feat: vista Orgánico con SEO (GA4/GSC) y GEO (visibilidad IA)

Nueva sección con métricas Search Console/GA4, cimientos SEO y
Share of Model por motor (ChatGPT/Gemini/AI Overviews).

Co-authored-by: Cursor <cursoragent@cursor.com>

src/lib/organic.ts

@@ -0,0 +1,167 @@
+/** Types + helpers for SEO (GA4/GSC) and GEO (AI visibility). */
+
+export type OrganicDailyRow = {
+  day?: string;
+  date?: string;
+  gsc_clicks?: number;
+  gsc_impressions?: number;
+  gsc_ctr?: number | null;
+  gsc_avg_position?: number | null;
+  ga4_sessions?: number;
+  ga4_users?: number;
+  ga4_organic_sessions?: number;
+  ga4_conversions?: number;
+  source?: string;
+};
+
+export type GeoEngineScores = {
+  chatgpt?: number;
+  gemini?: number;
+  ai_overviews?: number;
+};
+
+export type GeoCompetitor = {
+  brand: string;
+  share: number;
+  rank?: number;
+};
+
+export type GeoCategory = {
+  category: string;
+  visibility: number;
+  rank?: number;
+};
+
+export type GeoSource = {
+  name: string;
+  share: number;
+  kind?: 'official' | 'pharmacy' | 'media' | 'other';
+};
+
+export type GeoSnapshot = {
+  id?: string;
+  tenant_id?: string;
+  label?: string;
+  period_start?: string | null;
+  period_end?: string | null;
+  share_of_model?: number | null;
+  engines?: GeoEngineScores;
+  official_citation_pct?: number | null;
+  sentiment_score?: number | null;
+  competitors?: GeoCompetitor[];
+  categories?: GeoCategory[];
+  top_sources?: GeoSource[];
+  prompts_analyzed?: number | null;
+  responses_analyzed?: number | null;
+  study_url?: string | null;
+  notes?: string | null;
+  created_at?: string;
+};
+
+export type IntegrationLite = {
+  provider: string;
+  status?: string;
+  enabled?: boolean;
+  external_account_id?: string | null;
+  last_sync_at?: string | null;
+  error_message?: string | null;
+};
+
+function n(v: unknown): number {
+  const x = Number(v);
+  return Number.isFinite(x) ? x : 0;
+}
+
+export type OrganicTotals = {
+  gscClicks: number;
+  gscImpressions: number;
+  gscCtr: number;
+  gscAvgPosition: number;
+  ga4Sessions: number;
+  ga4Users: number;
+  ga4Organic: number;
+  ga4Conversions: number;
+  days: number;
+};
+
+export function sumOrganic(rows: OrganicDailyRow[]): OrganicTotals {
+  let clicks = 0;
+  let impr = 0;
+  let posW = 0;
+  let posN = 0;
+  let sessions = 0;
+  let users = 0;
+  let organic = 0;
+  let conv = 0;
+  for (const r of rows) {
+    clicks += n(r.gsc_clicks);
+    impr += n(r.gsc_impressions);
+    const pos = r.gsc_avg_position;
+    if (pos != null && Number.isFinite(Number(pos))) {
+      posW += Number(pos) * Math.max(1, n(r.gsc_impressions));
+      posN += Math.max(1, n(r.gsc_impressions));
+    }
+    sessions += n(r.ga4_sessions);
+    users += n(r.ga4_users);
+    organic += n(r.ga4_organic_sessions);
+    conv += n(r.ga4_conversions);
+  }
+  return {
+    gscClicks: clicks,
+    gscImpressions: impr,
+    gscCtr: impr > 0 ? (100 * clicks) / impr : 0,
+    gscAvgPosition: posN > 0 ? posW / posN : 0,
+    ga4Sessions: sessions,
+    ga4Users: users,
+    ga4Organic: organic,
+    ga4Conversions: conv,
+    days: rows.length,
+  };
+}
+
+export function formatNum(v: number, digits = 0): string {
+  return v.toLocaleString('es-ES', {
+    maximumFractionDigits: digits,
+    minimumFractionDigits: digits,
+  });
+}
+
+export function formatPct(v: number, digits = 1): string {
+  return `${formatNum(v, digits)}%`;
+}
+
+/** SEO technical health checklist (Vivegreen-style foundations). */
+export const SEO_FOUNDATIONS = [
+  {
+    id: 'indexacion',
+    title: 'Indexación y rastreo',
+    hint: 'Sitemap, robots, casuísticas de URLs dinámicas',
+  },
+  {
+    id: 'arquitectura',
+    title: 'Arquitectura y enlazado interno',
+    hint: 'Distribuir autoridad hacia landings clave',
+  },
+  {
+    id: 'render',
+    title: 'Renderizado y Core Web Vitals',
+    hint: 'Velocidad, JS crítico, UX móvil',
+  },
+  {
+    id: 'contenido',
+    title: 'Contenido indexable',
+    hint: 'Guías, FAQs, fichas que la IA y Google puedan citar',
+  },
+  {
+    id: 'medicion',
+    title: 'Medición GA4 + GSC',
+    hint: 'Property + propiedad Search Console conectadas',
+  },
+] as const;
+
+/** GEO engines tracked (Pixelclip-style AI visibility). */
+export const GEO_ENGINES = [
+  { id: 'chatgpt', label: 'ChatGPT' },
+  { id: 'gemini', label: 'Gemini' },
+  { id: 'ai_overviews', label: 'Google AI Overviews' },
+] as const;

src/lib/tenant-modules.ts

@@ -7,6 +7,7 @@ export type DashboardModuleId =
   | 'estrategia'
   | 'calendario'
   | 'ad-tracker'
+  | 'organico'
   | 'activos'
   | 'creatives'
   | 'asistente';
@@ -25,7 +26,7 @@ export const DASHBOARD_MODULES: DashboardModuleDef[] = [
     id: 'kpis',
     href: '/dashboard/kpis',
     label: 'Métricas',
-    providers: ['meta_ads', 'google_ads', 'ga4'],
+    providers: ['meta_ads', 'google_ads'],
     hint: 'KPIs de inversión y leads',
   },
   {
@@ -63,6 +64,13 @@ export const DASHBOARD_MODULES: DashboardModuleDef[] = [
     providers: ['meta_ads', 'google_ads'],
     hint: 'Creatividades Meta / Google',
   },
+  {
+    id: 'organico',
+    href: '/dashboard/organico',
+    label: 'Orgánico',
+    providers: ['ga4', 'search_console'],
+    hint: 'SEO (GSC/GA4) + GEO (visibilidad IA)',
+  },
   {
     id: 'activos',
     href: '/dashboard/activos',