diff --git a/src/lib/brandbook-ads-insights.ts b/src/lib/brandbook-ads-insights.ts
index 5629fa8..de86f59 100644
--- a/src/lib/brandbook-ads-insights.ts
+++ b/src/lib/brandbook-ads-insights.ts
@@ -8,6 +8,17 @@ import { resolveMetaAccessToken } from '@/lib/ads-discovery';
 import { resolveGoogleAdsAccessToken } from '@/lib/google-ads-auth';
 import { serviceHeaders, supabaseUrl } from '@/lib/agency';
 import type { Brandbook } from '@/lib/brandbook';
+import {
+  looksLikeCampaignOpsLabel,
+  scrubCampaignOpsFromBrandbook,
+  scrubOpsNoiseList,
+} from '@/lib/brandbook-sanitize';
+
+export {
+  looksLikeCampaignOpsLabel,
+  scrubCampaignOpsFromBrandbook,
+  scrubOpsNoiseList,
+} from '@/lib/brandbook-sanitize';
 
 const META_GRAPH = 'https://graph.facebook.com/v21.0';
 const GADS_API = 'https://googleads.googleapis.com/v22';
@@ -432,29 +443,110 @@ LIMIT 50
   return { headlines, descriptions, count };
 }
 
-/** Ángulos a partir de nombres de campaña (TOFU/MOFU/BOFU, producto, etc.). */
+/** Texto de copy publicitario legible (claim), no nombre interno. */
+function looksLikeHumanAdCopy(raw: string): boolean {
+  const s = String(raw || '').trim();
+  if (s.length < 8 || s.length > 120) return false;
+  if (looksLikeCampaignOpsLabel(s)) return false;
+  // Prefer phrases with spaces / punctuation over codes
+  if (!/\s/.test(s) && s.length > 24) return false;
+  if (/^[a-z0-9]+([_-][a-z0-9]+){2,}$/i.test(s)) return false;
+  return true;
+}
+
+/**
+ * Ángulos de embudo SOLO mapeados desde convenciones de nombre.
+ * Nunca se copian los nombres crudos de campaña al brandbook.
+ */
 function anglesFromCampaignNames(names: string[]): string[] {
   const angles: string[] = [];
   for (const n of names) {
     const lower = n.toLowerCase();
-    if (/tofu|awareness|traf[ií]co|alcance/.test(lower)) {
-      angles.push('TOFU / tráfico / awareness');
+    if (/tofu|awareness|traf[ií]co|alcance|reach|prospect/.test(lower)) {
+      angles.push('Awareness / tráfico (TOFU)');
     }
-    if (/mofu|consideraci|interacci|engagement/.test(lower)) {
-      angles.push('MOFU / consideración');
+    if (/mofu|consideraci|interacci|engagement|traffic.?warm/.test(lower)) {
+      angles.push('Consideración / engagement (MOFU)');
     }
-    if (/bofu|conversi|leads?|mensaje|whatsapp|ventas?/.test(lower)) {
-      angles.push('BOFU / conversión / leads');
+    if (/bofu|conversi|leads?|mensaje|whatsapp|ventas?|purchase|sales/.test(lower)) {
+      angles.push('Conversión / leads (BOFU)');
+    }
+    if (/retarget|remarket|rmkt|warm.?audi/.test(lower)) {
+      angles.push('Retargeting / audiencia caliente');
+    }
+    if (/brand|branding|awareness.?brand/.test(lower)) {
+      angles.push('Branding / notoriedad');
     }
-    if (/retarget|remarket|rmkt/.test(lower)) angles.push('Retargeting');
-    // keep short campaign fragments as angle hints
-    const clean = n
-      .replace(/[_-]+/g, ' ')
-      .replace(/\s+/g, ' ')
-      .trim();
-    if (clean.length >= 8 && clean.length <= 60) angles.push(clean);
   }
-  return uniq(angles, 12);
+  return uniq(angles, 8);
+}
+
+/**
+ * Ángulos creativos derivados del copy observado (no de nombres de campaña).
+ */
+function creativeAnglesFromCopy(texts: string[]): string[] {
+  const blob = texts.join('\n').toLowerCase();
+  const angles: string[] = [];
+  if (/prueba|gratis|demo|sin compromiso|trial/.test(blob)) {
+    angles.push('Oferta de prueba / demo');
+  }
+  if (/garant[ií]a|devoluci[oó]n|riesgo\s*cero/.test(blob)) {
+    angles.push('Garantía / riesgo cero');
+  }
+  if (
+    /antes\s*y\s*despu[eé]s|resultados?|casos?\s*de\s*[eé]xito|\d+\s*%|\+\d+|clientes?\s+(satisfechos|reales)/.test(
+      blob
+    )
+  ) {
+    angles.push('Resultados / prueba social');
+  }
+  if (/urgencia|hoy|solo\s+hasta|plazas?\s+limit|ultima?\s+hora|24\s*h/.test(blob)) {
+    angles.push('Urgencia / escasez');
+  }
+  if (/precio|dto\.?|descuento|oferta|promo|2x1|ahorra/.test(blob)) {
+    angles.push('Precio / promoción');
+  }
+  if (/dolor|problema|cansad|hart[oa]|frustr|sin tiempo|no encuentra/.test(blob)) {
+    angles.push('Dolor / problema del cliente');
+  }
+  if (/c[oó]mo\s+|gu[ií]a|tips?|consejos?|aprende|descubre/.test(blob)) {
+    angles.push('Educativo / cómo hacerlo');
+  }
+  if (/whatsapp|reserva|pide\s+cita|agenda|ll[aá]manos|contacta/.test(blob)) {
+    angles.push('CTA directo / conversión');
+  }
+  return uniq(angles, 10);
+}
+
+/**
+ * Pilares de mensaje = temas editoriales recurrentes en el copy.
+ * Nunca nombres de campaña ni etiquetas TOFU/MOFU/BOFU.
+ */
+function messagingPillarsFromCopy(texts: string[]): string[] {
+  const blob = texts.join('\n').toLowerCase();
+  const pillars: string[] = [];
+  if (/educa|aprende|consejo|gu[ií]a|tips?|c[oó]mo\s+/.test(blob)) {
+    pillars.push('Educación / utilidad');
+  }
+  if (/testimon|opini[oó]n|rese[nñ]a|cliente\s+real|caso\s+de\s+[eé]xito/.test(blob)) {
+    pillars.push('Prueba social / testimonios');
+  }
+  if (/producto|servicio|tratamiento|soluci[oó]n|beneficio/.test(blob)) {
+    pillars.push('Producto / beneficio');
+  }
+  if (/oferta|promo|descuento|lanzamiento|novedad/.test(blob)) {
+    pillars.push('Oferta / novedades');
+  }
+  if (/marca|valores?|compromiso|misi[oó]n|historia|somos/.test(blob)) {
+    pillars.push('Marca / valores');
+  }
+  if (/comunidad|junto|contigo|familia|equipo/.test(blob)) {
+    pillars.push('Comunidad / cercanía');
+  }
+  if (/b2b|empresa|profesional|negocio|equipos?\s+de\s+trabajo/.test(blob)) {
+    pillars.push('B2B / profesional');
+  }
+  return uniq(pillars, 6);
 }
 
 /**
@@ -551,28 +643,44 @@ export async function collectAdsInsightsForTenant(
   );
 
   const ads_ctas = uniq([...metaCtas], 10);
-  const preferred_angles = anglesFromCampaignNames(campaignNames);
-  const ads_angles = preferred_angles;
-  const slogan_variants = uniq(
-    [...metaHeadlines, ...gadsHeadlines].map((h) => clip(h, 60)),
+
+  // Ángulos: embudo (mapeado, sin nombres crudos) + ángulos creativos del copy
+  const copyPool = [
+    ...metaBodies,
+    ...metaHeadlines,
+    ...gadsHeadlines,
+    ...gadsDescs,
+    ...igCaptions,
+    ...fbPosts,
+  ];
+  const preferred_angles = uniq(
+    [
+      ...creativeAnglesFromCopy(copyPool),
+      ...anglesFromCampaignNames(campaignNames),
+    ],
     12
   );
+  const ads_angles = preferred_angles;
 
-  // USPs cortos: titulares Meta/Google (son claims ya usados en ads)
-  const ads_usps = uniq(
+  // Solo titulares que parecen claims humanos (nunca nombres de campaña)
+  const claimHeadlines = uniq(
     [...metaHeadlines, ...gadsHeadlines]
-      .filter((h) => h.length >= 8 && h.length <= 90)
+      .filter(looksLikeHumanAdCopy)
       .map((h) => clip(h, 90)),
-    10
+    12
   );
+  const slogan_variants = claimHeadlines.slice(0, 12);
+  const ads_usps = claimHeadlines.slice(0, 10);
 
   const linkedin_themes = uniq(
     calendarSocial.linkedin
       .map((t) => clip(t.split(/[·|]/)[0] || t, 80))
-      .filter((t) => t.length >= 8),
+      .filter((t) => t.length >= 8 && !looksLikeCampaignOpsLabel(t)),
     8
   );
 
+  const messaging_pillars = messagingPillarsFromCopy(copyPool);
+
   const lines: string[] = [
     '=== COPY REAL DESDE ADS / RRSS (no inventado) ===',
     `Meta ads: ${metaCount} · Google ads: ${gadsCount} · IG captions: ${igCaptions.length} · FB posts: ${fbPosts.length} · Calendario RRSS: ${calendarSocial.texts.length}`,
@@ -582,13 +690,27 @@ export async function collectAdsInsightsForTenant(
   }
   if (winning_hooks.length) {
     lines.push('', 'Hooks / primary texts / titulares observados:');
-    winning_hooks.forEach((h, i) => lines.push(`${i + 1}. ${h}`));
+    winning_hooks
+      .filter((h) => !looksLikeCampaignOpsLabel(h))
+      .forEach((h, i) => lines.push(`${i + 1}. ${h}`));
   }
   if (ads_ctas.length) {
     lines.push('', `CTAs Meta observados: ${ads_ctas.join(', ')}`);
   }
   if (preferred_angles.length) {
-    lines.push('', `Ángulos (nombres de campaña): ${preferred_angles.join(' · ')}`);
+    lines.push(
+      '',
+      `Ángulos (derivados de copy / embudo, no nombres crudos): ${preferred_angles.join(' · ')}`
+    );
+  }
+  if (messaging_pillars.length) {
+    lines.push('', `Pilares de mensaje (temas en copy): ${messaging_pillars.join(' · ')}`);
+  }
+  if (campaignNames.length) {
+    lines.push(
+      '',
+      `Nombres de campaña (solo contexto interno, NO van a pilares/estilo): ${uniq(campaignNames, 8).join(' · ')}`
+    );
   }
   if (igCaptions.length) {
     lines.push('', 'Captions IG recientes (muestra):');
@@ -611,12 +733,16 @@ export async function collectAdsInsightsForTenant(
   }
   if (gadsHeadlines.length) {
     lines.push('', 'Headlines Google Ads (muestra):');
-    uniq(gadsHeadlines, 10).forEach((h, i) => lines.push(`${i + 1}. ${h}`));
+    uniq(gadsHeadlines.filter(looksLikeHumanAdCopy), 10).forEach((h, i) =>
+      lines.push(`${i + 1}. ${h}`)
+    );
   }
 
   const partial: Partial<Brandbook> = {};
-  if (winning_hooks.length) partial.winning_hooks = winning_hooks;
-  if (example_good.length) partial.example_good = example_good;
+  const cleanHooks = winning_hooks.filter((h) => !looksLikeCampaignOpsLabel(h));
+  const cleanExamples = example_good.filter((h) => !looksLikeCampaignOpsLabel(h));
+  if (cleanHooks.length) partial.winning_hooks = cleanHooks;
+  if (cleanExamples.length) partial.example_good = cleanExamples;
   if (ads_ctas.length) {
     partial.ads_ctas = ads_ctas;
     partial.allowed_ctas = ads_ctas;
@@ -629,27 +755,22 @@ export async function collectAdsInsightsForTenant(
   if (ads_usps.length) partial.ads_usps = ads_usps;
   if (linkedin_themes.length) partial.linkedin_themes = linkedin_themes;
 
-  // Campos editoriales derivados SOLO de copy observado (relleno si vacíos en apply)
+  // Editoriales: solo claims humanos / temas de copy (nunca nombres de campaña)
   if (ads_usps.length) {
     partial.usp_differentiators = ads_usps.slice(0, 5).join(' · ');
     partial.differentiators = ads_usps.slice(0, 8);
     partial.value_proposition = ads_usps.slice(0, 3).join(' · ');
   }
-  if (preferred_angles.length) {
-    partial.messaging_pillars = preferred_angles.slice(0, 6);
-  } else if (ads_usps.length) {
-    partial.messaging_pillars = ads_usps.slice(0, 5);
+  if (messaging_pillars.length) {
+    partial.messaging_pillars = messaging_pillars;
   }
   const proof = uniq(
     [...metaBodies, ...gadsDescs, ...igCaptions]
-      .filter((t) => /\d/.test(t) && t.length >= 20)
+      .filter((t) => /\d/.test(t) && t.length >= 20 && !looksLikeCampaignOpsLabel(t))
       .map((t) => clip(t, 160)),
     6
   );
   if (proof.length) partial.proof_points = proof;
-  if (slogan_variants.length && !partial.tagline) {
-    // no: tagline no se inventa desde un headline suelto
-  }
 
   return {
     partial,
@@ -669,6 +790,7 @@ export async function collectAdsInsightsForTenant(
  * - Por defecto rellena vacíos.
  * - Si `overwriteAdsFields`, pisa hooks/CTAs/ángulos/usps/ejemplos con copy real
  *   (prioridad sobre síntesis editorial previa).
+ * - Siempre limpia etiquetas operativas de campaña en campos editoriales.
  */
 export function applyAdsInsightsToBrandbook(
   book: Brandbook,
@@ -677,20 +799,26 @@ export function applyAdsInsightsToBrandbook(
 ): Brandbook {
   const overwrite = opts?.overwriteAdsFields !== false;
   const p = bundle.partial;
-  const out: Brandbook = { ...book };
+  let out: Brandbook = scrubCampaignOpsFromBrandbook({ ...book });
 
   const applyArr = (
     key: keyof Brandbook,
     next?: string[],
-    mode: 'overwrite' | 'empty' = 'overwrite'
+    mode: 'overwrite' | 'empty' | 'replace_if_contaminated' = 'overwrite'
   ) => {
     if (!next?.length) return;
-    const cur = out[key] as string[] | undefined;
+    const cur = (out[key] as string[] | undefined) || [];
+    const curClean = scrubOpsNoiseList(cur);
     if (mode === 'overwrite') {
-      if (overwrite || !cur?.length) {
+      if (overwrite || !curClean.length) {
         (out as Record<string, unknown>)[key] = next;
       }
-    } else if (!cur?.length) {
+    } else if (mode === 'replace_if_contaminated') {
+      // Si el campo estaba vacío o solo tenía ruido de campañas, sustituir
+      if (!curClean.length) {
+        (out as Record<string, unknown>)[key] = next;
+      }
+    } else if (!curClean.length) {
       (out as Record<string, unknown>)[key] = next;
     }
   };
@@ -698,10 +826,12 @@ export function applyAdsInsightsToBrandbook(
   const applyStrEmpty = (key: keyof Brandbook, next?: string) => {
     if (!next?.trim()) return;
     const cur = String(out[key] || '').trim();
-    if (!cur) (out as Record<string, unknown>)[key] = next.trim();
+    if (!cur || looksLikeCampaignOpsLabel(cur)) {
+      (out as Record<string, unknown>)[key] = next.trim();
+    }
   };
 
-  // Copy de ads: prioridad (overwrite)
+  // Copy de ads: prioridad (overwrite) — ya filtrado en collect
   applyArr('winning_hooks', p.winning_hooks, 'overwrite');
   applyArr('example_good', p.example_good, 'overwrite');
   applyArr('ads_ctas', p.ads_ctas, 'overwrite');
@@ -712,12 +842,13 @@ export function applyAdsInsightsToBrandbook(
   applyArr('ads_usps', p.ads_usps, 'overwrite');
   applyArr('linkedin_themes', p.linkedin_themes, 'overwrite');
 
-  // Editoriales: solo si vacíos
+  // Editoriales: rellenar si vacío O si solo había nombres de campaña
   applyStrEmpty('usp_differentiators', p.usp_differentiators);
   applyStrEmpty('value_proposition', p.value_proposition);
-  applyArr('differentiators', p.differentiators, 'empty');
-  applyArr('messaging_pillars', p.messaging_pillars, 'empty');
-  applyArr('proof_points', p.proof_points, 'empty');
+  applyArr('differentiators', p.differentiators, 'replace_if_contaminated');
+  applyArr('messaging_pillars', p.messaging_pillars, 'replace_if_contaminated');
+  applyArr('proof_points', p.proof_points, 'replace_if_contaminated');
 
+  out = scrubCampaignOpsFromBrandbook(out);
   return out;
 }
diff --git a/src/lib/brandbook-enrich.ts b/src/lib/brandbook-enrich.ts
index 8d1a42f..0cd46fb 100644
--- a/src/lib/brandbook-enrich.ts
+++ b/src/lib/brandbook-enrich.ts
@@ -27,6 +27,11 @@ import {
   applyAdsInsightsToBrandbook,
   collectAdsInsightsForTenant,
 } from '@/lib/brandbook-ads-insights';
+import {
+  looksLikeCampaignOpsLabel,
+  scrubCampaignOpsFromBrandbook,
+  scrubOpsNoiseList,
+} from '@/lib/brandbook-sanitize';
 import {
   driveConfigured,
   getTenantDriveFolderId,
@@ -607,13 +612,15 @@ async function calendarSeriesHints(
             .pieces)
         : [];
       for (const p of pieces) {
-        if (p.series) series.add(String(p.series).trim());
-        if (p.pillar) pillars.add(String(p.pillar).trim());
+        const s = String(p.series || '').trim();
+        const pillar = String(p.pillar || '').trim();
+        if (s && !looksLikeCampaignOpsLabel(s)) series.add(s);
+        if (pillar && !looksLikeCampaignOpsLabel(pillar)) pillars.add(pillar);
       }
     }
     return {
-      series: [...series].filter(Boolean).slice(0, 24),
-      pillars: [...pillars].filter(Boolean).slice(0, 16),
+      series: scrubOpsNoiseList([...series]).slice(0, 24),
+      pillars: scrubOpsNoiseList([...pillars]).slice(0, 16),
     };
   } catch {
     return { series: [], pillars: [] };
@@ -996,6 +1003,9 @@ export async function enrichTenantBrandbook(opts: {
   // Alias note for Superhuman / Drive matching (helps operators find docs)
   sources.push('superhuman_alias');
 
+  // Quitar nombres de campaña / etiquetas ops que hayan contaminado pilares, estilos, etc.
+  book = scrubCampaignOpsFromBrandbook(book);
+
   book.brand_name = book.brand_name || tenant.name;
   book.updated_at = new Date().toISOString();
 
diff --git a/src/lib/brandbook-sanitize.ts b/src/lib/brandbook-sanitize.ts
new file mode 100644
index 0000000..bd29d27
--- /dev/null
+++ b/src/lib/brandbook-sanitize.ts
@@ -0,0 +1,149 @@
+/**
+ * Sanitiza campos de brandbook: no deben contener nombres internos de campaña
+ * (TOFU_LAL_ES_2024, CBO|IG, etc.) ni embudo como si fueran pilares editoriales.
+ */
+import type { Brandbook } from '@/lib/brandbook';
+
+function uniq(arr: string[], max = 24): string[] {
+  const out: string[] = [];
+  const seen = new Set<string>();
+  for (const raw of arr) {
+    const s = String(raw || '')
+      .replace(/\s+/g, ' ')
+      .trim();
+    if (s.length < 3) continue;
+    const key = s.toLowerCase();
+    if (seen.has(key)) continue;
+    seen.add(key);
+    out.push(s);
+    if (out.length >= max) break;
+  }
+  return out;
+}
+
+/** Ángulos/pilares semánticos humanos (no ruido de naming). */
+const ALLOWED_SEMANTIC_LABELS =
+  /^(awareness|consideraci[oó]n|conversi[oó]n|retargeting|branding|oferta de prueba|garant[ií]a|resultados|urgencia|precio|dolor|educativ|cta directo|educaci[oó]n|prueba social|producto|oferta \/|marca \/|comunidad|b2b)\b/i;
+
+/**
+ * Detecta etiquetas operativas de campañas/ads (nombres internos).
+ * Ej.: "TOFU_Prospecting_LAL_ES_2024", "CBO Conversión IG", "ASC | Leads WA".
+ */
+export function looksLikeCampaignOpsLabel(raw: string): boolean {
+  const s = String(raw || '').trim();
+  if (s.length < 3) return true;
+  if (ALLOWED_SEMANTIC_LABELS.test(s)) return false;
+
+  const lower = s.toLowerCase();
+  const unders = (s.match(/_/g) || []).length;
+  const pipes = (s.match(/\|/g) || []).length;
+  if (unders >= 2 || pipes >= 1) return true;
+  if (/^[A-Z0-9][A-Z0-9_\-]{6,}$/.test(s) && /_/.test(s)) return true;
+  if (/\bact_\d+/i.test(s)) return true;
+  if (/^(camp(aign)?|ad[\s_-]?set|conjunto)\b/i.test(s)) return true;
+
+  if (/^(tofu|mofu|bofu)([_\-\s].*)?$/i.test(s) && unders + pipes > 0) {
+    return true;
+  }
+  if (
+    /\b(tofu|mofu|bofu|cbo|abo|asc|rmkt|lal)\b/i.test(lower) &&
+    (unders >= 1 ||
+      pipes >= 1 ||
+      /\d{4}/.test(s) ||
+      /\b(es|pt|en|ig|fb|meta|gads)\b/i.test(lower))
+  ) {
+    return true;
+  }
+
+  if (
+    /^(tofu|mofu|bofu)\s*\/\s*(tr[aá]fico|consideraci|conversi)/i.test(lower) &&
+    !/awareness|engagement|leads|audiencia/i.test(lower)
+  ) {
+    return true;
+  }
+
+  if (
+    /\b(20\d{2}|q[1-4])\b/i.test(lower) &&
+    /\b(camp|ads?|meta|gads|fb|ig|google|cbo|asc)\b/i.test(lower)
+  ) {
+    return true;
+  }
+
+  if (/^[a-z0-9]+([_-][a-z0-9]+){2,}$/i.test(s)) return true;
+
+  return false;
+}
+
+export function scrubOpsNoiseList(items: string[] | undefined): string[] {
+  if (!items?.length) return [];
+  return uniq(
+    items.filter(
+      (x) => !looksLikeCampaignOpsLabel(x) && String(x).trim().length >= 3
+    ),
+    24
+  );
+}
+
+function looksLikeFunnelNotContentPillar(raw: string): boolean {
+  const s = String(raw || '').trim();
+  if (looksLikeCampaignOpsLabel(s)) return true;
+  return /\b(tofu|mofu|bofu|retargeting|remarketing|cbo|abo|asc|lookalike|prospecting)\b/i.test(
+    s
+  );
+}
+
+function scrubContentPillars(items: string[] | undefined): string[] {
+  if (!items?.length) return [];
+  return uniq(
+    items.filter(
+      (x) =>
+        !looksLikeFunnelNotContentPillar(x) && String(x).trim().length >= 3
+    ),
+    16
+  );
+}
+
+/**
+ * Limpia campos editoriales contaminados con nombres de campaña / ops.
+ * Seguro en cada parse/enrich: solo quita ruido operativo.
+ */
+export function scrubCampaignOpsFromBrandbook(book: Brandbook): Brandbook {
+  const out: Brandbook = { ...book };
+  out.messaging_pillars = scrubContentPillars(out.messaging_pillars);
+  out.pillars_rrss = scrubContentPillars(out.pillars_rrss);
+
+  const listKeys: (keyof Brandbook)[] = [
+    'preferred_angles',
+    'ads_angles',
+    'slogan_variants',
+    'ads_usps',
+    'differentiators',
+    'winning_hooks',
+    'example_good',
+    'proof_points',
+    'linkedin_themes',
+    'series_recurrentes',
+    'power_words',
+  ];
+  for (const key of listKeys) {
+    const cur = out[key];
+    if (!Array.isArray(cur)) continue;
+    (out as Record<string, unknown>)[key] = scrubOpsNoiseList(cur as string[]);
+  }
+
+  for (const key of [
+    'usp_differentiators',
+    'value_proposition',
+    'photography_style',
+    'illustration_style',
+    'icon_style',
+    'tone',
+  ] as const) {
+    const cur = String(out[key] || '').trim();
+    if (cur && looksLikeCampaignOpsLabel(cur)) {
+      (out as Record<string, unknown>)[key] = '';
+    }
+  }
+
+  return out;
+}
diff --git a/src/lib/brandbook.ts b/src/lib/brandbook.ts
index 099ea7d..85525b2 100644
--- a/src/lib/brandbook.ts
+++ b/src/lib/brandbook.ts
@@ -8,6 +8,7 @@ import {
   brandSiblingNote,
   resolveBrandSlug,
 } from '@/lib/tenant-brand-aliases';
+import { scrubCampaignOpsFromBrandbook } from '@/lib/brandbook-sanitize';
 
 export const BRANDBOOK_DOC_TYPE = 'brandbook';
 export const BRANDBOOK_DOC_TITLE = 'Brandbook';
@@ -1740,7 +1741,7 @@ export function parseBrandbook(raw: unknown): Brandbook | null {
     return String(v);
   };
 
-  return {
+  const parsed: Brandbook = {
     ...empty,
     ...partial,
     version: 2,
@@ -1887,6 +1888,9 @@ export function parseBrandbook(raw: unknown): Brandbook | null {
     testimonials_policy: String(partial.testimonials_policy || ''),
     competitors_never_mention: arr(partial.competitors_never_mention),
   };
+
+  // Nombres de campaña / etiquetas ops no deben vivir en pilares, estilos, USPs, etc.
+  return scrubCampaignOpsFromBrandbook(parsed);
 }
 
 function arr(v: unknown): string[] {