Show global and per-channel CAC in CRM and Métricas.

Reuse won deals + ad spend for every tenant: CAC column in the metrics channel table, and a CRM hero + channel breakdown with the same formula.

Co-authored-by: Cursor <cursoragent@cursor.com>

src/lib/fetch-won-deals.ts

@@ -0,0 +1,132 @@
+/** Shared won-deal fetch for Métricas / CRM (tenant-scoped CAC). */
+
+import { createClient } from '@/lib/supabase/server';
+import { serviceHeaders, supabaseUrl } from '@/lib/agency';
+import type { DealWonRow } from '@/lib/metrics';
+
+/** Fill deal.source from linked lead when missing. */
+async function enrichDealSources(
+  deals: DealWonRow[],
+  tenantId: string | null,
+  useServiceRole: boolean
+): Promise<DealWonRow[]> {
+  const need = deals.filter((d) => !d.source && d.lead_id);
+  if (!need.length) {
+    return deals.map((d) => ({
+      ...d,
+      source:
+        d.source ||
+        (/^order\s+\d+/i.test(d.name || '') ? 'ecommerce' : d.source) ||
+        null,
+    }));
+  }
+  const leadIds = [...new Set(need.map((d) => d.lead_id!).filter(Boolean))];
+  const leadSource = new Map<string, string>();
+
+  if (useServiceRole) {
+    const headers = serviceHeaders();
+    const base = supabaseUrl();
+    if (headers && base) {
+      for (let i = 0; i < leadIds.length; i += 200) {
+        const chunk = leadIds.slice(i, i + 200);
+        const tidFilter = tenantId
+          ? `&tenant_id=eq.${encodeURIComponent(tenantId)}`
+          : '';
+        const r = await fetch(
+          `${base}/rest/v1/leads?select=id,source&id=in.(${chunk
+            .map(encodeURIComponent)
+            .join(',')})${tidFilter}`,
+          { headers, cache: 'no-store' }
+        );
+        if (!r.ok) continue;
+        const rows = (await r.json()) as { id: string; source?: string }[];
+        for (const row of rows) {
+          if (row.source) leadSource.set(row.id, row.source);
+        }
+      }
+    }
+  } else {
+    const supabase = await createClient();
+    for (let i = 0; i < leadIds.length; i += 200) {
+      const chunk = leadIds.slice(i, i + 200);
+      const { data } = await supabase
+        .from('leads')
+        .select('id,source')
+        .in('id', chunk);
+      for (const row of (data as { id: string; source?: string }[]) || []) {
+        if (row.source) leadSource.set(row.id, row.source);
+      }
+    }
+  }
+
+  return deals.map((d) => {
+    let source =
+      d.source || (d.lead_id ? leadSource.get(d.lead_id) : null) || null;
+    if (!source && /^order\s+\d+/i.test(d.name || '')) source = 'ecommerce';
+    return { ...d, source };
+  });
+}
+
+/** Won deals for cohort CAC / revenue / ROAS. Always filter by tenant when provided. */
+export async function fetchWonDeals(
+  tenantId: string | null,
+  useServiceRole: boolean
+): Promise<DealWonRow[]> {
+  const select =
+    'amount,won_at,stage,tenant_id,pipeline_id,pipeline_name,source,name,lead_id';
+  const selectFallback =
+    'amount,won_at,stage,tenant_id,pipeline_id,pipeline_name,lead_id';
+  const pageSize = 1000;
+  const out: DealWonRow[] = [];
+
+  if (useServiceRole) {
+    const headers = serviceHeaders();
+    const base = supabaseUrl();
+    if (!headers || !base) return [];
+    const tidFilter = tenantId
+      ? `&tenant_id=eq.${encodeURIComponent(tenantId)}`
+      : '';
+    let useSelect = select;
+    for (let offset = 0; offset < 50000; offset += pageSize) {
+      const r = await fetch(
+        `${base}/rest/v1/deals?select=${useSelect}${tidFilter}&stage=eq.won&order=won_at.desc.nullslast&limit=${pageSize}&offset=${offset}`,
+        { headers, cache: 'no-store' }
+      );
+      if (!r.ok) {
+        if (useSelect !== selectFallback && offset === 0) {
+          useSelect = selectFallback;
+          offset = -pageSize;
+          continue;
+        }
+        break;
+      }
+      const chunk = (await r.json()) as DealWonRow[];
+      out.push(...chunk);
+      if (chunk.length < pageSize) break;
+    }
+  } else {
+    const supabase = await createClient();
+    let useSelect = select;
+    for (let offset = 0; offset < 50000; offset += pageSize) {
+      let q = supabase
+        .from('deals')
+        .select(useSelect)
+        .eq('stage', 'won')
+        .order('won_at', { ascending: false, nullsFirst: false })
+        .range(offset, offset + pageSize - 1);
+      if (tenantId) q = q.eq('tenant_id', tenantId);
+      const { data, error } = await q;
+      if (error && useSelect !== selectFallback && offset === 0) {
+        useSelect = selectFallback;
+        offset = -pageSize;
+        continue;
+      }
+      if (error) break;
+      const chunk = (data as DealWonRow[]) || [];
+      out.push(...chunk);
+      if (chunk.length < pageSize) break;
+    }
+  }
+
+  return enrichDealSources(out, tenantId, useServiceRole);
+}