Show Google Ads platform leads separately from CRM-sourced leads.

Clarifies BPS case: Google Ads conversions exist while Clientify has no source=google contacts; ventas stay on ecommerce until UTM/gclid maps the deal.

Co-authored-by: Cursor <cursoragent@cursor.com>

src/components/CrmDashboard.tsx

@@ -116,9 +116,24 @@ export default function CrmDashboard({
     ventasTotal > 0 && spendTotal > 0 ? spendTotal / ventasTotal : 0;
 
   const cacByChannel = useMemo(() => {
-    const m = new Map<string, { cac: number; spend: number; ventas: number }>();
+    const m = new Map<
+      string,
+      {
+        cac: number;
+        spend: number;
+        ventas: number;
+        platformLeads: number;
+        importe: number;
+      }
+    >();
     for (const r of attribution) {
-      m.set(r.channel, { cac: r.cac, spend: r.spend, ventas: r.ventas });
+      m.set(r.channel, {
+        cac: r.cac,
+        spend: r.spend,
+        ventas: r.ventas,
+        platformLeads: r.platformLeads,
+        importe: r.importe,
+      });
     }
     return m;
   }, [attribution]);
@@ -189,9 +204,15 @@ export default function CrmDashboard({
       <HelpDetails title="Cómo leer este CRM">
         <p>{LENS_HELP[lens]}</p>
         <p>
-          El % a cliente es del CRM, no de ads. El{' '}
+          <strong>Leads ads</strong> = conversiones que reporta Meta/Google Ads.{' '}
-          <strong>CAC</strong> = inversión ads del periodo ÷ ventas ganadas
+          <strong>Leads CRM</strong> = contactos en Clientify/GHL con esa fuente.
-          (deals won) del periodo; por canal usa la atribución del deal.
+          Si Google Ads tiene leads pero el CRM no, el contacto llegó sin UTM /
+          source=google (hay que mapear la fuente en el CRM).
+        </p>
+        <p>
+          <strong>Ventas / CAC</strong> usan deals won del CRM. Un pedido
+          WooCommerce suele entrar como <em>ecommerce</em>, aunque el clic haya
+          sido de Google Brand — sin UTM/gclid no se reasigna a Google.
         </p>
       </HelpDetails>
 
@@ -274,7 +295,7 @@ export default function CrmDashboard({
         <SectionHead
           icon={<Target className="w-4 h-4" />}
           title="CAC por canal"
-          hint="Inversión ads ÷ ventas won atribuidas al canal (mismo criterio que Métricas)."
+          hint="Leads ads = conversiones Meta/Google. Ventas = deals won en CRM con esa fuente."
         />
         <Surface padded={false}>
           {!attribution.some((r) => r.spend > 0 || r.ventas > 0) ? (
@@ -288,7 +309,8 @@ export default function CrmDashboard({
                   <tr>
                     <th className="py-3 px-4 font-semibold">Canal</th>
                     <th className="py-3 pr-4 font-semibold">Inversión</th>
-                    <th className="py-3 pr-4 font-semibold">Ventas</th>
+                    <th className="py-3 pr-4 font-semibold">Leads ads</th>
+                    <th className="py-3 pr-4 font-semibold">Ventas CRM</th>
                     <th className="py-3 pr-4 font-semibold">CAC</th>
                     <th className="py-3 pr-4 font-semibold">Importe</th>
                   </tr>
@@ -307,6 +329,11 @@ export default function CrmDashboard({
                         <td className="py-3 pr-4 tabular-nums text-gray-800">
                           {row.spend > 0 ? formatEur(row.spend) : '—'}
                         </td>
+                        <td className="py-3 pr-4 tabular-nums text-gray-800">
+                          {row.platformLeads > 0
+                            ? formatNum(Math.round(row.platformLeads))
+                            : '—'}
+                        </td>
                         <td className="py-3 pr-4 tabular-nums text-gray-800">
                           {row.ventas > 0 ? formatNum(row.ventas) : '—'}
                         </td>
@@ -325,6 +352,13 @@ export default function CrmDashboard({
                     <td className="py-3 pr-4 tabular-nums">
                       {spendTotal > 0 ? formatEur(spendTotal) : '—'}
                     </td>
+                    <td className="py-3 pr-4 tabular-nums">
+                      {formatNum(
+                        Math.round(
+                          attribution.reduce((a, r) => a + r.platformLeads, 0)
+                        )
+                      )}
+                    </td>
                     <td className="py-3 pr-4 tabular-nums">
                       {ventasTotal > 0 ? formatNum(ventasTotal) : '—'}
                     </td>
@@ -350,7 +384,7 @@ export default function CrmDashboard({
         <SectionHead
           icon={<GitCompare className="w-4 h-4" />}
           title="% a cliente por canal"
-          hint="Estado ganado en el CRM. Ads spend y CAC del periodo son referencia."
+          hint="Leads CRM = fuente en Clientify. Leads ads = conversiones de la plataforma. No tienen por qué coincidir."
         />
         <Surface padded={false}>
           {!channelRowsWithAds.length ? (
@@ -363,18 +397,20 @@ export default function CrmDashboard({
                 <thead className={tableHeadClass()}>
                   <tr>
                     <th className="py-3 px-4 font-semibold">Canal</th>
-                    <th className="py-3 pr-4 font-semibold min-w-[160px]">
+                    <th className="py-3 pr-4 font-semibold">Leads ads</th>
-                      Leads
+                    <th className="py-3 pr-4 font-semibold min-w-[140px]">
+                      Leads CRM
                     </th>
                     <th className="py-3 pr-4 font-semibold">Clientes</th>
                     <th className="py-3 pr-4 font-semibold">% a cliente</th>
-                    <th className="py-3 pr-4 font-semibold">Inversión ads</th>
+                    <th className="py-3 pr-4 font-semibold">Inversión</th>
                     <th className="py-3 pr-4 font-semibold">CAC</th>
                   </tr>
                 </thead>
                 <tbody>
                   {channelRowsWithAds.map((row) => {
                     const cacRow = cacByChannel.get(row.channel);
+                    const plat = Math.round(cacRow?.platformLeads || 0);
                     return (
                       <tr
                         key={row.channel}
@@ -383,6 +419,9 @@ export default function CrmDashboard({
                         <td className="py-3 px-4 font-semibold capitalize text-gray-800">
                           {row.channel}
                         </td>
+                        <td className="py-3 pr-4 tabular-nums text-gray-800">
+                          {plat > 0 ? formatNum(plat) : '—'}
+                        </td>
                         <td className="py-3 pr-4">
                           <ShareBar
                             value={row.leads}