fix: Meta Ads muestra clics todos y clics enlace (y ambos CPC)

Co-authored-by: Cursor <cursoragent@cursor.com>

sql/ad_daily_link_clicks.sql

@@ -0,0 +1,3 @@
+-- Meta: clics en el enlace (Ads Manager) aparte de clicks = clics todos.
+ALTER TABLE public.ad_daily
+  ADD COLUMN IF NOT EXISTS link_clicks numeric(14, 6) NOT NULL DEFAULT 0;

src/app/api/ad-tracker/creatives/route.ts

@@ -5,6 +5,7 @@ import { isAgencyRole, userRole } from '@/lib/agency';
 import { AdDailyRow } from '@/lib/metrics';
 import {
   AdCreativeCard,
+  fetchMetaAccountClickSplit,
   fetchMetaCreativeCards,
 } from '@/lib/ad-creatives-meta';
 import { fetchGoogleCreativeCards } from '@/lib/ad-creatives-google';
@@ -66,16 +67,29 @@ export async function GET(req: NextRequest) {
   const warnings: string[] = [];
   let metaAds: AdCreativeCard[] = [];
   let googleAds: AdCreativeCard[] = [];
+  let metaClickSplit: {
+    clicks: number;
+    linkClicks: number;
+    spend: number;
+  } | null = null;
 
   if (platform === 'meta' || platform === 'all') {
-    const meta = await fetchMetaCreativeCards({
+    const [meta, clickSplit] = await Promise.all([
+      fetchMetaCreativeCards({
         tenantId: ctx.tenantId,
         dailyRows: daily,
         since,
         until,
         limit: 16,
-    });
+      }),
+      fetchMetaAccountClickSplit({
+        tenantId: ctx.tenantId,
+        since,
+        until,
+      }),
+    ]);
     metaAds = meta.ads;
+    metaClickSplit = clickSplit;
     if (meta.warning) warnings.push(meta.warning);
   }
 
@@ -99,6 +113,7 @@ export async function GET(req: NextRequest) {
     ads: [...metaAds, ...googleAds],
     metaCount: metaAds.length,
     googleCount: googleAds.length,
+    metaClickSplit,
     warnings,
   });
 }

src/components/AdTrackerClient.tsx

@@ -2,7 +2,7 @@
 
 import React, { useEffect, useMemo, useState } from 'react';
 import { normalizePlatform } from '@/lib/ad-tracker-range';
-import { AdDailyRow, formatEur, formatEurCents, formatNum } from '@/lib/metrics';
+import { AdDailyRow, formatEur, formatEurCents, formatNum, linkClicksOf } from '@/lib/metrics';
 import type { AdCreativeCard } from '@/lib/ad-creatives-meta';
 import {
   CreativesGallery,
@@ -527,6 +527,11 @@ export default function AdTrackerClient({
   const [creatives, setCreatives] = useState<AdCreativeCard[]>([]);
   const [creativesLoading, setCreativesLoading] = useState(false);
   const [creativesWarning, setCreativesWarning] = useState<string | null>(null);
+  const [metaClickSplit, setMetaClickSplit] = useState<{
+    clicks: number;
+    linkClicks: number;
+    spend: number;
+  } | null>(null);
   const [zoomAd, setZoomAd] = useState<AdCreativeCard | null>(null);
 
   const range = useMemo(() => ({ since, until, label: rangeLabel }), [
@@ -540,6 +545,7 @@ export default function AdTrackerClient({
       setCreatives([]);
       setCreativesWarning(null);
       setCreativesLoading(false);
+      setMetaClickSplit(null);
       return;
     }
     let cancelled = false;
@@ -560,15 +566,25 @@ export default function AdTrackerClient({
         if (cancelled) return;
         if (!r.ok) {
           setCreatives([]);
+          setMetaClickSplit(null);
           setCreativesWarning(data.hint || data.error || 'No se pudieron cargar creatividades');
           return;
         }
         setCreatives((data.ads as AdCreativeCard[]) || []);
+        if (
+          data.metaClickSplit &&
+          typeof data.metaClickSplit.clicks === 'number'
+        ) {
+          setMetaClickSplit(data.metaClickSplit);
+        } else if (platform === 'google') {
+          setMetaClickSplit(null);
+        }
         const w = Array.isArray(data.warnings) ? data.warnings.filter(Boolean) : [];
         setCreativesWarning(w.length ? w.join(' · ') : null);
       } catch {
         if (!cancelled) {
           setCreatives([]);
+          setMetaClickSplit(null);
           setCreativesWarning('Error al cargar creatividades');
         }
       } finally {
@@ -605,6 +621,22 @@ export default function AdTrackerClient({
     ads: meta.ads + google.ads,
   });
 
+  // Meta: clics todos (warehouse) + clics enlace (live Ads Manager o warehouse).
+  const metaClicksAll = metaClickSplit?.clicks ?? meta.clicks;
+  const metaLinkFromWarehouse = [...metaRows, ...otherRows].reduce(
+    (a, r) => a + linkClicksOf(r),
+    0
+  );
+  const metaClicksLink =
+    metaClickSplit?.linkClicks ??
+    (metaLinkFromWarehouse > 0 ? metaLinkFromWarehouse : meta.clicks);
+  const metaCpcAll =
+    metaClicksAll > 0 ? (metaClickSplit?.spend ?? meta.spend) / metaClicksAll : null;
+  const metaCpcLink =
+    metaClicksLink > 0
+      ? (metaClickSplit?.spend ?? meta.spend) / metaClicksLink
+      : null;
+
   const daily = buildSeries(filtered);
   const metaCampaigns = byCampaign([...metaRows, ...otherRows]);
   const googleCampaigns = byCampaign(googleRows);
@@ -674,7 +706,7 @@ export default function AdTrackerClient({
                 label="Impresiones"
                 value={formatNum(combined.impressions)}
               />
-              <KpiTile label="Clics (enlace)" value={formatNum(combined.clicks)} />
+              <KpiTile label="Clics" value={formatNum(combined.clicks)} />
               <KpiTile
                 label="Conversiones"
                 value={formatNum(combined.conversions)}
@@ -836,18 +868,30 @@ export default function AdTrackerClient({
               label="Impresiones"
               value={formatNum(meta.impressions)}
             />
-            <KpiTile label="Clics (enlace)" value={formatNum(meta.clicks)} />
+            <KpiTile label="Clics (todos)" value={formatNum(metaClicksAll)} />
+            <KpiTile
+              label="Clics (enlace)"
+              value={formatNum(metaClicksLink)}
+            />
             <KpiTile
               label="Conversiones"
               value={formatNum(meta.conversions)}
             />
             <KpiTile
               label="CTR"
-              value={meta.ctr != null ? `${meta.ctr.toFixed(2)}%` : '—'}
+              value={
+                meta.impressions > 0
+                  ? `${((100 * metaClicksAll) / meta.impressions).toFixed(2)}%`
+                  : '—'
+              }
             />
             <KpiTile
-              label="CPC"
+              label="CPC (todos)"
-              value={meta.cpc != null ? formatEurCents(meta.cpc) : '—'}
+              value={metaCpcAll != null ? formatEurCents(metaCpcAll) : '—'}
+            />
+            <KpiTile
+              label="CPC (enlace)"
+              value={metaCpcLink != null ? formatEurCents(metaCpcLink) : '—'}
             />
             <KpiTile
               label="CPL"

src/lib/ad-creatives-meta.ts

@@ -2,7 +2,7 @@
 
 import { resolveMetaAccessToken } from '@/lib/ads-discovery';
 import { serviceHeaders, supabaseUrl } from '@/lib/agency';
-import { leadFromMetaActions } from '@/lib/meta-leads';
+import { leadFromMetaActions, linkClicksFromMetaActions } from '@/lib/meta-leads';
 
 const META_GRAPH = 'https://graph.facebook.com/v21.0';
 
@@ -761,3 +761,50 @@ export function buildGoogleCardsFromDaily(
       status: undefined,
     }));
 }
+
+/**
+ * Account-level Meta clicks for the period:
+ * - clicks = todos (Ads Manager)
+ * - linkClicks = clics en el enlace
+ */
+export async function fetchMetaAccountClickSplit(opts: {
+  tenantId: string;
+  since: string;
+  until: string;
+}): Promise<{ clicks: number; linkClicks: number; spend: number } | null> {
+  const token = await resolveMetaAccessToken();
+  if (!token) return null;
+  const account = await resolveMetaAccountId(opts.tenantId);
+  if (!account) return null;
+  const act = account.startsWith('act_') ? account : `act_${account}`;
+  const timeRange = JSON.stringify({ since: opts.since, until: opts.until });
+  try {
+    const raw = await graphGet<{
+      data?: {
+        spend?: string;
+        clicks?: string;
+        actions?: { action_type?: string; value?: string }[];
+      }[];
+    }>(
+      `${act}/insights`,
+      {
+        fields: 'spend,clicks,actions',
+        level: 'account',
+        time_increment: 'all_days',
+        time_range: timeRange,
+        limit: '1',
+      },
+      token
+    );
+    const row = raw.data?.[0];
+    if (!row) return null;
+    const clicks = n(row.clicks);
+    return {
+      clicks,
+      linkClicks: linkClicksFromMetaActions(row.actions, clicks),
+      spend: Math.round(n(row.spend) * 100) / 100,
+    };
+  } catch {
+    return null;
+  }
+}

src/lib/ads-sync.ts

@@ -55,6 +55,8 @@ type AdDailyInsert = {
   clicks: number;
   spend: number;
   platform_leads: number;
+  /** Meta: clics en el enlace. Google: igual que clicks. */
+  link_clicks?: number;
 };
 
 const n = nMeta;
@@ -155,10 +157,11 @@ async function fetchMetaInsightsWindow(
         ad_id: campaignId || '',
         ad_name: '',
         impressions: n(row.impressions),
-        // Store link clicks so CPC = spend/clicks matches Ads Manager.
+        // Ads Manager «Clics (todos)» — link clicks se exponen aparte en UI Meta.
-        clicks: linkClicksFromMetaActions(row.actions, n(row.clicks)),
+        clicks: n(row.clicks),
         spend: Math.round(n(row.spend) * 100) / 100,
         platform_leads: leadFromMetaActions(row.actions),
+        link_clicks: linkClicksFromMetaActions(row.actions, n(row.clicks)),
       });
     }
     url = j.paging?.next || null;
@@ -321,6 +324,7 @@ async function fetchGoogleWindow(
     clicks: r.clicks,
     spend: r.spend,
     platform_leads: Math.round(r.conversions * 1e6) / 1e6,
+    link_clicks: r.clicks,
   }));
 }
 
@@ -361,9 +365,16 @@ async function replaceDaily(
     );
   }
 
-  // chunk inserts
+  // chunk inserts (link_clicks → ad_name marker until column exists)
   for (let i = 0; i < rows.length; i += 400) {
-    const chunk = rows.slice(i, i + 400);
+    const chunk = rows.slice(i, i + 400).map((r) => {
+      const link = Math.round(r.link_clicks ?? r.clicks);
+      const { link_clicks: _lc, ...rest } = r;
+      if (r.platform === 'meta') {
+        return { ...rest, ad_name: `__lc:${link}` };
+      }
+      return rest;
+    });
     const r = await fetch(`${base}/rest/v1/ad_daily`, {
       method: 'POST',
       headers: {

src/lib/metrics.ts

@@ -18,6 +18,8 @@ export type AdDailyRow = {
   platform_leads?: number;
   impressions?: number;
   clicks?: number;
+  /** Meta link clicks when stored; else parse from ad_name `__lc:N`. */
+  link_clicks?: number;
   platform?: string;
   campaign_name?: string;
   campaign?: string;
@@ -27,6 +29,16 @@ export type AdDailyRow = {
   tenant_id?: string;
 };
 
+/** Meta link clicks stored as ad_name `__lc:N` until link_clicks column is used. */
+export function linkClicksOf(r: AdDailyRow): number {
+  if (r.link_clicks != null && Number.isFinite(Number(r.link_clicks))) {
+    return Number(r.link_clicks) || 0;
+  }
+  const m = String(r.ad_name || '').match(/^__lc:(\d+(?:\.\d+)?)$/);
+  if (m) return Number(m[1]) || 0;
+  return Number(r.clicks || 0) || 0;
+}
+
 export type MetricTotals = {
   spend: number;
   leads: number;