feat: pestaña CRM con % a cliente por canal y cruce ads vs Clientify

Co-authored-by: Cursor <cursoragent@cursor.com>

scripts/ingest_gads_json.py

@@ -33,6 +33,7 @@ MAP={
  '2508925045':'a5a250b4-e79a-4cb3-bfa1-4f9a6d908a03',
  '4418211066':'48919ad2-6af0-4ef0-96a3-fd9ca0a46cd2',
  '1323363601':'0b3c5fc0-6901-4caf-b26a-b6a0201d8541',
+ '1064441284':'8bec977a-6032-4759-aa7f-b5042081f450',  # BPS / Blue Parrot School
 }
 
 def call(method, path, body=None):

src/app/dashboard/crm/page.tsx

@@ -0,0 +1,138 @@
+import React from 'react';
+import { createClient } from '@/lib/supabase/server';
+import { redirect } from 'next/navigation';
+import CrmDashboard from '@/components/CrmDashboard';
+import CrmPortfolioBoard from '@/components/CrmPortfolioBoard';
+import { resolveActiveTenant } from '@/lib/tenant-context';
+import { AdDailyRow, CrmLeadRow } from '@/lib/metrics';
+import { isAgencyRole, serviceHeaders, supabaseUrl, userRole } from '@/lib/agency';
+
+export const dynamic = 'force-dynamic';
+
+async function fetchCrmLeads(
+  tenantId: string | null,
+  useServiceRole: boolean,
+  includeTenantId: boolean
+): Promise<CrmLeadRow[]> {
+  const select = includeTenantId
+    ? 'tenant_id,source,created_at,status'
+    : 'source,created_at,status';
+  const pageSize = 1000;
+  const out: CrmLeadRow[] = [];
+
+  if (useServiceRole) {
+    const headers = serviceHeaders();
+    const base = supabaseUrl();
+    if (!headers || !base) return [];
+    const tidFilter = tenantId
+      ? `&tenant_id=eq.${encodeURIComponent(tenantId)}`
+      : '';
+    for (let offset = 0; offset < 80000; offset += pageSize) {
+      const r = await fetch(
+        `${base}/rest/v1/leads?select=${select}${tidFilter}&crm=eq.clientify&order=created_at.desc&limit=${pageSize}&offset=${offset}`,
+        { headers, cache: 'no-store' }
+      );
+      if (!r.ok) break;
+      const chunk = (await r.json()) as CrmLeadRow[];
+      out.push(...chunk);
+      if (chunk.length < pageSize) break;
+    }
+    return out;
+  }
+
+  const supabase = await createClient();
+  for (let offset = 0; offset < 80000; offset += pageSize) {
+    const { data } = await supabase
+      .from('leads')
+      .select(select)
+      .eq('crm', 'clientify')
+      .order('created_at', { ascending: false })
+      .range(offset, offset + pageSize - 1);
+    const chunk = (data as CrmLeadRow[]) || [];
+    out.push(...chunk);
+    if (chunk.length < pageSize) break;
+  }
+  return out;
+}
+
+async function fetchAdDaily(
+  tenantId: string | null,
+  useServiceRole: boolean
+): Promise<AdDailyRow[]> {
+  if (useServiceRole) {
+    const headers = serviceHeaders();
+    const base = supabaseUrl();
+    if (!headers || !base) return [];
+    const tidFilter = tenantId
+      ? `&tenant_id=eq.${encodeURIComponent(tenantId)}`
+      : '';
+    const r = await fetch(
+      `${base}/rest/v1/ad_daily?select=date,platform,spend,platform_leads${tidFilter}&order=date.desc&limit=5000`,
+      { headers, cache: 'no-store' }
+    );
+    if (!r.ok) return [];
+    return (await r.json()) as AdDailyRow[];
+  }
+  const supabase = await createClient();
+  const { data } = await supabase
+    .from('ad_daily')
+    .select('date,platform,spend,platform_leads')
+    .order('date', { ascending: false })
+    .limit(5000);
+  return (data as AdDailyRow[]) || [];
+}
+
+async function fetchTenantNames(): Promise<Record<string, string>> {
+  const headers = serviceHeaders();
+  const base = supabaseUrl();
+  if (!headers || !base) return {};
+  const r = await fetch(`${base}/rest/v1/tenants?select=id,name,slug`, {
+    headers,
+    cache: 'no-store',
+  });
+  if (!r.ok) return {};
+  const rows = (await r.json()) as { id: string; name: string; slug: string }[];
+  const map: Record<string, string> = {};
+  for (const t of rows) map[t.id] = t.name || t.slug;
+  return map;
+}
+
+export default async function CrmPage() {
+  const supabase = await createClient();
+  const {
+    data: { user },
+  } = await supabase.auth.getUser();
+  if (!user) redirect('/login');
+
+  const ctx = await resolveActiveTenant(user);
+  const agency = isAgencyRole(userRole(user));
+  const useService = agency && (ctx.portfolioWide || ctx.viaView);
+
+  if (agency && ctx.portfolioWide) {
+    const [leads, names] = await Promise.all([
+      fetchCrmLeads(null, true, true),
+      fetchTenantNames(),
+    ]);
+    return (
+      <CrmPortfolioBoard
+        leads={leads}
+        tenantNames={names}
+      />
+    );
+  }
+
+  const tenantId = ctx.tenantId;
+  const [crmLeads, dailyRows] = await Promise.all([
+    fetchCrmLeads(tenantId, useService, false),
+    fetchAdDaily(tenantId, useService),
+  ]);
+
+  return (
+    <CrmDashboard
+      label={ctx.label}
+      portfolioWide={false}
+      crmLeads={crmLeads}
+      dailyRows={dailyRows}
+    />
+  );
+}

src/app/dashboard/kpis/page.tsx

@@ -5,6 +5,7 @@ import MetricsDashboard from '@/components/MetricsDashboard';
 import { resolveActiveTenant, restGet } from '@/lib/tenant-context';
 import {
   AdDailyRow,
+  CrmLeadRow,
   KpiWeeklyRow,
   buildChannelSeries,
   buildComparisons,
@@ -12,10 +13,55 @@ import {
   sumDaily,
   sumWeekly,
 } from '@/lib/metrics';
-import { isAgencyRole, userRole } from '@/lib/agency';
+import { isAgencyRole, serviceHeaders, supabaseUrl, userRole } from '@/lib/agency';
 
 export const dynamic = 'force-dynamic';
 
+/** Paginate CRM leads (source + created_at) for attribution cross. */
+async function fetchCrmLeads(
+  tenantId: string | null,
+  useServiceRole: boolean
+): Promise<CrmLeadRow[]> {
+  const select = 'source,created_at';
+  const pageSize = 1000;
+  const out: CrmLeadRow[] = [];
+
+  if (useServiceRole) {
+    const headers = serviceHeaders();
+    const base = supabaseUrl();
+    if (!headers || !base) return [];
+    const tidFilter = tenantId
+      ? `&tenant_id=eq.${encodeURIComponent(tenantId)}`
+      : '';
+    for (let offset = 0; offset < 50000; offset += pageSize) {
+      const r = await fetch(
+        `${base}/rest/v1/leads?select=${select}${tidFilter}&crm=eq.clientify&order=created_at.desc&limit=${pageSize}&offset=${offset}`,
+        { headers, cache: 'no-store' }
+      );
+      if (!r.ok) break;
+      const chunk = (await r.json()) as CrmLeadRow[];
+      out.push(...chunk);
+      if (chunk.length < pageSize) break;
+    }
+    return out;
+  }
+
+  // Client path: RLS already scopes tenant
+  const supabase = await createClient();
+  for (let offset = 0; offset < 50000; offset += pageSize) {
+    const { data } = await supabase
+      .from('leads')
+      .select(select)
+      .eq('crm', 'clientify')
+      .order('created_at', { ascending: false })
+      .range(offset, offset + pageSize - 1);
+    const chunk = (data as CrmLeadRow[]) || [];
+    out.push(...chunk);
+    if (chunk.length < pageSize) break;
+  }
+  return out;
+}
+
 export default async function KpisPage() {
   const supabase = await createClient();
   const {
@@ -28,6 +74,7 @@ export default async function KpisPage() {
 
   let weekly: KpiWeeklyRow[] = [];
   let daily: AdDailyRow[] = [];
+  let crmLeads: CrmLeadRow[] = [];
 
   if (agency && (ctx.portfolioWide || ctx.viaView)) {
     // Service role for portfolio / zoom (bypass single-tenant RLS)
@@ -40,6 +87,8 @@ export default async function KpisPage() {
       );
       weekly = w.data || [];
       daily = d.data || [];
+      // Attribution cross is clearest per-tenant; skip portfolio dump.
+      crmLeads = [];
     } else if (ctx.tenantId) {
       const tid = encodeURIComponent(ctx.tenantId);
       const w = await restGet<KpiWeeklyRow[]>(
@@ -50,6 +99,7 @@ export default async function KpisPage() {
       );
       weekly = w.data || [];
       daily = d.data || [];
+      crmLeads = await fetchCrmLeads(ctx.tenantId, true);
     }
   } else {
     const { data: w } = await supabase
@@ -63,6 +113,7 @@ export default async function KpisPage() {
       .limit(5000);
     weekly = (w as KpiWeeklyRow[]) || [];
     daily = (d as AdDailyRow[]) || [];
+    crmLeads = await fetchCrmLeads(ctx.tenantId, false);
   }
 
   weekly = resolveWeeklyRows(weekly, daily);
@@ -88,6 +139,7 @@ export default async function KpisPage() {
       weeklyRows={weekly}
       channelPoints={channelSeries.points}
       dailyRows={daily}
+      crmLeads={crmLeads}
     />
   );
 }

src/app/dashboard/layout.tsx

@@ -11,7 +11,8 @@ import {
   UserCheck,
   CalendarDays,
   Radio,
-  Megaphone
+  Megaphone,
+  Contact
 } from 'lucide-react';
 import { createClient } from '@/lib/supabase/server';
 import { logoutAction } from '@/app/auth/actions';
@@ -57,6 +58,13 @@ export default async function DashboardLayout({
               <BarChart3 className="w-4 h-4 text-brand-500" />
               Métricas
             </Link>
+            <Link
+              href="/dashboard/crm"
+              className="flex items-center gap-3 px-3 py-2.5 rounded-lg text-sm font-medium text-gray-300 hover:text-white hover:bg-gray-800/60 transition-all"
+            >
+              <Contact className="w-4 h-4 text-teal-400" />
+              CRM
+            </Link>
             <Link
               href="/dashboard/seguimiento"
               className="flex items-center gap-3 px-3 py-2.5 rounded-lg text-sm font-medium text-gray-300 hover:text-white hover:bg-gray-800/60 transition-all"

src/components/CrmDashboard.tsx

@@ -0,0 +1,350 @@
+'use client';
+
+import React, { useMemo, useState } from 'react';
+import {
+  CalendarRange,
+  Users,
+  UserCheck,
+  Percent,
+  Flame,
+  UserX,
+  Briefcase,
+} from 'lucide-react';
+import {
+  AdDailyRow,
+  CrmChannelStats,
+  CrmLeadRow,
+  KpiRangeKey,
+  attributionCross,
+  buildCrmChannelStats,
+  buildCrmFunnel,
+  buildCrmStatusBreakdown,
+  filterDailyByDayRange,
+  filterLeadsByDayRange,
+  formatEur,
+  formatNum,
+  resolveKpiDayRange,
+} from '@/lib/metrics';
+
+type RangeKey = KpiRangeKey;
+
+function rateClass(rate: number): string {
+  if (rate >= 8) return 'text-emerald-400';
+  if (rate >= 3) return 'text-amber-400';
+  if (rate > 0) return 'text-orange-400';
+  return 'text-gray-500';
+}
+
+export default function CrmDashboard({
+  label,
+  portfolioWide,
+  crmLeads = [],
+  dailyRows = [],
+}: {
+  label: string;
+  portfolioWide: boolean;
+  crmLeads?: CrmLeadRow[];
+  dailyRows?: AdDailyRow[];
+}) {
+  const [range, setRange] = useState<RangeKey>('all');
+
+  const dayWindow = useMemo(() => resolveKpiDayRange(range), [range]);
+
+  const rangedLeads = useMemo(() => {
+    if (!crmLeads.length) return [];
+    if (!dayWindow) return crmLeads;
+    return filterLeadsByDayRange(crmLeads, dayWindow.since, dayWindow.until);
+  }, [crmLeads, dayWindow]);
+
+  const rangedDaily = useMemo(() => {
+    if (!dailyRows.length) return [];
+    if (!dayWindow) return dailyRows;
+    return filterDailyByDayRange(dailyRows, dayWindow.since, dayWindow.until);
+  }, [dailyRows, dayWindow]);
+
+  const funnel = useMemo(() => buildCrmFunnel(rangedLeads), [rangedLeads]);
+  const statusRows = useMemo(
+    () => buildCrmStatusBreakdown(rangedLeads),
+    [rangedLeads]
+  );
+  const channelRows: CrmChannelStats[] = useMemo(
+    () => buildCrmChannelStats(rangedLeads),
+    [rangedLeads]
+  );
+  const attribution = useMemo(
+    () => attributionCross(rangedDaily, rangedLeads),
+    [rangedDaily, rangedLeads]
+  );
+
+  const spendByChannel = useMemo(() => {
+    const m = new Map<string, number>();
+    for (const r of attribution) m.set(r.channel, r.spend);
+    return m;
+  }, [attribution]);
+
+  const rangeHint = dayWindow
+    ? `${dayWindow.since} → ${dayWindow.until}`
+    : 'todo el histórico CRM';
+
+  const paidChannels = channelRows.filter((r) =>
+    ['meta', 'google'].includes(r.channel)
+  );
+  const otherChannels = channelRows.filter(
+    (r) => !['meta', 'google'].includes(r.channel)
+  );
+
+  return (
+    <div className="space-y-8">
+      <div className="flex flex-col md:flex-row md:items-end md:justify-between gap-3">
+        <div>
+          <h2 className="text-2xl font-bold tracking-tight text-white">
+            CRM · Clientify
+          </h2>
+          <p className="text-sm text-gray-400 mt-1">
+            {label}
+            {portfolioWide ? ' · portafolio' : ' · zoom cliente'}. Funnel y % a
+            cliente (ganado) por canal · {rangeHint}.
+          </p>
+        </div>
+        <div className="flex items-center gap-2">
+          <CalendarRange className="w-4 h-4 text-gray-500" />
+          <div className="flex gap-1 rounded-lg border border-gray-800 p-0.5 bg-black/20">
+            {(
+              [
+                ['7d', '7d'],
+                ['30d', '30d'],
+                ['month', 'Mes'],
+                ['all', 'Todo'],
+              ] as [RangeKey, string][]
+            ).map(([k, lbl]) => (
+              <button
+                key={k}
+                type="button"
+                onClick={() => setRange(k)}
+                className={`px-2.5 py-1 text-xs rounded-md ${
+                  range === k
+                    ? 'bg-brand-500/20 text-brand-300'
+                    : 'text-gray-400 hover:text-white'
+                }`}
+              >
+                {lbl}
+              </button>
+            ))}
+          </div>
+        </div>
+      </div>
+
+      {!crmLeads.length ? (
+        <p className="text-sm text-amber-400/90 border border-amber-500/20 rounded-lg px-4 py-3">
+          Sin leads Clientify en este contexto. Importa el histórico o activa el
+          webhook (`?tenant=…`). En portafolio, elige un cliente en Contexto.
+        </p>
+      ) : null}
+
+      {/* North star */}
+      <div className="grid grid-cols-2 lg:grid-cols-3 xl:grid-cols-6 gap-3">
+        {[
+          {
+            label: 'Leads CRM',
+            value: formatNum(funnel.total),
+            icon: <Users className="w-4 h-4 text-blue-400" />,
+          },
+          {
+            label: 'Clientes (ganado)',
+            value: formatNum(funnel.cliente),
+            icon: <UserCheck className="w-4 h-4 text-emerald-400" />,
+          },
+          {
+            label: '% a cliente',
+            value: `${funnel.clienteRate.toFixed(1)}%`,
+            icon: <Percent className="w-4 h-4 text-brand-400" />,
+          },
+          {
+            label: 'En oportunidad',
+            value: formatNum(funnel.enOportunidad),
+            icon: <Briefcase className="w-4 h-4 text-sky-400" />,
+          },
+          {
+            label: 'Lead frío*',
+            value: formatNum(funnel.leadFrio),
+            icon: <Flame className="w-4 h-4 text-amber-400" />,
+          },
+          {
+            label: 'Lead perdido',
+            value: formatNum(funnel.leadPerdido),
+            icon: <UserX className="w-4 h-4 text-red-400" />,
+          },
+        ].map((s) => (
+          <div
+            key={s.label}
+            className="rounded-xl border border-gray-800 bg-[#111827] px-4 py-3"
+          >
+            <div className="flex items-center justify-between text-gray-500 mb-1">
+              <p className="text-[10px] uppercase tracking-wider">{s.label}</p>
+              {s.icon}
+            </div>
+            <p className="text-xl font-bold text-white">{s.value}</p>
+          </div>
+        ))}
+      </div>
+      <p className="text-[11px] text-gray-600 -mt-5">
+        *Frío incluye templado / caliente / cold-lead.
+      </p>
+
+      {/* % cliente por canal — paid first */}
+      <section className="bg-[#111827] border border-gray-800 rounded-xl p-5 space-y-3">
+        <div>
+          <h3 className="text-sm font-semibold text-white">
+            % a cliente por canal
+          </h3>
+          <p className="text-[11px] text-gray-500 mt-0.5">
+            Estado Clientify = <span className="text-gray-400">cliente</span>{' '}
+            (ganado). Paid arriba; resto de atribución abajo.
+          </p>
+        </div>
+
+        {channelRows.length === 0 ? (
+          <p className="text-xs text-gray-500 py-6 text-center">
+            Sin canales en el periodo.
+          </p>
+        ) : (
+          <div className="overflow-x-auto space-y-6">
+            <ChannelTable
+              title="Paid (Meta / Google)"
+              rows={paidChannels}
+              spendByChannel={spendByChannel}
+            />
+            <ChannelTable
+              title="Resto de canales CRM"
+              rows={otherChannels}
+              spendByChannel={spendByChannel}
+            />
+          </div>
+        )}
+      </section>
+
+      {/* Funnel statuses */}
+      <section className="bg-[#111827] border border-gray-800 rounded-xl p-5 space-y-3">
+        <h3 className="text-sm font-semibold text-white">Funnel por estado</h3>
+        {statusRows.length === 0 ? (
+          <p className="text-xs text-gray-500 py-4 text-center">Sin datos.</p>
+        ) : (
+          <div className="overflow-x-auto">
+            <table className="w-full text-left text-xs">
+              <thead className="text-gray-500 border-b border-gray-800">
+                <tr>
+                  <th className="py-2 pr-3 font-medium">Estado</th>
+                  <th className="py-2 pr-3 font-medium">Leads</th>
+                  <th className="py-2 font-medium">% del total</th>
+                </tr>
+              </thead>
+              <tbody>
+                {statusRows.map((row) => (
+                  <tr
+                    key={row.status}
+                    className="border-b border-gray-900 hover:bg-white/[0.02]"
+                  >
+                    <td className="py-2.5 pr-3 text-gray-200 capitalize">
+                      {row.status}
+                    </td>
+                    <td className="py-2.5 pr-3 text-gray-200">
+                      {formatNum(row.count)}
+                    </td>
+                    <td className="py-2.5 text-gray-200">
+                      {row.pct.toFixed(1)}%
+                    </td>
+                  </tr>
+                ))}
+              </tbody>
+            </table>
+          </div>
+        )}
+      </section>
+
+      <p className="text-[11px] text-gray-600">
+        La inversión por canal (si hay ads) es solo referencia; el % a cliente es
+        100% CRM (Clientify).
+      </p>
+    </div>
+  );
+}
+
+function ChannelTable({
+  title,
+  rows,
+  spendByChannel,
+}: {
+  title: string;
+  rows: CrmChannelStats[];
+  spendByChannel: Map<string, number>;
+}) {
+  if (!rows.length) {
+    return (
+      <div>
+        <p className="text-[11px] uppercase tracking-wider text-gray-500 mb-2">
+          {title}
+        </p>
+        <p className="text-xs text-gray-600">Sin filas.</p>
+      </div>
+    );
+  }
+  return (
+    <div>
+      <p className="text-[11px] uppercase tracking-wider text-gray-500 mb-2">
+        {title}
+      </p>
+      <table className="w-full text-left text-xs">
+        <thead className="text-gray-500 border-b border-gray-800">
+          <tr>
+            <th className="py-2 pr-3 font-medium">Canal</th>
+            <th className="py-2 pr-3 font-medium">Leads</th>
+            <th className="py-2 pr-3 font-medium">Clientes</th>
+            <th className="py-2 pr-3 font-medium">% a cliente</th>
+            <th className="py-2 pr-3 font-medium">En oportunidad</th>
+            <th className="py-2 pr-3 font-medium">Frío*</th>
+            <th className="py-2 pr-3 font-medium">Perdido</th>
+            <th className="py-2 font-medium">Spend ads</th>
+          </tr>
+        </thead>
+        <tbody>
+          {rows.map((row) => {
+            const spend = spendByChannel.get(row.channel) || 0;
+            return (
+              <tr
+                key={row.channel}
+                className="border-b border-gray-900 hover:bg-white/[0.02]"
+              >
+                <td className="py-2.5 pr-3 text-brand-300 font-semibold capitalize">
+                  {row.channel}
+                </td>
+                <td className="py-2.5 pr-3 text-gray-200">
+                  {formatNum(row.leads)}
+                </td>
+                <td className="py-2.5 pr-3 text-emerald-300 font-medium">
+                  {formatNum(row.cliente)}
+                </td>
+                <td
+                  className={`py-2.5 pr-3 font-semibold ${rateClass(row.clienteRate)}`}
+                >
+                  {row.clienteRate.toFixed(1)}%
+                </td>
+                <td className="py-2.5 pr-3 text-gray-200">
+                  {formatNum(row.enOportunidad)}
+                </td>
+                <td className="py-2.5 pr-3 text-gray-200">
+                  {formatNum(row.leadFrio)}
+                </td>
+                <td className="py-2.5 pr-3 text-gray-200">
+                  {formatNum(row.leadPerdido)}
+                </td>
+                <td className="py-2.5 text-gray-400">
+                  {spend ? formatEur(spend) : '—'}
+                </td>
+              </tr>
+            );
+          })}
+        </tbody>
+      </table>
+    </div>
+  );
+}

src/components/CrmPortfolioBoard.tsx

@@ -0,0 +1,254 @@
+'use client';
+
+import React, { useMemo, useState } from 'react';
+import {
+  CalendarRange,
+  Percent,
+  UserCheck,
+  Users,
+} from 'lucide-react';
+import {
+  CrmLeadRow,
+  KpiRangeKey,
+  buildCrmChannelStats,
+  buildCrmFunnel,
+  filterLeadsByDayRange,
+  formatNum,
+  resolveKpiDayRange,
+} from '@/lib/metrics';
+
+type RangeKey = KpiRangeKey;
+
+function rateClass(rate: number): string {
+  if (rate >= 8) return 'text-emerald-400';
+  if (rate >= 3) return 'text-amber-400';
+  if (rate > 0) return 'text-orange-400';
+  return 'text-gray-500';
+}
+
+export default function CrmPortfolioBoard({
+  leads,
+  tenantNames,
+}: {
+  leads: CrmLeadRow[];
+  tenantNames: Record<string, string>;
+}) {
+  const [range, setRange] = useState<RangeKey>('all');
+  const dayWindow = useMemo(() => resolveKpiDayRange(range), [range]);
+
+  const ranged = useMemo(() => {
+    if (!leads.length) return [];
+    if (!dayWindow) return leads;
+    return filterLeadsByDayRange(leads, dayWindow.since, dayWindow.until);
+  }, [leads, dayWindow]);
+
+  const byTenant = useMemo(() => {
+    const map = new Map<string, CrmLeadRow[]>();
+    for (const r of ranged) {
+      const tid = r.tenant_id || 'unknown';
+      const cur = map.get(tid) || [];
+      cur.push(r);
+      map.set(tid, cur);
+    }
+    return [...map.entries()]
+      .map(([tenantId, rows]) => {
+        const funnel = buildCrmFunnel(rows);
+        const channels = buildCrmChannelStats(rows);
+        const meta = channels.find((c) => c.channel === 'meta');
+        const google = channels.find((c) => c.channel === 'google');
+        return {
+          tenantId,
+          name: tenantNames[tenantId] || tenantId.slice(0, 8),
+          funnel,
+          channels,
+          meta,
+          google,
+        };
+      })
+      .filter((t) => t.funnel.total > 0)
+      .sort((a, b) => b.funnel.cliente - a.funnel.cliente);
+  }, [ranged, tenantNames]);
+
+  const rangeHint = dayWindow
+    ? `${dayWindow.since} → ${dayWindow.until}`
+    : 'todo el histórico';
+
+  return (
+    <div className="space-y-8">
+      <div className="flex flex-col md:flex-row md:items-end md:justify-between gap-3">
+        <div>
+          <h2 className="text-2xl font-bold tracking-tight text-white">
+            CRM · Portafolio
+          </h2>
+          <p className="text-sm text-gray-400 mt-1">
+            % a cliente (ganado) por canal y cliente · {rangeHint}. Zoom un
+            cliente en Contexto para el detalle completo.
+          </p>
+        </div>
+        <div className="flex items-center gap-2">
+          <CalendarRange className="w-4 h-4 text-gray-500" />
+          <div className="flex gap-1 rounded-lg border border-gray-800 p-0.5 bg-black/20">
+            {(
+              [
+                ['7d', '7d'],
+                ['30d', '30d'],
+                ['month', 'Mes'],
+                ['all', 'Todo'],
+              ] as [RangeKey, string][]
+            ).map(([k, lbl]) => (
+              <button
+                key={k}
+                type="button"
+                onClick={() => setRange(k)}
+                className={`px-2.5 py-1 text-xs rounded-md ${
+                  range === k
+                    ? 'bg-brand-500/20 text-brand-300'
+                    : 'text-gray-400 hover:text-white'
+                }`}
+              >
+                {lbl}
+              </button>
+            ))}
+          </div>
+        </div>
+      </div>
+
+      {!byTenant.length ? (
+        <p className="text-sm text-amber-400/90 border border-amber-500/20 rounded-lg px-4 py-3">
+          Sin leads Clientify en el portafolio todavía.
+        </p>
+      ) : null}
+
+      <div className="overflow-x-auto bg-[#111827] border border-gray-800 rounded-xl p-5">
+        <table className="w-full text-left text-xs">
+          <thead className="text-gray-500 border-b border-gray-800">
+            <tr>
+              <th className="py-2 pr-3 font-medium">Cliente</th>
+              <th className="py-2 pr-3 font-medium">Leads</th>
+              <th className="py-2 pr-3 font-medium">Clientes</th>
+              <th className="py-2 pr-3 font-medium">% global</th>
+              <th className="py-2 pr-3 font-medium">Meta leads</th>
+              <th className="py-2 pr-3 font-medium">Meta %→cli</th>
+              <th className="py-2 pr-3 font-medium">Google leads</th>
+              <th className="py-2 font-medium">Google %→cli</th>
+            </tr>
+          </thead>
+          <tbody>
+            {byTenant.map((t) => (
+              <tr
+                key={t.tenantId}
+                className="border-b border-gray-900 hover:bg-white/[0.02]"
+              >
+                <td className="py-2.5 pr-3 text-white font-semibold">
+                  {t.name}
+                </td>
+                <td className="py-2.5 pr-3 text-gray-200">
+                  {formatNum(t.funnel.total)}
+                </td>
+                <td className="py-2.5 pr-3 text-emerald-300">
+                  {formatNum(t.funnel.cliente)}
+                </td>
+                <td
+                  className={`py-2.5 pr-3 font-semibold ${rateClass(t.funnel.clienteRate)}`}
+                >
+                  {t.funnel.clienteRate.toFixed(1)}%
+                </td>
+                <td className="py-2.5 pr-3 text-gray-200">
+                  {t.meta ? formatNum(t.meta.leads) : '—'}
+                </td>
+                <td
+                  className={`py-2.5 pr-3 font-semibold ${rateClass(t.meta?.clienteRate || 0)}`}
+                >
+                  {t.meta ? `${t.meta.clienteRate.toFixed(1)}%` : '—'}
+                </td>
+                <td className="py-2.5 pr-3 text-gray-200">
+                  {t.google ? formatNum(t.google.leads) : '—'}
+                </td>
+                <td
+                  className={`py-2.5 font-semibold ${rateClass(t.google?.clienteRate || 0)}`}
+                >
+                  {t.google ? `${t.google.clienteRate.toFixed(1)}%` : '—'}
+                </td>
+              </tr>
+            ))}
+          </tbody>
+        </table>
+      </div>
+
+      {/* Expanded channel matrix per tenant */}
+      <div className="space-y-4">
+        {byTenant.map((t) => (
+          <section
+            key={`ch-${t.tenantId}`}
+            className="bg-[#111827] border border-gray-800 rounded-xl p-5"
+          >
+            <div className="flex items-center justify-between gap-2 mb-3">
+              <h3 className="text-sm font-semibold text-white">{t.name}</h3>
+              <div className="flex items-center gap-3 text-[11px] text-gray-500">
+                <span className="inline-flex items-center gap-1">
+                  <Users className="w-3 h-3" />
+                  {formatNum(t.funnel.total)}
+                </span>
+                <span className="inline-flex items-center gap-1 text-emerald-400/80">
+                  <UserCheck className="w-3 h-3" />
+                  {formatNum(t.funnel.cliente)}
+                </span>
+                <span className="inline-flex items-center gap-1 text-brand-400/80">
+                  <Percent className="w-3 h-3" />
+                  {t.funnel.clienteRate.toFixed(1)}%
+                </span>
+              </div>
+            </div>
+            <div className="overflow-x-auto">
+              <table className="w-full text-left text-xs">
+                <thead className="text-gray-500 border-b border-gray-800">
+                  <tr>
+                    <th className="py-2 pr-3 font-medium">Canal</th>
+                    <th className="py-2 pr-3 font-medium">Leads</th>
+                    <th className="py-2 pr-3 font-medium">Clientes</th>
+                    <th className="py-2 pr-3 font-medium">% a cliente</th>
+                    <th className="py-2 pr-3 font-medium">Oportunidad</th>
+                    <th className="py-2 pr-3 font-medium">Frío*</th>
+                    <th className="py-2 font-medium">Perdido</th>
+                  </tr>
+                </thead>
+                <tbody>
+                  {t.channels.slice(0, 12).map((row) => (
+                    <tr
+                      key={row.channel}
+                      className="border-b border-gray-900 hover:bg-white/[0.02]"
+                    >
+                      <td className="py-2 pr-3 text-brand-300 font-semibold capitalize">
+                        {row.channel}
+                      </td>
+                      <td className="py-2 pr-3 text-gray-200">
+                        {formatNum(row.leads)}
+                      </td>
+                      <td className="py-2 pr-3 text-emerald-300">
+                        {formatNum(row.cliente)}
+                      </td>
+                      <td
+                        className={`py-2 pr-3 font-semibold ${rateClass(row.clienteRate)}`}
+                      >
+                        {row.clienteRate.toFixed(1)}%
+                      </td>
+                      <td className="py-2 pr-3 text-gray-200">
+                        {formatNum(row.enOportunidad)}
+                      </td>
+                      <td className="py-2 pr-3 text-gray-200">
+                        {formatNum(row.leadFrio)}
+                      </td>
+                      <td className="py-2 text-gray-200">
+                        {formatNum(row.leadPerdido)}
+                      </td>
+                    </tr>
+                  ))}
+                </tbody>
+              </table>
+            </div>
+          </section>
+        ))}
+      </div>
+    </div>
+  );
+}

src/components/MetricsDashboard.tsx

@@ -16,14 +16,17 @@ import {
 } from 'lucide-react';
 import {
   AdDailyRow,
+  AttributionChannelRow,
   ChannelWeekPoint,
+  CrmLeadRow,
   Delta,
   MetricTotals,
   formatEur,
   formatNum,
   formatPct,
-  channelTotalsFromDaily,
+  attributionCross,
   filterDailyByDayRange,
+  filterLeadsByDayRange,
   metricTotalsFromDaily,
   resolveKpiDayRange,
   sumWeekly,
@@ -88,6 +91,14 @@ function DeltaTriple({ delta, invert }: { delta: Delta; invert?: boolean }) {
   );
 }
 
+function gapClass(gap: number): string {
+  if (gap === 0) return 'text-gray-400';
+  const abs = Math.abs(gap);
+  if (abs <= 5) return 'text-emerald-400';
+  if (abs <= 25) return 'text-amber-400';
+  return 'text-red-400';
+}
+
 export default function MetricsDashboard({
   label,
   portfolioWide,
@@ -99,6 +110,7 @@ export default function MetricsDashboard({
   weeklyRows = [],
   channelPoints = [],
   dailyRows = [],
+  crmLeads = [],
 }: {
   label: string;
   portfolioWide: boolean;
@@ -116,6 +128,8 @@ export default function MetricsDashboard({
   channelPoints?: ChannelWeekPoint[];
   /** Raw ad_daily — period totals/matrix use calendar days (same as Ad Tracker). */
   dailyRows?: AdDailyRow[];
+  /** Clientify leads for CRM vs platform attribution. */
+  crmLeads?: CrmLeadRow[];
 }) {
   const [range, setRange] = useState<RangeKey>('7d');
 
@@ -127,6 +141,12 @@ export default function MetricsDashboard({
     return filterDailyByDayRange(dailyRows, dayWindow.since, dayWindow.until);
   }, [dailyRows, dayWindow]);
 
+  const rangedLeads = useMemo(() => {
+    if (!crmLeads.length) return [];
+    if (!dayWindow) return crmLeads;
+    return filterLeadsByDayRange(crmLeads, dayWindow.since, dayWindow.until);
+  }, [crmLeads, dayWindow]);
+
   const periodTotals = useMemo(() => {
     if (rangedDaily.length) return metricTotalsFromDaily(rangedDaily);
     // Fallback when no ad_daily: approximate from weekly (legacy)
@@ -141,12 +161,12 @@ export default function MetricsDashboard({
     return ranged.length ? sumWeekly(ranged) : month;
   }, [rangedDaily, weeklyRows, dayWindow, month]);
 
-  const channelRows = useMemo(() => {
-    if (rangedDaily.length) return channelTotalsFromDaily(rangedDaily);
-    const map = new Map<
-      string,
-      { spend: number; leads: number; deals: number; revenue: number }
-    >();
+  const attributionRows: AttributionChannelRow[] = useMemo(() => {
+    if (rangedDaily.length || rangedLeads.length) {
+      return attributionCross(rangedDaily, rangedLeads);
+    }
+    // Fallback: weekly series without CRM cross
+    const map = new Map<string, { spend: number; leads: number }>();
     const src =
       range === 'all'
         ? channelPoints
@@ -156,27 +176,26 @@ export default function MetricsDashboard({
             return d >= dayWindow.since && d <= dayWindow.until;
           });
     for (const p of src) {
-      const cur = map.get(p.channel) || {
-        spend: 0,
-        leads: 0,
-        deals: 0,
-        revenue: 0,
-      };
+      const cur = map.get(p.channel) || { spend: 0, leads: 0 };
       cur.spend += p.spend;
       cur.leads += p.leads;
-      cur.deals += p.deals;
-      cur.revenue += p.revenue;
       map.set(p.channel, cur);
     }
     return [...map.entries()]
       .map(([channel, v]) => ({
         channel,
-        ...v,
-        cpl: v.leads > 0 ? v.spend / v.leads : 0,
-        roas: v.spend > 0 ? v.revenue / v.spend : 0,
+        spend: v.spend,
+        platformLeads: v.leads,
+        crmLeads: 0,
+        gap: -v.leads,
+        cplPlatform: v.leads > 0 ? v.spend / v.leads : 0,
+        cplCrm: 0,
       }))
       .sort((a, b) => b.spend - a.spend);
-  }, [rangedDaily, channelPoints, range, dayWindow]);
+  }, [rangedDaily, rangedLeads, channelPoints, range, dayWindow]);
+
+  const crmPeriodTotal = rangedLeads.length;
+  const hasCrm = crmLeads.length > 0;
 
   const rangeHint = dayWindow
     ? `${dayWindow.since} → ${dayWindow.until}`
@@ -283,18 +302,22 @@ export default function MetricsDashboard({
       <div className="grid grid-cols-2 lg:grid-cols-4 gap-3">
         {[
           { label: 'Inversión periodo', value: formatEur(periodTotals.spend) },
-          { label: 'Leads', value: formatNum(periodTotals.leads) },
           {
-            label: 'CAC (paid)',
-            value: periodTotals.cac
-              ? `${formatNum(periodTotals.cac)} €`
-              : '—',
+            label: 'Leads plataforma',
+            value: formatNum(periodTotals.leads),
           },
           {
-            label: 'ROAS cohorte',
-            value: periodTotals.roas
-              ? `${formatNum(periodTotals.roas)}x`
-              : '—',
+            label: 'Leads CRM',
+            value: hasCrm ? formatNum(crmPeriodTotal) : '—',
+          },
+          {
+            label: 'CPL CRM (paid)',
+            value:
+              hasCrm && crmPeriodTotal > 0
+                ? `${formatNum(periodTotals.spend / crmPeriodTotal)} €`
+                : periodTotals.cpl
+                  ? `${formatNum(periodTotals.cpl)} €`
+                  : '—',
           },
         ].map((s) => (
           <div
@@ -330,17 +353,26 @@ export default function MetricsDashboard({
         ))}
       </div>
 
-      {/* Channel matrix */}
+      {/* Channel attribution cross */}
       <section className="bg-[#111827] border border-gray-800 rounded-xl p-5 space-y-3">
         <div className="flex items-center justify-between gap-2">
-          <h3 className="text-sm font-semibold text-white">
-            Matriz por canal
-          </h3>
-          <p className="text-[11px] text-gray-500">
-            Clic → dash secundario del canal
+          <div>
+            <h3 className="text-sm font-semibold text-white">
+              Cruce por canal · ads vs CRM
+            </h3>
+            <p className="text-[11px] text-gray-500 mt-0.5">
+              Plataforma = leads reportados por Meta/Google · CRM = atribución
+              Clientify (origen/UTM)
+              {!hasCrm && portfolioWide
+                ? ' · elige un cliente en Contexto para ver CRM'
+                : ''}
+            </p>
+          </div>
+          <p className="text-[11px] text-gray-500 shrink-0">
+            Gap = CRM − plat
           </p>
         </div>
-        {channelRows.length === 0 ? (
+        {attributionRows.length === 0 ? (
           <p className="text-xs text-gray-500 py-6 text-center">
             Sin series de canal en el periodo. Los canales Meta/Google aparecen
             cuando hay filas en ad_daily para este cliente (elige uno en
@@ -353,40 +385,60 @@ export default function MetricsDashboard({
                 <tr>
                   <th className="py-2 pr-3 font-medium">Canal</th>
                   <th className="py-2 pr-3 font-medium">Inversión</th>
-                  <th className="py-2 pr-3 font-medium">Leads</th>
-                  <th className="py-2 pr-3 font-medium">CPL</th>
-                  <th className="py-2 pr-3 font-medium">Revenue</th>
-                  <th className="py-2 font-medium">ROAS</th>
+                  <th className="py-2 pr-3 font-medium">Leads plat</th>
+                  <th className="py-2 pr-3 font-medium">Leads CRM</th>
+                  <th className="py-2 pr-3 font-medium">Gap</th>
+                  <th className="py-2 pr-3 font-medium">CPL plat</th>
+                  <th className="py-2 font-medium">CPL CRM</th>
                 </tr>
               </thead>
               <tbody>
-                {channelRows.map((row) => (
+                {attributionRows.map((row) => (
                   <tr
                     key={row.channel}
                     className="border-b border-gray-900 hover:bg-white/[0.02]"
                   >
                     <td className="py-2.5 pr-3">
-                      <Link
-                        href={`/dashboard/kpis/canal/${encodeURIComponent(row.channel)}`}
-                        className="text-brand-400 hover:text-brand-300 font-semibold capitalize"
-                      >
-                        {row.channel}
-                      </Link>
+                      {row.spend > 0 ? (
+                        <Link
+                          href={`/dashboard/kpis/canal/${encodeURIComponent(row.channel)}`}
+                          className="text-brand-400 hover:text-brand-300 font-semibold capitalize"
+                        >
+                          {row.channel}
+                        </Link>
+                      ) : (
+                        <span className="text-gray-300 font-semibold capitalize">
+                          {row.channel}
+                        </span>
+                      )}
                     </td>
                     <td className="py-2.5 pr-3 text-gray-200">
-                      {formatEur(row.spend)}
+                      {row.spend ? formatEur(row.spend) : '—'}
                     </td>
                     <td className="py-2.5 pr-3 text-gray-200">
-                      {formatNum(row.leads)}
+                      {formatNum(row.platformLeads)}
                     </td>
                     <td className="py-2.5 pr-3 text-gray-200">
-                      {row.cpl ? `${formatNum(row.cpl)} €` : '—'}
+                      {hasCrm ? formatNum(row.crmLeads) : '—'}
+                    </td>
+                    <td
+                      className={`py-2.5 pr-3 font-medium ${
+                        hasCrm ? gapClass(row.gap) : 'text-gray-500'
+                      }`}
+                    >
+                      {hasCrm
+                        ? `${row.gap > 0 ? '+' : ''}${formatNum(row.gap)}`
+                        : '—'}
                     </td>
                     <td className="py-2.5 pr-3 text-gray-200">
-                      {formatEur(row.revenue)}
+                      {row.cplPlatform
+                        ? `${formatNum(row.cplPlatform)} €`
+                        : '—'}
                     </td>
                     <td className="py-2.5 text-gray-200">
-                      {row.roas ? `${formatNum(row.roas)}x` : '—'}
+                      {hasCrm && row.cplCrm
+                        ? `${formatNum(row.cplCrm)} €`
+                        : '—'}
                     </td>
                   </tr>
                 ))}
@@ -430,13 +482,17 @@ export default function MetricsDashboard({
           </p>
           <ul className="text-xs text-gray-400 space-y-1 list-disc list-inside">
             <li>
-              El selector de fechas filtra inversión/leads del periodo; WoW/MoM/YoY
-              siguen siendo comparativas de calendario.
+              El selector filtra el mismo calendario que Ad Tracker; el cruce
+              compara leads de la plataforma ads vs atribución Clientify.
             </li>
             <li>
-              CAC unificado con fee/tools y cierre CRM llega en v2.
+              Gap cercano a 0 en Meta/Google = buena atribución. Canales sin
+              spend (whatsapp, manual…) son orgánicos/CRM.
+            </li>
+            <li>
+              CPL CRM usa inversión paid ÷ leads CRM del canal (más realista
+              que el CPL de la plataforma cuando hay desfase).
             </li>
-            <li>GEO / LTV aparecen como stubs hasta tener pipeline de datos.</li>
           </ul>
         </div>
       </div>

src/lib/metrics.ts

@@ -393,3 +393,244 @@ export function metricTotalsFromDaily(rows: AdDailyRow[]): MetricTotals {
     cpl: leads > 0 ? spend / leads : 0,
   };
 }
+
+/** CRM lead row used for channel attribution cross. */
+export type CrmLeadRow = {
+  source?: string | null;
+  created_at?: string | null;
+  status?: string | null;
+  tenant_id?: string | null;
+};
+
+/** Map Clientify / UTM sources onto paid channels when possible. */
+export function normalizeLeadChannel(source?: string | null): string {
+  const s = (source || '').toLowerCase().trim();
+  if (!s) return 'otros';
+  if (
+    s === 'meta' ||
+    s === 'facebook' ||
+    s === 'instagram' ||
+    s === 'fb' ||
+    s === 'facebook-leads' ||
+    s.includes('facebook') ||
+    s.includes('instagram')
+  ) {
+    return 'meta';
+  }
+  if (
+    s === 'google' ||
+    s === 'google-ads' ||
+    s === 'google_ads' ||
+    s.startsWith('google') ||
+    s.includes('google ads') ||
+    s.includes('google-ads')
+  ) {
+    return 'google';
+  }
+  if (s === 'inbox_messenger' || s === 'messenger') return 'messenger';
+  if (s.startsWith('integrations')) return 'integrations-api';
+  if (s === 'whatsapp') return 'whatsapp';
+  return s;
+}
+
+export function normalizeLeadStatus(status?: string | null): string {
+  const s = (status || '').toLowerCase().trim();
+  if (!s) return 'sin-estado';
+  if (s === 'cold-lead') return 'lead frío';
+  return s;
+}
+
+export function isClienteStatus(status?: string | null): boolean {
+  return normalizeLeadStatus(status) === 'cliente';
+}
+
+export type CrmFunnelTotals = {
+  total: number;
+  cliente: number;
+  enOportunidad: number;
+  leadFrio: number;
+  leadPerdido: number;
+  other: number;
+  clienteRate: number;
+};
+
+export type CrmChannelStats = {
+  channel: string;
+  leads: number;
+  cliente: number;
+  enOportunidad: number;
+  leadFrio: number;
+  leadPerdido: number;
+  other: number;
+  /** % leads del canal que son cliente (0–100). */
+  clienteRate: number;
+};
+
+export type CrmStatusRow = {
+  status: string;
+  count: number;
+  pct: number;
+};
+
+function bucketStatus(status: string): keyof Omit<CrmFunnelTotals, 'total' | 'clienteRate'> | 'cliente' {
+  if (status === 'cliente') return 'cliente';
+  if (status === 'en oportunidad') return 'enOportunidad';
+  if (
+    status === 'lead frío' ||
+    status === 'lead caliente' ||
+    status === 'lead templado'
+  ) {
+    return 'leadFrio';
+  }
+  if (status === 'lead perdido' || status === 'cliente perdido') {
+    return 'leadPerdido';
+  }
+  return 'other';
+}
+
+export function buildCrmFunnel(leads: CrmLeadRow[]): CrmFunnelTotals {
+  const t: CrmFunnelTotals = {
+    total: leads.length,
+    cliente: 0,
+    enOportunidad: 0,
+    leadFrio: 0,
+    leadPerdido: 0,
+    other: 0,
+    clienteRate: 0,
+  };
+  for (const r of leads) {
+    const b = bucketStatus(normalizeLeadStatus(r.status));
+    t[b] += 1;
+  }
+  t.clienteRate = t.total > 0 ? (100 * t.cliente) / t.total : 0;
+  return t;
+}
+
+export function buildCrmStatusBreakdown(leads: CrmLeadRow[]): CrmStatusRow[] {
+  const map = new Map<string, number>();
+  for (const r of leads) {
+    const st = normalizeLeadStatus(r.status);
+    map.set(st, (map.get(st) || 0) + 1);
+  }
+  const total = leads.length || 1;
+  return [...map.entries()]
+    .map(([status, count]) => ({
+      status,
+      count,
+      pct: (100 * count) / total,
+    }))
+    .sort((a, b) => b.count - a.count);
+}
+
+/** % cliente (ganado) por canal de atribución CRM. */
+export function buildCrmChannelStats(leads: CrmLeadRow[]): CrmChannelStats[] {
+  const map = new Map<
+    string,
+    {
+      leads: number;
+      cliente: number;
+      enOportunidad: number;
+      leadFrio: number;
+      leadPerdido: number;
+      other: number;
+    }
+  >();
+
+  for (const r of leads) {
+    const channel = normalizeLeadChannel(r.source);
+    const cur = map.get(channel) || {
+      leads: 0,
+      cliente: 0,
+      enOportunidad: 0,
+      leadFrio: 0,
+      leadPerdido: 0,
+      other: 0,
+    };
+    cur.leads += 1;
+    const b = bucketStatus(normalizeLeadStatus(r.status));
+    cur[b] += 1;
+    map.set(channel, cur);
+  }
+
+  return [...map.entries()]
+    .map(([channel, v]) => ({
+      channel,
+      ...v,
+      clienteRate: v.leads > 0 ? (100 * v.cliente) / v.leads : 0,
+    }))
+    .sort((a, b) => b.cliente - a.cliente || b.leads - a.leads);
+}
+
+export function filterLeadsByDayRange(
+  rows: CrmLeadRow[],
+  since: string,
+  until: string
+): CrmLeadRow[] {
+  return rows.filter((r) => {
+    const d = (r.created_at || '').slice(0, 10);
+    return d >= since && d <= until;
+  });
+}
+
+export type AttributionChannelRow = {
+  channel: string;
+  spend: number;
+  platformLeads: number;
+  crmLeads: number;
+  gap: number;
+  cplPlatform: number;
+  cplCrm: number;
+};
+
+/**
+ * Cross paid platform leads (ad_daily) vs CRM-attributed leads (Clientify).
+ * Gap = CRM − platform (positive ⇒ CRM claims more than the ad UI).
+ */
+export function attributionCross(
+  daily: AdDailyRow[],
+  leads: CrmLeadRow[]
+): AttributionChannelRow[] {
+  const map = new Map<
+    string,
+    { spend: number; platformLeads: number; crmLeads: number }
+  >();
+
+  for (const r of daily) {
+    const channel = (r.platform || 'otros').toLowerCase();
+    const cur = map.get(channel) || {
+      spend: 0,
+      platformLeads: 0,
+      crmLeads: 0,
+    };
+    cur.spend += n(r.spend);
+    cur.platformLeads += n(r.platform_leads ?? r.conversions);
+    map.set(channel, cur);
+  }
+
+  for (const r of leads) {
+    const channel = normalizeLeadChannel(r.source);
+    const cur = map.get(channel) || {
+      spend: 0,
+      platformLeads: 0,
+      crmLeads: 0,
+    };
+    cur.crmLeads += 1;
+    map.set(channel, cur);
+  }
+
+  return [...map.entries()]
+    .map(([channel, v]) => ({
+      channel,
+      spend: v.spend,
+      platformLeads: v.platformLeads,
+      crmLeads: v.crmLeads,
+      gap: v.crmLeads - v.platformLeads,
+      cplPlatform: v.platformLeads > 0 ? v.spend / v.platformLeads : 0,
+      cplCrm: v.crmLeads > 0 ? v.spend / v.crmLeads : 0,
+    }))
+    .sort(
+      (a, b) =>
+        b.spend - a.spend ||
+        b.crmLeads + b.platformLeads - (a.crmLeads + a.platformLeads)
+    );
+}