº

Pagina ad_daily (~420d) para que YoY no quede vacío; Ventas muestra
conteo de deals (importe Clientify en hint/columna Importe).

Co-authored-by: Cursor <cursoragent@cursor.com>

src/app/dashboard/kpis/page.tsx

@@ -20,6 +20,55 @@ import { isAgencyRole, serviceHeaders, supabaseUrl, userRole } from '@/lib/agenc
 
 export const dynamic = 'force-dynamic';
 
+/** Enough history for YoY on ad-level Meta rows (can be dense). */
+const AD_DAILY_LOOKBACK_DAYS = 420;
+const AD_DAILY_PAGE = 1000;
+
+async function fetchAdDaily(
+  tenantId: string | null,
+  useServiceRole: boolean
+): Promise<AdDailyRow[]> {
+  const since = new Date();
+  since.setUTCDate(since.getUTCDate() - AD_DAILY_LOOKBACK_DAYS);
+  const sinceStr = since.toISOString().slice(0, 10);
+  const out: AdDailyRow[] = [];
+
+  if (useServiceRole) {
+    const headers = serviceHeaders();
+    const base = supabaseUrl();
+    if (!headers || !base) return [];
+    const tidFilter = tenantId
+      ? `&tenant_id=eq.${encodeURIComponent(tenantId)}`
+      : '';
+    for (let offset = 0; offset < 200000; offset += AD_DAILY_PAGE) {
+      const r = await fetch(
+        `${base}/rest/v1/ad_daily?select=*&date=gte.${sinceStr}${tidFilter}&order=date.desc&limit=${AD_DAILY_PAGE}&offset=${offset}`,
+        { headers, cache: 'no-store' }
+      );
+      if (!r.ok) break;
+      const chunk = (await r.json()) as AdDailyRow[];
+      out.push(...chunk);
+      if (chunk.length < AD_DAILY_PAGE) break;
+    }
+    return out;
+  }
+
+  const supabase = await createClient();
+  for (let offset = 0; offset < 200000; offset += AD_DAILY_PAGE) {
+    const { data, error } = await supabase
+      .from('ad_daily')
+      .select('*')
+      .gte('date', sinceStr)
+      .order('date', { ascending: false })
+      .range(offset, offset + AD_DAILY_PAGE - 1);
+    if (error) break;
+    const chunk = (data as AdDailyRow[]) || [];
+    out.push(...chunk);
+    if (chunk.length < AD_DAILY_PAGE) break;
+  }
+  return out;
+}
+
 /** Paginate CRM leads (source + created_at + status) for attribution + cohort. */
 async function fetchCrmLeads(
   tenantId: string | null,
@@ -148,11 +197,8 @@ export default async function KpisPage() {
       const w = await restGet<KpiWeeklyRow[]>(
         '/rest/v1/kpi_weekly?select=*&order=week.desc'
       );
-      const d = await restGet<AdDailyRow[]>(
-        '/rest/v1/ad_daily?select=*&order=date.desc&limit=5000'
-      );
       weekly = w.data || [];
-      daily = d.data || [];
+      daily = await fetchAdDaily(null, true);
       crmLeads = [];
       wonDeals = await fetchWonDeals(null, true);
     } else if (ctx.tenantId) {
@@ -160,11 +206,8 @@ export default async function KpisPage() {
       const w = await restGet<KpiWeeklyRow[]>(
         `/rest/v1/kpi_weekly?tenant_id=eq.${tid}&select=*&order=week.desc`
       );
-      const d = await restGet<AdDailyRow[]>(
-        `/rest/v1/ad_daily?tenant_id=eq.${tid}&select=*&order=date.desc&limit=5000`
-      );
       weekly = w.data || [];
-      daily = d.data || [];
+      daily = await fetchAdDaily(ctx.tenantId, true);
       crmLeads = await fetchCrmLeads(ctx.tenantId, true);
       wonDeals = await fetchWonDeals(ctx.tenantId, true);
     }
@@ -173,13 +216,8 @@ export default async function KpisPage() {
       .from('kpi_weekly')
       .select('*')
       .order('week', { ascending: false });
-    const { data: d } = await supabase
-      .from('ad_daily')
-      .select('*')
-      .order('date', { ascending: false })
-      .limit(5000);
     weekly = (w as KpiWeeklyRow[]) || [];
-    daily = (d as AdDailyRow[]) || [];
+    daily = await fetchAdDaily(ctx.tenantId, false);
     crmLeads = await fetchCrmLeads(ctx.tenantId, false);
     wonDeals = await fetchWonDeals(ctx.tenantId, false);
   }

src/components/MetricsDashboard.tsx

@@ -29,6 +29,7 @@ import {
   filterDealsForRange,
   filterLeadsByDayRange,
   metricTotalsFromDaily,
+  rangeDaySpan,
   sumWeekly,
   withCohortFromDeals,
   KpiWeeklyRow,
@@ -53,12 +54,15 @@ function DeltaTriple({
   empty,
   format,
   current,
+  showWow,
 }: {
   delta: Delta;
   invert?: boolean;
   empty?: boolean;
   format: (v: number) => string;
   current: number;
+  /** Hide WoW when selected range is longer than a week. */
+  showWow: boolean;
 }) {
   if (empty) {
     return (
@@ -73,12 +77,18 @@ function DeltaTriple({
     v: number | null;
     base: number | null;
   }[] = [
-    { label: 'WoW', v: delta.wow, base: delta.wowBase },
+    ...(showWow
+      ? [{ label: 'WoW', v: delta.wow, base: delta.wowBase }]
+      : []),
     { label: 'MoM', v: delta.mom, base: delta.momBase },
     { label: 'YoY', v: delta.yoy, base: delta.yoyBase },
   ];
   return (
-    <div className="mt-3 grid grid-cols-3 gap-1.5">
+    <div
+      className={`mt-3 grid gap-1.5 ${
+        showWow ? 'grid-cols-3' : 'grid-cols-2'
+      }`}
+    >
       {cells.map((c) => {
         const good = c.v === null ? null : invert ? c.v < 0 : c.v > 0;
         const color =
@@ -95,7 +105,8 @@ function DeltaTriple({
             : good
               ? ArrowUpRight
               : ArrowDownRight;
-        const hasBase = c.base !== null && !(c.base === 0 && c.v === null);
+        const hasBase =
+          c.base !== null && Number.isFinite(c.base) && !(c.base === 0 && c.v === null);
         const absDelta =
           hasBase && c.base !== null ? current - c.base : null;
         return (
@@ -242,8 +253,8 @@ export default function MetricsDashboard({
         gap: -v.leads,
         cplPlatform: v.leads > 0 ? v.spend / v.leads : 0,
         cplCrm: 0,
-        cierres: 0,
         ventas: 0,
+        importe: 0,
         roas: 0,
         cac: 0,
       }))
@@ -257,16 +268,16 @@ export default function MetricsDashboard({
         platformLeads: a.platformLeads + r.platformLeads,
         crmLeads: a.crmLeads + r.crmLeads,
         gap: a.gap + r.gap,
-        cierres: a.cierres + r.cierres,
         ventas: a.ventas + r.ventas,
+        importe: a.importe + r.importe,
       }),
       {
         spend: 0,
         platformLeads: 0,
         crmLeads: 0,
         gap: 0,
-        cierres: 0,
         ventas: 0,
+        importe: 0,
       }
     );
   }, [attributionRows]);
@@ -274,10 +285,11 @@ export default function MetricsDashboard({
   const crmPeriodTotal = rangedLeads.length;
   const hasCrm = crmLeads.length > 0;
   const hasCohort = rangedDeals.length > 0;
-  const cierres = periodTotals.deals;
+  const ventasCount = periodTotals.deals;
   const cohortFromLeads = cohortSource === 'cliente_leads';
   const revenueMissing =
     hasCohort && periodTotals.revenue <= 0 && cohortFromLeads;
+  const showWow = rangeDaySpan(since, until) <= 7;
 
   const cards: Card[] = [
     {
@@ -303,14 +315,14 @@ export default function MetricsDashboard({
       invert: true,
     },
     {
-      key: 'revenue',
+      key: 'deals',
       label: 'Ventas (CRM)',
       hint: hasCohort
         ? cohortFromLeads
-          ? `${formatNum(cierres)} clientes Clientify · importe no en webhook`
+          ? 'Clientes Clientify en el periodo (sin importe en webhook)'
-          : `${formatNum(cierres)} deals ganados · importe Clientify`
+          : `Deals ganados Clientify · importe ${formatEur(periodTotals.revenue)}`
-        : 'Deals won / status cliente Clientify en el periodo',
+        : 'Deals won Clientify en el periodo',
-      format: formatEur,
+      format: formatNum,
       icon: <TrendingUp className="w-4 h-4 text-emerald-600" />,
       cohort: true,
     },
@@ -318,7 +330,7 @@ export default function MetricsDashboard({
       key: 'cac',
       label: 'CAC',
       hint: hasCohort
-        ? `Inversión ads ÷ ${formatNum(cierres)} ${cohortFromLeads ? 'clientes' : 'ventas'}`
+        ? `Inversión ads ÷ ${formatNum(ventasCount)} ventas`
         : 'Inversión ÷ deals ganados (no leads)',
       format: (v) => `${formatNum(v)} €`,
       icon: <Target className="w-4 h-4 text-amber-600" />,
@@ -330,7 +342,7 @@ export default function MetricsDashboard({
       label: 'ROAS ventas',
       hint: revenueMissing
         ? 'Falta importe en CRM (API BPS) para ROAS'
-        : `Importe deals ganados Clientify (${formatEur(periodTotals.revenue)}) ÷ inversión ads (${formatEur(periodTotals.spend)})`,
+        : `Importe Clientify (${formatEur(periodTotals.revenue)}) ÷ inversión ads (${formatEur(periodTotals.spend)})`,
       format: (v) => `${formatNum(v)}x`,
       icon: <TrendingUp className="w-4 h-4 text-emerald-700" />,
       cohort: true,
@@ -440,13 +452,9 @@ export default function MetricsDashboard({
       <div className="grid grid-cols-1 sm:grid-cols-2 xl:grid-cols-3 gap-4">
         {cards.map((c) => {
           const emptyCohort = Boolean(c.cohort) && !hasCohort;
-          const showClientesCount =
-            c.key === 'revenue' && revenueMissing && !emptyCohort;
           const value = emptyCohort
             ? '—'
-            : showClientesCount
+            : c.format(periodTotals[c.key]);
-              ? `${formatNum(cierres)} clientes`
-              : c.format(periodTotals[c.key]);
           return (
             <div
               key={c.key}
@@ -468,6 +476,7 @@ export default function MetricsDashboard({
                 empty={emptyCohort}
                 format={c.format}
                 current={periodTotals[c.key]}
+                showWow={showWow}
               />
             </div>
           );
@@ -481,9 +490,9 @@ export default function MetricsDashboard({
               Cruce por canal · ads vs CRM
             </h3>
             <p className="text-xs text-gray-600 mt-0.5">
-              Gasto y conversiones de ads vs altas / cierres / ventas CRM. Las
+              Leads plat = conversiones ads. Leads CRM = altas Clientify por
-              ventas de deals sin fuente de contacto aparecen en{' '}
+              fuente. Ventas = nº deals ganados; Importe = amount Clientify.
-              <span className="font-medium">sin-atribuir</span>.
+              Sin fuente de contacto → canal sin-atribuir.
             </p>
           </div>
           <p className="text-xs text-gray-600 shrink-0 font-medium">
@@ -519,8 +528,8 @@ export default function MetricsDashboard({
                   <th className="py-2 pr-3 font-semibold">Leads plat</th>
                   <th className="py-2 pr-3 font-semibold">Leads CRM</th>
                   <th className="py-2 pr-3 font-semibold">Gap</th>
-                  <th className="py-2 pr-3 font-semibold">Cierres</th>
                   <th className="py-2 pr-3 font-semibold">Ventas</th>
+                  <th className="py-2 pr-3 font-semibold">Importe</th>
                   <th className="py-2 pr-3 font-semibold">ROAS</th>
                   <th className="py-2 pr-3 font-semibold">CPL plat</th>
                   <th className="py-2 font-semibold">CPL CRM</th>
@@ -564,11 +573,11 @@ export default function MetricsDashboard({
                         ? `${row.gap > 0 ? '+' : ''}${formatNum(row.gap)}`
                         : '—'}
                     </td>
-                    <td className="py-2.5 pr-3 text-gray-800 tabular-nums">
-                      {hasCrm ? formatNum(row.cierres) : '—'}
-                    </td>
                     <td className="py-2.5 pr-3 text-gray-900 font-semibold tabular-nums">
-                      {row.ventas > 0 ? formatEur(row.ventas) : '—'}
+                      {row.ventas > 0 ? formatNum(row.ventas) : '—'}
+                    </td>
+                    <td className="py-2.5 pr-3 text-gray-800 tabular-nums">
+                      {row.importe > 0 ? formatEur(row.importe) : '—'}
                     </td>
                     <td className="py-2.5 pr-3 text-gray-800 tabular-nums">
                       {row.roas > 0 ? `${formatNum(row.roas)}x` : '—'}
@@ -612,21 +621,23 @@ export default function MetricsDashboard({
                         ? `${attributionTotals.gap > 0 ? '+' : ''}${formatNum(attributionTotals.gap)}`
                         : '—'}
                     </td>
-                    <td className="py-2.5 pr-3 tabular-nums">
+                    <td className="py-2.5 pr-3 tabular-nums text-gray-900">
-                      {hasCrm ? formatNum(attributionTotals.cierres) : '—'}
+                      {formatNum(
+                        attributionTotals.ventas || ventasCount
+                      )}
                     </td>
                     <td className="py-2.5 pr-3 tabular-nums text-gray-900">
-                      {attributionTotals.ventas > 0 || periodTotals.revenue > 0
+                      {attributionTotals.importe > 0 || periodTotals.revenue > 0
                         ? formatEur(
-                            attributionTotals.ventas || periodTotals.revenue
+                            attributionTotals.importe || periodTotals.revenue
                           )
                         : '—'}
                     </td>
                     <td className="py-2.5 pr-3 tabular-nums">
                       {attributionTotals.spend > 0 &&
-                      (attributionTotals.ventas || periodTotals.revenue) > 0
+                      (attributionTotals.importe || periodTotals.revenue) > 0
                         ? `${formatNum(
-                            (attributionTotals.ventas ||
+                            (attributionTotals.importe ||
                               periodTotals.revenue) / attributionTotals.spend
                           )}x`
                         : '—'}

src/lib/metrics.ts

@@ -214,7 +214,7 @@ export function totalsForDayRange(
 
 /**
  * WoW / MoM / YoY relative to the selected date range (not “today”).
- * - WoW: previous window of the same length
+ * - WoW: previous window of the same length (only meaningful if span ≤ 7d)
  * - MoM: previous calendar month if the range is a full month; else prior equal-length window
  * - YoY: same calendar dates one year earlier
  */
@@ -273,10 +273,11 @@ export function buildRangeDeltas(
   const deltas = {} as Record<keyof MetricTotals, Delta>;
   for (const k of keys) {
     deltas[k] = {
-      wow: pctChange(cur[k], wow[k]),
+      // WoW only when the selected window is ≤ 7 days
+      wow: span <= 7 ? pctChange(cur[k], wow[k]) : null,
       mom: pctChange(cur[k], mom[k]),
       yoy: pctChange(cur[k], yoy[k]),
-      wowBase: wow[k],
+      wowBase: span <= 7 ? wow[k] : null,
       momBase: mom[k],
       yoyBase: yoy[k],
     };
@@ -284,6 +285,11 @@ export function buildRangeDeltas(
   return deltas;
 }
 
+/** Day count of an inclusive ISO range (for UI comparative rules). */
+export function rangeDaySpan(since: string, until: string): number {
+  return inclusiveDaySpan(since, until);
+}
+
 export function formatEur(v: number): string {
   return `${v.toLocaleString('es-ES', {
     minimumFractionDigits: 0,
@@ -836,20 +842,20 @@ export type AttributionChannelRow = {
   gap: number;
   cplPlatform: number;
   cplCrm: number;
-  /** Contacts marked cliente (by CRM source) in the period. */
+  /** Won deals count (Clientify stage=won) attributed to channel. */
-  cierres: number;
-  /** Won-deal revenue attributed to channel (or sin-atribuir). */
   ventas: number;
-  /** Ventas ÷ inversión (0 if no spend). */
+  /** Won-deal revenue (€) attributed to channel (or sin-atribuir). */
+  importe: number;
+  /** Importe ÷ inversión (0 if no spend). */
   roas: number;
-  /** Inversión ÷ cierres (0 if no cierres). */
+  /** Inversión ÷ ventas (0 if no ventas). */
   cac: number;
 };
 
 /**
  * Cross paid platform leads (ad_daily) vs CRM-attributed leads (Clientify).
  * Gap = CRM − platform (positive ⇒ CRM claims more than the ad UI).
- * Ventas come from won deals; without deal.source they land in `sin-atribuir`.
+ * Ventas/importe come from won deals; without deal.source they land in `sin-atribuir`.
  */
 export function attributionCross(
   daily: AdDailyRow[],
@@ -862,8 +868,8 @@ export function attributionCross(
       spend: number;
       platformLeads: number;
       crmLeads: number;
-      cierres: number;
       ventas: number;
+      importe: number;
     }
   >();
 
@@ -874,8 +880,8 @@ export function attributionCross(
         spend: 0,
         platformLeads: 0,
         crmLeads: 0,
-        cierres: 0,
         ventas: 0,
+        importe: 0,
       };
       map.set(channel, cur);
     }
@@ -893,7 +899,6 @@ export function attributionCross(
     const channel = normalizeLeadChannel(r.source);
     const cur = ensure(channel);
     cur.crmLeads += 1;
-    if (isClienteStatus(r.status)) cur.cierres += 1;
   }
 
   for (const d of deals) {
@@ -901,7 +906,8 @@ export function attributionCross(
     const raw = (d.source || '').trim();
     const channel = raw ? normalizeLeadChannel(raw) : 'sin-atribuir';
     const cur = ensure(channel);
-    cur.ventas += n(d.amount);
+    cur.ventas += 1;
+    cur.importe += n(d.amount);
   }
 
   return [...map.entries()]
@@ -913,15 +919,15 @@ export function attributionCross(
       gap: v.crmLeads - v.platformLeads,
       cplPlatform: v.platformLeads > 0 ? v.spend / v.platformLeads : 0,
       cplCrm: v.crmLeads > 0 ? v.spend / v.crmLeads : 0,
-      cierres: v.cierres,
       ventas: v.ventas,
-      roas: v.spend > 0 ? v.ventas / v.spend : 0,
+      importe: v.importe,
-      cac: v.cierres > 0 ? v.spend / v.cierres : 0,
+      roas: v.spend > 0 ? v.importe / v.spend : 0,
+      cac: v.ventas > 0 ? v.spend / v.ventas : 0,
     }))
     .sort(
       (a, b) =>
         b.spend - a.spend ||
-        b.ventas - a.ventas ||
+        b.importe - a.importe ||
         b.crmLeads + b.platformLeads - (a.crmLeads + a.platformLeads)
     );
 }