fix: Meta Ads muestra clics todos y clics enlace (y ambos CPC)

Co-authored-by: Cursor <cursoragent@cursor.com>

src/lib/ad-creatives-meta.ts

@@ -2,7 +2,7 @@
 
 import { resolveMetaAccessToken } from '@/lib/ads-discovery';
 import { serviceHeaders, supabaseUrl } from '@/lib/agency';
-import { leadFromMetaActions } from '@/lib/meta-leads';
+import { leadFromMetaActions, linkClicksFromMetaActions } from '@/lib/meta-leads';
 
 const META_GRAPH = 'https://graph.facebook.com/v21.0';
 
@@ -761,3 +761,50 @@ export function buildGoogleCardsFromDaily(
       status: undefined,
     }));
 }
+
+/**
+ * Account-level Meta clicks for the period:
+ * - clicks = todos (Ads Manager)
+ * - linkClicks = clics en el enlace
+ */
+export async function fetchMetaAccountClickSplit(opts: {
+  tenantId: string;
+  since: string;
+  until: string;
+}): Promise<{ clicks: number; linkClicks: number; spend: number } | null> {
+  const token = await resolveMetaAccessToken();
+  if (!token) return null;
+  const account = await resolveMetaAccountId(opts.tenantId);
+  if (!account) return null;
+  const act = account.startsWith('act_') ? account : `act_${account}`;
+  const timeRange = JSON.stringify({ since: opts.since, until: opts.until });
+  try {
+    const raw = await graphGet<{
+      data?: {
+        spend?: string;
+        clicks?: string;
+        actions?: { action_type?: string; value?: string }[];
+      }[];
+    }>(
+      `${act}/insights`,
+      {
+        fields: 'spend,clicks,actions',
+        level: 'account',
+        time_increment: 'all_days',
+        time_range: timeRange,
+        limit: '1',
+      },
+      token
+    );
+    const row = raw.data?.[0];
+    if (!row) return null;
+    const clicks = n(row.clicks);
+    return {
+      clicks,
+      linkClicks: linkClicksFromMetaActions(row.actions, clicks),
+      spend: Math.round(n(row.spend) * 100) / 100,
+    };
+  } catch {
+    return null;
+  }
+}

src/lib/ads-sync.ts

@@ -55,6 +55,8 @@ type AdDailyInsert = {
   clicks: number;
   spend: number;
   platform_leads: number;
+  /** Meta: clics en el enlace. Google: igual que clicks. */
+  link_clicks?: number;
 };
 
 const n = nMeta;
@@ -155,10 +157,11 @@ async function fetchMetaInsightsWindow(
         ad_id: campaignId || '',
         ad_name: '',
         impressions: n(row.impressions),
-        // Store link clicks so CPC = spend/clicks matches Ads Manager.
-        clicks: linkClicksFromMetaActions(row.actions, n(row.clicks)),
+        // Ads Manager «Clics (todos)» — link clicks se exponen aparte en UI Meta.
+        clicks: n(row.clicks),
         spend: Math.round(n(row.spend) * 100) / 100,
         platform_leads: leadFromMetaActions(row.actions),
+        link_clicks: linkClicksFromMetaActions(row.actions, n(row.clicks)),
       });
     }
     url = j.paging?.next || null;
@@ -321,6 +324,7 @@ async function fetchGoogleWindow(
     clicks: r.clicks,
     spend: r.spend,
     platform_leads: Math.round(r.conversions * 1e6) / 1e6,
+    link_clicks: r.clicks,
   }));
 }
 
@@ -361,9 +365,16 @@ async function replaceDaily(
     );
   }
 
-  // chunk inserts
+  // chunk inserts (link_clicks → ad_name marker until column exists)
   for (let i = 0; i < rows.length; i += 400) {
-    const chunk = rows.slice(i, i + 400);
+    const chunk = rows.slice(i, i + 400).map((r) => {
+      const link = Math.round(r.link_clicks ?? r.clicks);
+      const { link_clicks: _lc, ...rest } = r;
+      if (r.platform === 'meta') {
+        return { ...rest, ad_name: `__lc:${link}` };
+      }
+      return rest;
+    });
     const r = await fetch(`${base}/rest/v1/ad_daily`, {
       method: 'POST',
       headers: {

src/lib/metrics.ts

@@ -18,6 +18,8 @@ export type AdDailyRow = {
   platform_leads?: number;
   impressions?: number;
   clicks?: number;
+  /** Meta link clicks when stored; else parse from ad_name `__lc:N`. */
+  link_clicks?: number;
   platform?: string;
   campaign_name?: string;
   campaign?: string;
@@ -27,6 +29,16 @@ export type AdDailyRow = {
   tenant_id?: string;
 };
 
+/** Meta link clicks stored as ad_name `__lc:N` until link_clicks column is used. */
+export function linkClicksOf(r: AdDailyRow): number {
+  if (r.link_clicks != null && Number.isFinite(Number(r.link_clicks))) {
+    return Number(r.link_clicks) || 0;
+  }
+  const m = String(r.ad_name || '').match(/^__lc:(\d+(?:\.\d+)?)$/);
+  if (m) return Number(m[1]) || 0;
+  return Number(r.clicks || 0) || 0;
+}
+
 export type MetricTotals = {
   spend: number;
   leads: number;