4ventures-client-portal/src/lib/ad-creatives-google.ts

/** Google Ads creatives for Ad Tracker (PMax asset groups + RSA/RDA, full assets). */

import { googleAdsConfigured } from '@/lib/ads-discovery';
import { serviceHeaders, supabaseUrl } from '@/lib/agency';
import type { AdCreativeCard, CreativeAsset } from '@/lib/ad-creatives-meta';
import { aggregateDailyByAd } from '@/lib/ad-creatives-meta';

const GADS_API = 'https://googleads.googleapis.com/v22';

type GaqlRow = {
  campaign?: { id?: string; name?: string; status?: string };
  adGroup?: { id?: string; name?: string };
  adGroupAd?: {
    status?: string;
    ad?: {
      id?: string;
      name?: string;
      type?: string;
      finalUrls?: string[];
      responsiveSearchAd?: {
        headlines?: { text?: string }[];
        descriptions?: { text?: string }[];
        path1?: string;
        path2?: string;
      };
      responsiveDisplayAd?: {
        headlines?: { text?: string }[];
        longHeadline?: { text?: string };
        descriptions?: { text?: string }[];
        businessName?: string;
        callToActionText?: string;
      };
      imageAd?: { imageUrl?: string; name?: string };
    };
  };
  assetGroup?: {
    id?: string;
    name?: string;
    status?: string;
    finalUrls?: string[];
  };
  assetGroupAsset?: { fieldType?: string; status?: string };
  asset?: {
    id?: string;
    type?: string;
    textAsset?: { text?: string };
    imageAsset?: { fullSize?: { url?: string } };
    youtubeVideoAsset?: {
      youtubeVideoId?: string;
      youtubeVideoTitle?: string;
    };
    callToActionAsset?: { callToAction?: string };
  };
  metrics?: {
    costMicros?: string;
    impressions?: string;
    clicks?: string;
    conversions?: number;
  };
};

function n(v: unknown): number {
  const x = Number(v);
  return Number.isFinite(x) ? x : 0;
}

function str(v: unknown): string {
  return v == null ? '' : String(v).trim();
}

function enumName(v?: string): string {
  return (v || '').replace(/^[A-Z0-9]+_/, '') || str(v);
}

function uniq(arr: string[]): string[] {
  return [...new Set(arr.filter(Boolean))];
}

async function googleAccessToken(): Promise<string> {
  const refresh =
    process.env.GOOGLE_ADS_REFRESH_TOKEN?.trim() ||
    process.env.GOOGLE_OAUTH_REFRESH_TOKEN?.trim();
  const clientId =
    process.env.GOOGLE_ADS_CLIENT_ID?.trim() ||
    process.env.GOOGLE_OAUTH_CLIENT_ID?.trim();
  const clientSecret =
    process.env.GOOGLE_ADS_CLIENT_SECRET?.trim() ||
    process.env.GOOGLE_OAUTH_CLIENT_SECRET?.trim();
  if (!refresh || !clientId || !clientSecret) {
    throw new Error('Faltan credenciales Google Ads');
  }
  const body = new URLSearchParams({
    refresh_token: refresh,
    client_id: clientId,
    client_secret: clientSecret,
    grant_type: 'refresh_token',
  });
  const r = await fetch('https://oauth2.googleapis.com/token', {
    method: 'POST',
    headers: { 'Content-Type': 'application/x-www-form-urlencoded' },
    body,
  });
  if (!r.ok) throw new Error(`Google token: ${(await r.text()).slice(0, 180)}`);
  return ((await r.json()) as { access_token: string }).access_token;
}

function gadsHeaders(
  accessToken: string,
  loginCustomerId?: string
): Record<string, string> {
  const h: Record<string, string> = {
    Authorization: `Bearer ${accessToken}`,
    'developer-token': process.env.GOOGLE_ADS_DEVELOPER_TOKEN!.trim(),
    'Content-Type': 'application/json',
  };
  const login =
    loginCustomerId ||
    process.env.GOOGLE_ADS_LOGIN_CUSTOMER_ID?.trim()?.replace(/-/g, '');
  if (login) h['login-customer-id'] = login;
  return h;
}

async function resolveGoogleCustomerId(tenantId: string): Promise<string | null> {
  const headers = serviceHeaders();
  const base = supabaseUrl();
  if (!headers || !base) return null;
  const r = await fetch(
    `${base}/rest/v1/integrations?tenant_id=eq.${encodeURIComponent(tenantId)}&provider=eq.google_ads&select=external_account_id,status&limit=1`,
    { headers, cache: 'no-store' }
  );
  if (!r.ok) return null;
  const rows = (await r.json()) as { external_account_id?: string | null }[];
  const id = rows[0]?.external_account_id?.trim()?.replace(/-/g, '');
  return id || null;
}

async function searchGoogle(
  customerId: string,
  accessToken: string,
  query: string
): Promise<GaqlRow[]> {
  const cid = customerId.replace(/-/g, '');
  const attempts = [
    gadsHeaders(accessToken),
    gadsHeaders(accessToken, cid),
  ];
  let lastErr = '';
  for (const headers of attempts) {
    const out: GaqlRow[] = [];
    let pageToken: string | undefined;
    let ok = false;
    for (let page = 0; page < 20; page++) {
      const body: { query: string; pageToken?: string } = { query };
      if (pageToken) body.pageToken = pageToken;
      const r = await fetch(`${GADS_API}/customers/${cid}/googleAds:search`, {
        method: 'POST',
        headers,
        body: JSON.stringify(body),
        cache: 'no-store',
      });
      if (!r.ok) {
        lastErr = await r.text();
        break;
      }
      ok = true;
      const j = (await r.json()) as {
        results?: GaqlRow[];
        nextPageToken?: string;
      };
      out.push(...(j.results || []));
      pageToken = j.nextPageToken;
      if (!pageToken) break;
    }
    if (ok) return out;
  }
  throw new Error(`Google Ads ${cid}: ${lastErr.slice(0, 220)}`);
}

function ytThumb(youtubeId: string): string {
  return `https://i.ytimg.com/vi/${youtubeId}/hqdefault.jpg`;
}

function pickVerticalGoogle(assets: CreativeAsset[]): string {
  const images = assets.filter((a) => a.kind === 'image' && a.url);
  const portrait = images.find((a) =>
    /PORTRAIT|TALL|VERTICAL/i.test(a.label || '')
  );
  if (portrait) return portrait.url;
  const square = images.find((a) => /SQUARE/i.test(a.label || ''));
  if (square) return square.url;
  return images[0]?.url || '';
}

type AgBucket = {
  adId: string;
  adName: string;
  campaignId: string;
  campaignName: string;
  status: string;
  finalUrls: string[];
  headlines: string[];
  longHeadlines: string[];
  descriptions: string[];
  ctas: string[];
  assets: CreativeAsset[];
};

/**
 * Live Google creatives: Performance Max asset groups + RSA/RDA ads.
 * Returns full asset packs (images, videos, logos, texts) for zoom UI.
 */
export async function fetchGoogleCreativeCards(opts: {
  tenantId: string;
  dailyRows: Parameters<typeof aggregateDailyByAd>[0];
  since: string;
  until: string;
  limit?: number;
}): Promise<{ ads: AdCreativeCard[]; warning?: string }> {
  if (!googleAdsConfigured()) {
    return {
      ads: [],
      warning: 'Google Ads API no configurada (GOOGLE_ADS_*)',
    };
  }

  const customerId = await resolveGoogleCustomerId(opts.tenantId);
  if (!customerId) {
    return { ads: [], warning: 'Cliente sin cuenta Google Ads enlazada' };
  }

  let accessToken: string;
  try {
    accessToken = await googleAccessToken();
  } catch (e) {
    return {
      ads: [],
      warning: e instanceof Error ? e.message : 'Token Google Ads falló',
    };
  }

  const dateWhere = `segments.date BETWEEN '${opts.since}' AND '${opts.until}'`;
  const limit = opts.limit ?? 24;

  try {
    const [agAssets, agMetrics, adRows, adMetrics] = await Promise.all([
      searchGoogle(
        customerId,
        accessToken,
        `
SELECT
  campaign.id,
  campaign.name,
  asset_group.id,
  asset_group.name,
  asset_group.status,
  asset_group.final_urls,
  asset_group_asset.field_type,
  asset.id,
  asset.type,
  asset.text_asset.text,
  asset.image_asset.full_size.url,
  asset.youtube_video_asset.youtube_video_id,
  asset.youtube_video_asset.youtube_video_title,
  asset.call_to_action_asset.call_to_action
FROM asset_group_asset
WHERE asset_group.status != 'REMOVED'
  AND asset_group_asset.status != 'REMOVED'
`
      ),
      searchGoogle(
        customerId,
        accessToken,
        `
SELECT
  asset_group.id,
  metrics.cost_micros,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions
FROM asset_group
WHERE ${dateWhere}
`
      ),
      searchGoogle(
        customerId,
        accessToken,
        `
SELECT
  campaign.id,
  campaign.name,
  ad_group.id,
  ad_group.name,
  ad_group_ad.status,
  ad_group_ad.ad.id,
  ad_group_ad.ad.name,
  ad_group_ad.ad.type,
  ad_group_ad.ad.final_urls,
  ad_group_ad.ad.responsive_search_ad.headlines,
  ad_group_ad.ad.responsive_search_ad.descriptions,
  ad_group_ad.ad.responsive_search_ad.path1,
  ad_group_ad.ad.responsive_search_ad.path2,
  ad_group_ad.ad.responsive_display_ad.headlines,
  ad_group_ad.ad.responsive_display_ad.long_headline,
  ad_group_ad.ad.responsive_display_ad.descriptions,
  ad_group_ad.ad.responsive_display_ad.business_name,
  ad_group_ad.ad.responsive_display_ad.call_to_action_text,
  ad_group_ad.ad.image_ad.image_url,
  ad_group_ad.ad.image_ad.name
FROM ad_group_ad
WHERE ad_group_ad.status != 'REMOVED'
  AND campaign.status != 'REMOVED'
LIMIT 80
`
      ),
      searchGoogle(
        customerId,
        accessToken,
        `
SELECT
  ad_group_ad.ad.id,
  metrics.cost_micros,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions
FROM ad_group_ad
WHERE ${dateWhere}
`
      ),
    ]);

    const agMetricMap = new Map<
      string,
      { spend: number; impressions: number; clicks: number; conversions: number }
    >();
    for (const row of agMetrics) {
      const id = str(row.assetGroup?.id);
      if (!id) continue;
      const cur = agMetricMap.get(id) || {
        spend: 0,
        impressions: 0,
        clicks: 0,
        conversions: 0,
      };
      cur.spend += n(row.metrics?.costMicros) / 1_000_000;
      cur.impressions += n(row.metrics?.impressions);
      cur.clicks += n(row.metrics?.clicks);
      cur.conversions += n(row.metrics?.conversions);
      agMetricMap.set(id, cur);
    }

    const adMetricMap = new Map<
      string,
      { spend: number; impressions: number; clicks: number; conversions: number }
    >();
    for (const row of adMetrics) {
      const id = str(row.adGroupAd?.ad?.id);
      if (!id) continue;
      const cur = adMetricMap.get(id) || {
        spend: 0,
        impressions: 0,
        clicks: 0,
        conversions: 0,
      };
      cur.spend += n(row.metrics?.costMicros) / 1_000_000;
      cur.impressions += n(row.metrics?.impressions);
      cur.clicks += n(row.metrics?.clicks);
      cur.conversions += n(row.metrics?.conversions);
      adMetricMap.set(id, cur);
    }

    const dailyAggs = aggregateDailyByAd(
      opts.dailyRows,
      'google',
      opts.since,
      opts.until
    );
    const campaignSpend = new Map<string, (typeof dailyAggs)[number]>();
    for (const a of dailyAggs) {
      campaignSpend.set(a.adId, a);
      if (a.campaignName) campaignSpend.set(a.campaignName.toLowerCase(), a);
    }

    const agMap = new Map<string, AgBucket>();
    for (const row of agAssets) {
      const agid = str(row.assetGroup?.id);
      if (!agid) continue;
      let entry = agMap.get(agid);
      if (!entry) {
        entry = {
          adId: `ag_${agid}`,
          adName: str(row.assetGroup?.name) || `Asset group ${agid}`,
          campaignId: str(row.campaign?.id),
          campaignName: str(row.campaign?.name),
          status: enumName(row.assetGroup?.status) || 'ENABLED',
          finalUrls: (row.assetGroup?.finalUrls || []).map(str).filter(Boolean),
          headlines: [],
          longHeadlines: [],
          descriptions: [],
          ctas: [],
          assets: [],
        };
        agMap.set(agid, entry);
      }
      const ft = enumName(row.assetGroupAsset?.fieldType).toUpperCase();
      const text = str(row.asset?.textAsset?.text);
      const img = str(row.asset?.imageAsset?.fullSize?.url);
      const yt = str(row.asset?.youtubeVideoAsset?.youtubeVideoId);
      const ytTitle = str(row.asset?.youtubeVideoAsset?.youtubeVideoTitle);
      const cta = enumName(row.asset?.callToActionAsset?.callToAction);

      if (ft === 'HEADLINE' && text) entry.headlines.push(text);
      else if (ft === 'LONG_HEADLINE' && text) entry.longHeadlines.push(text);
      else if (ft === 'DESCRIPTION' && text) entry.descriptions.push(text);
      else if (ft === 'CALL_TO_ACTION_SELECTION' && cta) entry.ctas.push(cta);
      else if (ft.includes('MARKETING_IMAGE') && img) {
        if (!entry.assets.some((a) => a.url === img)) {
          entry.assets.push({ kind: 'image', url: img, label: ft });
        }
      } else if ((ft === 'LOGO' || ft === 'LANDSCAPE_LOGO') && img) {
        if (!entry.assets.some((a) => a.url === img)) {
          entry.assets.push({ kind: 'logo', url: img, label: ft });
        }
      } else if (ft === 'YOUTUBE_VIDEO' && yt) {
        if (!entry.assets.some((a) => a.youtubeId === yt)) {
          entry.assets.push({
            kind: 'youtube',
            url: ytThumb(yt),
            label: 'YOUTUBE_VIDEO',
            youtubeId: yt,
            title: ytTitle || yt,
          });
        }
      }
    }

    const cards: AdCreativeCard[] = [];

    for (const [agid, entry] of agMap) {
      const m = agMetricMap.get(agid);
      const camp =
        campaignSpend.get(entry.campaignId) ||
        campaignSpend.get(entry.campaignName.toLowerCase());
      const spend = m?.spend ?? camp?.spend ?? 0;
      const impressions = m?.impressions ?? camp?.impressions ?? 0;
      const clicks = m?.clicks ?? camp?.clicks ?? 0;
      const conversions = m?.conversions ?? camp?.conversions ?? 0;
      if (spend <= 0 && impressions <= 0 && clicks <= 0 && !m) continue;

      const headlines = uniq(entry.headlines);
      const longHeadlines = uniq(entry.longHeadlines);
      const descriptions = uniq(entry.descriptions);
      const preview =
        pickVerticalGoogle(entry.assets) ||
        entry.assets.find((a) => a.kind === 'youtube')?.url ||
        '';
      const firstYt = entry.assets.find((a) => a.youtubeId)?.youtubeId;

      cards.push({
        platform: 'google',
        adId: entry.adId,
        adName: entry.adName,
        campaignName: entry.campaignName,
        adsetName: 'Performance Max',
        spend: Math.round(spend * 100) / 100,
        impressions,
        clicks,
        conversions: Math.round(conversions * 100) / 100,
        cpl: conversions > 0 ? spend / conversions : null,
        mediaType: 'pmax',
        thumbnailUrl: preview,
        imageUrl: preview,
        headline: [...headlines, ...longHeadlines].join('\n'),
        primaryText: descriptions.join('\n'),
        headlines,
        longHeadlines,
        descriptions,
        assets: entry.assets,
        linkUrl: entry.finalUrls[0],
        cta: uniq(entry.ctas)[0],
        status: entry.status,
        youtubeId: firstYt,
      });
    }

    for (const row of adRows) {
      const ad = row.adGroupAd?.ad;
      const adId = str(ad?.id);
      if (!adId) continue;
      const m = adMetricMap.get(adId);
      const spend = m?.spend ?? 0;
      const impressions = m?.impressions ?? 0;
      const clicks = m?.clicks ?? 0;
      const conversions = m?.conversions ?? 0;
      if (!m && cards.length >= limit) continue;

      const rsa = ad?.responsiveSearchAd;
      const rda = ad?.responsiveDisplayAd;
      const headlines = uniq([
        ...(rsa?.headlines || []).map((h) => str(h.text)),
        ...(rda?.headlines || []).map((h) => str(h.text)),
      ]);
      const longHeadlines = uniq([str(rda?.longHeadline?.text)]);
      const descriptions = uniq([
        ...(rsa?.descriptions || []).map((d) => str(d.text)),
        ...(rda?.descriptions || []).map((d) => str(d.text)),
      ]);
      const imageUrl = str(ad?.imageAd?.imageUrl);
      const assets: CreativeAsset[] = [];
      if (imageUrl) assets.push({ kind: 'image', url: imageUrl, label: 'IMAGE_AD' });
      const adType = enumName(ad?.type).toLowerCase() || 'rsa';
      const mediaType = rsa ? 'rsa' : rda ? 'rda' : imageUrl ? 'image' : adType;
      const paths = [str(rsa?.path1), str(rsa?.path2)].filter(Boolean);

      cards.push({
        platform: 'google',
        adId,
        adName: str(ad?.name) || headlines[0] || `Ad ${adId}`,
        campaignName: str(row.campaign?.name),
        adsetName: str(row.adGroup?.name),
        spend: Math.round(spend * 100) / 100,
        impressions,
        clicks,
        conversions: Math.round(conversions * 100) / 100,
        cpl: conversions > 0 ? spend / conversions : null,
        mediaType,
        thumbnailUrl: imageUrl,
        imageUrl,
        headline: [...headlines, ...longHeadlines].join('\n'),
        primaryText: descriptions.join('\n'),
        headlines,
        longHeadlines,
        descriptions,
        assets,
        linkUrl: (ad?.finalUrls || []).map(str).filter(Boolean)[0],
        cta: str(rda?.callToActionText) || undefined,
        businessName: str(rda?.businessName) || undefined,
        status: enumName(row.adGroupAd?.status),
      });
      if (paths.length) {
        // encode paths into descriptions note for zoom
        cards[cards.length - 1].descriptions = [
          ...descriptions,
          `Path: /${paths.join('/')}`,
        ];
      }
    }

    cards.sort((a, b) => b.spend - a.spend);
    const sliced = cards
      .filter(
        (c) =>
          c.spend > 0 || c.impressions > 0 || c.clicks > 0 || c.conversions > 0
      )
      .slice(0, limit);

    if (!sliced.length) {
      const fallback = dailyAggs.slice(0, limit).map((agg) => ({
        platform: 'google' as const,
        adId: agg.adId,
        adName: agg.adName || agg.campaignName || agg.adId,
        campaignName: agg.campaignName,
        spend: Math.round(agg.spend * 100) / 100,
        impressions: agg.impressions,
        clicks: agg.clicks,
        conversions: agg.conversions,
        cpl: agg.conversions > 0 ? agg.spend / agg.conversions : null,
        mediaType: 'campaign',
        thumbnailUrl: '',
        imageUrl: '',
        headline: agg.campaignName || agg.adName,
        primaryText: 'Sin assets creativos en la API',
        headlines: [agg.campaignName || agg.adName].filter(Boolean),
        descriptions: ['Sin assets creativos en la API'],
        assets: [] as CreativeAsset[],
        status: undefined,
      }));
      return {
        ads: fallback,
        warning: fallback.length
          ? 'Google: sin assets PMax/RSA; mostrando campañas de ad_daily'
          : 'Sin ads Google en este periodo',
      };
    }

    return { ads: sliced };
  } catch (e) {
    return {
      ads: [],
      warning: e instanceof Error ? e.message : 'Error Google creatives',
    };
  }
}