fix: Ads Meta conv/CPL = Clientes potenciales (sin sumar acciones solapadas)

Las creatividades inflaban ~3× al sumar lead + lead_grouped + registration.

Co-authored-by: Cursor <cursoragent@cursor.com>

src/components/AdTrackerClient.tsx

@@ -123,12 +123,20 @@ function aggregate(rows: AdDailyRow[]): PlatformKpis {
   const impressions = active.reduce((a, r) => a + Number(r.impressions || 0), 0);
   const clicks = active.reduce((a, r) => a + Number(r.clicks || 0), 0);
   const conversions = active.reduce((a, r) => a + convOf(r), 0);
+  // Round once after sum (Ads Manager style; Google stores fractional daily).
+  const conversionsRounded = Math.round(conversions * 100) / 100;
   const ads = new Set(
     active
       .map((r) => String(r.ad_id || campaignName(r) || '').trim())
       .filter((n) => n && n !== 'Sin nombre')
   ).size;
-  return rates({ spend, impressions, clicks, conversions, ads });
+  return rates({
+    spend,
+    impressions,
+    clicks,
+    conversions: Math.round(conversionsRounded),
+    ads,
+  });
 }
 
 function byCampaign(rows: AdDailyRow[]): CampaignRow[] {
@@ -161,6 +169,7 @@ function byCampaign(rows: AdDailyRow[]): CampaignRow[] {
   return [...map.values()]
     .map((c) => ({
       ...c,
+      conversions: Math.round(c.conversions * 100) / 100,
       cpl: c.conversions > 0 ? c.spend / c.conversions : null,
     }))
     .sort((a, b) => b.spend - a.spend);

src/lib/ad-creatives-meta.ts

@@ -2,6 +2,7 @@
 
 import { resolveMetaAccessToken } from '@/lib/ads-discovery';
 import { serviceHeaders, supabaseUrl } from '@/lib/agency';
+import { leadFromMetaActions } from '@/lib/meta-leads';
 
 const META_GRAPH = 'https://graph.facebook.com/v21.0';
 
@@ -434,18 +435,9 @@ async function fetchMetaAdLevelInsights(
     for (const row of raw.data || []) {
       const adId = str(row.ad_id);
       if (!adId) continue;
-      let conversions = 0;
+      // Same metric as ad_daily / Ads Manager «Clientes potenciales»
-      for (const a of row.actions || []) {
+      // (do not sum lead + lead_grouped + registration — they overlap ~3×).
-        const t = (a.action_type || '').toLowerCase();
+      const conversions = leadFromMetaActions(row.actions);
-        if (
-          t === 'offsite_conversion.fb_pixel_complete_registration' ||
-          t === 'lead' ||
-          t === 'onsite_conversion.lead_grouped' ||
-          t.includes('complete_registration')
-        ) {
-          conversions += n(a.value);
-        }
-      }
       out.push({
         adId,
         adName: str(row.ad_name),

src/lib/ads-sync.ts

@@ -2,6 +2,7 @@
 
 import { serviceHeaders, supabaseUrl } from '@/lib/agency';
 import { resolveMetaAccessToken } from '@/lib/ads-discovery';
+import { leadFromMetaActions, nMeta } from '@/lib/meta-leads';
 
 const META_GRAPH = 'https://graph.facebook.com/v21.0';
 const GADS_API = 'https://googleads.googleapis.com/v22';
@@ -55,10 +56,7 @@ type AdDailyInsert = {
   platform_leads: number;
 };
 
-function n(v: unknown): number {
+const n = nMeta;
-  const x = Number(v);
-  return Number.isFinite(x) ? x : 0;
-}
 
 function isoWeekMonday(d: Date): string {
   const x = new Date(Date.UTC(d.getUTCFullYear(), d.getUTCMonth(), d.getUTCDate()));
@@ -67,19 +65,6 @@ function isoWeekMonday(d: Date): string {
   return x.toISOString().slice(0, 10);
 }
 
-function leadFromMetaActions(
-  actions?: { action_type?: string; value?: string }[]
-): number {
-  if (!actions?.length) return 0;
-  // Exact Ads Manager «Clientes potenciales» for Meta Leads CRM campaigns.
-  // Do not fall back to lead / lead_grouped / pixel — those inflate past the
-  // Ads Manager period total when mixed with registration actions.
-  const primary = actions.find(
-    (a) => a.action_type === 'offsite_complete_registration_add_meta_leads'
-  );
-  return primary ? n(primary.value) : 0;
-}
-
 async function googleAccessToken(): Promise<string> {
   const refresh =
     process.env.GOOGLE_ADS_REFRESH_TOKEN?.trim() ||

src/lib/meta-leads.ts

@@ -0,0 +1,20 @@
+/** Meta Ads «Clientes potenciales» ↔ platform_leads (same metric as Ads Manager). */
+
+export function nMeta(v: unknown): number {
+  const x = Number(v);
+  return Number.isFinite(x) ? x : 0;
+}
+
+/**
+ * Exact Ads Manager «Clientes potenciales» for Meta Leads CRM campaigns.
+ * Do not sum lead / lead_grouped / pixel — those overlap and inflate totals.
+ */
+export function leadFromMetaActions(
+  actions?: { action_type?: string; value?: string }[]
+): number {
+  if (!actions?.length) return 0;
+  const primary = actions.find(
+    (a) => a.action_type === 'offsite_complete_registration_add_meta_leads'
+  );
+  return primary ? nMeta(primary.value) : 0;
+}