diff --git a/src/components/MetricsDashboard.tsx b/src/components/MetricsDashboard.tsx
index 8b325b8..fd0e027 100644
--- a/src/components/MetricsDashboard.tsx
+++ b/src/components/MetricsDashboard.tsx
@@ -39,7 +39,6 @@ import {
 import { PageHeader } from '@/components/ui';
 import SyncNowButton from '@/components/SyncNowButton';
 import { useDateRange } from '@/components/DateRangeContext';
-import WindsorAiSection from '@/components/WindsorAiSection';
 import { OrganicDailyRow } from '@/lib/organic';
 
 type Card = {
@@ -72,8 +71,8 @@ function DeltaTriple({
   if (empty) {
     return (
       <p className="mt-3 text-[11px] text-gray-500 border border-dashed border-gray-200 rounded-md px-2 py-2 text-center">
-        Sin cierres en este rango — amplía el periodo o revisa deals ganados en
-        Clientify
+        Sin cierres en este rango — amplía el periodo o revisa oportunidades
+        ganadas en el CRM
       </p>
     );
   }
@@ -308,6 +307,10 @@ export default function MetricsDashboard({
       return d >= since && d <= until;
     });
     const gscClicks = rows.reduce((a, r) => a + (Number(r.gsc_clicks) || 0), 0);
+    const gscImpressions = rows.reduce(
+      (a, r) => a + (Number(r.gsc_impressions) || 0),
+      0
+    );
     const ga4Sessions = rows.reduce(
       (a, r) => a + (Number(r.ga4_sessions) || 0),
       0
@@ -319,6 +322,7 @@ export default function MetricsDashboard({
     const denom = periodTotals.leads + ga4Conversions;
     return {
       gscClicks,
+      gscImpressions,
       ga4Sessions,
       ga4Conversions,
       organicShare: denom > 0 ? (ga4Conversions / denom) * 100 : 0,
@@ -353,9 +357,9 @@ export default function MetricsDashboard({
       label: 'Ventas (CRM)',
       hint: hasCohort
         ? cohortFromLeads
-          ? 'Clientes Clientify en el periodo (sin importe en webhook)'
-          : `Deals ganados Clientify · importe ${formatEur(periodTotals.revenue)}`
-        : 'Deals won Clientify en el periodo',
+          ? 'Contactos marcados cliente en el CRM (sin importe)'
+          : `Oportunidades ganadas · importe ${formatEur(periodTotals.revenue)}`
+        : 'Oportunidades ganadas en el CRM en el periodo',
       format: formatNum,
       icon: <TrendingUp className="w-4 h-4 text-emerald-600" />,
       cohort: true,
@@ -375,8 +379,8 @@ export default function MetricsDashboard({
       key: 'roas',
       label: 'ROAS ventas',
       hint: revenueMissing
-        ? 'Falta importe en CRM (API BPS) para ROAS'
-        : `Importe Clientify (${formatEur(periodTotals.revenue)}) ÷ inversión ads (${formatEur(periodTotals.spend)})`,
+        ? 'Falta importe en el CRM para calcular ROAS'
+        : `Importe CRM (${formatEur(periodTotals.revenue)}) ÷ inversión ads (${formatEur(periodTotals.spend)})`,
       format: (v) => `${formatNum(v)}x`,
       icon: <TrendingUp className="w-4 h-4 text-emerald-700" />,
       cohort: true,
@@ -414,12 +418,68 @@ export default function MetricsDashboard({
     return { top, worstGap, platTotal, crmTotal, crmPaid, crmOther };
   }, [attributionRows]);
 
+  const crmName = useMemo(() => {
+    const rows = (integrations || []) as { provider?: string; status?: string }[];
+    const ghl = rows.find(
+      (i) => i.provider === 'gohighlevel' && i.status === 'connected'
+    );
+    const cfy = rows.find(
+      (i) => i.provider === 'clientify' && i.status === 'connected'
+    );
+    if (ghl) return 'GoHighLevel';
+    if (cfy) return 'Clientify';
+    return 'CRM';
+  }, [integrations]);
+
+  const googleCampaigns = useMemo(() => {
+    const byCampaign = new Map<
+      string,
+      { spend: number; impressions: number; clicks: number; leads: number }
+    >();
+    for (const r of rangedDaily) {
+      if (r.platform !== 'google') continue;
+      const name = r.campaign_name || r.campaign || 'Campaña sin nombre';
+      const cur = byCampaign.get(name) || {
+        spend: 0,
+        impressions: 0,
+        clicks: 0,
+        leads: 0,
+      };
+      cur.spend += Number(r.spend) || 0;
+      cur.impressions += Number(r.impressions) || 0;
+      cur.clicks += Number(r.clicks) || 0;
+      cur.leads += Number(r.platform_leads ?? r.conversions) || 0;
+      byCampaign.set(name, cur);
+    }
+    const totalSpend = [...byCampaign.values()].reduce((a, b) => a + b.spend, 0);
+    return [...byCampaign.entries()]
+      .map(([name, v]) => ({
+        name,
+        ...v,
+        cpl: v.leads > 0 ? v.spend / v.leads : 0,
+        share: totalSpend > 0 ? (v.spend / totalSpend) * 100 : 0,
+        kind: /pmax|performance/i.test(name)
+          ? 'Performance Max'
+          : /search|brand/i.test(name)
+            ? 'Búsqueda'
+            : 'Otra red',
+      }))
+      .sort((a, b) => b.spend - a.spend);
+  }, [rangedDaily]);
+
+  const adsCards = cards.filter((c) =>
+    ['spend', 'leads', 'cpl'].includes(c.key)
+  );
+  const outcomeCards = cards.filter((c) =>
+    ['deals', 'cac', 'roas'].includes(c.key)
+  );
+
   return (
     <div className="space-y-8">
       <PageHeader
         eyebrow="Rendimiento"
         title="Métricas"
-        description={`${label}${portfolioWide ? ' · portafolio' : ''}. Periodo ${rangeHint} (selector global del header).`}
+        description={`${label}${portfolioWide ? ' · portafolio' : ''}. Un solo panel para el periodo ${rangeHint}.`}
         actions={<SyncNowButton forceModule="metrics" />}
       />
 
@@ -442,48 +502,83 @@ export default function MetricsDashboard({
       )}
       {cohortFromLeads && hasCohort && (
         <p className="text-xs text-amber-900 border border-amber-300 bg-amber-50 rounded-lg px-3 py-2">
-          Cohorte desde contactos Clientify status «cliente» (no hay deals
-          ganados sincronizados). Importe € incompleto hasta conectar la API
-          Clientify de este tenant. Meta pixel reporta compras en el periodo;
-          el CRM marca clientes sin amount en el webhook.
+          Cohorte desde contactos del CRM con status «cliente» (no hay oportunidades
+          ganadas sincronizadas). El importe puede ir incompleto.
         </p>
       )}
 
-      <div className="grid grid-cols-1 sm:grid-cols-2 xl:grid-cols-3 gap-4">
-        {cards.map((c) => {
-          const emptyCohort = Boolean(c.cohort) && !hasCohort;
-          const value = emptyCohort
-            ? '—'
-            : c.format(periodTotals[c.key]);
-          return (
-            <div
-              key={c.key}
-              className="bg-white border border-gray-200 rounded-xl p-5 shadow-sm"
-            >
-              <div className="flex items-center justify-between text-gray-700 mb-2">
-                <span className="text-xs font-semibold uppercase tracking-wider">
-                  {c.label}
-                </span>
-                {c.icon}
-              </div>
-              <p className="text-2xl font-bold text-gray-900 tabular-nums">
-                {value}
-              </p>
-              <p className="text-xs text-gray-600 mt-1">{c.hint}</p>
-              <DeltaTriple
-                delta={rangeDeltas[c.key] ?? deltas[c.key]}
-                invert={c.invert}
-                empty={emptyCohort}
-                format={c.format}
-                current={periodTotals[c.key]}
-                showWow={showWow}
-              />
-            </div>
-          );
-        })}
+      <div className="rounded-xl border border-gray-200 bg-gray-50 px-4 py-3 text-xs text-gray-700 space-y-1.5">
+        <p className="font-semibold text-gray-900 text-[11px] uppercase tracking-wider">
+          Cómo leer este panel
+        </p>
+        <p>
+          <strong>Publicidad:</strong> lo que Meta y Google dicen (gasto,
+          conversiones, CPL). No es el listado de clientes.
+        </p>
+        <p>
+          <strong>{crmName}:</strong> personas y ventas reales en el CRM. Un
+          lead de ads y un alta CRM casi nunca coinciden 1 a 1 (el gap lo
+          explica).
+        </p>
+        <p>
+          <strong>Web y SEO:</strong> visitas y clics orgánicos (Search Console
+          y Analytics). No se suman a los leads de anuncios.
+        </p>
       </div>
 
-      <div className="grid grid-cols-2 lg:grid-cols-3 gap-3">
+      <section className="space-y-3">
+        <div>
+          <h2 className="text-sm font-semibold text-gray-900">
+            1. Publicidad
+          </h2>
+          <p className="text-xs text-gray-600 mt-0.5">
+            Inversión y conversiones de las plataformas de ads · {rangeHint}
+          </p>
+        </div>
+        <div className="grid grid-cols-1 sm:grid-cols-2 xl:grid-cols-3 gap-4">
+          {adsCards.map((c) => {
+            const emptyCohort = Boolean(c.cohort) && !hasCohort;
+            const value = emptyCohort ? '—' : c.format(periodTotals[c.key]);
+            return (
+              <div
+                key={c.key}
+                className="bg-white border border-gray-200 rounded-xl p-5 shadow-sm"
+              >
+                <div className="flex items-center justify-between text-gray-700 mb-2">
+                  <span className="text-xs font-semibold uppercase tracking-wider">
+                    {c.label}
+                  </span>
+                  {c.icon}
+                </div>
+                <p className="text-2xl font-bold text-gray-900 tabular-nums">
+                  {value}
+                </p>
+                <p className="text-xs text-gray-600 mt-1">{c.hint}</p>
+                <DeltaTriple
+                  delta={rangeDeltas[c.key] ?? deltas[c.key]}
+                  invert={c.invert}
+                  empty={emptyCohort}
+                  format={c.format}
+                  current={periodTotals[c.key]}
+                  showWow={showWow}
+                />
+              </div>
+            );
+          })}
+        </div>
+      </section>
+
+      <section className="space-y-3">
+        <div>
+          <h2 className="text-sm font-semibold text-gray-900">
+            2. Negocio ({crmName})
+          </h2>
+          <p className="text-xs text-gray-600 mt-0.5">
+            Altas y ventas del CRM · no uses estos números como si fueran los de
+            ads
+          </p>
+        </div>
+        <div className="grid grid-cols-2 lg:grid-cols-3 gap-3">
         <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
           <p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600">
             Leads CRM
@@ -492,7 +587,7 @@ export default function MetricsDashboard({
             {hasCrm ? formatNum(crmPeriodTotal) : '—'}
           </p>
           <p className="text-xs text-gray-500 mt-1">
-            Altas Clientify en el periodo (no es el mismo número que ads)
+            Altas en {crmName} en el periodo
           </p>
         </div>
         <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
@@ -505,12 +600,12 @@ export default function MetricsDashboard({
               : '—'}
           </p>
           <p className="text-xs text-gray-500 mt-1">
-            Inversión ads ÷ leads CRM (distinto del CPL ads)
+            Inversión ads ÷ leads CRM
           </p>
         </div>
         <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
           <p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600">
-            Gap plat vs CRM
+            Gap ads vs CRM
           </p>
           <p
             className={`text-xl font-bold mt-1 tabular-nums ${
@@ -522,9 +617,51 @@ export default function MetricsDashboard({
               : '—'}
           </p>
           <p className="text-xs text-gray-500 mt-1">
-            CRM − leads plataforma · detalle por canal abajo
+            CRM − conversiones ads · detalle por canal abajo
           </p>
         </div>
+        </div>
+        <div className="grid grid-cols-1 sm:grid-cols-2 xl:grid-cols-3 gap-4">
+          {outcomeCards.map((c) => {
+            const emptyCohort = Boolean(c.cohort) && !hasCohort;
+            const value = emptyCohort ? '—' : c.format(periodTotals[c.key]);
+            return (
+              <div
+                key={c.key}
+                className="bg-white border border-gray-200 rounded-xl p-5 shadow-sm"
+              >
+                <div className="flex items-center justify-between text-gray-700 mb-2">
+                  <span className="text-xs font-semibold uppercase tracking-wider">
+                    {c.label}
+                  </span>
+                  {c.icon}
+                </div>
+                <p className="text-2xl font-bold text-gray-900 tabular-nums">
+                  {value}
+                </p>
+                <p className="text-xs text-gray-600 mt-1">{c.hint}</p>
+                <DeltaTriple
+                  delta={rangeDeltas[c.key] ?? deltas[c.key]}
+                  invert={c.invert}
+                  empty={emptyCohort}
+                  format={c.format}
+                  current={periodTotals[c.key]}
+                  showWow={showWow}
+                />
+              </div>
+            );
+          })}
+        </div>
+      </section>
+
+      <section className="space-y-3">
+        <div>
+          <h2 className="text-sm font-semibold text-gray-900">3. Web y SEO</h2>
+          <p className="text-xs text-gray-600 mt-0.5">
+            Tráfico del sitio · mismo periodo · no es publicidad
+          </p>
+        </div>
+        <div className="grid grid-cols-2 lg:grid-cols-4 gap-3">
         <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
           <p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600 inline-flex items-center gap-1">
             <Search className="w-3.5 h-3.5" /> Clics SEO
@@ -532,7 +669,16 @@ export default function MetricsDashboard({
           <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
             {formatNum(organicPeriod.gscClicks)}
           </p>
-          <p className="text-xs text-gray-500 mt-1">Search Console · mismo periodo</p>
+          <p className="text-xs text-gray-500 mt-1">Search Console</p>
+        </div>
+        <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
+          <p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600">
+            Impresiones SEO
+          </p>
+          <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
+            {formatNum(organicPeriod.gscImpressions)}
+          </p>
+          <p className="text-xs text-gray-500 mt-1">Apariciones en Google</p>
         </div>
         <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
           <p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600 inline-flex items-center gap-1">
@@ -541,35 +687,32 @@ export default function MetricsDashboard({
           <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
             {formatNum(organicPeriod.ga4Sessions)}
           </p>
-          <p className="text-xs text-gray-500 mt-1">
-            GA4 · {formatNum(organicPeriod.ga4Conversions)} conv. web
-          </p>
+          <p className="text-xs text-gray-500 mt-1">Analytics (GA4)</p>
         </div>
         <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
           <p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600">
-            Cuota orgánica
+            Conv. web
           </p>
           <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
-            {formatPct(organicPeriod.organicShare)}
+            {formatNum(organicPeriod.ga4Conversions)}
           </p>
           <p className="text-xs text-gray-500 mt-1">
-            Conv. GA4 / (leads ads + conv. web)
+            Eventos GA4 · cuota {formatPct(organicPeriod.organicShare)}
           </p>
         </div>
-      </div>
+        </div>
+      </section>
 
       <section className="bg-white border border-gray-200 rounded-xl p-5 space-y-4 shadow-sm">
         <div className="flex flex-col sm:flex-row sm:items-start justify-between gap-2">
           <div>
             <h3 className="text-sm font-semibold text-gray-900">
-              Cruce por canal · ads vs CRM
+              4. Cruce por canal · ads vs {crmName}
             </h3>
             <p className="text-xs text-gray-600 mt-0.5">
-              Leads plat = conversiones ads. Leads CRM = altas Clientify por
-              fuente. Ventas = nº deals ganados; Importe = amount Clientify.
-              Ventas = deals ganados Online (importe {'>'} 0), como el board
-              Clientify. Fuente del contacto → canal (meta / google /
-              ecommerce…). Sin fuente → sin-atribuir.
+              Leads plat = conversiones que reporta el anuncio. Leads CRM =
+              altas en {crmName} según la fuente del contacto. Ventas =
+              oportunidades ganadas (importe {'>'} 0). Gap = CRM − plat.
             </p>
           </div>
           <p className="text-xs text-gray-600 shrink-0 font-medium">
@@ -800,21 +943,62 @@ export default function MetricsDashboard({
           </div>
         </div>
         <p className="text-[10px] text-gray-500">
-          Barras compactas por día · periodo del header · detalle en Ads
+          Barras por día · mismo periodo del header
         </p>
       </section>
 
-      <WindsorAiSection
-        embedded
-        tenantId={tenantId}
-        label={label}
-        portfolioWide={portfolioWide}
-        dailyRows={dailyRows}
-        organicRows={organicRows}
-        crmLeads={crmLeads}
-        wonDeals={wonDeals}
-        integrations={integrations}
-      />
+      {googleCampaigns.length > 0 && (
+        <section className="bg-white border border-gray-200 rounded-xl p-5 space-y-3 shadow-sm">
+          <div>
+            <h3 className="text-sm font-semibold text-gray-900">
+              5. Campañas Google Ads
+            </h3>
+            <p className="text-xs text-gray-600 mt-0.5">
+              Desglose de la inversión Google del periodo. Meta va en Ads /
+              creatividades. No vuelve a contar el scorecard de arriba.
+            </p>
+          </div>
+          <div className="overflow-x-auto">
+            <table className="w-full text-left text-sm">
+              <thead className="text-gray-600 border-b border-gray-200">
+                <tr>
+                  <th className="py-2 pr-3 font-semibold">Campaña</th>
+                  <th className="py-2 pr-3 font-semibold">Red</th>
+                  <th className="py-2 pr-3 font-semibold">Inversión</th>
+                  <th className="py-2 pr-3 font-semibold">Clics</th>
+                  <th className="py-2 pr-3 font-semibold">Conv.</th>
+                  <th className="py-2 font-semibold">CPL</th>
+                </tr>
+              </thead>
+              <tbody>
+                {googleCampaigns.slice(0, 12).map((c) => (
+                  <tr
+                    key={c.name}
+                    className="border-b border-gray-100 hover:bg-gray-50"
+                  >
+                    <td className="py-2 pr-3 font-medium text-gray-900 max-w-[280px] truncate" title={c.name}>
+                      {c.name}
+                    </td>
+                    <td className="py-2 pr-3 text-gray-600">{c.kind}</td>
+                    <td className="py-2 pr-3 tabular-nums">{formatEur(c.spend)}</td>
+                    <td className="py-2 pr-3 tabular-nums">{formatNum(c.clicks)}</td>
+                    <td className="py-2 pr-3 tabular-nums">{formatNum(c.leads)}</td>
+                    <td className="py-2 tabular-nums">
+                      {c.cpl > 0 ? `${formatNum(c.cpl)} €` : '—'}
+                    </td>
+                  </tr>
+                ))}
+              </tbody>
+            </table>
+          </div>
+          {googleCampaigns.length > 12 && (
+            <p className="text-[11px] text-gray-500">
+              Mostrando 12 de {googleCampaigns.length} campañas (las de más
+              gasto). El resto está en Ads.
+            </p>
+          )}
+        </section>
+      )}
     </div>
   );
 }