diff --git a/src/app/api/brandbook/route.ts b/src/app/api/brandbook/route.ts
index 12fe8a9..4f1880f 100644
--- a/src/app/api/brandbook/route.ts
+++ b/src/app/api/brandbook/route.ts
@@ -113,6 +113,7 @@ export async function GET(req: NextRequest) {
     const proObj = cs.prohibitions || {};
     const voiObj = cs.voice || {};
     const visObj = cs.visual || {};
+    const liObj = cs.linkedin || {};
 
     current = {
       ...current,
@@ -142,6 +143,14 @@ export async function GET(req: NextRequest) {
       emoji_policy: current.emoji_policy || proObj.emoji_policy || '',
       testimonials_policy: current.testimonials_policy || proObj.testimonials_policy || '',
       competitors_never_mention: current.competitors_never_mention?.length ? current.competitors_never_mention : (proObj.competitors_never_mention || []),
+      linkedin_themes: current.linkedin_themes?.length ? current.linkedin_themes : (liObj.linkedin_themes || []),
+      linkedin_formats: current.linkedin_formats?.length ? current.linkedin_formats : (liObj.linkedin_formats || []),
+      thought_leadership: current.thought_leadership?.length ? current.thought_leadership : (liObj.thought_leadership || []),
+      buyer_roles: current.buyer_roles?.length ? current.buyer_roles : (liObj.buyer_roles || []),
+      case_study_angles: current.case_study_angles?.length ? current.case_study_angles : (liObj.case_study_angles || []),
+      linkedin_cta: current.linkedin_cta?.length ? current.linkedin_cta : (liObj.linkedin_cta || []),
+      abm_notes: current.abm_notes || liObj.abm_notes || '',
+      linkedin_strategy_url: current.linkedin_strategy_url || liObj.strategy_url || '',
     };
   }
 
@@ -323,6 +332,17 @@ export async function PUT(req: NextRequest) {
         testimonials_policy: book.testimonials_policy || existingStyle.prohibitions?.testimonials_policy || '',
         competitors_never_mention: book.competitors_never_mention?.length ? book.competitors_never_mention : existingStyle.prohibitions?.competitors_never_mention || [],
       },
+      linkedin: {
+        ...(existingStyle.linkedin || {}),
+        linkedin_themes: book.linkedin_themes?.length ? book.linkedin_themes : existingStyle.linkedin?.linkedin_themes || [],
+        linkedin_formats: book.linkedin_formats?.length ? book.linkedin_formats : existingStyle.linkedin?.linkedin_formats || [],
+        thought_leadership: book.thought_leadership?.length ? book.thought_leadership : existingStyle.linkedin?.thought_leadership || [],
+        buyer_roles: book.buyer_roles?.length ? book.buyer_roles : existingStyle.linkedin?.buyer_roles || [],
+        case_study_angles: book.case_study_angles?.length ? book.case_study_angles : existingStyle.linkedin?.case_study_angles || [],
+        linkedin_cta: book.linkedin_cta?.length ? book.linkedin_cta : existingStyle.linkedin?.linkedin_cta || [],
+        abm_notes: book.abm_notes || existingStyle.linkedin?.abm_notes || '',
+        strategy_url: book.linkedin_strategy_url || existingStyle.linkedin?.strategy_url || '',
+      },
     };
 
     await admin
diff --git a/src/components/BrandZone.tsx b/src/components/BrandZone.tsx
index 50ee8d7..01cb1a9 100644
--- a/src/components/BrandZone.tsx
+++ b/src/components/BrandZone.tsx
@@ -246,11 +246,17 @@ export default function BrandZone({
       const r = await fetch(`/api/brandbook${query}`);
       const j = await r.json();
       if (!r.ok) throw new Error(j.error || 'No se pudo cargar');
-      setBook(j.brandbook || emptyBrandbook(tenantLabel));
+      const currentBook = j.brandbook || emptyBrandbook(tenantLabel);
+      setBook(currentBook);
       setSlug(j.slug || tenantSlug || '');
       setScore(j.completeness?.score ?? 0);
       setMissing(j.completeness?.missing || []);
       setExists(!!j.exists);
+      if (currentBook.linkedin_strategy_url) {
+        setB2bStrategyUrl(currentBook.linkedin_strategy_url);
+      } else if (j.slug === 'bps' || (tenantLabel && tenantLabel.toLowerCase().includes('parrot'))) {
+        setB2bStrategyUrl('https://4ventures.es/bps/estrategia-linkedin-bps.html');
+      }
     } catch (e) {
       setErr(e instanceof Error ? e.message : 'Error');
     } finally {
@@ -418,6 +424,7 @@ export default function BrandZone({
         case_study_angles: b2bAnalysisResult.case_study_angles,
         linkedin_cta: b2bAnalysisResult.linkedin_cta,
         abm_notes: b2bAnalysisResult.abm_notes || book.abm_notes,
+        linkedin_strategy_url: b2bStrategyUrl.trim() || book.linkedin_strategy_url,
       });
     } else {
       patch({
@@ -428,6 +435,7 @@ export default function BrandZone({
         case_study_angles: mergeUnique(book.case_study_angles, b2bAnalysisResult.case_study_angles),
         linkedin_cta: mergeUnique(book.linkedin_cta, b2bAnalysisResult.linkedin_cta),
         abm_notes: (book.abm_notes ? book.abm_notes + '\n\n' : '') + b2bAnalysisResult.abm_notes,
+        linkedin_strategy_url: b2bStrategyUrl.trim() || book.linkedin_strategy_url,
       });
     }
 
@@ -2577,7 +2585,10 @@ export default function BrandZone({
                     placeholder="https://4ventures.es/halal/estrategia-linkedin-halal.html"
                     className="flex-1 rounded-lg border border-gray-300 bg-white px-3 py-2 text-xs text-gray-900 shadow-xs focus:border-brand-500 focus:outline-hidden focus:ring-1 focus:ring-brand-500"
                     value={b2bStrategyUrl}
-                    onChange={(e) => setB2bStrategyUrl(e.target.value)}
+                    onChange={(e) => {
+                      setB2bStrategyUrl(e.target.value);
+                      patch({ linkedin_strategy_url: e.target.value });
+                    }}
                     onKeyDown={(e) => {
                       if (e.key === 'Enter') {
                         e.preventDefault();
diff --git a/src/lib/brandbook.ts b/src/lib/brandbook.ts
index 85525b2..c900f4a 100644
--- a/src/lib/brandbook.ts
+++ b/src/lib/brandbook.ts
@@ -224,6 +224,7 @@ export type Brandbook = {
   abm_notes: string;
   case_study_angles: string[];
   linkedin_cta: string[];
+  linkedin_strategy_url?: string;
   /** Blog */
   blog_themes: string[];
   blog_seo_keywords: string[];
@@ -442,6 +443,7 @@ export function emptyBrandbook(label = ''): Brandbook {
     abm_notes: '',
     case_study_angles: [],
     linkedin_cta: [],
+    linkedin_strategy_url: '',
     blog_themes: [],
     blog_seo_keywords: [],
     blog_cadence: '',
@@ -1833,6 +1835,7 @@ export function parseBrandbook(raw: unknown): Brandbook | null {
     buyer_roles: arr(partial.buyer_roles),
     case_study_angles: arr(partial.case_study_angles),
     linkedin_cta: arr(partial.linkedin_cta),
+    linkedin_strategy_url: str(partial.linkedin_strategy_url),
     blog_themes: arr(partial.blog_themes),
     blog_seo_keywords: arr(partial.blog_seo_keywords),
     content_clusters: arr(partial.content_clusters),