feat: sync Meta metrics, objetivos ppto/consecución y simulador por tenant

Rellena ad_daily desde Meta, KPIs con fallback a daily, objetivos de presupuesto vs consecución, y simulador sin TikTok anclado a métricas del cliente.

Co-authored-by: Cursor <cursoragent@cursor.com>

src/app/api/admin/ads/sync/route.ts

@@ -0,0 +1,44 @@
+import { NextRequest, NextResponse } from 'next/server';
+import { createClient } from '@/lib/supabase/server';
+import { isAgencyRole, userRole } from '@/lib/agency';
+import { syncAdsForTenants } from '@/lib/ads-sync';
+
+export const dynamic = 'force-dynamic';
+export const maxDuration = 300;
+
+/** POST { tenantId?, days? } — sync Meta/Google insights → ad_daily + kpi_weekly */
+export async function POST(req: NextRequest) {
+  const supabase = await createClient();
+  const {
+    data: { user },
+  } = await supabase.auth.getUser();
+  if (!user || !isAgencyRole(userRole(user))) {
+    return NextResponse.json({ error: 'Forbidden' }, { status: 403 });
+  }
+
+  const body = await req.json().catch(() => ({}));
+  const tenantId =
+    typeof body.tenantId === 'string' ? body.tenantId : undefined;
+  const days =
+    typeof body.days === 'number' && body.days > 0 && body.days <= 90
+      ? body.days
+      : 30;
+
+  try {
+    const { results, days: d } = await syncAdsForTenants({ tenantId, days });
+    const ok = results.filter((r) => r.metaRows + r.googleRows > 0).length;
+    const errs = results.filter((r) => r.errors.length).length;
+    return NextResponse.json({
+      ok: true,
+      days: d,
+      synced: ok,
+      withErrors: errs,
+      results,
+    });
+  } catch (e) {
+    return NextResponse.json(
+      { error: e instanceof Error ? e.message : 'sync error' },
+      { status: 500 }
+    );
+  }
+}

src/app/api/chat/route.ts

@@ -1,5 +1,12 @@
 import { NextRequest, NextResponse } from 'next/server';
 import { createClient } from '@/lib/supabase/server';
+import { resolveActiveTenant, restGet } from '@/lib/tenant-context';
+import { isAgencyRole, userRole } from '@/lib/agency';
+import { AdDailyRow, KpiWeeklyRow } from '@/lib/metrics';
+import {
+  SimChannel,
+  simulateFromTenantMetrics,
+} from '@/lib/simulate';
 
 export async function POST(req: NextRequest) {
   const supabaseUrl = process.env.NEXT_PUBLIC_SUPABASE_URL || 'https://supabase.4ventures.es';
@@ -12,10 +19,12 @@ export async function POST(req: NextRequest) {
     return NextResponse.json({ error: 'Unauthorized' }, { status: 401 });
   }
 
-  const tenantId =
+  const ctx = await resolveActiveTenant(user);
+  const agency = isAgencyRole(userRole(user));
+  const tenantId = ctx.tenantId ||
     user.app_metadata?.tenant_id || user.user_metadata?.tenant_id || null;
-  const companyName = user.user_metadata?.company || 'Cliente';
-  if (!tenantId) {
+  const companyName = ctx.label || user.user_metadata?.company || 'Cliente';
+  if (!tenantId && !ctx.portfolioWide) {
     return NextResponse.json(
       { error: 'Usuario sin tenant_id en metadata. Re-provisionar cliente.' },
       { status: 403 }
@@ -121,52 +130,85 @@ export async function POST(req: NextRequest) {
     normQuery.includes('presupuesto')
   ) {
     try {
+      if (ctx.portfolioWide || !tenantId) {
+        return reply(
+          'Selecciona un **cliente en Contexto** para simular con sus métricas reales (CPL, cierre y ticket).'
+        );
+      }
+
       const matchNumber = userMessage.match(/(\d+[\d\.,]*)/);
       let amount = 1000;
       if (matchNumber) {
         amount = parseFloat(matchNumber[1].replace(/\./g, '').replace(',', '.'));
       }
 
-      let channel: string | null = null;
+      let channel: SimChannel = 'blended';
       if (normQuery.includes('meta') || normQuery.includes('facebook') || normQuery.includes('instagram')) channel = 'meta';
       else if (normQuery.includes('google')) channel = 'google';
-      else if (normQuery.includes('tiktok')) channel = 'tiktok';
-      else if (normQuery.includes('linkedin')) channel = 'linkedin';
-
-      const res = await fetch(`${supabaseUrl}/rest/v1/rpc/simulate_budget`, {
-        method: 'POST',
-        headers,
-        body: JSON.stringify({
-          p_tenant_id: tenantId,
-          p_additional_spend: amount,
-          p_target_channel: channel
-        })
-      });
-
-      if (res.ok) {
-        const sim = await res.json();
-        const p10 = sim.conservative_p10 || {};
-        const p50 = sim.expected_p50 || {};
-        const p90 = sim.optimistic_p90 || {};
-        const base = sim.baseline || {};
-
-        const channelLabel = (sim.target_channel || 'General').toUpperCase();
-        const text = 
-          `🔮 **Simulación de Inversión Adicional (+${amount.toLocaleString('es-ES')} € en ${channelLabel}):**\n\n` +
-          `📈 **Métricas Base Observadas:**\n` +
-          `- **CPL Histórico:** ${Number(base.historical_cpl || 0).toFixed(2)} €\n` +
-          `- **Tasa de Cierre:** ${Number(base.conversion_rate_pct || 0).toFixed(1)}%\n` +
-          `- **Ticket Medio:** ${Number(base.avg_ticket || 0).toLocaleString('es-ES', { minimumFractionDigits: 2 })} €\n\n` +
-          `📊 **Proyección por Escenarios Matemáticos:**\n` +
-          `- **Escenario Esperado (p50):** +${p50.leads} leads | +${p50.deals} clientes | **+${Number(p50.revenue || 0).toLocaleString('es-ES')} €** facturación (ROAS **${p50.roas}x**)\n` +
-          `- **Escenario Conservador (p10):** +${p10.leads} leads | +${p10.deals} clientes | **+${Number(p10.revenue || 0).toLocaleString('es-ES')} €** facturación (ROAS **${p10.roas}x**)\n` +
-          `- **Escenario Optimista (p90):** +${p90.leads} leads | +${p90.deals} clientes | **+${Number(p90.revenue || 0).toLocaleString('es-ES')} €** facturación (ROAS **${p90.roas}x**)\n\n` +
-          `💡 *Cálculo determinista con la función RPC simulate_budget basada en la atribución de cohorte a 90 días.*`;
-
-        return reply(text);
+      else if (normQuery.includes('tiktok')) {
+        return reply(
+          'TikTok aún no tiene campañas activas en este portafolio. Puedo simular con **Meta**, **Google** o presupuesto **blended** según el histórico del cliente.'
+        );
       }
+
+      let daily: AdDailyRow[] = [];
+      let weekly: KpiWeeklyRow[] = [];
+      if (agency && ctx.viaView) {
+        const tid = encodeURIComponent(tenantId);
+        const [d, w] = await Promise.all([
+          restGet<AdDailyRow[]>(
+            `/rest/v1/ad_daily?tenant_id=eq.${tid}&select=*&order=date.desc&limit=400`
+          ),
+          restGet<KpiWeeklyRow[]>(
+            `/rest/v1/kpi_weekly?tenant_id=eq.${tid}&select=*&order=week.desc&limit=52`
+          ),
+        ]);
+        daily = d.data || [];
+        weekly = w.data || [];
+      } else {
+        const [{ data: d }, { data: w }] = await Promise.all([
+          supabase
+            .from('ad_daily')
+            .select('*')
+            .order('date', { ascending: false })
+            .limit(400),
+          supabase
+            .from('kpi_weekly')
+            .select('*')
+            .order('week', { ascending: false })
+            .limit(52),
+        ]);
+        daily = (d as AdDailyRow[]) || [];
+        weekly = (w as KpiWeeklyRow[]) || [];
+      }
+
+      const sim = simulateFromTenantMetrics({
+        spend: Number.isFinite(amount) && amount > 0 ? amount : 1000,
+        channel,
+        daily,
+        weekly,
+      });
+      const p10 = sim.conservative_p10;
+      const p50 = sim.expected_p50;
+      const p90 = sim.optimistic_p90;
+      const base = sim.baseline;
+      const channelLabel = (sim.target_channel || 'blended').toUpperCase();
+      const text =
+        `🔮 **Simulación (+${amount.toLocaleString('es-ES')} € · ${channelLabel}) — ${companyName}:**\n\n` +
+        `📈 **Baseline del cliente (ad_daily + kpi_weekly):**\n` +
+        `- **CPL histórico:** ${Number(base.historical_cpl || 0).toFixed(2)} €\n` +
+        `- **Tasa de cierre:** ${Number(base.conversion_rate_pct || 0).toFixed(1)}%\n` +
+        `- **Ticket medio:** ${Number(base.avg_ticket || 0).toLocaleString('es-ES', { minimumFractionDigits: 2 })} €\n` +
+        `- **Muestra:** ${Number(base.sample_spend || 0).toLocaleString('es-ES')} € · ${base.sample_leads || 0} leads\n\n` +
+        `📊 **Proyección:**\n` +
+        `- **Esperado (p50):** +${p50.leads} leads | +${p50.deals} clientes | **+${Number(p50.revenue || 0).toLocaleString('es-ES')} €** (ROAS **${p50.roas}x**)\n` +
+        `- **Conservador (p10):** +${p10.leads} leads | +${p10.deals} clientes | **+${Number(p10.revenue || 0).toLocaleString('es-ES')} €** (ROAS **${p10.roas}x**)\n` +
+        `- **Optimista (p90):** +${p90.leads} leads | +${p90.deals} clientes | **+${Number(p90.revenue || 0).toLocaleString('es-ES')} €** (ROAS **${p90.roas}x**)\n\n` +
+        `💡 *Estimación con métricas reales del cliente en contexto. Sin TikTok (sin campañas activas).*`;
+
+      return reply(text);
     } catch (e) {
-      console.error('Error in simulate_budget chat:', e);
+      console.error('Error in tenant simulate chat:', e);
     }
   }
 

src/app/api/simulate/route.ts

@@ -1,10 +1,52 @@
 import { NextRequest, NextResponse } from 'next/server';
 import { createClient } from '@/lib/supabase/server';
+import { resolveActiveTenant, restGet } from '@/lib/tenant-context';
+import { isAgencyRole, userRole } from '@/lib/agency';
+import { AdDailyRow, KpiWeeklyRow } from '@/lib/metrics';
+import {
+  SimChannel,
+  simulateFromTenantMetrics,
+} from '@/lib/simulate';
+
+export const dynamic = 'force-dynamic';
+
+async function loadTenantMetrics(tenantId: string, agencyView: boolean) {
+  let daily: AdDailyRow[] = [];
+  let weekly: KpiWeeklyRow[] = [];
+
+  if (agencyView) {
+    const tid = encodeURIComponent(tenantId);
+    const [d, w] = await Promise.all([
+      restGet<AdDailyRow[]>(
+        `/rest/v1/ad_daily?tenant_id=eq.${tid}&select=*&order=date.desc&limit=400`
+      ),
+      restGet<KpiWeeklyRow[]>(
+        `/rest/v1/kpi_weekly?tenant_id=eq.${tid}&select=*&order=week.desc&limit=52`
+      ),
+    ]);
+    daily = d.data || [];
+    weekly = w.data || [];
+  } else {
+    const supabase = await createClient();
+    const [{ data: d }, { data: w }] = await Promise.all([
+      supabase
+        .from('ad_daily')
+        .select('*')
+        .order('date', { ascending: false })
+        .limit(400),
+      supabase
+        .from('kpi_weekly')
+        .select('*')
+        .order('week', { ascending: false })
+        .limit(52),
+    ]);
+    daily = (d as AdDailyRow[]) || [];
+    weekly = (w as KpiWeeklyRow[]) || [];
+  }
+  return { daily, weekly };
+}
 
 export async function POST(req: NextRequest) {
-  const supabaseUrl = process.env.NEXT_PUBLIC_SUPABASE_URL || 'https://supabase.4ventures.es';
-  const serviceKey = process.env.SUPABASE_SERVICE_ROLE_KEY?.trim() || '';
-
   const supabase = await createClient();
   const {
     data: { user },
@@ -13,42 +55,50 @@ export async function POST(req: NextRequest) {
     return NextResponse.json({ error: 'Unauthorized' }, { status: 401 });
   }
 
-  const tenantId =
-    user.app_metadata?.tenant_id || user.user_metadata?.tenant_id || null;
-  if (!tenantId) {
+  const ctx = await resolveActiveTenant(user);
+  if (!ctx.tenantId || ctx.portfolioWide) {
     return NextResponse.json(
-      { error: 'Usuario sin tenant_id' },
-      { status: 403 }
+      { error: 'Selecciona un cliente en Contexto para simular.' },
+      { status: 400 }
     );
   }
 
-  const keyForRpc = serviceKey || process.env.NEXT_PUBLIC_SUPABASE_ANON_KEY || '';
-
   try {
     const body = await req.json();
     const spend = parseFloat(body.spend || 1000);
-    const channel = body.channel || 'meta';
+    let channel = String(body.channel || 'blended').toLowerCase();
 
-    const res = await fetch(`${supabaseUrl}/rest/v1/rpc/simulate_budget`, {
-      method: 'POST',
-      headers: {
-        apikey: keyForRpc,
-        Authorization: `Bearer ${keyForRpc}`,
-        'Content-Type': 'application/json',
-      },
-      body: JSON.stringify({
-        p_tenant_id: tenantId,
-        p_additional_spend: spend,
-        p_target_channel: channel === 'blended' ? null : channel,
-      }),
+    if (channel === 'tiktok') {
+      return NextResponse.json(
+        {
+          error:
+            'TikTok no está activo aún en este portafolio. Usa Meta, Google o blended.',
+        },
+        { status: 400 }
+      );
+    }
+    if (!['meta', 'google', 'blended'].includes(channel)) {
+      channel = 'blended';
+    }
+
+    const agency = isAgencyRole(userRole(user));
+    const { daily, weekly } = await loadTenantMetrics(
+      ctx.tenantId,
+      agency && ctx.viaView
+    );
+
+    const sim = simulateFromTenantMetrics({
+      spend: Number.isFinite(spend) && spend > 0 ? spend : 1000,
+      channel: channel as SimChannel,
+      daily,
+      weekly,
     });
 
-    if (res.ok) {
-      const data = await res.json();
-      return NextResponse.json(data);
-    }
-    const err = await res.text();
-    return NextResponse.json({ error: err }, { status: 500 });
+    return NextResponse.json({
+      ...sim,
+      tenant_label: ctx.label,
+      hint: 'Estimación con CPL, cierre y ticket del cliente en contexto (ad_daily + kpi_weekly).',
+    });
   } catch (e: unknown) {
     const message = e instanceof Error ? e.message : 'Error';
     return NextResponse.json({ error: message }, { status: 500 });