feat: vista Orgánico con SEO (GA4/GSC) y GEO (visibilidad IA)
Nueva sección con métricas Search Console/GA4, cimientos SEO y Share of Model por motor (ChatGPT/Gemini/AI Overviews). Co-authored-by: Cursor <cursoragent@cursor.com>
This commit is contained in:
4Ventures
@@ -19,6 +19,7 @@ import {
|
||||
Contact,
|
||||
Menu,
|
||||
X,
|
||||
Leaf,
|
||||
} from 'lucide-react';
|
||||
import TenantSwitcher from '@/components/TenantSwitcher';
|
||||
import type { DashboardModuleId } from '@/lib/tenant-modules';
|
||||
@@ -74,6 +75,13 @@ const NAV_ITEMS: NavItem[] = [
|
||||
iconClass: 'text-violet-500',
|
||||
moduleId: 'ad-tracker',
|
||||
},
|
||||
{
|
||||
href: '/dashboard/organico',
|
||||
label: 'Orgánico',
|
||||
icon: Leaf,
|
||||
iconClass: 'text-lime-600',
|
||||
moduleId: 'organico',
|
||||
},
|
||||
{
|
||||
href: '/dashboard/activos',
|
||||
label: 'Biblioteca de Activos',
|
||||
|
||||
885
src/components/OrganicoDashboard.tsx
Normal file
885
src/components/OrganicoDashboard.tsx
Normal file
@@ -0,0 +1,885 @@
|
||||
'use client';
|
||||
|
||||
import React, { useCallback, useEffect, useMemo, useState } from 'react';
|
||||
import Link from 'next/link';
|
||||
import {
|
||||
Bot,
|
||||
ExternalLink,
|
||||
Loader2,
|
||||
Plus,
|
||||
Search,
|
||||
Sparkles,
|
||||
TrendingUp,
|
||||
} from 'lucide-react';
|
||||
import { PageHeader, SegmentedControl } from '@/components/ui';
|
||||
import {
|
||||
GEO_ENGINES,
|
||||
SEO_FOUNDATIONS,
|
||||
GeoSnapshot,
|
||||
IntegrationLite,
|
||||
OrganicDailyRow,
|
||||
formatNum,
|
||||
formatPct,
|
||||
sumOrganic,
|
||||
} from '@/lib/organic';
|
||||
import { isoYesterday } from '@/lib/ad-tracker-range';
|
||||
|
||||
type Tab = 'seo' | 'geo';
|
||||
|
||||
type Props = {
|
||||
label: string;
|
||||
portfolioWide: boolean;
|
||||
isAgency: boolean;
|
||||
tenantId: string | null;
|
||||
};
|
||||
|
||||
function connBadge(status?: string) {
|
||||
if (status === 'connected')
|
||||
return 'bg-emerald-50 text-emerald-800 border-emerald-200';
|
||||
if (status === 'error') return 'bg-red-50 text-red-800 border-red-200';
|
||||
if (status === 'pending') return 'bg-amber-50 text-amber-900 border-amber-200';
|
||||
return 'bg-gray-50 text-gray-600 border-gray-200';
|
||||
}
|
||||
|
||||
export default function OrganicoDashboard({
|
||||
label,
|
||||
portfolioWide,
|
||||
isAgency,
|
||||
tenantId,
|
||||
}: Props) {
|
||||
const [tab, setTab] = useState<Tab>('seo');
|
||||
const [loading, setLoading] = useState(true);
|
||||
const [warning, setWarning] = useState<string | null>(null);
|
||||
const [organic, setOrganic] = useState<OrganicDailyRow[]>([]);
|
||||
const [geo, setGeo] = useState<GeoSnapshot[]>([]);
|
||||
const [integrations, setIntegrations] = useState<IntegrationLite[]>([]);
|
||||
const [showGeoForm, setShowGeoForm] = useState(false);
|
||||
const [saving, setSaving] = useState(false);
|
||||
const [msg, setMsg] = useState<string | null>(null);
|
||||
|
||||
const [geoForm, setGeoForm] = useState({
|
||||
label: 'Medición GEO',
|
||||
share_of_model: '',
|
||||
chatgpt: '',
|
||||
gemini: '',
|
||||
ai_overviews: '',
|
||||
official_citation_pct: '',
|
||||
sentiment_score: '',
|
||||
prompts_analyzed: '',
|
||||
responses_analyzed: '',
|
||||
study_url: '',
|
||||
notes: '',
|
||||
competitors: 'Marca A, 40\nMarca B, 25\nTu marca, 12',
|
||||
categories: 'General, 15\nCompra, 10\nComparativa, 8',
|
||||
});
|
||||
|
||||
const [seoForm, setSeoForm] = useState({
|
||||
day: isoYesterday(),
|
||||
gsc_clicks: '',
|
||||
gsc_impressions: '',
|
||||
gsc_avg_position: '',
|
||||
ga4_organic_sessions: '',
|
||||
ga4_sessions: '',
|
||||
ga4_users: '',
|
||||
ga4_conversions: '',
|
||||
});
|
||||
|
||||
const load = useCallback(async () => {
|
||||
setLoading(true);
|
||||
const res = await fetch('/api/organico');
|
||||
const data = await res.json();
|
||||
setOrganic(data.organic || []);
|
||||
setGeo(data.geo || []);
|
||||
setIntegrations(data.integrations || []);
|
||||
setWarning(data.warning || null);
|
||||
setLoading(false);
|
||||
}, []);
|
||||
|
||||
useEffect(() => {
|
||||
void load();
|
||||
}, [load]);
|
||||
|
||||
const totals = useMemo(() => sumOrganic(organic), [organic]);
|
||||
const latestGeo = geo[0] || null;
|
||||
|
||||
const byProvider = useMemo(() => {
|
||||
const m = new Map<string, IntegrationLite>();
|
||||
for (const i of integrations) m.set(i.provider, i);
|
||||
return m;
|
||||
}, [integrations]);
|
||||
|
||||
const ga4 = byProvider.get('ga4');
|
||||
const gsc = byProvider.get('search_console');
|
||||
|
||||
async function saveOrganicDay() {
|
||||
setSaving(true);
|
||||
setMsg(null);
|
||||
const res = await fetch('/api/organico', {
|
||||
method: 'POST',
|
||||
headers: { 'Content-Type': 'application/json' },
|
||||
body: JSON.stringify({
|
||||
kind: 'organic',
|
||||
...seoForm,
|
||||
gsc_clicks: Number(seoForm.gsc_clicks) || 0,
|
||||
gsc_impressions: Number(seoForm.gsc_impressions) || 0,
|
||||
gsc_avg_position: seoForm.gsc_avg_position
|
||||
? Number(seoForm.gsc_avg_position)
|
||||
: null,
|
||||
ga4_organic_sessions: Number(seoForm.ga4_organic_sessions) || 0,
|
||||
ga4_sessions: Number(seoForm.ga4_sessions) || 0,
|
||||
ga4_users: Number(seoForm.ga4_users) || 0,
|
||||
ga4_conversions: Number(seoForm.ga4_conversions) || 0,
|
||||
}),
|
||||
});
|
||||
const data = await res.json();
|
||||
setSaving(false);
|
||||
if (!res.ok) {
|
||||
setMsg(data.error || 'Error');
|
||||
return;
|
||||
}
|
||||
setMsg('Día SEO guardado');
|
||||
await load();
|
||||
}
|
||||
|
||||
function parsePairs(
|
||||
raw: string
|
||||
): { name: string; value: number }[] {
|
||||
return raw
|
||||
.split('\n')
|
||||
.map((l) => l.trim())
|
||||
.filter(Boolean)
|
||||
.map((l) => {
|
||||
const [name, num] = l.split(',').map((s) => s.trim());
|
||||
return { name: name || '', value: Number(num) || 0 };
|
||||
})
|
||||
.filter((x) => x.name);
|
||||
}
|
||||
|
||||
async function saveGeo() {
|
||||
setSaving(true);
|
||||
setMsg(null);
|
||||
const comps = parsePairs(geoForm.competitors).map((x, i) => ({
|
||||
brand: x.name!,
|
||||
share: x.value,
|
||||
rank: i + 1,
|
||||
}));
|
||||
const cats = parsePairs(geoForm.categories).map((x, i) => ({
|
||||
category: x.name!,
|
||||
visibility: x.value,
|
||||
rank: i + 1,
|
||||
}));
|
||||
const res = await fetch('/api/organico', {
|
||||
method: 'POST',
|
||||
headers: { 'Content-Type': 'application/json' },
|
||||
body: JSON.stringify({
|
||||
kind: 'geo',
|
||||
label: geoForm.label,
|
||||
share_of_model: geoForm.share_of_model
|
||||
? Number(geoForm.share_of_model)
|
||||
: null,
|
||||
engines: {
|
||||
chatgpt: geoForm.chatgpt ? Number(geoForm.chatgpt) : undefined,
|
||||
gemini: geoForm.gemini ? Number(geoForm.gemini) : undefined,
|
||||
ai_overviews: geoForm.ai_overviews
|
||||
? Number(geoForm.ai_overviews)
|
||||
: undefined,
|
||||
},
|
||||
official_citation_pct: geoForm.official_citation_pct
|
||||
? Number(geoForm.official_citation_pct)
|
||||
: null,
|
||||
sentiment_score: geoForm.sentiment_score
|
||||
? Number(geoForm.sentiment_score)
|
||||
: null,
|
||||
prompts_analyzed: geoForm.prompts_analyzed
|
||||
? Number(geoForm.prompts_analyzed)
|
||||
: null,
|
||||
responses_analyzed: geoForm.responses_analyzed
|
||||
? Number(geoForm.responses_analyzed)
|
||||
: null,
|
||||
study_url: geoForm.study_url || null,
|
||||
notes: geoForm.notes || null,
|
||||
competitors: comps,
|
||||
categories: cats,
|
||||
}),
|
||||
});
|
||||
const data = await res.json();
|
||||
setSaving(false);
|
||||
if (!res.ok) {
|
||||
setMsg(data.error || 'Error');
|
||||
return;
|
||||
}
|
||||
setMsg('Medición GEO registrada');
|
||||
setShowGeoForm(false);
|
||||
await load();
|
||||
}
|
||||
|
||||
if (portfolioWide) {
|
||||
return (
|
||||
<div className="space-y-6">
|
||||
<PageHeader
|
||||
eyebrow="Crecimiento"
|
||||
title="Orgánico"
|
||||
description="SEO (GA4 + Search Console) y GEO (visibilidad en IA). Elige un cliente en Contexto."
|
||||
/>
|
||||
<p className="text-sm text-gray-600 border border-gray-200 rounded-xl px-4 py-8 text-center bg-gray-50">
|
||||
Selecciona un cliente para ver su ficha orgánica.
|
||||
</p>
|
||||
</div>
|
||||
);
|
||||
}
|
||||
|
||||
if (loading) {
|
||||
return (
|
||||
<div className="flex items-center justify-center gap-2 py-20 text-sm text-gray-600">
|
||||
<Loader2 className="w-4 h-4 animate-spin" /> Cargando orgánico…
|
||||
</div>
|
||||
);
|
||||
}
|
||||
|
||||
return (
|
||||
<div className="space-y-6">
|
||||
<PageHeader
|
||||
eyebrow="Crecimiento"
|
||||
title="Orgánico"
|
||||
description={`${label} · SEO clásico + GEO (recomendación en ChatGPT, Gemini y AI Overviews).`}
|
||||
actions={
|
||||
<SegmentedControl
|
||||
value={tab}
|
||||
onChange={setTab}
|
||||
size="sm"
|
||||
options={[
|
||||
{ id: 'seo', label: 'SEO' },
|
||||
{ id: 'geo', label: 'GEO · IA' },
|
||||
]}
|
||||
/>
|
||||
}
|
||||
/>
|
||||
|
||||
{warning && (
|
||||
<p className="text-xs text-amber-900 border border-amber-300 bg-amber-50 rounded-lg px-3 py-2">
|
||||
{warning}
|
||||
</p>
|
||||
)}
|
||||
{msg && (
|
||||
<p className="text-xs text-emerald-900 border border-emerald-300 bg-emerald-50 rounded-lg px-3 py-2">
|
||||
{msg}
|
||||
</p>
|
||||
)}
|
||||
|
||||
{/* Connection strip */}
|
||||
<div className="grid grid-cols-1 sm:grid-cols-3 gap-3">
|
||||
{[
|
||||
{ key: 'search_console', title: 'Search Console', row: gsc },
|
||||
{ key: 'ga4', title: 'GA4', row: ga4 },
|
||||
{
|
||||
key: 'geo',
|
||||
title: 'GEO / IA',
|
||||
row: latestGeo
|
||||
? { status: 'connected', external_account_id: latestGeo.label }
|
||||
: { status: 'disconnected' },
|
||||
},
|
||||
].map((c) => (
|
||||
<div
|
||||
key={c.key}
|
||||
className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm"
|
||||
>
|
||||
<div className="flex items-center justify-between gap-2">
|
||||
<p className="text-xs font-semibold text-gray-700">{c.title}</p>
|
||||
<span
|
||||
className={`text-[10px] font-bold uppercase tracking-wider px-2 py-0.5 rounded-full border ${connBadge(c.row?.status)}`}
|
||||
>
|
||||
{c.row?.status === 'connected' ? 'ON' : 'OFF'}
|
||||
</span>
|
||||
</div>
|
||||
<p className="text-sm text-gray-900 mt-1 truncate font-medium">
|
||||
{c.row?.external_account_id || 'Sin cuenta vinculada'}
|
||||
</p>
|
||||
{isAgency && tenantId && c.key !== 'geo' ? (
|
||||
<Link
|
||||
href={`/dashboard/agencia/cliente/${tenantId}`}
|
||||
className="inline-flex items-center gap-1 text-[11px] font-semibold text-brand-700 mt-2 hover:underline"
|
||||
>
|
||||
Conectar en ficha <ExternalLink className="w-3 h-3" />
|
||||
</Link>
|
||||
) : null}
|
||||
</div>
|
||||
))}
|
||||
</div>
|
||||
|
||||
{tab === 'seo' && (
|
||||
<div className="space-y-6">
|
||||
<div className="grid grid-cols-2 lg:grid-cols-4 gap-3">
|
||||
{[
|
||||
{
|
||||
label: 'Clics GSC',
|
||||
value: formatNum(totals.gscClicks),
|
||||
hint: 'Search Console',
|
||||
},
|
||||
{
|
||||
label: 'Impresiones',
|
||||
value: formatNum(totals.gscImpressions),
|
||||
hint: 'Visibilidad SERP',
|
||||
},
|
||||
{
|
||||
label: 'CTR medio',
|
||||
value: formatPct(totals.gscCtr),
|
||||
hint: 'Clics / impresiones',
|
||||
},
|
||||
{
|
||||
label: 'Posición media',
|
||||
value: totals.gscAvgPosition
|
||||
? formatNum(totals.gscAvgPosition, 1)
|
||||
: '—',
|
||||
hint: 'Cuanto más bajo, mejor',
|
||||
},
|
||||
{
|
||||
label: 'Sesiones orgánicas',
|
||||
value: formatNum(totals.ga4Organic),
|
||||
hint: 'GA4 · organic',
|
||||
},
|
||||
{
|
||||
label: 'Usuarios',
|
||||
value: formatNum(totals.ga4Users),
|
||||
hint: 'GA4',
|
||||
},
|
||||
{
|
||||
label: 'Sesiones totales',
|
||||
value: formatNum(totals.ga4Sessions),
|
||||
hint: 'GA4',
|
||||
},
|
||||
{
|
||||
label: 'Conversiones',
|
||||
value: formatNum(totals.ga4Conversions),
|
||||
hint: 'GA4',
|
||||
},
|
||||
].map((k) => (
|
||||
<div
|
||||
key={k.label}
|
||||
className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm"
|
||||
>
|
||||
<p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600">
|
||||
{k.label}
|
||||
</p>
|
||||
<p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
|
||||
{k.value}
|
||||
</p>
|
||||
<p className="text-[11px] text-gray-500 mt-0.5">{k.hint}</p>
|
||||
</div>
|
||||
))}
|
||||
</div>
|
||||
|
||||
{!organic.length && (
|
||||
<div className="rounded-xl border border-dashed border-gray-300 bg-gray-50 px-5 py-6">
|
||||
<div className="flex items-start gap-3">
|
||||
<Search className="w-5 h-5 text-brand-600 shrink-0 mt-0.5" />
|
||||
<div>
|
||||
<p className="text-sm font-semibold text-gray-900">
|
||||
Sin serie SEO todavía
|
||||
</p>
|
||||
<p className="text-xs text-gray-600 mt-1 max-w-2xl leading-relaxed">
|
||||
Como en el{' '}
|
||||
<a
|
||||
href="https://www.pixelclip.es/casos-de-exito/caso-de-exito-vivegreen"
|
||||
target="_blank"
|
||||
rel="noreferrer"
|
||||
className="text-brand-700 font-semibold hover:underline"
|
||||
>
|
||||
caso Vivegreen
|
||||
</a>
|
||||
: primero cimientos técnicos, luego curva de clics e
|
||||
impresiones. Conecta GSC/GA4 en la ficha; la agencia puede
|
||||
cargar días manualmente hasta el sync automático.
|
||||
</p>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
)}
|
||||
|
||||
{organic.length > 0 && (
|
||||
<section className="rounded-xl border border-gray-200 bg-white p-5 shadow-sm overflow-x-auto">
|
||||
<h3 className="text-sm font-semibold text-gray-900 mb-3">
|
||||
Serie diaria
|
||||
</h3>
|
||||
<table className="w-full text-left text-sm">
|
||||
<thead className="text-gray-600 border-b border-gray-200">
|
||||
<tr>
|
||||
<th className="py-2 pr-3 font-semibold">Día</th>
|
||||
<th className="py-2 pr-3 font-semibold">Clics</th>
|
||||
<th className="py-2 pr-3 font-semibold">Impr.</th>
|
||||
<th className="py-2 pr-3 font-semibold">CTR</th>
|
||||
<th className="py-2 pr-3 font-semibold">Pos.</th>
|
||||
<th className="py-2 pr-3 font-semibold">Org. GA4</th>
|
||||
<th className="py-2 font-semibold">Conv.</th>
|
||||
</tr>
|
||||
</thead>
|
||||
<tbody>
|
||||
{[...organic].reverse().slice(0, 28).map((r) => {
|
||||
const day = (r.day || r.date || '').slice(0, 10);
|
||||
const clicks = Number(r.gsc_clicks) || 0;
|
||||
const impr = Number(r.gsc_impressions) || 0;
|
||||
const ctr =
|
||||
r.gsc_ctr != null
|
||||
? Number(r.gsc_ctr)
|
||||
: impr > 0
|
||||
? (100 * clicks) / impr
|
||||
: 0;
|
||||
return (
|
||||
<tr
|
||||
key={day}
|
||||
className="border-b border-gray-100 hover:bg-gray-50"
|
||||
>
|
||||
<td className="py-2 pr-3 font-medium text-gray-900">
|
||||
{day}
|
||||
</td>
|
||||
<td className="py-2 pr-3 tabular-nums">{formatNum(clicks)}</td>
|
||||
<td className="py-2 pr-3 tabular-nums">{formatNum(impr)}</td>
|
||||
<td className="py-2 pr-3 tabular-nums">{formatPct(ctr)}</td>
|
||||
<td className="py-2 pr-3 tabular-nums">
|
||||
{r.gsc_avg_position != null
|
||||
? formatNum(Number(r.gsc_avg_position), 1)
|
||||
: '—'}
|
||||
</td>
|
||||
<td className="py-2 pr-3 tabular-nums">
|
||||
{formatNum(Number(r.ga4_organic_sessions) || 0)}
|
||||
</td>
|
||||
<td className="py-2 tabular-nums">
|
||||
{formatNum(Number(r.ga4_conversions) || 0)}
|
||||
</td>
|
||||
</tr>
|
||||
);
|
||||
})}
|
||||
</tbody>
|
||||
</table>
|
||||
</section>
|
||||
)}
|
||||
|
||||
<section className="rounded-xl border border-gray-200 bg-white p-5 shadow-sm space-y-3">
|
||||
<h3 className="text-sm font-semibold text-gray-900 flex items-center gap-2">
|
||||
<TrendingUp className="w-4 h-4 text-brand-600" />
|
||||
Cimientos SEO (seguimiento)
|
||||
</h3>
|
||||
<p className="text-xs text-gray-600">
|
||||
Checklist inspirado en SEO técnico desde cero: indexación,
|
||||
arquitectura y medición antes de escalar contenido.
|
||||
</p>
|
||||
<ul className="grid grid-cols-1 md:grid-cols-2 gap-2">
|
||||
{SEO_FOUNDATIONS.map((f) => {
|
||||
const ok =
|
||||
f.id === 'medicion' &&
|
||||
ga4?.status === 'connected' &&
|
||||
gsc?.status === 'connected';
|
||||
return (
|
||||
<li
|
||||
key={f.id}
|
||||
className={`rounded-lg border px-3 py-2.5 ${
|
||||
ok
|
||||
? 'border-emerald-200 bg-emerald-50'
|
||||
: 'border-gray-200 bg-gray-50'
|
||||
}`}
|
||||
>
|
||||
<p className="text-sm font-semibold text-gray-900">
|
||||
{f.title}
|
||||
</p>
|
||||
<p className="text-[11px] text-gray-600 mt-0.5">{f.hint}</p>
|
||||
</li>
|
||||
);
|
||||
})}
|
||||
</ul>
|
||||
</section>
|
||||
|
||||
{isAgency && (
|
||||
<section className="rounded-xl border border-brand-200 bg-brand-50/40 p-5 space-y-3">
|
||||
<h3 className="text-sm font-semibold text-gray-900">
|
||||
Cargar día (manual · hasta sync GA4/GSC)
|
||||
</h3>
|
||||
<div className="grid grid-cols-2 md:grid-cols-4 gap-2">
|
||||
{(
|
||||
[
|
||||
['day', 'Día', 'date'],
|
||||
['gsc_clicks', 'Clics GSC', 'number'],
|
||||
['gsc_impressions', 'Impresiones', 'number'],
|
||||
['gsc_avg_position', 'Posición media', 'number'],
|
||||
['ga4_organic_sessions', 'Sesiones orgánicas', 'number'],
|
||||
['ga4_sessions', 'Sesiones', 'number'],
|
||||
['ga4_users', 'Usuarios', 'number'],
|
||||
['ga4_conversions', 'Conversiones', 'number'],
|
||||
] as const
|
||||
).map(([key, lbl, type]) => (
|
||||
<label key={key} className="block space-y-1">
|
||||
<span className="text-[10px] font-semibold uppercase text-gray-600">
|
||||
{lbl}
|
||||
</span>
|
||||
<input
|
||||
type={type}
|
||||
className="w-full rounded-lg border border-gray-200 bg-white px-2.5 py-1.5 text-sm"
|
||||
value={seoForm[key]}
|
||||
onChange={(e) =>
|
||||
setSeoForm((s) => ({ ...s, [key]: e.target.value }))
|
||||
}
|
||||
/>
|
||||
</label>
|
||||
))}
|
||||
</div>
|
||||
<button
|
||||
type="button"
|
||||
disabled={saving}
|
||||
onClick={() => void saveOrganicDay()}
|
||||
className="inline-flex items-center gap-1.5 text-sm font-semibold px-4 py-2 rounded-lg bg-brand-500 text-white hover:bg-brand-600 disabled:opacity-50"
|
||||
>
|
||||
{saving ? (
|
||||
<Loader2 className="w-4 h-4 animate-spin" />
|
||||
) : (
|
||||
<Plus className="w-4 h-4" />
|
||||
)}
|
||||
Guardar día
|
||||
</button>
|
||||
</section>
|
||||
)}
|
||||
</div>
|
||||
)}
|
||||
|
||||
{tab === 'geo' && (
|
||||
<div className="space-y-6">
|
||||
<div className="rounded-xl border border-gray-200 bg-white p-5 shadow-sm space-y-2">
|
||||
<div className="flex items-start gap-3">
|
||||
<Bot className="w-5 h-5 text-brand-600 shrink-0 mt-0.5" />
|
||||
<div>
|
||||
<p className="text-sm font-semibold text-gray-900">
|
||||
Visibilidad en IA (GEO)
|
||||
</p>
|
||||
<p className="text-xs text-gray-600 mt-1 max-w-3xl leading-relaxed">
|
||||
Framework alineado con estudios tipo{' '}
|
||||
<a
|
||||
href="https://www.pixelclip.es/casos-de-exito/benchmark-de-visibilidad-en-ia-protectores-solares-en-espana-2026"
|
||||
target="_blank"
|
||||
rel="noreferrer"
|
||||
className="text-brand-700 font-semibold hover:underline"
|
||||
>
|
||||
Pixelclip · Share of Model
|
||||
</a>
|
||||
: qué marca recomienda ChatGPT / Gemini / AI Overviews, cuota
|
||||
de citas a web oficial y ranking por intención.
|
||||
</p>
|
||||
</div>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
{latestGeo ? (
|
||||
<>
|
||||
<div className="grid grid-cols-2 lg:grid-cols-4 gap-3">
|
||||
{[
|
||||
{
|
||||
label: 'Share of Model',
|
||||
value:
|
||||
latestGeo.share_of_model != null
|
||||
? formatPct(Number(latestGeo.share_of_model))
|
||||
: '—',
|
||||
hint: '% menciones / 1ª respuesta',
|
||||
},
|
||||
{
|
||||
label: 'Citas web oficial',
|
||||
value:
|
||||
latestGeo.official_citation_pct != null
|
||||
? formatPct(Number(latestGeo.official_citation_pct))
|
||||
: '—',
|
||||
hint: 'Fuentes → dominio marca',
|
||||
},
|
||||
{
|
||||
label: 'Sentimiento',
|
||||
value:
|
||||
latestGeo.sentiment_score != null
|
||||
? formatNum(Number(latestGeo.sentiment_score), 0)
|
||||
: '—',
|
||||
hint: '0–100',
|
||||
},
|
||||
{
|
||||
label: 'Muestra',
|
||||
value:
|
||||
latestGeo.prompts_analyzed != null
|
||||
? formatNum(Number(latestGeo.prompts_analyzed))
|
||||
: '—',
|
||||
hint:
|
||||
latestGeo.responses_analyzed != null
|
||||
? `${formatNum(Number(latestGeo.responses_analyzed))} respuestas`
|
||||
: 'Prompts analizados',
|
||||
},
|
||||
].map((k) => (
|
||||
<div
|
||||
key={k.label}
|
||||
className="rounded-xl border border-brand-200 bg-brand-50 px-4 py-3 shadow-sm"
|
||||
>
|
||||
<p className="text-[11px] font-semibold uppercase tracking-wider text-brand-700">
|
||||
{k.label}
|
||||
</p>
|
||||
<p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
|
||||
{k.value}
|
||||
</p>
|
||||
<p className="text-[11px] text-gray-600 mt-0.5">{k.hint}</p>
|
||||
</div>
|
||||
))}
|
||||
</div>
|
||||
|
||||
<div className="grid grid-cols-1 lg:grid-cols-3 gap-3">
|
||||
{GEO_ENGINES.map((eng) => {
|
||||
const v = Number(
|
||||
(latestGeo.engines || {})[
|
||||
eng.id as keyof typeof latestGeo.engines
|
||||
] ?? NaN
|
||||
);
|
||||
return (
|
||||
<div
|
||||
key={eng.id}
|
||||
className="rounded-xl border border-gray-200 bg-white px-4 py-4 shadow-sm"
|
||||
>
|
||||
<p className="text-xs font-semibold text-gray-600">
|
||||
{eng.label}
|
||||
</p>
|
||||
<p className="text-2xl font-bold text-gray-900 mt-1 tabular-nums">
|
||||
{Number.isFinite(v) ? formatPct(v) : '—'}
|
||||
</p>
|
||||
<div className="mt-3 h-2 rounded-full bg-gray-100 overflow-hidden">
|
||||
<div
|
||||
className="h-full bg-brand-500 rounded-full"
|
||||
style={{
|
||||
width: `${Number.isFinite(v) ? Math.min(100, v) : 0}%`,
|
||||
}}
|
||||
/>
|
||||
</div>
|
||||
</div>
|
||||
);
|
||||
})}
|
||||
</div>
|
||||
|
||||
<div className="grid grid-cols-1 lg:grid-cols-2 gap-4">
|
||||
<section className="rounded-xl border border-gray-200 bg-white p-5 shadow-sm">
|
||||
<h3 className="text-sm font-semibold text-gray-900 mb-3">
|
||||
Ranking Share of Model
|
||||
</h3>
|
||||
{(latestGeo.competitors || []).length === 0 ? (
|
||||
<p className="text-xs text-gray-500">Sin competidores.</p>
|
||||
) : (
|
||||
<ul className="space-y-2">
|
||||
{(latestGeo.competitors || []).map((c, i) => (
|
||||
<li
|
||||
key={`${c.brand}-${i}`}
|
||||
className="flex items-center gap-3"
|
||||
>
|
||||
<span className="text-xs font-bold text-gray-500 w-5">
|
||||
{c.rank || i + 1}
|
||||
</span>
|
||||
<div className="flex-1 min-w-0">
|
||||
<div className="flex justify-between gap-2 text-sm">
|
||||
<span className="font-semibold text-gray-900 truncate">
|
||||
{c.brand}
|
||||
</span>
|
||||
<span className="tabular-nums text-gray-700 font-medium">
|
||||
{formatPct(Number(c.share))}
|
||||
</span>
|
||||
</div>
|
||||
<div className="mt-1 h-1.5 rounded-full bg-gray-100 overflow-hidden">
|
||||
<div
|
||||
className="h-full bg-brand-500"
|
||||
style={{
|
||||
width: `${Math.min(100, Number(c.share) || 0)}%`,
|
||||
}}
|
||||
/>
|
||||
</div>
|
||||
</div>
|
||||
</li>
|
||||
))}
|
||||
</ul>
|
||||
)}
|
||||
</section>
|
||||
|
||||
<section className="rounded-xl border border-gray-200 bg-white p-5 shadow-sm">
|
||||
<h3 className="text-sm font-semibold text-gray-900 mb-3">
|
||||
Por intención / categoría
|
||||
</h3>
|
||||
{(latestGeo.categories || []).length === 0 ? (
|
||||
<p className="text-xs text-gray-500">Sin categorías.</p>
|
||||
) : (
|
||||
<ul className="space-y-2">
|
||||
{(latestGeo.categories || []).map((c, i) => (
|
||||
<li
|
||||
key={`${c.category}-${i}`}
|
||||
className="flex items-center justify-between gap-3 text-sm border-b border-gray-100 pb-2"
|
||||
>
|
||||
<span className="font-medium text-gray-900">
|
||||
{c.category}
|
||||
</span>
|
||||
<span className="tabular-nums font-semibold text-brand-700">
|
||||
{formatPct(Number(c.visibility))}
|
||||
</span>
|
||||
</li>
|
||||
))}
|
||||
</ul>
|
||||
)}
|
||||
</section>
|
||||
</div>
|
||||
|
||||
{latestGeo.notes || latestGeo.study_url ? (
|
||||
<p className="text-xs text-gray-600">
|
||||
{latestGeo.notes}{' '}
|
||||
{latestGeo.study_url ? (
|
||||
<a
|
||||
href={latestGeo.study_url}
|
||||
target="_blank"
|
||||
rel="noreferrer"
|
||||
className="text-brand-700 font-semibold hover:underline"
|
||||
>
|
||||
Ver estudio
|
||||
</a>
|
||||
) : null}
|
||||
</p>
|
||||
) : null}
|
||||
|
||||
{geo.length > 1 && (
|
||||
<p className="text-[11px] text-gray-500">
|
||||
Historial: {geo.length} mediciones · última{' '}
|
||||
{latestGeo.created_at
|
||||
? new Date(latestGeo.created_at).toLocaleDateString('es-ES')
|
||||
: ''}
|
||||
</p>
|
||||
)}
|
||||
</>
|
||||
) : (
|
||||
<div className="rounded-xl border border-dashed border-gray-300 bg-gray-50 px-5 py-8 text-center space-y-2">
|
||||
<Sparkles className="w-6 h-6 text-brand-600 mx-auto" />
|
||||
<p className="text-sm font-semibold text-gray-900">
|
||||
Aún no hay medición GEO
|
||||
</p>
|
||||
<p className="text-xs text-gray-600 max-w-lg mx-auto">
|
||||
Registra Share of Model, motores (ChatGPT / Gemini / AI
|
||||
Overviews) y ranking competitivo cuando tengas un estudio o
|
||||
muestra de prompts.
|
||||
</p>
|
||||
</div>
|
||||
)}
|
||||
|
||||
{isAgency && (
|
||||
<div className="space-y-3">
|
||||
<button
|
||||
type="button"
|
||||
onClick={() => setShowGeoForm((v) => !v)}
|
||||
className="inline-flex items-center gap-1.5 text-sm font-semibold px-4 py-2 rounded-lg bg-brand-500 text-white hover:bg-brand-600"
|
||||
>
|
||||
<Plus className="w-4 h-4" />
|
||||
{showGeoForm ? 'Cerrar formulario' : 'Nueva medición GEO'}
|
||||
</button>
|
||||
{showGeoForm && (
|
||||
<section className="rounded-xl border border-brand-200 bg-white p-5 space-y-3 shadow-sm">
|
||||
<div className="grid grid-cols-2 md:grid-cols-4 gap-2">
|
||||
<label className="block space-y-1 col-span-2">
|
||||
<span className="text-[10px] font-semibold uppercase text-gray-600">
|
||||
Etiqueta
|
||||
</span>
|
||||
<input
|
||||
className="w-full rounded-lg border border-gray-200 px-2.5 py-1.5 text-sm"
|
||||
value={geoForm.label}
|
||||
onChange={(e) =>
|
||||
setGeoForm((s) => ({ ...s, label: e.target.value }))
|
||||
}
|
||||
/>
|
||||
</label>
|
||||
{(
|
||||
[
|
||||
['share_of_model', 'Share of Model %'],
|
||||
['official_citation_pct', 'Citas oficial %'],
|
||||
['sentiment_score', 'Sentimiento 0–100'],
|
||||
['chatgpt', 'ChatGPT %'],
|
||||
['gemini', 'Gemini %'],
|
||||
['ai_overviews', 'AI Overviews %'],
|
||||
['prompts_analyzed', 'Prompts'],
|
||||
['responses_analyzed', 'Respuestas'],
|
||||
] as const
|
||||
).map(([key, lbl]) => (
|
||||
<label key={key} className="block space-y-1">
|
||||
<span className="text-[10px] font-semibold uppercase text-gray-600">
|
||||
{lbl}
|
||||
</span>
|
||||
<input
|
||||
type="number"
|
||||
className="w-full rounded-lg border border-gray-200 px-2.5 py-1.5 text-sm"
|
||||
value={geoForm[key]}
|
||||
onChange={(e) =>
|
||||
setGeoForm((s) => ({ ...s, [key]: e.target.value }))
|
||||
}
|
||||
/>
|
||||
</label>
|
||||
))}
|
||||
</div>
|
||||
<div className="grid grid-cols-1 md:grid-cols-2 gap-3">
|
||||
<label className="block space-y-1">
|
||||
<span className="text-[10px] font-semibold uppercase text-gray-600">
|
||||
Competidores (marca, share%)
|
||||
</span>
|
||||
<textarea
|
||||
className="w-full rounded-lg border border-gray-200 px-2.5 py-1.5 text-sm min-h-[88px] font-mono"
|
||||
value={geoForm.competitors}
|
||||
onChange={(e) =>
|
||||
setGeoForm((s) => ({
|
||||
...s,
|
||||
competitors: e.target.value,
|
||||
}))
|
||||
}
|
||||
/>
|
||||
</label>
|
||||
<label className="block space-y-1">
|
||||
<span className="text-[10px] font-semibold uppercase text-gray-600">
|
||||
Categorías (nombre, visibilidad%)
|
||||
</span>
|
||||
<textarea
|
||||
className="w-full rounded-lg border border-gray-200 px-2.5 py-1.5 text-sm min-h-[88px] font-mono"
|
||||
value={geoForm.categories}
|
||||
onChange={(e) =>
|
||||
setGeoForm((s) => ({
|
||||
...s,
|
||||
categories: e.target.value,
|
||||
}))
|
||||
}
|
||||
/>
|
||||
</label>
|
||||
</div>
|
||||
<label className="block space-y-1">
|
||||
<span className="text-[10px] font-semibold uppercase text-gray-600">
|
||||
URL estudio / notas
|
||||
</span>
|
||||
<input
|
||||
className="w-full rounded-lg border border-gray-200 px-2.5 py-1.5 text-sm"
|
||||
placeholder="https://…"
|
||||
value={geoForm.study_url}
|
||||
onChange={(e) =>
|
||||
setGeoForm((s) => ({ ...s, study_url: e.target.value }))
|
||||
}
|
||||
/>
|
||||
<textarea
|
||||
className="w-full rounded-lg border border-gray-200 px-2.5 py-1.5 text-sm mt-2"
|
||||
placeholder="Notas internas"
|
||||
value={geoForm.notes}
|
||||
onChange={(e) =>
|
||||
setGeoForm((s) => ({ ...s, notes: e.target.value }))
|
||||
}
|
||||
/>
|
||||
</label>
|
||||
<button
|
||||
type="button"
|
||||
disabled={saving}
|
||||
onClick={() => void saveGeo()}
|
||||
className="inline-flex items-center gap-1.5 text-sm font-semibold px-4 py-2 rounded-lg bg-brand-500 text-white hover:bg-brand-600 disabled:opacity-50"
|
||||
>
|
||||
{saving ? (
|
||||
<Loader2 className="w-4 h-4 animate-spin" />
|
||||
) : (
|
||||
<Sparkles className="w-4 h-4" />
|
||||
)}
|
||||
Guardar medición GEO
|
||||
</button>
|
||||
</section>
|
||||
)}
|
||||
</div>
|
||||
)}
|
||||
</div>
|
||||
)}
|
||||
</div>
|
||||
);
|
||||
}
|
||||
Reference in New Issue
Block a user