Split Google Ads copy into titles, long titles and descriptions.

Co-authored-by: Cursor <cursoragent@cursor.com>

src/components/AdCreativesGallery.tsx

@@ -179,6 +179,42 @@ function formatThumbs(ad: AdCreativeCard): { url: string; aspect: CreativeAspect
   return out;
 }
 
+function CopyList({
+  label,
+  items,
+  strong,
+  muted,
+}: {
+  label: string;
+  items: string[];
+  strong?: boolean;
+  muted?: boolean;
+}) {
+  return (
+    <div>
+      <p className="text-[9px] uppercase tracking-wider text-gray-500 mb-1">
+        {label}
+      </p>
+      <ul className="space-y-1">
+        {items.map((h) => (
+          <li
+            key={h}
+            className={`leading-snug ${
+              strong
+                ? 'text-gray-900 font-medium'
+                : muted
+                  ? 'text-gray-500'
+                  : 'text-gray-600'
+            }`}
+          >
+            {h}
+          </li>
+        ))}
+      </ul>
+    </div>
+  );
+}
+
 function MiniKpi({ label, value }: { label: string; value: string }) {
   return (
     <div className="rounded-lg border border-gray-200 bg-gray-50 px-2.5 py-2">
@@ -363,6 +399,13 @@ function CreativeCard({
   const headlines = adHeadlines(ad);
   const bodies = adBodies(ad);
   const linkDescs = adLinkDescriptions(ad);
+  const longTitles = ad.longHeadlines || [];
+  const googleDescs =
+    ad.platform === 'google'
+      ? ad.descriptions?.length
+        ? ad.descriptions
+        : bodies
+      : [];
   const assets = adAssets(ad);
   const extraCount = Math.max(0, assets.length - 1);
   const pmaxFormats = formatThumbs(ad);
@@ -409,9 +452,9 @@ function CreativeCard({
                   {h}
                 </p>
               ))}
-              {bodies[0] ? (
+              {googleDescs[0] ? (
                 <p className="text-[11px] text-gray-600 leading-snug line-clamp-3">
-                  {bodies[0]}
+                  {googleDescs[0]}
                 </p>
               ) : null}
             </div>
@@ -510,53 +553,52 @@ function CreativeCard({
             <p className="text-xs text-gray-400">Conjunto: {ad.adsetName}</p>
           ) : null}
         </div>
-        {(headlines.length > 0 || bodies.length > 0 || linkDescs.length > 0) && (
+        {(headlines.length > 0 ||
+          longTitles.length > 0 ||
+          bodies.length > 0 ||
+          linkDescs.length > 0 ||
+          googleDescs.length > 0) && (
           <div className="space-y-2.5 text-xs border border-gray-200 rounded-xl p-3 bg-gray-50">
+            {ad.platform === 'google' ? (
+              <>
                 {headlines.length > 0 ? (
-              <div>
+                  <CopyList
-                <p className="text-[9px] uppercase tracking-wider text-gray-500 mb-1">
+                    label={`Títulos (${headlines.length})`}
-                  Titulares ({headlines.length})
+                    items={headlines}
-                </p>
+                    strong
-                <ul className="space-y-1">
+                  />
-                  {headlines.map((h) => (
+                ) : null}
-                    <li
+                {longTitles.length > 0 ? (
-                      key={h}
+                  <CopyList
-                      className="text-gray-900 font-medium leading-snug"
+                    label={`Títulos largos (${longTitles.length})`}
-                    >
+                    items={longTitles}
-                      {h}
+                    strong
-                    </li>
+                  />
-                  ))}
+                ) : null}
-                </ul>
+                {googleDescs.length > 0 ? (
-              </div>
+                  <CopyList
+                    label={`Descripciones (${googleDescs.length})`}
+                    items={googleDescs}
+                  />
+                ) : null}
+              </>
+            ) : (
+              <>
+                {headlines.length > 0 ? (
+                  <CopyList
+                    label={`Titulares (${headlines.length})`}
+                    items={headlines}
+                    strong
+                  />
                 ) : null}
                 {bodies.length > 0 ? (
-              <div>
+                  <CopyList label={`Textos (${bodies.length})`} items={bodies} />
-                <p className="text-[9px] uppercase tracking-wider text-gray-500 mb-1">
-                  Textos ({bodies.length})
-                </p>
-                <ul className="space-y-1.5">
-                  {bodies.map((b) => (
-                    <li key={b} className="text-gray-600 leading-relaxed">
-                      {b}
-                    </li>
-                  ))}
-                </ul>
-              </div>
                 ) : null}
                 {linkDescs.length > 0 ? (
-              <div>
+                  <CopyList label="Descripción" items={linkDescs} muted />
-                <p className="text-[9px] uppercase tracking-wider text-gray-500 mb-1">
-                  Descripción
-                </p>
-                <ul className="space-y-1">
-                  {linkDescs.map((d) => (
-                    <li key={d} className="text-gray-500 leading-relaxed">
-                      {d}
-                    </li>
-                  ))}
-                </ul>
-              </div>
                 ) : null}
+              </>
+            )}
             {ad.cta ? (
               <p className="text-[10px] text-brand-700 uppercase tracking-wide pt-0.5">
                 CTA · {ad.cta}
@@ -589,6 +631,13 @@ export function CreativeZoomModal({
   const bodies = adBodies(ad);
   const linkDescs = adLinkDescriptions(ad);
   const longH = ad.longHeadlines || [];
+  const googleDescs =
+    ad.platform === 'google'
+      ? ad.descriptions?.length
+        ? ad.descriptions
+        : bodies
+      : [];
+  const isGoogle = ad.platform === 'google';
   const assets = adAssets(ad);
   const images = assets.filter((a) => a.kind === 'image' || a.kind === 'logo');
   const videos = assets.filter((a) => a.kind === 'youtube' || a.kind === 'video');
@@ -802,7 +851,7 @@ export function CreativeZoomModal({
               {headlines.length > 0 ? (
                 <section>
                   <h3 className="text-sm font-semibold text-gray-900 mb-2">
-                    Titulares ({headlines.length})
+                    {isGoogle ? 'Títulos' : 'Titulares'} ({headlines.length})
                   </h3>
                   <ul className="space-y-1.5 text-sm text-gray-800">
                     {headlines.map((h) => (
@@ -820,7 +869,7 @@ export function CreativeZoomModal({
               {longH.length > 0 ? (
                 <section>
                   <h3 className="text-sm font-semibold text-gray-900 mb-2">
-                    Titulares largos ({longH.length})
+                    Títulos largos ({longH.length})
                   </h3>
                   <ul className="space-y-1.5 text-sm text-gray-800">
                     {longH.map((h) => (
@@ -835,7 +884,25 @@ export function CreativeZoomModal({
                 </section>
               ) : null}
 
-              {bodies.length > 0 ? (
+              {isGoogle && googleDescs.length > 0 ? (
+                <section>
+                  <h3 className="text-sm font-semibold text-gray-900 mb-2">
+                    Descripciones ({googleDescs.length})
+                  </h3>
+                  <ul className="space-y-2 text-sm text-gray-600">
+                    {googleDescs.map((b) => (
+                      <li
+                        key={b}
+                        className="rounded-lg border border-gray-200 bg-gray-50 px-3 py-2 leading-relaxed whitespace-pre-wrap"
+                      >
+                        {b}
+                      </li>
+                    ))}
+                  </ul>
+                </section>
+              ) : null}
+
+              {!isGoogle && bodies.length > 0 ? (
                 <section>
                   <h3 className="text-sm font-semibold text-gray-900 mb-2">
                     Textos ({bodies.length})
@@ -853,7 +920,7 @@ export function CreativeZoomModal({
                 </section>
               ) : null}
 
-              {linkDescs.length > 0 ? (
+              {!isGoogle && linkDescs.length > 0 ? (
                 <section>
                   <h3 className="text-sm font-semibold text-gray-900 mb-2">
                     Descripción

src/lib/ad-creatives-google.ts

@@ -138,6 +138,14 @@ function enumName(v?: string): string {
   return (v || '').replace(/^[A-Z0-9]+_/, '') || str(v);
 }
 
+/** Do not strip LONG_HEADLINE → HEADLINE (enumName would). */
+function assetFieldType(v?: string): string {
+  return str(v)
+    .toUpperCase()
+    .replace(/^ASSET_FIELD_TYPE_/, '')
+    .replace(/^ASSETFIELDTYPE_/, '');
+}
+
 function uniq(arr: string[]): string[] {
   return [...new Set(arr.filter(Boolean))];
 }
@@ -600,7 +608,7 @@ WHERE ad_group_ad.status != 'REMOVED'
       const adId = str(row.adGroupAd?.ad?.id);
       if (!adId) continue;
       const list = assetsByAdId.get(adId) || [];
-      const ft = enumName(row.adGroupAdAssetView?.fieldType).toUpperCase();
+      const ft = assetFieldType(row.adGroupAdAssetView?.fieldType);
       const img = str(row.asset?.imageAsset?.fullSize?.url);
       const w = n(row.asset?.imageAsset?.fullSize?.widthPixels) || undefined;
       const h = n(row.asset?.imageAsset?.fullSize?.heightPixels) || undefined;
@@ -698,7 +706,7 @@ WHERE ad_group_ad.status != 'REMOVED'
         };
         agMap.set(agid, entry);
       }
-      const ft = enumName(row.assetGroupAsset?.fieldType).toUpperCase();
+      const ft = assetFieldType(row.assetGroupAsset?.fieldType);
       const text = str(row.asset?.textAsset?.text);
       const img = str(row.asset?.imageAsset?.fullSize?.url);
       const imgW = n(row.asset?.imageAsset?.fullSize?.widthPixels) || undefined;
@@ -804,12 +812,12 @@ WHERE ad_group_ad.status != 'REMOVED'
         }),
         thumbnailUrl: preview,
         imageUrl: preview,
-        headline: [...headlines, ...longHeadlines].join('\n'),
+        headline: headlines.join('\n'),
         primaryText: descriptions.join('\n'),
         headlines,
-        bodies: descriptions,
+        bodies: [],
         longHeadlines,
-        descriptions: [],
+        descriptions,
         sitelinks,
         callouts,
         snippets,
@@ -914,12 +922,12 @@ WHERE ad_group_ad.status != 'REMOVED'
         }),
         thumbnailUrl: preview,
         imageUrl: preview,
-        headline: [...headlines, ...longHeadlines].join('\n'),
+        headline: headlines.join('\n'),
         primaryText: descriptions.join('\n'),
         headlines,
-        bodies: descriptions,
+        bodies: [],
         longHeadlines,
-        descriptions: [],
+        descriptions,
         assets,
         linkUrl: (ad?.finalUrls || []).map(str).filter(Boolean)[0],
         cta: str(rda?.callToActionText) || undefined,
@@ -928,7 +936,7 @@ WHERE ad_group_ad.status != 'REMOVED'
         youtubeId: firstYt,
       });
       if (paths.length) {
-        cards[cards.length - 1].bodies = [
+        cards[cards.length - 1].descriptions = [
           ...descriptions,
           `Path: /${paths.join('/')}`,
         ];