feat(creatives): task 1 - migration, models and seed for creatives module

sql/creatives_module_migration.sql

@@ -0,0 +1,209 @@
+-- Migration: Module Creatives (CREATIVOS_BRIEF.md)
+-- Multi-tenant schema using tenant_id references public.tenants(id)
+
+-- 1. Extend public.tenants
+alter table public.tenants
+  add column if not exists meta_ad_account_id text,
+  add column if not exists slack_channel_id text,
+  add column if not exists drive_folder_id text,
+  add column if not exists creatives_enabled boolean not null default false;
+
+-- 2. Adapt/Create public.creatives
+-- First, adapt existing table or create if not exists
+create table if not exists public.creatives (
+  id uuid primary key default gen_random_uuid(),
+  tenant_id uuid not null references public.tenants(id) on delete cascade,
+  campaign_name text,
+  adset_id text,
+  meta_ad_id text unique,
+  format text not null check (format in ('estatico','carrusel','video')),
+  angle text,
+  hook text,
+  primary_text text,
+  headline text,
+  cta text,
+  asset_url text,
+  thumbnail_url text,
+  status text not null default 'borrador'
+    check (status in ('borrador','pendiente_aprobacion','aprobada','rechazada','publicada','fatigada','retirada')),
+  visibility text not null default 'agency' check (visibility in ('client','agency')),
+  parent_id uuid references public.creatives(id) on delete set null,
+  generation_request_id uuid,
+  created_by text not null default 'agency',
+  created_at timestamptz not null default now(),
+  updated_at timestamptz not null default now()
+);
+
+-- Ensure all columns exist and checks are aligned if table already existed
+alter table public.creatives add column if not exists campaign_name text;
+alter table public.creatives add column if not exists adset_id text;
+alter table public.creatives add column if not exists meta_ad_id text;
+alter table public.creatives add column if not exists angle text;
+alter table public.creatives add column if not exists hook text;
+alter table public.creatives add column if not exists asset_url text;
+alter table public.creatives add column if not exists thumbnail_url text;
+alter table public.creatives add column if not exists visibility text not null default 'agency';
+alter table public.creatives add column if not exists parent_id uuid references public.creatives(id) on delete set null;
+alter table public.creatives add column if not exists generation_request_id uuid;
+
+-- Change created_by to text if it was uuid
+do $$
+begin
+  if exists (
+    select 1 from information_schema.columns 
+    where table_schema = 'public' and table_name = 'creatives' and column_name = 'created_by' and data_type = 'uuid'
+  ) then
+    alter table public.creatives drop constraint if exists creatives_created_by_fkey;
+    alter table public.creatives alter column created_by type text using created_by::text;
+    alter table public.creatives alter column created_by set default 'agency';
+  end if;
+end $$;
+
+-- Drop obsolete constraints if present
+alter table public.creatives drop constraint if exists creatives_status_check;
+alter table public.creatives drop constraint if exists creatives_format_check;
+alter table public.creatives drop constraint if exists creatives_visibility_check;
+alter table public.creatives drop constraint if exists creatives_meta_ad_id_key;
+
+-- Ensure meta_ad_id unique constraint
+alter table public.creatives add constraint creatives_meta_ad_id_key unique (meta_ad_id);
+
+-- Enforce check constraints from brief
+alter table public.creatives add constraint creatives_status_check 
+  check (status in ('borrador','pendiente_aprobacion','aprobada','rechazada','publicada','fatigada','retirada','draft','in_review','approved','rejected'));
+
+alter table public.creatives add constraint creatives_format_check 
+  check (format in ('estatico','carrusel','video','image','carousel','reel','story','rsa','pmax','pmax_landscape','pmax_square','pmax_portrait','pmax_vertical','pmax_logo','youtube','other'));
+
+alter table public.creatives add constraint creatives_visibility_check 
+  check (visibility in ('client','agency'));
+
+create index if not exists creatives_tenant_status_idx on public.creatives (tenant_id, status);
+create index if not exists creatives_meta_ad_id_idx on public.creatives (meta_ad_id);
+
+-- 3. creative_metrics_daily
+create table if not exists public.creative_metrics_daily (
+  id uuid primary key default gen_random_uuid(),
+  tenant_id uuid not null references public.tenants(id) on delete cascade,
+  creative_id uuid not null references public.creatives(id) on delete cascade,
+  meta_ad_id text not null,
+  date date not null,
+  impressions integer default 0,
+  reach integer default 0,
+  frequency numeric(6,2) default 0,
+  clicks integer default 0,
+  ctr numeric(6,3) default 0,
+  cpm numeric(10,2) default 0,
+  cpc numeric(10,2) default 0,
+  spend numeric(10,2) default 0,
+  results integer default 0,
+  cpa numeric(10,2),
+  raw jsonb,
+  created_at timestamptz not null default now(),
+  unique (meta_ad_id, date)
+);
+create index if not exists creative_metrics_daily_tenant_date_idx on public.creative_metrics_daily (tenant_id, date);
+
+-- 4. fatigue_rules
+create table if not exists public.fatigue_rules (
+  id uuid primary key default gen_random_uuid(),
+  tenant_id uuid not null unique references public.tenants(id) on delete cascade,
+  lookback_days integer not null default 7,
+  min_impressions integer not null default 2000,
+  max_frequency numeric(4,2) not null default 3.0,
+  ctr_drop_pct numeric(5,2) not null default 30,
+  cpa_rise_pct numeric(5,2) not null default 25,
+  signals_required integer not null default 2,
+  auto_request_relief boolean not null default true,
+  updated_at timestamptz not null default now()
+);
+
+-- 5. generation_requests
+create table if not exists public.generation_requests (
+  id uuid primary key default gen_random_uuid(),
+  tenant_id uuid not null references public.tenants(id) on delete cascade,
+  reason text not null check (reason in ('fatiga','calendario','nueva_campana','manual')),
+  source_creative_id uuid references public.creatives(id) on delete set null,
+  brief jsonb not null,
+  status text not null default 'pendiente'
+    check (status in ('pendiente','en_proceso','completada','fallida')),
+  result jsonb,
+  cost_estimate jsonb,
+  error text,
+  requested_at timestamptz not null default now(),
+  completed_at timestamptz
+);
+create index if not exists generation_requests_tenant_status_idx on public.generation_requests (tenant_id, status);
+
+-- Foreign key linking creatives.generation_request_id to generation_requests.id
+do $$
+begin
+  if not exists (
+    select 1 from information_schema.table_constraints 
+    where constraint_name = 'creatives_generation_request_id_fkey'
+  ) then
+    alter table public.creatives 
+      add constraint creatives_generation_request_id_fkey 
+      foreign key (generation_request_id) references public.generation_requests(id) on delete set null;
+  end if;
+end $$;
+
+-- 6. approvals
+create table if not exists public.approvals (
+  id uuid primary key default gen_random_uuid(),
+  tenant_id uuid not null references public.tenants(id) on delete cascade,
+  creative_id uuid not null references public.creatives(id) on delete cascade,
+  user_id uuid references public.users(id) on delete set null,
+  actor_role text not null check (actor_role in ('client','agency')),
+  decision text not null check (decision in ('aprobada','rechazada')),
+  comment text,
+  channel text not null default 'app' check (channel in ('app','slack')),
+  created_at timestamptz not null default now()
+);
+create index if not exists approvals_tenant_creative_idx on public.approvals (tenant_id, creative_id);
+
+-- 7. creative_events
+create table if not exists public.creative_events (
+  id uuid primary key default gen_random_uuid(),
+  tenant_id uuid not null references public.tenants(id) on delete cascade,
+  creative_id uuid references public.creatives(id) on delete cascade,
+  event_type text not null,
+  actor text not null,
+  from_status text,
+  to_status text,
+  payload jsonb,
+  visibility text not null default 'agency' check (visibility in ('client','agency')),
+  created_at timestamptz not null default now()
+);
+create index if not exists creative_events_tenant_created_idx on public.creative_events (tenant_id, created_at desc);
+
+-- 8. Seed Blue Parrot School (bps)
+insert into public.fatigue_rules (
+  tenant_id,
+  lookback_days,
+  min_impressions,
+  max_frequency,
+  ctr_drop_pct,
+  cpa_rise_pct,
+  signals_required,
+  auto_request_relief
+)
+select 
+  id,
+  7,
+  2000,
+  3.0,
+  30.0,
+  25.0,
+  2,
+  true
+from public.tenants
+where slug = 'bps'
+on conflict (tenant_id) do update set
+  updated_at = now();
+
+update public.tenants
+set 
+  creatives_enabled = true,
+  meta_ad_account_id = coalesce(meta_ad_account_id, 'act_1052328112282270')
+where slug = 'bps';

src/lib/creatives-types.ts

@@ -0,0 +1,185 @@
+/**
+ * Tipos y Modelos de datos para el módulo Creatividades (CREATIVOS_BRIEF.md)
+ * Todas las entidades se estructuran con `tenant_id` (multi-tenant obligatorio).
+ */
+
+export type CreativeFormat =
+  | 'estatico'
+  | 'carrusel'
+  | 'video'
+  | 'image'
+  | 'carousel'
+  | 'reel'
+  | 'story'
+  | 'rsa'
+  | 'pmax'
+  | 'pmax_landscape'
+  | 'pmax_square'
+  | 'pmax_portrait'
+  | 'pmax_vertical'
+  | 'pmax_logo'
+  | 'youtube'
+  | 'other';
+
+export type CreativeStatus =
+  | 'borrador'
+  | 'pendiente_aprobacion'
+  | 'aprobada'
+  | 'rechazada'
+  | 'publicada'
+  | 'fatigada'
+  | 'retirada'
+  | 'draft'
+  | 'in_review'
+  | 'approved'
+  | 'rejected';
+
+export type CreativeVisibility = 'client' | 'agency';
+
+export type CreativeCreatedBy = 'agency' | 'claude' | 'client';
+
+export interface Creative {
+  id: string;
+  tenant_id: string;
+  campaign_name: string | null;
+  adset_id: string | null;
+  meta_ad_id: string | null;
+  format: CreativeFormat;
+  angle: string | null;
+  hook: string | null;
+  primary_text: string | null;
+  headline: string | null;
+  cta: string | null;
+  asset_url: string | null;
+  thumbnail_url: string | null;
+  status: CreativeStatus;
+  visibility: CreativeVisibility;
+  parent_id: string | null;
+  generation_request_id: string | null;
+  created_by: CreativeCreatedBy | string;
+  created_at: string;
+  updated_at: string;
+
+  // Campos relacionales opcionales al consultar con joins
+  parent?: Creative | null;
+  metrics_daily?: CreativeMetricsDaily[];
+}
+
+export interface CreativeMetricsDaily {
+  id: string;
+  tenant_id: string;
+  creative_id: string;
+  meta_ad_id: string;
+  date: string;
+  impressions: number;
+  reach: number;
+  frequency: number;
+  clicks: number;
+  ctr: number;
+  cpm: number;
+  cpc: number;
+  spend: number;
+  results: number;
+  cpa: number | null;
+  raw?: Record<string, unknown> | null;
+  created_at: string;
+}
+
+export interface FatigueRules {
+  id: string;
+  tenant_id: string;
+  lookback_days: number;
+  min_impressions: number;
+  max_frequency: number;
+  ctr_drop_pct: number;
+  cpa_rise_pct: number;
+  signals_required: number;
+  auto_request_relief: boolean;
+  updated_at: string;
+}
+
+export type GenerationRequestReason = 'fatiga' | 'calendario' | 'nueva_campana' | 'manual';
+export type GenerationRequestStatus = 'pendiente' | 'en_proceso' | 'completada' | 'fallida';
+
+export interface GenerationRequestBrief {
+  tenant_id: string;
+  client_id?: string; // alias compatible si n8n lo envía
+  client_slug: string;
+  reason: GenerationRequestReason;
+  source_creative_id?: string | null;
+  format: 'estatico' | 'carrusel' | 'video';
+  aspect_ratio?: string;
+  variants_requested: number;
+  avoid_angles?: string[];
+  campaign_name?: string | null;
+  adset_id?: string | null;
+  language?: string;
+  deadline?: string;
+}
+
+export interface GenerationRequestResult {
+  creatives: string[];
+  notes?: string;
+  skills_used?: string[];
+}
+
+export interface GenerationRequest {
+  id: string;
+  tenant_id: string;
+  reason: GenerationRequestReason;
+  source_creative_id: string | null;
+  brief: GenerationRequestBrief;
+  status: GenerationRequestStatus;
+  result: GenerationRequestResult | null;
+  cost_estimate: Record<string, unknown> | null;
+  error: string | null;
+  requested_at: string;
+  completed_at: string | null;
+}
+
+export type ApprovalActorRole = 'client' | 'agency';
+export type ApprovalDecision = 'aprobada' | 'rechazada';
+export type ApprovalChannel = 'app' | 'slack';
+
+export interface Approval {
+  id: string;
+  tenant_id: string;
+  creative_id: string;
+  user_id: string | null;
+  actor_role: ApprovalActorRole;
+  decision: ApprovalDecision;
+  comment: string | null;
+  channel: ApprovalChannel;
+  created_at: string;
+}
+
+export type CreativeEventType =
+  | 'status_change'
+  | 'metrics_ingested'
+  | 'fatigue_detected'
+  | 'generation_requested'
+  | 'published'
+  | 'error';
+
+export interface CreativeEvent {
+  id: string;
+  tenant_id: string;
+  creative_id: string | null;
+  event_type: CreativeEventType | string;
+  actor: string;
+  from_status: CreativeStatus | null;
+  to_status: CreativeStatus | null;
+  payload: Record<string, unknown> | null;
+  visibility: CreativeVisibility;
+  created_at: string;
+}
+
+export interface TenantWithCreativesMeta {
+  id: string;
+  name: string;
+  slug: string;
+  meta_ad_account_id?: string | null;
+  slack_channel_id?: string | null;
+  drive_folder_id?: string | null;
+  creatives_enabled: boolean;
+}