Unify metrics into a single dashboard scorecard.

Fold CRM and organic KPIs into Métricas and hide the duplicate Windsor strip when embedded.

Co-authored-by: Cursor <cursoragent@cursor.com>

src/components/MetricsDashboard.tsx

@@ -11,6 +11,8 @@ import {
   TrendingUp,
   Users,
   MousePointerClick,
+  Globe,
+  Search,
 } from 'lucide-react';
 import {
   AdDailyRow,
@@ -300,6 +302,29 @@ export default function MetricsDashboard({
     hasCohort && periodTotals.revenue <= 0 && cohortFromLeads;
   const showWow = rangeDaySpan(since, until) <= 7;
 
+  const organicPeriod = useMemo(() => {
+    const rows = organicRows.filter((r) => {
+      const d = (r.day || r.date || '').slice(0, 10);
+      return d >= since && d <= until;
+    });
+    const gscClicks = rows.reduce((a, r) => a + (Number(r.gsc_clicks) || 0), 0);
+    const ga4Sessions = rows.reduce(
+      (a, r) => a + (Number(r.ga4_sessions) || 0),
+      0
+    );
+    const ga4Conversions = rows.reduce(
+      (a, r) => a + (Number(r.ga4_conversions) || 0),
+      0
+    );
+    const denom = periodTotals.leads + ga4Conversions;
+    return {
+      gscClicks,
+      ga4Sessions,
+      ga4Conversions,
+      organicShare: denom > 0 ? (ga4Conversions / denom) * 100 : 0,
+    };
+  }, [organicRows, since, until, periodTotals.leads]);
+
   const cards: Card[] = [
     {
       key: 'spend',
@@ -311,7 +336,7 @@ export default function MetricsDashboard({
     {
       key: 'leads',
       label: 'Leads plataforma',
-      hint: 'Conversiones reportadas por ads',
+      hint: 'Conversiones reportadas por ads (no CRM)',
       format: formatNum,
       icon: <Users className="w-4 h-4 text-blue-600" />,
     },
@@ -424,41 +449,6 @@ export default function MetricsDashboard({
         </p>
       )}
 
-      <div className="grid grid-cols-2 lg:grid-cols-4 gap-3">
-        {[
-          { label: 'Inversión periodo', value: formatEur(periodTotals.spend) },
-          {
-            label: 'Leads plataforma',
-            value: formatNum(periodTotals.leads),
-          },
-          {
-            label: 'Leads CRM',
-            value: hasCrm ? formatNum(crmPeriodTotal) : '—',
-          },
-          {
-            label: 'CPL CRM (paid)',
-            value:
-              hasCrm && crmPeriodTotal > 0
-                ? `${formatNum(periodTotals.spend / crmPeriodTotal)} €`
-                : periodTotals.cpl
-                  ? `${formatNum(periodTotals.cpl)} €`
-                  : '—',
-          },
-        ].map((s) => (
-          <div
-            key={s.label}
-            className="rounded-xl border border-brand-200 bg-brand-50 px-4 py-3 shadow-sm"
-          >
-            <p className="text-[11px] font-semibold uppercase tracking-wider text-brand-700">
-              {s.label}
-            </p>
-            <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
-              {s.value}
-            </p>
-          </div>
-        ))}
-      </div>
-
       <div className="grid grid-cols-1 sm:grid-cols-2 xl:grid-cols-3 gap-4">
         {cards.map((c) => {
           const emptyCohort = Boolean(c.cohort) && !hasCohort;
@@ -493,6 +483,81 @@ export default function MetricsDashboard({
         })}
       </div>
 
+      <div className="grid grid-cols-2 lg:grid-cols-3 gap-3">
+        <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
+          <p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600">
+            Leads CRM
+          </p>
+          <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
+            {hasCrm ? formatNum(crmPeriodTotal) : '—'}
+          </p>
+          <p className="text-xs text-gray-500 mt-1">
+            Altas Clientify en el periodo (no es el mismo número que ads)
+          </p>
+        </div>
+        <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
+          <p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600">
+            CPL CRM
+          </p>
+          <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
+            {hasCrm && crmPeriodTotal > 0
+              ? `${formatNum(periodTotals.spend / crmPeriodTotal)} €`
+              : '—'}
+          </p>
+          <p className="text-xs text-gray-500 mt-1">
+            Inversión ads ÷ leads CRM (distinto del CPL ads)
+          </p>
+        </div>
+        <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
+          <p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600">
+            Gap plat vs CRM
+          </p>
+          <p
+            className={`text-xl font-bold mt-1 tabular-nums ${
+              hasCrm ? gapClass(crmPeriodTotal - periodTotals.leads) : 'text-gray-400'
+            }`}
+          >
+            {hasCrm
+              ? `${crmPeriodTotal - periodTotals.leads > 0 ? '+' : ''}${formatNum(crmPeriodTotal - periodTotals.leads)}`
+              : '—'}
+          </p>
+          <p className="text-xs text-gray-500 mt-1">
+            CRM − leads plataforma · detalle por canal abajo
+          </p>
+        </div>
+        <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
+          <p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600 inline-flex items-center gap-1">
+            <Search className="w-3.5 h-3.5" /> Clics SEO
+          </p>
+          <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
+            {formatNum(organicPeriod.gscClicks)}
+          </p>
+          <p className="text-xs text-gray-500 mt-1">Search Console · mismo periodo</p>
+        </div>
+        <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
+          <p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600 inline-flex items-center gap-1">
+            <Globe className="w-3.5 h-3.5" /> Sesiones web
+          </p>
+          <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
+            {formatNum(organicPeriod.ga4Sessions)}
+          </p>
+          <p className="text-xs text-gray-500 mt-1">
+            GA4 · {formatNum(organicPeriod.ga4Conversions)} conv. web
+          </p>
+        </div>
+        <div className="rounded-xl border border-gray-200 bg-white px-4 py-3 shadow-sm">
+          <p className="text-[11px] font-semibold uppercase tracking-wider text-gray-600">
+            Cuota orgánica
+          </p>
+          <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
+            {formatPct(organicPeriod.organicShare)}
+          </p>
+          <p className="text-xs text-gray-500 mt-1">
+            Conv. GA4 / (leads ads + conv. web)
+          </p>
+        </div>
+      </div>
+
       <section className="bg-white border border-gray-200 rounded-xl p-5 space-y-4 shadow-sm">
         <div className="flex flex-col sm:flex-row sm:items-start justify-between gap-2">
           <div>
@@ -739,8 +804,8 @@ export default function MetricsDashboard({
         </p>
       </section>
 
-      {/* Windsor.ai Data — follows Contexto tenant */}
       <WindsorAiSection
+        embedded
         tenantId={tenantId}
         label={label}
         portfolioWide={portfolioWide}

src/components/WindsorAiSection.tsx

@@ -44,6 +44,8 @@ type Props = {
   crmLeads?: CrmLeadRow[];
   wonDeals?: DealWonRow[];
   integrations?: any[];
+  /** Same page as Métricas: sin caja Windsor ni KPIs duplicados. */
+  embedded?: boolean;
 };
 
 type GoogleCampaignAgg = {
@@ -68,11 +70,14 @@ export default function WindsorAiSection({
   crmLeads = [],
   wonDeals = [],
   integrations = [],
+  embedded = false,
 }: Props) {
   const { since, until, label: rangeLabel } = useDateRange();
   const [viewMode, setViewMode] = useState<'period' | 'all'>('period');
   const [showAllCampaigns, setShowAllCampaigns] = useState(false);
-  const [activeTab, setActiveTab] = useState<'all' | 'google' | 'organic' | 'matrix'>('all');
+  const [activeTab, setActiveTab] = useState<'google' | 'organic' | 'matrix'>(
+    'google'
+  );
 
   const contextLabel =
     (label && label.trim()) ||
@@ -409,9 +414,13 @@ export default function WindsorAiSection({
   return (
     <section
       id="windsor-ai-section"
-      className="bg-white border-2 border-indigo-100 rounded-2xl p-5 sm:p-7 space-y-6 shadow-sm overflow-hidden relative"
+      className={
+        embedded
+          ? 'space-y-5'
+          : 'bg-white border-2 border-indigo-100 rounded-2xl p-5 sm:p-7 space-y-6 shadow-sm overflow-hidden relative'
+      }
     >
-      {/* Top Banner & Header */}
+      {!embedded ? (
       <div className="flex flex-col lg:flex-row lg:items-center justify-between gap-4 border-b border-gray-100 pb-5">
         <div>
           <div className="flex items-center gap-2">
@@ -426,11 +435,11 @@ export default function WindsorAiSection({
           </div>
 
           <h3 className="text-lg font-bold text-gray-900 mt-2 flex items-center gap-2">
-            Atribución omnicanal · {contextLabel}
+            Desglose por fuente · {contextLabel}
           </h3>
           <p className="text-xs text-gray-600 mt-0.5">
-            Atribución omnicanal y métricas agregadas multi-red (Google Ads, Meta Ads, GA4, Search
+            Lo de arriba es el scorecard ads+CRM. Aquí solo el detalle que no
-            Console y CRM) consolidadas en el warehouse de 4Ventures.
+            cabe ahí: campañas Google, SEO/GA4 y mix paid vs orgánico.
           </p>
         </div>
 
@@ -460,8 +469,45 @@ export default function WindsorAiSection({
           </div>
         </div>
       </div>
+      ) : (
+        <div className="flex flex-col sm:flex-row sm:items-center justify-between gap-2">
+          <div>
+            <h3 className="text-sm font-semibold text-gray-900">
+              Detalle por fuente
+            </h3>
+            <p className="text-xs text-gray-600 mt-0.5">
+              Campañas Google, SEO/GA4 y mix paid vs orgánico · mismo periodo
+              del header.
+            </p>
+          </div>
+          <div className="bg-gray-100 p-1 rounded-lg flex items-center gap-1 border border-gray-200">
+            <button
+              type="button"
+              onClick={() => setViewMode('period')}
+              className={`px-3 py-1 text-xs font-semibold rounded-md ${
+                viewMode === 'period'
+                  ? 'bg-white text-gray-900 shadow-xs'
+                  : 'text-gray-600'
+              }`}
+            >
+              Periodo ({rangeLabel})
+            </button>
+            <button
+              type="button"
+              onClick={() => setViewMode('all')}
+              className={`px-3 py-1 text-xs font-semibold rounded-md ${
+                viewMode === 'all'
+                  ? 'bg-white text-gray-900 shadow-xs'
+                  : 'text-gray-600'
+              }`}
+            >
+              Histórico
+            </button>
+          </div>
+        </div>
+      )}
 
-      {/* Connectors Status Pills */}
+      {!embedded ? (
       <div className="bg-slate-50 border border-slate-200/80 rounded-xl p-3">
         <p className="text-[11px] font-semibold uppercase tracking-wider text-slate-500 mb-2 flex items-center gap-1.5">
           <Database className="w-3.5 h-3.5 text-indigo-600" />
@@ -485,86 +531,55 @@ export default function WindsorAiSection({
         </div>
       </div>
 
-      {/* Top Blended KPI Cards */}
+      {/* Solo métricas que NO están en el scorecard ads+CRM de arriba */}
-      <div className="grid grid-cols-2 md:grid-cols-3 lg:grid-cols-5 gap-3">
+      <div className="grid grid-cols-2 md:grid-cols-4 gap-3">
-        <div className="rounded-xl border border-indigo-200 bg-indigo-50/70 p-3.5 shadow-xs">
+        <div className="rounded-xl border border-emerald-200 bg-emerald-50/70 p-3.5">
-          <p className="text-[11px] font-semibold uppercase tracking-wider text-indigo-700 flex items-center gap-1">
+          <p className="text-[11px] font-semibold uppercase tracking-wider text-emerald-700">
-            <DollarSign className="w-3.5 h-3.5" />
+            Clics SEO (GSC)
-            Inversión Medios Blended
           </p>
           <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
-            {formatEur(blendedTotals.totalMediaSpend)}
+            {formatNum(organicData.gscClicks)}
           </p>
-          <p className="text-[10px] text-indigo-600 mt-1">
+          <p className="text-[10px] text-emerald-800 mt-1">
-            Meta ({googleData.totalSpend > 0 ? Math.round((metaData.spend / blendedTotals.totalMediaSpend) * 100) : 100}%) + Google Ads ({googleData.totalSpend > 0 ? Math.round((googleData.totalSpend / blendedTotals.totalMediaSpend) * 100) : 0}%)
+            {gscSite || 'Search Console'}
           </p>
         </div>
-
+        <div className="rounded-xl border border-sky-200 bg-sky-50/70 p-3.5">
-        <div className="rounded-xl border border-blue-200 bg-blue-50/70 p-3.5 shadow-xs">
+          <p className="text-[11px] font-semibold uppercase tracking-wider text-sky-700">
-          <p className="text-[11px] font-semibold uppercase tracking-wider text-blue-700 flex items-center gap-1">
+            Sesiones web (GA4)
-            <Globe className="w-3.5 h-3.5" />
-            Tráfico Multi-Red
           </p>
           <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
-            {formatNum(blendedTotals.totalWebInteractions)}
+            {formatNum(organicData.ga4Sessions)}
           </p>
-          <p className="text-[10px] text-blue-600 mt-1">
+          <p className="text-[10px] text-sky-800 mt-1">
-            Ads ({formatNum(blendedTotals.totalPaidClicks)}) + SEO ({formatNum(organicData.gscClicks)}) + Web ({formatNum(organicData.ga4Sessions)})
+            {ga4Id || 'Sin GA4 enlazado'}
           </p>
         </div>
-
+        <div className="rounded-xl border border-teal-200 bg-teal-50/70 p-3.5">
-        <div className="rounded-xl border border-emerald-200 bg-emerald-50/70 p-3.5 shadow-xs">
+          <p className="text-[11px] font-semibold uppercase tracking-wider text-teal-700">
-          <p className="text-[11px] font-semibold uppercase tracking-wider text-emerald-700 flex items-center gap-1">
+            Conv. web (GA4)
-            <Target className="w-3.5 h-3.5" />
-            Captación Omnicanal
           </p>
           <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
-            {formatNum(Math.round(blendedTotals.totalConversions))}
+            {formatNum(organicData.ga4Conversions)}
-          </p>
-          <p className="text-[10px] text-emerald-600 mt-1">
-            {formatNum(Math.round(blendedTotals.totalPaidLeads))} leads ads + {formatNum(Math.round(organicData.ga4Conversions))} web
           </p>
+          <p className="text-[10px] text-teal-800 mt-1">No son leads de ads</p>
         </div>
-
+        <div className="rounded-xl border border-amber-200 bg-amber-50/70 p-3.5">
-        <div className="rounded-xl border border-purple-200 bg-purple-50/70 p-3.5 shadow-xs">
+          <p className="text-[11px] font-semibold uppercase tracking-wider text-amber-700">
-          <p className="text-[11px] font-semibold uppercase tracking-wider text-purple-700 flex items-center gap-1">
+            Cuota orgánica
-            <TrendingUp className="w-3.5 h-3.5" />
-            CPL / CPA Blended
-          </p>
-          <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
-            {blendedTotals.blendedCpl > 0 ? `${formatNum(blendedTotals.blendedCpl)} €` : '—'}
-          </p>
-          <p className="text-[10px] text-purple-600 mt-1">
-            Inversión media por conversión multi-canal
-          </p>
-        </div>
-
-        <div className="rounded-xl border border-amber-200 bg-amber-50/70 p-3.5 shadow-xs col-span-2 sm:col-span-1">
-          <p className="text-[11px] font-semibold uppercase tracking-wider text-amber-700 flex items-center gap-1">
-            <Activity className="w-3.5 h-3.5" />
-            Cuota Orgánica (Free)
           </p>
           <p className="text-xl font-bold text-gray-900 mt-1 tabular-nums">
             {formatPct(blendedTotals.organicAcquisitionShare)}
           </p>
-          <p className="text-[10px] text-amber-700 mt-1">
+          <p className="text-[10px] text-amber-800 mt-1">
-            Conversiones generadas sin coste de pauta
+            Conv. GA4 / (leads ads + conv. web)
           </p>
         </div>
       </div>
+      ) : null}
 
-      {/* Tabs navigation for in-depth Windsor data views */}
+      {/* Tabs: detalle, no scorecard duplicado */}
-      <div className="flex border-b border-gray-200 gap-4 text-sm font-medium">
+      <div className={`flex border-b border-gray-200 gap-4 text-sm font-medium ${embedded ? 'bg-white rounded-t-xl border-x border-t px-4 pt-3' : ''}`}>
-        <button
-          onClick={() => setActiveTab('all')}
-          className={`pb-2.5 transition-colors relative ${
-            activeTab === 'all'
-              ? 'text-indigo-600 border-b-2 border-indigo-600 font-semibold'
-              : 'text-gray-500 hover:text-gray-800'
-          }`}
-        >
-          Vista General Completa
-        </button>
         <button
           onClick={() => setActiveTab('google')}
           className={`pb-2.5 transition-colors relative flex items-center gap-1.5 ${
@@ -604,7 +619,7 @@ export default function WindsorAiSection({
       </div>
 
       {/* VIEW: GOOGLE ADS CAMPAIGNS (Windsor.ai Data missing from initial Cruce) */}
-      {(activeTab === 'all' || activeTab === 'google') && (
+      {activeTab === 'google' && (
         <div className="space-y-3">
           <div className="flex flex-col sm:flex-row sm:items-center justify-between gap-2">
             <div>
@@ -744,7 +759,7 @@ export default function WindsorAiSection({
       )}
 
       {/* VIEW: ORGANIC & WEB (GA4 + GSC from Windsor.ai pipeline) */}
-      {(activeTab === 'all' || activeTab === 'organic') && (
+      {activeTab === 'organic' && (
         <div className="space-y-4 pt-2">
           <div className="flex flex-col sm:flex-row sm:items-center justify-between gap-2">
             <div>
@@ -857,7 +872,7 @@ export default function WindsorAiSection({
       )}
 
       {/* VIEW: OMNICHANNEL ATTRIBUTION MATRIX (Side-by-Side) */}
-      {(activeTab === 'all' || activeTab === 'matrix') && (
+      {activeTab === 'matrix' && (
         <div className="space-y-3 pt-2">
           <div className="flex flex-col sm:flex-row sm:items-center justify-between gap-2">
             <div>
@@ -925,7 +940,7 @@ export default function WindsorAiSection({
               <tfoot className="bg-indigo-50/60 border-t-2 border-indigo-200 font-bold text-gray-900">
                 <tr>
                   <td className="py-2.5 px-3" colSpan={2}>
-                    Total Omnicanal Blended (Windsor.ai)
+                    Total paid + orgánico
                   </td>
                   <td className="py-2.5 px-3 text-right tabular-nums text-indigo-950">
                     {formatEur(blendedTotals.totalMediaSpend)}
@@ -950,7 +965,7 @@ export default function WindsorAiSection({
         </div>
       )}
 
-      {/* Windsor ETL Architecture Explanatory Note */}
+      {!embedded ? (
       <div className="bg-slate-50 border border-slate-200 rounded-xl p-3.5 flex items-start gap-3">
         <Info className="w-4 h-4 text-indigo-600 shrink-0 mt-0.5" />
         <div className="text-xs text-slate-600 space-y-1">
@@ -959,6 +974,7 @@ export default function WindsorAiSection({
           </p>
         </div>
       </div>
+      ) : null}
     </section>
   );
 }