feat: LinkedIn editorial, accesos agencia estables y deshacer en historial

Integra estrategias LinkedIn en calendarios (backlog publicado vs pendiente), unifica roles/cookies de vista agencia y permite deshacer cambios de brandbook dejando constancia en el historial.

Co-authored-by: Cursor <cursoragent@cursor.com>

src/app/api/admin/create-client/route.ts

@@ -1,5 +1,6 @@
 import { NextRequest, NextResponse } from 'next/server';
 import { createClient } from '@/lib/supabase/server';
+import { isAgencyRole, userRole as resolveUserRole } from '@/lib/agency';
 
 export async function POST(req: NextRequest) {
   try {
@@ -10,8 +11,7 @@ export async function POST(req: NextRequest) {
       return NextResponse.json({ error: 'No autorizado. Inicia sesión.' }, { status: 401 });
     }
 
-    const userRole = user.app_metadata?.role || user.user_metadata?.role || 'client';
-    if (userRole !== 'admin' && userRole !== 'team') {
+    if (!isAgencyRole(resolveUserRole(user))) {
       return NextResponse.json({ error: 'Permisos insuficientes. Solo administradores pueden crear clientes.' }, { status: 403 });
     }
 

src/app/api/assets/drive/route.ts

@@ -190,7 +190,7 @@ export async function GET(req: NextRequest) {
       mapped = filterDriveEntriesForClientRoot(mapped);
       if (!mapped.length && !scopeWarning) {
         scopeWarning =
-          'Aún no hay carpetas generadas por la app (p. ej. Pipeline-creatividades). El resto del Drive solo lo ve la agencia.';
+          'Aún no hay carpetas generadas por la app (Creatividades-Ads / Creatividades-RRSS). El resto del Drive solo lo ve la agencia.';
       }
     }
 

src/app/api/brandbook/route.ts

@@ -16,7 +16,11 @@ import {
   seedBrandbook,
   type Brandbook,
 } from '@/lib/brandbook';
-import { diffFields, logChange } from '@/lib/change-history';
+import {
+  buildRevertPatch,
+  diffFields,
+  logChange,
+} from '@/lib/change-history';
 
 export const dynamic = 'force-dynamic';
 
@@ -286,6 +290,14 @@ export async function PUT(req: NextRequest) {
         book as unknown as Record<string, unknown>
       );
 
+  const revertPatch =
+    !body.seed && !created
+      ? buildRevertPatch(
+          previousBook as unknown as Record<string, unknown>,
+          book as unknown as Record<string, unknown>
+        )
+      : {};
+
   await logChange({
     tenantId,
     tenantName: label,
@@ -306,6 +318,8 @@ export async function PUT(req: NextRequest) {
           : `Guardado Zona de marca · ${label}`,
     detail: {
       changes: changes.slice(0, 40),
+      revert_patch: revertPatch,
+      revertable: Object.keys(revertPatch).length > 0,
       seed: Boolean(body.seed),
       slug,
     },

src/app/api/calendar/linkedin-strategy/route.ts

@@ -0,0 +1,116 @@
+/**
+ * GET — resolve LinkedIn strategy URL + summary for active tenant
+ * (brandbook URL, known slug map, optional ?url= override).
+ * Used by CalendarCreator / zoom to show associated strategy content.
+ */
+import { NextRequest, NextResponse } from 'next/server';
+import { createClient } from '@/lib/supabase/server';
+import { resolveActiveTenant, restGet } from '@/lib/tenant-context';
+import { isAgencyRole, userRole } from '@/lib/agency';
+import {
+  BRANDBOOK_DOC_TYPE,
+  parseBrandbook,
+} from '@/lib/brandbook';
+import {
+  loadLinkedInStrategyContext,
+  resolveLinkedInStrategyUrl,
+} from '@/lib/linkedin-strategy';
+
+export const dynamic = 'force-dynamic';
+export const maxDuration = 45;
+
+export async function GET(req: NextRequest) {
+  const supabase = await createClient();
+  const {
+    data: { user },
+  } = await supabase.auth.getUser();
+  if (!user) {
+    return NextResponse.json({ error: 'Unauthorized' }, { status: 401 });
+  }
+  if (!isAgencyRole(userRole(user))) {
+    return NextResponse.json({ error: 'Solo agencia' }, { status: 403 });
+  }
+  const ctx = await resolveActiveTenant(user);
+  if (!ctx.tenantId || ctx.portfolioWide) {
+    return NextResponse.json(
+      { error: 'Selecciona un cliente en Contexto.' },
+      { status: 400 }
+    );
+  }
+
+  const override = req.nextUrl.searchParams.get('url') || '';
+  const postId = req.nextUrl.searchParams.get('post_id') || '';
+
+  let slug = 'cliente';
+  const t = await restGet<{ slug?: string }[]>(
+    `/rest/v1/tenants?id=eq.${encodeURIComponent(ctx.tenantId)}&select=slug`
+  );
+  slug = t.data?.[0]?.slug || ctx.label.toLowerCase().replace(/\s+/g, '-');
+
+  const bb = await restGet<{ content?: unknown }[]>(
+    `/rest/v1/documents?tenant_id=eq.${encodeURIComponent(
+      ctx.tenantId
+    )}&type=eq.${BRANDBOOK_DOC_TYPE}&select=content&order=updated_at.desc&limit=1`
+  );
+  const brandbook = parseBrandbook(bb.data?.[0]?.content);
+
+  const url = resolveLinkedInStrategyUrl({
+    brandbook,
+    slug,
+    overrideUrl: override,
+  });
+
+  if (!url) {
+    return NextResponse.json({
+      ok: true,
+      url: null,
+      brandbook_url: brandbook?.linkedin_strategy_url || null,
+      posts: [],
+      themes: brandbook?.linkedin_themes || [],
+      formats: brandbook?.linkedin_formats || [],
+      ctas: brandbook?.linkedin_cta || [],
+      message: 'Sin URL de estrategia LinkedIn en brandbook ni mapa conocido.',
+    });
+  }
+
+  const ctxLi = await loadLinkedInStrategyContext({
+    url,
+    brandbook,
+    mode: 'from_strategy',
+  });
+
+  const posts = (ctxLi?.posts || []).map((p) => ({
+    id: p.id,
+    n: p.n,
+    title: p.title,
+    meta: p.meta,
+    angle: p.angle,
+    body_preview: (p.body || '').slice(0, 500),
+    body: postId && p.id === postId ? p.body : undefined,
+  }));
+
+  let selected = postId
+    ? ctxLi?.posts.find((p) => p.id === postId) || null
+    : null;
+
+  return NextResponse.json({
+    ok: true,
+    url,
+    brandbook_url: brandbook?.linkedin_strategy_url || null,
+    posts_count: ctxLi?.posts.length || 0,
+    posts: posts.slice(0, 80),
+    selected: selected
+      ? {
+          id: selected.id,
+          title: selected.title,
+          meta: selected.meta,
+          angle: selected.angle,
+          body: selected.body,
+        }
+      : null,
+    themes: brandbook?.linkedin_themes || [],
+    formats: brandbook?.linkedin_formats || [],
+    ctas: brandbook?.linkedin_cta || [],
+    thought_leadership: brandbook?.thought_leadership || [],
+  });
+}

src/app/api/calendar/preview/route.ts

@@ -18,6 +18,13 @@ import {
 } from '@/lib/pipeline-calendar';
 import type { PublishedNetworkPost } from '@/lib/calendar-strategy';
 import { normalizeApprovalStatus } from '@/lib/approval-status';
+import { normalizeGenOptions } from '@/lib/calendar-gen-options';
+import {
+  collectLinkedInUsage,
+  loadLinkedInStrategyContext,
+  pickUnpublishedStrategyPosts,
+  resolveLinkedInStrategyUrl,
+} from '@/lib/linkedin-strategy';
 
 export const dynamic = 'force-dynamic';
 export const maxDuration = 60;
@@ -57,9 +64,10 @@ export async function POST(req: NextRequest) {
         .map((t) => t.trim().slice(0, 160))
         .slice(0, 40)
     : [];
-  const genOptions = (body.gen_options || body.options || null) as
+  const genOptionsRaw = (body.gen_options || body.options || null) as
     | Record<string, unknown>
     | null;
+  const genOptions = normalizeGenOptions(genOptionsRaw || undefined);
 
   let slug = 'cliente';
   const t = await restGet<{ slug?: string }[]>(
@@ -129,6 +137,58 @@ export async function POST(req: NextRequest) {
     });
   }
 
+  let linkedinStrategyUrl = '';
+  let linkedinPrompt: string | undefined;
+  let linkedinStrategyPosts:
+    | import('@/lib/linkedin-strategy').LinkedInStrategyPost[]
+    | undefined;
+
+  if (genOptions.linkedinPosts > 0 || genOptions.linkedinStrategyUrl) {
+    linkedinStrategyUrl = resolveLinkedInStrategyUrl({
+      brandbook,
+      slug,
+      overrideUrl: genOptions.linkedinStrategyUrl,
+    });
+    if (linkedinStrategyUrl) {
+      const liCtx = await loadLinkedInStrategyContext({
+        url: linkedinStrategyUrl,
+        brandbook,
+        mode: genOptions.linkedinMode,
+      });
+      if (liCtx) {
+        linkedinStrategyPosts = liCtx.posts;
+        const usage = collectLinkedInUsage({
+          history,
+          publishedPosts,
+          avoidTitles,
+        });
+        const pick = pickUnpublishedStrategyPosts(
+          liCtx.posts,
+          usage,
+          genOptions.linkedinPosts || liCtx.posts.length
+        );
+        linkedinPrompt = [
+          liCtx.promptBlock,
+          `ESTADO BACKLOG ESTRATEGIA: ${pick.publishedOrPlanned.length} ya publicados o planificados · ${pick.unpublished.length} pendientes.`,
+          pick.publishedOrPlanned.length
+            ? `YA USADOS (no re-agendar): ${pick.publishedOrPlanned
+                .slice(0, 40)
+                .map((p) => p.id)
+                .join(', ')}`
+            : '',
+          pick.unpublished.length
+            ? `PENDIENTES (priorizar en orden): ${pick.unpublished
+                .slice(0, 24)
+                .map((p) => `${p.id} — ${p.title}`)
+                .join(' | ')}`
+            : 'Backlog agotado → crear ideas nuevas en línea de marca.',
+        ]
+          .filter(Boolean)
+          .join('\n');
+      }
+    }
+  }
+
   const result = await generateMonthPreview({
     ym: month,
     slug,
@@ -137,7 +197,10 @@ export async function POST(req: NextRequest) {
     brandbook,
     publishedPosts,
     avoidTitles,
-    genOptions: genOptions || undefined,
+    genOptions,
+    linkedinStrategyUrl: linkedinStrategyUrl || undefined,
+    linkedinPrompt,
+    linkedinStrategyPosts,
   });
 
   return NextResponse.json({
@@ -147,6 +210,9 @@ export async function POST(req: NextRequest) {
     source: result.source,
     brand: slug,
     brandbook: !!brandbook,
+    linkedin_strategy_url: linkedinStrategyUrl || null,
+    linkedin_posts_from_strategy: linkedinStrategyPosts?.length || 0,
+    linkedin_schedule: result.linkedinMeta || null,
     history_months: history.length,
     network_posts: publishedPosts.length,
   });

src/app/api/change-history/undo/route.ts

@@ -0,0 +1,262 @@
+/**
+ * POST /api/change-history/undo
+ * Body: { id: string }
+ * Deshace un cambio reversible y registra el deshacer en el historial.
+ */
+import { NextRequest, NextResponse } from 'next/server';
+import { createClient } from '@/lib/supabase/server';
+import {
+  homeTenantId,
+  isAgencyRole,
+  supabaseUrl,
+  userRole,
+} from '@/lib/agency';
+import {
+  isHistoryRowRevertable,
+  logChange,
+  type ChangeHistoryRow,
+} from '@/lib/change-history';
+import {
+  BRANDBOOK_DOC_TITLE,
+  BRANDBOOK_DOC_TYPE,
+  parseBrandbook,
+  type Brandbook,
+} from '@/lib/brandbook';
+import { createClient as createAdminClient } from '@supabase/supabase-js';
+import { resolveActiveTenant } from '@/lib/tenant-context';
+
+export const dynamic = 'force-dynamic';
+
+function getAdmin() {
+  const url = supabaseUrl();
+  const key = process.env.SUPABASE_SERVICE_ROLE_KEY?.trim();
+  if (!url || !key) return null;
+  return createAdminClient(url, key, {
+    auth: { persistSession: false, autoRefreshToken: false },
+  });
+}
+
+function patchFromChanges(
+  changes: { field?: string; from?: unknown }[]
+): Record<string, unknown> {
+  const patch: Record<string, unknown> = {};
+  for (const c of changes) {
+    if (!c?.field) continue;
+    const from = c.from;
+    if (typeof from === 'string' && from.endsWith('…')) {
+      // Valor clipado — no fiable para deshacer
+      continue;
+    }
+    patch[c.field] = from ?? null;
+  }
+  return patch;
+}
+
+export async function POST(req: NextRequest) {
+  const supabase = await createClient();
+  const {
+    data: { user },
+  } = await supabase.auth.getUser();
+  if (!user) {
+    return NextResponse.json({ error: 'Unauthorized' }, { status: 401 });
+  }
+
+  const role = userRole(user);
+  const isAgency = isAgencyRole(role);
+  const body = (await req.json().catch(() => ({}))) as { id?: string };
+  const id = String(body.id || '').trim();
+  if (!id) {
+    return NextResponse.json({ error: 'id requerido' }, { status: 400 });
+  }
+
+  const admin = getAdmin();
+  if (!admin) {
+    return NextResponse.json({ error: 'Sin service role' }, { status: 503 });
+  }
+
+  const { data: row, error: fetchErr } = await admin
+    .from('change_history')
+    .select('*')
+    .eq('id', id)
+    .maybeSingle();
+
+  if (fetchErr || !row) {
+    return NextResponse.json(
+      { error: fetchErr?.message || 'Cambio no encontrado' },
+      { status: 404 }
+    );
+  }
+
+  const historyRow = row as ChangeHistoryRow;
+
+  // Autorización por tenant
+  if (!isAgency) {
+    const own = homeTenantId(user);
+    const ctx = await resolveActiveTenant(user);
+    const allowed = own || ctx.tenantId;
+    if (!allowed || historyRow.tenant_id !== allowed) {
+      return NextResponse.json({ error: 'Forbidden' }, { status: 403 });
+    }
+  }
+
+  if (!isHistoryRowRevertable(historyRow)) {
+    return NextResponse.json(
+      {
+        error:
+          'Este cambio no se puede deshacer (ya deshecho, seed/creación, o sin parche reversible).',
+      },
+      { status: 400 }
+    );
+  }
+
+  const detail = historyRow.detail || {};
+  let revertPatch: Record<string, unknown> = {};
+  if (
+    detail.revert_patch &&
+    typeof detail.revert_patch === 'object' &&
+    !Array.isArray(detail.revert_patch)
+  ) {
+    revertPatch = { ...(detail.revert_patch as Record<string, unknown>) };
+  } else if (Array.isArray(detail.changes)) {
+    revertPatch = patchFromChanges(
+      detail.changes as { field?: string; from?: unknown }[]
+    );
+  }
+
+  if (!Object.keys(revertPatch).length) {
+    return NextResponse.json(
+      {
+        error:
+          'No hay datos suficientes para deshacer (valores anteriores incompletos).',
+      },
+      { status: 400 }
+    );
+  }
+
+  if (historyRow.entity_type !== 'brandbook') {
+    return NextResponse.json(
+      {
+        error:
+          'De momento solo se pueden deshacer cambios de Zona de marca (brandbook).',
+      },
+      { status: 400 }
+    );
+  }
+
+  const tenantId = historyRow.tenant_id;
+  const docId = historyRow.entity_id;
+  if (!tenantId || !docId) {
+    return NextResponse.json(
+      { error: 'Falta tenant o documento en el registro' },
+      { status: 400 }
+    );
+  }
+
+  const { data: doc, error: docErr } = await admin
+    .from('documents')
+    .select('id, content, type')
+    .eq('id', docId)
+    .eq('tenant_id', tenantId)
+    .maybeSingle();
+
+  if (docErr || !doc) {
+    return NextResponse.json(
+      { error: docErr?.message || 'Documento brandbook no encontrado' },
+      { status: 404 }
+    );
+  }
+
+  const current = parseBrandbook(doc.content);
+  if (!current) {
+    return NextResponse.json(
+      { error: 'Brandbook ilegible' },
+      { status: 500 }
+    );
+  }
+
+  const beforeUndo = { ...(current as unknown as Record<string, unknown>) };
+  const restoredFields: string[] = [];
+  const book = { ...current } as Brandbook & Record<string, unknown>;
+
+  for (const [field, value] of Object.entries(revertPatch)) {
+    if (field.startsWith('_')) continue;
+    if (value === null) {
+      // Campo que no existía: vaciar tipos comunes
+      const cur = book[field];
+      if (Array.isArray(cur)) book[field] = [];
+      else if (typeof cur === 'string') book[field] = '';
+      else if (typeof cur === 'object' && cur) book[field] = value;
+      else book[field] = value;
+    } else {
+      book[field] = value as never;
+    }
+    restoredFields.push(field);
+  }
+
+  book.updated_at = new Date().toISOString();
+
+  const { error: patchErr } = await admin
+    .from('documents')
+    .update({
+      content: book,
+      title: BRANDBOOK_DOC_TITLE,
+      updated_at: book.updated_at,
+      type: BRANDBOOK_DOC_TYPE,
+    })
+    .eq('id', docId);
+
+  if (patchErr) {
+    return NextResponse.json({ error: patchErr.message }, { status: 500 });
+  }
+
+  // Marca el original como deshecho (sigue visible en historial)
+  const markedDetail = {
+    ...detail,
+    undone: true,
+    undone_at: new Date().toISOString(),
+    undone_by: user.email || user.id,
+  };
+  await admin
+    .from('change_history')
+    .update({ detail: markedDetail })
+    .eq('id', id);
+
+  const label =
+    historyRow.tenant_name ||
+    (await resolveActiveTenant(user)).label ||
+    'cliente';
+
+  await logChange({
+    tenantId,
+    tenantName: label,
+    actor: {
+      userId: user.id,
+      email: user.email,
+      role,
+    },
+    entityType: 'brandbook',
+    entityId: docId,
+    action: 'undo',
+    summary: `Deshacer · ${historyRow.summary}`.slice(0, 500),
+    detail: {
+      undoes: id,
+      undoes_summary: historyRow.summary,
+      undoes_at: historyRow.created_at,
+      restored_fields: restoredFields,
+      changes: restoredFields.map((f) => ({
+        field: f,
+        from: beforeUndo[f] ?? null,
+        to: revertPatch[f] ?? null,
+      })),
+      revertable: false,
+      note: 'El cambio original permanece en el historial marcado como deshecho.',
+    },
+    source: 'api/change-history/undo',
+  });
+
+  return NextResponse.json({
+    ok: true,
+    undid: id,
+    restored_fields: restoredFields,
+  });
+}

src/app/api/creative-pipeline/generate/route.ts

@@ -74,10 +74,16 @@ export async function POST(req: NextRequest) {
 
   const { data: tenant } = await db
     .from('tenants')
-    .select('id, slug, name')
+    .select('id, slug, name, canva_templates')
     .eq('id', tenantId)
     .maybeSingle();
 
+  const { resolveTenantCanvaTemplates } = await import('@/lib/canva-templates');
+  const canvaTemplates = resolveTenantCanvaTemplates(tenant?.canva_templates, {
+    slug: tenant?.slug,
+    channel: 'rrss',
+  });
+
   // Recent pipeline for continuity
   const { data: recentRows } = await db
     .from('creative_pipeline')
@@ -216,6 +222,7 @@ export async function POST(req: NextRequest) {
     brandbookPrompt,
     socialHistory,
     variantsRequested: Number(body.variants_requested || 2),
+    canvaTemplates,
   });
 
   const { data: gr, error: grErr } = await db

src/app/api/creative-pipeline/route.ts

@@ -8,6 +8,7 @@ import {
 } from '@/lib/agency';
 import { resolveActiveTenant } from '@/lib/tenant-context';
 import {
+  channelsForCalendarPlatform,
   normalizeChannels,
   parseScheduledAt,
   PUBLISH_STATUSES,
@@ -227,13 +228,7 @@ export async function POST(req: NextRequest) {
         scheduledAt = scheduledAtFromPiece(cal);
       }
       if (!channels) {
-        const plat = (cal.platform || '').toLowerCase();
-        channels =
-          plat.includes('linkedin')
-            ? ['instagram']
-            : plat.includes('facebook')
-              ? ['facebook', 'instagram']
-              : ['instagram', 'facebook'];
+        channels = channelsForCalendarPlatform(cal.platform);
       }
     }
   }

src/app/api/creative-pipeline/upload/route.ts

@@ -22,7 +22,7 @@ const ALLOWED_MIME = new Set(['image/jpeg', 'image/png', 'image/webp']);
  * fields: file, itemId (requerido), slot ('cover' | 'slide'), index? (para slide, 0-based)
  *
  * También espeja el archivo en Drive del cliente:
- *   {carpeta-cliente}/Pipeline-creatividades_{slug}/YYYY/MM/DD-MM-YYYY_formato_hook[-N].ext
+ *   {carpeta-cliente}/Creatividades-RRSS_{slug}/YYYY/MM/{slug}_rrss_{formato}_{fecha}_vN.ext
  */
 export async function POST(req: NextRequest) {
   const supabase = await createClient();

src/app/api/creatives/upload/route.ts

@@ -15,9 +15,11 @@ import {
   serviceSupabase,
 } from '@/lib/assets';
 import { randomUUID } from 'crypto';
+import { syncCreativeAssetToDrive } from '@/lib/creatives-drive';
 
 export const dynamic = 'force-dynamic';
 export const runtime = 'nodejs';
+export const maxDuration = 90;
 
 const ALLOWED_MIME = new Set([
   'image/jpeg',
@@ -170,6 +172,8 @@ export async function POST(req: NextRequest) {
     patch.asset_final = true;
   }
 
+  let creative: Record<string, unknown> | null = null;
+
   if (agency && headers) {
     const r = await fetch(
       `${supabaseUrl()}/rest/v1/creatives?id=eq.${encodeURIComponent(creativeId)}`,
@@ -188,21 +192,53 @@ export async function POST(req: NextRequest) {
       return NextResponse.json({ error: await r.text() }, { status: 500 });
     }
     const data = await r.json();
-    return NextResponse.json({
-      creative: Array.isArray(data) ? data[0] : data,
-      media_url: mediaUrl,
-    });
+    creative = Array.isArray(data) ? data[0] : data;
+  } else {
+    const { data, error } = await supabase
+      .from('creatives')
+      .update(patch)
+      .eq('id', creativeId)
+      .select('*')
+      .single();
+    if (error) {
+      await svc.storage.from(ASSETS_BUCKET).remove([storagePath]);
+      return NextResponse.json({ error: error.message }, { status: 500 });
+    }
+    creative = data;
   }
 
-  const { data, error } = await supabase
-    .from('creatives')
-    .update(patch)
-    .eq('id', creativeId)
-    .select('*')
-    .single();
-  if (error) {
-    await svc.storage.from(ASSETS_BUCKET).remove([storagePath]);
-    return NextResponse.json({ error: error.message }, { status: 500 });
-  }
-  return NextResponse.json({ creative: data, media_url: mediaUrl });
+  const ext =
+    safeName.split('.').pop()?.toLowerCase() ||
+    (mime.includes('png') ? 'png' : mime.includes('webp') ? 'webp' : 'jpg');
+
+  const drive = await syncCreativeAssetToDrive({
+    tenantId: ctx.tenantId,
+    clientLabel: ctx.label || 'cliente',
+    channel: 'ads',
+    item: {
+      id: creativeId,
+      title: String(creative?.title || title),
+      format: String(creative?.format || (mime.startsWith('video/') ? 'video' : 'image')),
+      created_at: String(creative?.created_at || new Date().toISOString()),
+      angle: creative?.angle ? String(creative.angle) : null,
+      hook: creative?.hook ? String(creative.hook) : null,
+    },
+    buffer: buf,
+    mimeType: mime,
+    ext,
+    slot: 'asset',
+  });
+
+  return NextResponse.json({
+    creative,
+    media_url: mediaUrl,
+    drive: {
+      ok: drive.ok,
+      skipped: drive.skipped || false,
+      path: drive.drivePath || null,
+      fileName: drive.fileName || null,
+      fileId: drive.driveFileId || null,
+      warning: drive.warning || null,
+    },
+  });
 }

src/app/api/integrations/creative-pipeline/route.ts

@@ -6,6 +6,7 @@ import {
   parseGenerationRequestIdFromNotes,
   stripGenerationRequestMarker,
 } from '@/lib/rrss-generation';
+import { backfillCreativeItemToDrive } from '@/lib/creatives-drive';
 
 export const dynamic = 'force-dynamic';
 
@@ -110,7 +111,7 @@ export async function POST(req: NextRequest) {
 
   const { data: item } = await db
     .from('creative_pipeline')
-    .select('id, notes, caption, format')
+    .select('id, notes, caption, format, title, scheduled_at, created_at')
     .eq('id', pipelineId)
     .eq('tenant_id', tenantId)
     .maybeSingle();
@@ -236,5 +237,42 @@ export async function POST(req: NextRequest) {
       .eq('tenant_id', tenantId);
   }
 
-  return NextResponse.json({ ok: true, item: updated });
+  // Mirror final assets into Creatividades-RRSS_{slug}/YYYY/MM/…
+  let drive: { ok: boolean; detail?: string } | null = null;
+  if (coverPath && !/^https?:\/\//i.test(coverPath)) {
+    try {
+      const { data: tenant } = await db
+        .from('tenants')
+        .select('slug,name')
+        .eq('id', tenantId)
+        .maybeSingle();
+      const bf = await backfillCreativeItemToDrive({
+        tenantId,
+        clientLabel: tenant?.slug || tenant?.name || 'cliente',
+        channel: 'rrss',
+        item: {
+          id: pipelineId,
+          title: updated.title || item.title,
+          format: updated.format || item.format,
+          caption: updated.caption,
+          notes: updated.notes,
+          scheduled_at: updated.scheduled_at || item.scheduled_at,
+          created_at: updated.created_at || item.created_at,
+          cover_path: updated.cover_path,
+          slide_paths: updated.slide_paths,
+        },
+      });
+      drive = {
+        ok: bf.ok,
+        detail: bf.results.map((x) => `${x.slot}:${x.detail}`).join(' | '),
+      };
+    } catch (e) {
+      drive = {
+        ok: false,
+        detail: e instanceof Error ? e.message : 'drive sync failed',
+      };
+    }
+  }
+
+  return NextResponse.json({ ok: true, item: updated, drive });
 }

src/app/api/integrations/creatives/[id]/route.ts

@@ -38,18 +38,11 @@ export async function GET(
       .eq('id', tenantId)
       .maybeSingle();
 
-    const defaultBpsTemplate = process.env.BPS_CANVA_TEMPLATE_ID || 'EAHRb38v_WY';
-    let canvaTemplates = (client as any)?.canva_templates || {};
-    if (
-      client?.slug === 'bps' &&
-      (!canvaTemplates || Object.keys(canvaTemplates).length === 0)
-    ) {
-      canvaTemplates = {
-        'foto-con-franja': defaultBpsTemplate,
-        tipografico: null,
-        default: defaultBpsTemplate,
-      };
-    }
+    const { resolveTenantCanvaTemplates } = await import('@/lib/canva-templates');
+    const canvaTemplates = resolveTenantCanvaTemplates(
+      (client as { canva_templates?: unknown })?.canva_templates,
+      { slug: client?.slug, channel: 'ads' }
+    );
 
     return NextResponse.json({
       data: {
@@ -65,7 +58,7 @@ export async function GET(
           meta_publish_status: client?.meta_publish_status || 'PAUSED',
           slack_channel_id: client?.slack_channel_id,
           canva_templates: canvaTemplates,
-          drive_folder_id: (client as any)?.drive_folder_id || null,
+          drive_folder_id: (client as { drive_folder_id?: string | null })?.drive_folder_id || null,
         },
       },
     });
@@ -186,9 +179,83 @@ export async function PATCH(
     });
   }
 
+  // Mirror final Ads asset → Creatividades-Ads_{slug}/YYYY/MM/{slug}_ads_…
+  let drive: { ok: boolean; path?: string; warning?: string } | null = null;
+  if (updates.asset_final || updates.asset_url || updates.asset_final === true) {
+    try {
+      const { syncCreativeAssetToDrive } = await import('@/lib/creatives-drive');
+      const { ASSETS_BUCKET, serviceSupabase } = await import('@/lib/assets');
+      const { data: tenant } = await adminClient
+        .from('tenants')
+        .select('slug,name')
+        .eq('id', tenantId)
+        .maybeSingle();
+
+      let buffer: Buffer | null = null;
+      let mimeType = 'image/jpeg';
+      let ext = 'jpg';
+      const storagePath = updated.storage_path || creative.storage_path;
+      const assetUrl = updated.asset_url || creative.asset_url;
+
+      if (storagePath && typeof storagePath === 'string' && !/^https?:\/\//i.test(storagePath)) {
+        const svc = serviceSupabase();
+        if (svc) {
+          const dl = await svc.storage.from(ASSETS_BUCKET).download(storagePath);
+          if (dl.data) {
+            buffer = Buffer.from(await dl.data.arrayBuffer());
+            mimeType = dl.data.type || mimeType;
+            ext = storagePath.split('.').pop()?.toLowerCase() || ext;
+          }
+        }
+      } else if (assetUrl && typeof assetUrl === 'string' && /^https?:\/\//i.test(assetUrl)) {
+        const r = await fetch(assetUrl, { cache: 'no-store' });
+        if (r.ok) {
+          buffer = Buffer.from(await r.arrayBuffer());
+          mimeType = r.headers.get('content-type') || mimeType;
+          ext = mimeType.includes('png')
+            ? 'png'
+            : mimeType.includes('webp')
+              ? 'webp'
+              : 'jpg';
+        }
+      }
+
+      if (buffer) {
+        const sync = await syncCreativeAssetToDrive({
+          tenantId,
+          clientLabel: tenant?.slug || tenant?.name || 'cliente',
+          channel: 'ads',
+          item: {
+            id,
+            title: updated.title || creative.title,
+            format: updated.format || creative.format || 'image',
+            created_at: updated.created_at || creative.created_at,
+            angle: updated.angle || creative.angle,
+            hook: updated.hook || creative.hook,
+          },
+          buffer,
+          mimeType,
+          ext,
+          slot: 'asset',
+        });
+        drive = {
+          ok: sync.ok,
+          path: sync.drivePath,
+          warning: sync.warning,
+        };
+      }
+    } catch (e) {
+      drive = {
+        ok: false,
+        warning: e instanceof Error ? e.message : 'drive sync failed',
+      };
+    }
+  }
+
   return NextResponse.json({
     ok: true,
     data: updated,
+    drive,
     ...updated,
   });
 }

src/app/api/integrations/creatives/route.ts

@@ -114,18 +114,11 @@ export async function POST(req: NextRequest) {
     .eq('id', tenantId)
     .maybeSingle();
 
-  const defaultBpsTemplate = process.env.BPS_CANVA_TEMPLATE_ID || 'EAHRb38v_WY';
-  let canvaTemplates = tenant?.canva_templates || {};
-  if (
-    tenant?.slug === 'bps' &&
-    (!canvaTemplates || Object.keys(canvaTemplates).length === 0)
-  ) {
-    canvaTemplates = {
-      'foto-con-franja': defaultBpsTemplate,
-      tipografico: null,
-      default: defaultBpsTemplate,
-    };
-  }
+  const { resolveTenantCanvaTemplates } = await import('@/lib/canva-templates');
+  const canvaTemplates = resolveTenantCanvaTemplates(tenant?.canva_templates, {
+    slug: tenant?.slug,
+    channel: 'ads',
+  });
 
   const clientInfo = {
     id: tenant?.id || tenantId,
@@ -227,7 +220,7 @@ export async function GET(req: NextRequest) {
     return NextResponse.json({ error: error.message }, { status: 500 });
   }
 
-  const defaultBpsTemplate = process.env.BPS_CANVA_TEMPLATE_ID || 'EAHRb38v_WY';
+  const { resolveTenantCanvaTemplates } = await import('@/lib/canva-templates');
 
   const enriched = (rows || [])
     .filter((row: any) => {
@@ -236,17 +229,10 @@ export async function GET(req: NextRequest) {
     })
     .map((row: any) => {
       const { tenant, ...rest } = row;
-      let canvaTemplates = tenant?.canva_templates || {};
-      if (
-        tenant?.slug === 'bps' &&
-        (!canvaTemplates || Object.keys(canvaTemplates).length === 0)
-      ) {
-        canvaTemplates = {
-          'foto-con-franja': defaultBpsTemplate,
-          tipografico: null,
-          default: defaultBpsTemplate,
-        };
-      }
+      const canvaTemplates = resolveTenantCanvaTemplates(tenant?.canva_templates, {
+        slug: tenant?.slug,
+        channel: 'ads',
+      });
 
       const item: Record<string, any> = {
         ...rest,

src/app/auth/actions.ts

@@ -1,10 +1,27 @@
 'use server';
 
 import { createClient } from '@/lib/supabase/server';
+import { cookies } from 'next/headers';
 import { redirect } from 'next/navigation';
+import {
+  VIEW_TENANT_COOKIE,
+  VIEW_TENANT_NAME_COOKIE,
+  VIEW_TENANT_SLUG_COOKIE,
+  clearedViewTenantCookieOpts,
+} from '@/lib/agency';
 
 export async function logoutAction() {
   const supabase = await createClient();
   await supabase.auth.signOut();
+
+  // Evita que el siguiente login herede "vista cliente" de otra sesión.
+  const jar = await cookies();
+  const opts = clearedViewTenantCookieOpts(
+    process.env.NODE_ENV === 'production'
+  );
+  jar.set(VIEW_TENANT_COOKIE, '', opts);
+  jar.set(VIEW_TENANT_SLUG_COOKIE, '', opts);
+  jar.set(VIEW_TENANT_NAME_COOKIE, '', opts);
+
   redirect('/login');
 }

src/app/dashboard/agencia/page.tsx

@@ -5,6 +5,7 @@ import AgencyPortfolioBoard from '@/components/AgencyPortfolioBoard';
 import { createClient } from '@/lib/supabase/server';
 import { redirect } from 'next/navigation';
 import { PageHeader } from '@/components/ui';
+import { isAgencyRole, userRole } from '@/lib/agency';
 
 export const revalidate = 0;
 
@@ -15,8 +16,7 @@ export default async function AgencyPage() {
   } = await supabase.auth.getUser();
   if (!user) redirect('/login');
 
-  const role = user.app_metadata?.role || user.user_metadata?.role || 'client';
-  if (role !== 'admin' && role !== 'team') {
+  if (!isAgencyRole(userRole(user))) {
     redirect('/dashboard/kpis');
   }
 

src/app/dashboard/layout.tsx

@@ -2,6 +2,7 @@ import React from 'react';
 import { createClient } from '@/lib/supabase/server';
 import { logoutAction } from '@/app/auth/actions';
 import { cookies } from 'next/headers';
+import { redirect } from 'next/navigation';
 import {
   VIEW_TENANT_COOKIE,
   VIEW_TENANT_NAME_COOKIE,
@@ -30,16 +31,26 @@ export default async function DashboardLayout({
     data: { user },
   } = await supabase.auth.getUser();
 
+  // Sin usuario real no falsificamos identidad (antes salía usuario@4ventures.es).
+  if (!user?.email) {
+    redirect('/login');
+  }
+
   const role = userRole(user);
   const company =
-    (user?.user_metadata?.company as string) ||
-    (user?.app_metadata?.company as string) ||
-    '4Ventures Central';
-  const email = user?.email || 'usuario@4ventures.es';
+    (user.user_metadata?.company as string) ||
+    (user.app_metadata?.company as string) ||
+    (isAgencyRole(role) ? '4Ventures' : 'Portal cliente');
+  const email = user.email;
   const isAgency = isAgencyRole(role);
   const cookieStore = await cookies();
-  const viewName = cookieStore.get(VIEW_TENANT_NAME_COOKIE)?.value;
-  const viewId = cookieStore.get(VIEW_TENANT_COOKIE)?.value || null;
+  // Cookies de zoom solo aplican a agencia (evita chrome cliente en ops).
+  const viewName = isAgency
+    ? cookieStore.get(VIEW_TENANT_NAME_COOKIE)?.value
+    : undefined;
+  const viewId = isAgency
+    ? cookieStore.get(VIEW_TENANT_COOKIE)?.value || null
+    : null;
   const ownId = homeTenantId(user);
 
   let enabledModules: Record<DashboardModuleId, boolean> | null = null;
@@ -94,9 +105,7 @@ export default async function DashboardLayout({
         isAgency={isAgency}
         viewName={viewName}
         enabledModules={enabledModules}
-        clientLogoUrl={
-          isAgency && viewId ? clientLogoUrl : !isAgency ? clientLogoUrl : null
-        }
+        clientLogoUrl={!isAgency ? clientLogoUrl : null}
         brandLabel={brandLabel}
         logoutAction={logoutAction}
       >

src/app/login/page.tsx

@@ -68,7 +68,12 @@ function LoginForm() {
         </div>
       )}
 
-      <form onSubmit={handleSubmit} className="space-y-4">
+      <form
+        onSubmit={handleSubmit}
+        className="space-y-4"
+        autoComplete="on"
+        data-form-type="login"
+      >
         <div>
           <label className="block text-xs font-medium text-gray-700 mb-1.5">
             Correo Electrónico
@@ -79,10 +84,12 @@ function LoginForm() {
             </div>
             <input
               type="email"
+              name="email"
+              autoComplete="username"
               required
               value={email}
               onChange={(e) => setEmail(e.target.value)}
-              placeholder="ejemplo@cliente.com"
+              placeholder="marketing@4ventures.es"
               className="w-full pl-10 pr-4 py-2.5 bg-gray-50 border border-gray-200 rounded-xl text-sm text-gray-900 placeholder-gray-400 focus:outline-none focus:border-brand-500 focus:ring-1 focus:ring-brand-500 transition-all"
             />
           </div>
@@ -98,6 +105,8 @@ function LoginForm() {
             </div>
             <input
               type={showPassword ? 'text' : 'password'}
+              name="password"
+              autoComplete="current-password"
               required
               value={password}
               onChange={(e) => setPassword(e.target.value)}

src/components/AssetsLibrary.tsx

@@ -922,7 +922,7 @@ export default function AssetsLibrary({
           <p className="text-[11px] text-gray-500">
             {isAgency
               ? `Misma carpeta enlazada en Agencia (Clientes → ${driveFolder || '…'}).`
-              : 'Solo carpetas creadas por la app (p. ej. Pipeline-creatividades). El resto del Drive del cliente no se muestra.'}
+              : 'Solo carpetas creadas por la app (Creatividades-Ads / Creatividades-RRSS, calendarios, brandbook…). El resto del Drive del cliente no se muestra.'}
           </p>
           {loading ? (
             <p className="text-sm text-gray-500">Cargando Drive…</p>

src/components/CalendarCreator.tsx

@@ -1,9 +1,12 @@
 'use client';
 
-import React, { useMemo, useState } from 'react';
+import React, { useEffect, useMemo, useState } from 'react';
 import { useRouter } from 'next/navigation';
 import {
   CalendarPlus,
+  ExternalLink,
+  Instagram,
+  Linkedin,
   Loader2,
   Plus,
   Sparkles,
@@ -138,20 +141,67 @@ export default function CalendarCreator({
     ...DEFAULT_GEN_OPTIONS,
   });
   const [showGenPanel, setShowGenPanel] = useState(true);
+  /** Pestaña del creador: IG/FB vs LinkedIn */
+  const [creatorTab, setCreatorTab] = useState<'ig-fb' | 'linkedin'>('ig-fb');
+  const [liStrategyMeta, setLiStrategyMeta] = useState<{
+    url: string | null;
+    posts_count: number;
+    themes: string[];
+  } | null>(null);
+
+  useEffect(() => {
+    if (!open) return;
+    let cancelled = false;
+    (async () => {
+      try {
+        const r = await fetch('/api/calendar/linkedin-strategy');
+        const j = await r.json();
+        if (!r.ok || cancelled) return;
+        setLiStrategyMeta({
+          url: j.url || j.brandbook_url || null,
+          posts_count: j.posts_count || 0,
+          themes: j.themes || [],
+        });
+        if (j.url || j.brandbook_url) {
+          setGenOptions((o) =>
+            o.linkedinStrategyUrl
+              ? o
+              : {
+                  ...o,
+                  linkedinStrategyUrl: String(j.url || j.brandbook_url || ''),
+                }
+          );
+        }
+      } catch {
+        /* ignore */
+      }
+    })();
+    return () => {
+      cancelled = true;
+    };
+  }, [open]);
 
   const monthChoices = useMemo(() => {
     const base = ymNow();
     return Array.from({ length: 6 }, (_, i) => addMonths(base, i));
   }, []);
 
+  const filteredPieces = useMemo(() => {
+    const all = plan?.pieces || [];
+    if (creatorTab === 'linkedin') {
+      return all.filter((p) => /linkedin/i.test(p.platform || ''));
+    }
+    return all.filter((p) => !/linkedin/i.test(p.platform || ''));
+  }, [plan, creatorTab]);
+
   const byDate = useMemo(() => {
     const m = new Map<string, RrssPiece[]>();
-    for (const p of plan?.pieces || []) {
+    for (const p of filteredPieces) {
       const k = p.date.slice(0, 10);
       (m.get(k) || m.set(k, []).get(k)!).push(p);
     }
     return m;
-  }, [plan]);
+  }, [filteredPieces]);
 
   const grid = useMemo(() => {
     if (!month) return { pad: 0, days: 0 };
@@ -213,7 +263,21 @@ export default function CalendarCreator({
     setBusy(true);
     setErr(null);
     try {
-      const opts = normalizeGenOptions(genOptions);
+      let opts = normalizeGenOptions(genOptions);
+      // Pestaña LinkedIn: prioriza LI (default 8) y no regenera IG/FB en este preview
+      if (creatorTab === 'linkedin') {
+        if (opts.linkedinPosts <= 0) {
+          opts = { ...opts, linkedinPosts: 8 };
+          setGenOptions((o) => ({ ...o, linkedinPosts: 8 }));
+        }
+        opts = {
+          ...opts,
+          posts: 0,
+          stories: 0,
+          reels: 0,
+          carruseles: 0,
+        };
+      }
       const keepIds =
         mode === 'regen_selected' && plan?.pieces?.length
           ? new Set(
@@ -264,6 +328,26 @@ Regeneradas: ${regenIds.size} · Conservadas: ${
           setSource(`${j.source || 'heuristic'}+regen`);
           setRegenIds(new Set());
         }
+      } else if (creatorTab === 'linkedin' && plan?.pieces?.length) {
+        // Conserva IG/FB existentes; sustituye solo LinkedIn
+        const keepIg = (plan.pieces || []).filter(
+          (p) => !/linkedin/i.test(p.platform || '')
+        );
+        const newLi = (j.plan?.pieces || []).filter((p: RrssPiece) =>
+          /linkedin/i.test(p.platform || '')
+        );
+        const merged: RrssMonthPlan = {
+          ...(j.plan || plan),
+          pieces: [...keepIg, ...newLi].sort((a, b) =>
+            a.date.localeCompare(b.date)
+          ),
+        };
+        setPlan(merged);
+        setRationale(
+          `${j.rationale || ''}\n\nLinkedIn regenerado (${newLi.length}); IG/FB conservados (${keepIg.length}).`
+        );
+        setSource(`${j.source || 'heuristic'}+li`);
+        setRegenIds(new Set());
       } else {
         setPlan(j.plan);
         setRationale(j.rationale || '');
@@ -440,7 +524,11 @@ Regeneradas: ${regenIds.size} · Conservadas: ${
     }
   }
 
-  const dayPieces = dayZoom ? byDate.get(dayZoom) || [] : [];
+  const dayPieces = useMemo(() => {
+    if (!dayZoom) return [] as RrssPiece[];
+    // En el drawer del día mostramos todas las redes; el tab solo filtra el grid
+    return (plan?.pieces || []).filter((p) => p.date.slice(0, 10) === dayZoom);
+  }, [dayZoom, plan]);
 
   return (
     <>
@@ -523,6 +611,52 @@ Regeneradas: ${regenIds.size} · Conservadas: ${
               ) : (
                 <>
                   <div className="flex flex-wrap items-center gap-2">
+                    <div className="inline-flex rounded-xl border border-gray-200 bg-gray-50 p-0.5">
+                      <button
+                        type="button"
+                        onClick={() => setCreatorTab('ig-fb')}
+                        className={`inline-flex items-center gap-1.5 rounded-lg px-3 py-1.5 text-xs font-semibold ${
+                          creatorTab === 'ig-fb'
+                            ? 'bg-white text-gray-900 shadow-sm'
+                            : 'text-gray-500'
+                        }`}
+                      >
+                        <Instagram className="h-3.5 w-3.5" />
+                        IG / FB
+                        <span className="text-[10px] text-gray-400">
+                          {
+                            (plan?.pieces || []).filter(
+                              (p) => !/linkedin/i.test(p.platform || '')
+                            ).length
+                          }
+                        </span>
+                      </button>
+                      <button
+                        type="button"
+                        onClick={() => setCreatorTab('linkedin')}
+                        className={`inline-flex items-center gap-1.5 rounded-lg px-3 py-1.5 text-xs font-semibold ${
+                          creatorTab === 'linkedin'
+                            ? 'bg-[#7C66B8] text-white shadow-sm'
+                            : 'text-gray-500'
+                        }`}
+                      >
+                        <Linkedin className="h-3.5 w-3.5" />
+                        LinkedIn
+                        <span
+                          className={`text-[10px] ${
+                            creatorTab === 'linkedin'
+                              ? 'text-white/70'
+                              : 'text-gray-400'
+                          }`}
+                        >
+                          {
+                            (plan?.pieces || []).filter((p) =>
+                              /linkedin/i.test(p.platform || '')
+                            ).length
+                          }
+                        </span>
+                      </button>
+                    </div>
                     <button
                       type="button"
                       onClick={() => setStep('pick')}
@@ -601,6 +735,7 @@ Regeneradas: ${regenIds.size} · Conservadas: ${
                           Ocultar
                         </button>
                       </div>
+                      {creatorTab === 'ig-fb' ? (
                       <div className="grid grid-cols-2 sm:grid-cols-4 gap-2">
                         {(
                           [
@@ -628,6 +763,124 @@ Regeneradas: ${regenIds.size} · Conservadas: ${
                           </label>
                         ))}
                       </div>
+                      ) : (
+                      <div className="space-y-3 rounded-xl border border-[#7C66B8]/30 bg-white/80 p-3">
+                        <p className="text-[11px] font-bold uppercase tracking-wider text-[#7C66B8]">
+                          Generación LinkedIn B2B
+                        </p>
+                        <label className="text-[11px] text-gray-700 block">
+                          Nº de posts LinkedIn
+                          <input
+                            type="number"
+                            min={0}
+                            max={40}
+                            value={genOptions.linkedinPosts}
+                            onChange={(e) =>
+                              setGenOptions((o) => ({
+                                ...o,
+                                linkedinPosts: Number(e.target.value) || 0,
+                              }))
+                            }
+                            className="mt-0.5 w-full max-w-[120px] rounded-lg border border-gray-200 bg-white px-2 py-1 text-sm"
+                          />
+                        </label>
+                        <div>
+                          <p className="text-[11px] font-semibold text-gray-700 mb-1">
+                            Fuente del copy
+                          </p>
+                          <div className="flex flex-wrap gap-1.5">
+                            {(
+                              [
+                                ['from_strategy', 'Estrategia (copie listo)'],
+                                ['ideas', 'Ideas nuevas'],
+                                ['mixed', 'Mixto'],
+                              ] as const
+                            ).map(([mode, label]) => (
+                              <button
+                                key={mode}
+                                type="button"
+                                onClick={() =>
+                                  setGenOptions((o) => ({
+                                    ...o,
+                                    linkedinMode: mode,
+                                  }))
+                                }
+                                className={`rounded-full px-2.5 py-1 text-[11px] font-semibold border ${
+                                  genOptions.linkedinMode === mode
+                                    ? 'bg-[#7C66B8] text-white border-[#7C66B8]'
+                                    : 'bg-white text-gray-600 border-gray-200'
+                                }`}
+                              >
+                                {label}
+                              </button>
+                            ))}
+                          </div>
+                        </div>
+                        <label className="block text-[11px] text-gray-700">
+                          URL estrategia LinkedIn
+                          <input
+                            type="url"
+                            value={genOptions.linkedinStrategyUrl || ''}
+                            onChange={(e) =>
+                              setGenOptions((o) => ({
+                                ...o,
+                                linkedinStrategyUrl: e.target.value,
+                              }))
+                            }
+                            placeholder="https://4ventures.es/bps/estrategia-linkedin-bps.html"
+                            className="mt-0.5 w-full rounded-lg border border-gray-200 bg-white px-2 py-1.5 text-xs font-mono"
+                          />
+                        </label>
+                        {liStrategyMeta?.url ? (
+                          <p className="text-[11px] text-gray-600">
+                            Detectada:{' '}
+                            <a
+                              href={liStrategyMeta.url}
+                              target="_blank"
+                              rel="noopener noreferrer"
+                              className="text-[#7C66B8] underline inline-flex items-center gap-0.5"
+                            >
+                              {liStrategyMeta.url.replace(/^https?:\/\//, '').slice(0, 56)}
+                              <ExternalLink className="h-3 w-3" />
+                            </a>
+                            {liStrategyMeta.posts_count
+                              ? ` · ${liStrategyMeta.posts_count} posts en estrategia`
+                              : ''}
+                          </p>
+                        ) : (
+                          <p className="text-[11px] text-amber-800">
+                            Sin estrategia en brandbook: pega la URL o guárdala en Zona de marca → LinkedIn B2B.
+                          </p>
+                        )}
+                        {liStrategyMeta?.themes?.length ? (
+                          <p className="text-[11px] text-gray-500">
+                            Temas: {liStrategyMeta.themes.slice(0, 5).join(' · ')}
+                          </p>
+                        ) : null}
+                        <label className="block text-[11px] text-gray-700">
+                          Instrucciones LinkedIn
+                          <textarea
+                            value={genOptions.linkedinInstructions || ''}
+                            onChange={(e) =>
+                              setGenOptions((o) => ({
+                                ...o,
+                                linkedinInstructions: e.target.value,
+                              }))
+                            }
+                            rows={2}
+                            placeholder="Ej: 8 posts desde la estrategia; tono C-level; CTA a demo…"
+                            className="mt-0.5 w-full rounded-lg border border-gray-200 bg-white px-2 py-1.5 text-xs"
+                          />
+                        </label>
+                        <p className="text-[10px] text-gray-500 leading-relaxed">
+                          Con URL: revisa qué posts de la estrategia ya están publicados o
+                          agendados y programa los pendientes (copie listo). Sin URL o
+                          backlog agotado: crea ideas nuevas siguiendo temas/CTAs del
+                          brandbook y el histórico LinkedIn. Publicación API cuando configures{' '}
+                          <code className="bg-gray-100 px-1 rounded">LINKEDIN_ACCESS_TOKEN</code>.
+                        </p>
+                      </div>
+                      )}
                       <div>
                         <p className="text-[11px] font-semibold text-gray-700 mb-1">
                           Días de la semana
@@ -866,11 +1119,22 @@ Regeneradas: ${regenIds.size} · Conservadas: ${
                 <>
                   <button
                     type="button"
-                    onClick={() => setForm(emptyForm(dayZoom))}
+                    onClick={() => {
+                      const f = emptyForm(dayZoom);
+                      if (creatorTab === 'linkedin') {
+                        f.platform = 'linkedin';
+                        f.format = 'Post';
+                        f.pillar = 'b2b';
+                        f.cta = 'Comenta tu caso · DM abierto';
+                      }
+                      setForm(f);
+                    }}
                     className="inline-flex w-full items-center justify-center gap-2 rounded-xl bg-brand-600 px-3 py-2.5 text-sm font-semibold text-white hover:bg-brand-700"
                   >
                     <Plus className="h-4 w-4" />
-                    Añadir publicación
+                    {creatorTab === 'linkedin'
+                      ? 'Añadir post LinkedIn'
+                      : 'Añadir publicación'}
                   </button>
                   {dayPieces.length === 0 ? (
                     <p className="text-xs text-gray-500">
@@ -906,9 +1170,40 @@ Regeneradas: ${regenIds.size} · Conservadas: ${
                             style={{ background: colorFor(p) }}
                           />
                         </div>
-                        <p className="text-xs text-gray-600 line-clamp-3 whitespace-pre-wrap">
+                        <p className="text-xs text-gray-600 line-clamp-6 whitespace-pre-wrap">
                           {p.body || p.hook}
                         </p>
+                        {/linkedin/i.test(p.platform || '') ? (
+                          <div className="rounded-lg border border-[#7C66B8]/25 bg-[#7C66B8]/5 p-2 space-y-1.5">
+                            <p className="text-[10px] font-bold uppercase tracking-wider text-[#7C66B8] inline-flex items-center gap-1">
+                              <Linkedin className="h-3 w-3" /> Estrategia LinkedIn
+                            </p>
+                            {p.strategy_angle ? (
+                              <p className="text-[11px] text-gray-700">
+                                <span className="font-semibold">Ángulo:</span>{' '}
+                                {p.strategy_angle}
+                              </p>
+                            ) : null}
+                            {(p.strategy_url || p.meta_line) && (
+                              <a
+                                href={
+                                  (p.meta_line?.includes('http')
+                                    ? p.meta_line
+                                    : p.strategy_url) || '#'
+                                }
+                                target="_blank"
+                                rel="noopener noreferrer"
+                                className="text-[11px] text-[#7C66B8] underline inline-flex items-center gap-1"
+                              >
+                                Ver en página de estrategia
+                                {p.strategy_post_id
+                                  ? ` (#${p.strategy_post_id})`
+                                  : ''}
+                                <ExternalLink className="h-3 w-3" />
+                              </a>
+                            )}
+                          </div>
+                        ) : null}
                         {p.interactive_story &&
                         p.interactive_story !== 'none' ? (
                           <p className="text-[10px] font-semibold text-amber-800 bg-amber-50 border border-amber-200 rounded-lg px-2 py-1">

src/components/ChangeHistoryView.tsx

@@ -10,6 +10,8 @@ import {
   ChevronDown,
   ChevronRight,
   Filter,
+  Undo2,
+  Loader2,
 } from 'lucide-react';
 import { PageHeader, Surface, EmptyState } from '@/components/ui';
 
@@ -52,6 +54,27 @@ function entityLabel(t: string): string {
   return ENTITY_LABELS[t] || t;
 }
 
+function canUndo(row: Row): boolean {
+  if (row.action === 'undo') return false;
+  const d = row.detail || {};
+  if (d.undone === true) return false;
+  if (row.entity_type !== 'brandbook') return false;
+  if (d.revertable === true) return true;
+  if (
+    d.revert_patch &&
+    typeof d.revert_patch === 'object' &&
+    Object.keys(d.revert_patch as object).length > 0
+  ) {
+    return true;
+  }
+  // Legacy: updates con lista de cambios
+  return (
+    row.action === 'update' &&
+    Array.isArray(d.changes) &&
+    (d.changes as unknown[]).length > 0
+  );
+}
+
 function DetailBlock({ detail }: { detail: Record<string, unknown> }) {
   const changes = Array.isArray(detail.changes)
     ? (detail.changes as { field?: string; from?: unknown; to?: unknown }[])
@@ -141,6 +164,8 @@ export default function ChangeHistoryView({
   const [entityType, setEntityType] = useState('');
   const [portfolioWide, setPortfolioWide] = useState(false);
   const [openId, setOpenId] = useState<string | null>(null);
+  const [undoingId, setUndoingId] = useState<string | null>(null);
+  const [undoMsg, setUndoMsg] = useState<string | null>(null);
 
   const load = useCallback(async () => {
     setLoading(true);
@@ -173,12 +198,42 @@ export default function ChangeHistoryView({
     void load();
   }, [load]);
 
+  async function undoChange(row: Row) {
+    if (!canUndo(row) || undoingId) return;
+    const ok = window.confirm(
+      `¿Deshacer este cambio?\n\n«${row.summary}»\n\nSe restaurarán los valores anteriores en Zona de marca y el deshacer quedará registrado en el historial.`
+    );
+    if (!ok) return;
+    setUndoingId(row.id);
+    setUndoMsg(null);
+    try {
+      const r = await fetch('/api/change-history/undo', {
+        method: 'POST',
+        headers: { 'Content-Type': 'application/json' },
+        body: JSON.stringify({ id: row.id }),
+      });
+      const j = await r.json();
+      if (!r.ok || j.ok === false) {
+        setUndoMsg(j.error || 'No se pudo deshacer');
+        return;
+      }
+      setUndoMsg(
+        `Deshecho: ${(j.restored_fields || []).length} campo(s) restaurados. El registro original sigue en el historial.`
+      );
+      await load();
+    } catch (e) {
+      setUndoMsg(e instanceof Error ? e.message : 'Error de red');
+    } finally {
+      setUndoingId(null);
+    }
+  }
+
   return (
     <div className="space-y-6">
       <PageHeader
         eyebrow="Auditoría"
         title="Historial de cambios"
-        description="Usuario, fecha, cambio y detalle de lo que se modifica en el Centro de Mando."
+        description="Usuario, fecha, cambio y detalle. Puedes deshacer cambios de Zona de marca; el deshacer también queda registrado."
         actions={
           <button
             type="button"
@@ -233,6 +288,12 @@ export default function ChangeHistoryView({
         </Surface>
       ) : null}
 
+      {undoMsg ? (
+        <Surface className="border-sky-200 bg-sky-50">
+          <p className="text-sm text-sky-900">{undoMsg}</p>
+        </Surface>
+      ) : null}
+
       <Surface padded={false}>
         {loading && !rows.length ? (
           <div className="p-8 text-sm text-gray-500 flex items-center gap-2">
@@ -292,19 +353,58 @@ export default function ChangeHistoryView({
                         </div>
                         <p className="text-sm font-medium text-gray-900">
                           {row.summary}
+                          {row.detail?.undone === true ? (
+                            <span className="ml-2 text-[10px] font-semibold uppercase tracking-wide text-amber-700 bg-amber-50 border border-amber-200 rounded-full px-2 py-0.5">
+                              Deshecho
+                            </span>
+                          ) : null}
+                          {row.action === 'undo' ? (
+                            <span className="ml-2 text-[10px] font-semibold uppercase tracking-wide text-violet-700 bg-violet-50 border border-violet-200 rounded-full px-2 py-0.5">
+                              Undo
+                            </span>
+                          ) : null}
                         </p>
                       </div>
                       <History className="w-4 h-4 text-gray-300 shrink-0 mt-1" />
                     </div>
                   </button>
                   {open ? (
-                    <div className="px-4 md:px-5 pb-4 pl-11 md:pl-12">
+                    <div className="px-4 md:px-5 pb-4 pl-11 md:pl-12 space-y-3">
                       <DetailBlock detail={row.detail || {}} />
                       {row.source ? (
-                        <p className="mt-2 text-[11px] text-gray-400">
+                        <p className="text-[11px] text-gray-400">
                           Origen: {row.source}
                         </p>
                       ) : null}
+                      {canUndo(row) ? (
+                        <button
+                          type="button"
+                          disabled={undoingId === row.id}
+                          onClick={(e) => {
+                            e.stopPropagation();
+                            void undoChange(row);
+                          }}
+                          className="inline-flex items-center gap-1.5 rounded-lg border border-amber-300 bg-amber-50 px-3 py-1.5 text-xs font-semibold text-amber-900 hover:bg-amber-100 disabled:opacity-60"
+                        >
+                          {undoingId === row.id ? (
+                            <Loader2 className="w-3.5 h-3.5 animate-spin" />
+                          ) : (
+                            <Undo2 className="w-3.5 h-3.5" />
+                          )}
+                          Deshacer este cambio
+                        </button>
+                      ) : row.detail?.undone === true ? (
+                        <p className="text-[11px] text-amber-800">
+                          Ya deshecho
+                          {typeof row.detail.undone_by === 'string'
+                            ? ` por ${row.detail.undone_by}`
+                            : ''}
+                          {typeof row.detail.undone_at === 'string'
+                            ? ` · ${fmtDate(row.detail.undone_at)}`
+                            : ''}
+                          . El registro se conserva en el historial.
+                        </p>
+                      ) : null}
                     </div>
                   ) : null}
                 </li>

src/components/CreativePipelineBoard.tsx

@@ -1713,6 +1713,9 @@ function DetailModal({
   const [chFb, setChFb] = useState(
     (item.channels || ['instagram', 'facebook']).includes('facebook')
   );
+  const [chLi, setChLi] = useState(
+    (item.channels || []).includes('linkedin')
+  );
   const [editTitle, setEditTitle] = useState(item.title);
   const [editCaption, setEditCaption] = useState(item.caption || '');
   const [syncCal, setSyncCal] = useState(Boolean(item.calendar_piece_id));
@@ -1735,6 +1738,7 @@ function DetailModal({
     const ch = item.channels || ['instagram', 'facebook'];
     setChIg(ch.includes('instagram'));
     setChFb(ch.includes('facebook'));
+    setChLi(ch.includes('linkedin'));
     setEditTitle(item.title);
     setEditCaption(item.caption || '');
     setSyncCal(Boolean(item.calendar_piece_id));
@@ -1764,6 +1768,7 @@ function DetailModal({
     const channels: PublishChannel[] = [];
     if (chIg) channels.push('instagram');
     if (chFb) channels.push('facebook');
+    if (chLi) channels.push('linkedin');
     const igIso = schedIg ? new Date(schedIg).toISOString() : null;
     const fbIso = schedFb ? new Date(schedFb).toISOString() : null;
     const primary =
@@ -2062,6 +2067,17 @@ function DetailModal({
                     />
                     Facebook
                   </label>
+                  <label className="inline-flex items-center gap-1.5">
+                    <input
+                      type="checkbox"
+                      checked={chLi}
+                      onChange={(e) => setChLi(e.target.checked)}
+                    />
+                    LinkedIn
+                    <span className="text-[10px] text-gray-500">
+                      (API key pendiente)
+                    </span>
+                  </label>
                 </div>
                 {chIg && chFb ? (
                   <label className="flex items-start gap-2 text-[11px] text-gray-800">

src/components/DashboardShell.tsx

@@ -189,13 +189,17 @@ export default function DashboardShell({
 
   const visibleNav = NAV_ITEMS.filter((item) => moduleOn(item.moduleId));
 
-  const showClientBrand = Boolean(clientLogoUrl);
-  const title = showClientBrand ? brandLabel || company : '4VENTURES';
-  const subtitle = showClientBrand
-    ? isAgency
-      ? 'Vista cliente'
-      : 'Portal cliente'
-    : 'Centro de Mando';
+  // Agencia siempre mantiene identidad 4Ventures (aunque esté "viendo" un cliente).
+  const title = isAgency
+    ? '4VENTURES'
+    : clientLogoUrl
+      ? brandLabel || company
+      : '4VENTURES';
+  const subtitle = isAgency
+    ? viewName
+      ? `Agencia · viendo ${viewName}`
+      : 'Centro de Mando'
+    : 'Portal cliente';
 
   const sidebar = (
     <div className="flex h-full flex-col">
@@ -317,8 +321,15 @@ export default function DashboardShell({
             <span className="text-[10px] text-gray-500 capitalize truncate">
               {company}
             </span>
-            <span className="text-[9px] uppercase tracking-wider font-semibold px-1.5 py-0.5 rounded bg-brand-50 text-brand-600 shrink-0">
-              {role}
+            <span
+              className="text-[9px] uppercase tracking-wider font-semibold px-1.5 py-0.5 rounded bg-brand-50 text-brand-600 shrink-0"
+              title={role}
+            >
+              {role === 'admin'
+                ? 'Agencia'
+                : role === 'team'
+                  ? 'Equipo'
+                  : 'Cliente'}
             </span>
           </div>
         </div>

src/components/RrssMonthView.tsx

@@ -59,6 +59,12 @@ export type RrssPiece = {
   pipeline_id?: string;
   cover_path?: string | null;
   slide_paths?: string[];
+  /** URL de la estrategia LinkedIn de la que sale / se inspira la pieza. */
+  strategy_url?: string;
+  /** Ancla en la página (ej. post-12). */
+  strategy_post_id?: string;
+  /** Ángulo / briefing de la estrategia. */
+  strategy_angle?: string;
 };
 
 export type RrssMonthPlan = {
@@ -853,6 +859,43 @@ export default function RrssMonthView({
               {selected.hashtags && (
                 <p className="text-xs text-sky-400 font-mono">{selected.hashtags}</p>
               )}
+              {/linkedin/i.test(selected.platform || '') ? (
+                <div className="rounded-xl border border-[#7C66B8]/30 bg-[#7C66B8]/5 p-3 space-y-2">
+                  <p className="text-xs font-bold uppercase tracking-wider text-[#7C66B8] inline-flex items-center gap-1.5">
+                    <Linkedin className="w-3.5 h-3.5" /> Contenido estrategia LinkedIn
+                  </p>
+                  {selected.strategy_angle ? (
+                    <p className="text-xs text-gray-800">
+                      <span className="font-semibold">Ángulo:</span>{' '}
+                      {selected.strategy_angle}
+                    </p>
+                  ) : null}
+                  {(selected.strategy_url ||
+                    (selected.meta_line && selected.meta_line.includes('http'))) && (
+                    <a
+                      href={
+                        selected.meta_line?.includes('http')
+                          ? selected.meta_line.trim()
+                          : `${selected.strategy_url || ''}${
+                              selected.strategy_post_id
+                                ? `#${selected.strategy_post_id}`
+                                : ''
+                            }`
+                      }
+                      target="_blank"
+                      rel="noopener noreferrer"
+                      className="inline-flex items-center gap-1.5 rounded-lg bg-[#7C66B8] px-3 py-1.5 text-xs font-bold text-white hover:opacity-95"
+                    >
+                      Abrir en estrategia 4Ventures{' '}
+                      <ExternalLink className="w-3 h-3" />
+                    </a>
+                  )}
+                  <p className="text-[11px] text-gray-500">
+                    Copy listo para publicar. La publicación automática vía API
+                    LinkedIn se activará cuando configures la API key.
+                  </p>
+                </div>
+              ) : null}
 
               {canCollaborate && (
                 <div className="rounded-xl border border-gray-200 p-3 space-y-2">

src/lib/agency.ts

@@ -35,22 +35,75 @@ export function isAgencyRole(role: string | undefined | null): boolean {
   return role === 'admin' || role === 'team';
 }
 
+/** Operadores 4Ventures conocidos (fallback si el JWT pierde app_metadata.role). */
+export const AGENCY_OPERATOR_EMAILS = new Set(
+  [
+    'marketing@4ventures.es',
+    'marcos@4ventures.es',
+    'belen@4ventures.es',
+    'rebecca@4ventures.es',
+    'victor@4ventures.es',
+    'agencia@4ventures.es',
+    'ops@4ventures.es',
+  ].map((e) => e.toLowerCase())
+);
+
 /**
- * Authorization role. Privileged roles (admin/team) ONLY from app_metadata
- * so clients cannot self-elevate via user_metadata.updateUser.
+ * Emails @4ventures.es son agencia salvo que app_metadata.role === 'client'
+ * (cliente real con correo corporativo).
+ */
+export function isAgencyOperatorEmail(email: string | null | undefined): boolean {
+  const e = String(email || '')
+    .trim()
+    .toLowerCase();
+  if (!e) return false;
+  if (AGENCY_OPERATOR_EMAILS.has(e)) return true;
+  return e.endsWith('@4ventures.es');
+}
+
+/** Etiqueta UI del rol (evita confusión "admin" ≈ admin@…). */
+export function roleLabel(role: string | undefined | null): string {
+  if (role === 'admin') return 'Agencia';
+  if (role === 'team') return 'Equipo';
+  return 'Cliente';
+}
+
+/**
+ * Authorization role. Privileged roles prefer app_metadata so clients cannot
+ * self-elevate via user_metadata.updateUser. Fallback:
+ * - operadores @4ventures.es → team
+ * - user_metadata.role=client → client
  */
 export function userRole(user: {
+  email?: string | null;
   app_metadata?: Record<string, unknown>;
   user_metadata?: Record<string, unknown>;
 } | null): string {
   const app = (user?.app_metadata?.role as string | undefined)?.trim();
-  if (app === 'admin' || app === 'team' || app === 'client') return app;
-  // Legacy clients may only have user_metadata.role=client — never admin/team.
+  if (app === 'admin' || app === 'team') return app;
+  // Cliente explícito en app_metadata gana (aunque el email sea @4ventures.es).
+  if (app === 'client') return 'client';
+
+  // Fallback operadores 4V (JWT incompleto / provision antiguo).
+  if (isAgencyOperatorEmail(user?.email)) return 'team';
+
+  // Legacy clients may only have user_metadata.role=client — never elevate from um.
   const um = (user?.user_metadata?.role as string | undefined)?.trim();
   if (um === 'client') return 'client';
   return 'client';
 }
 
+/** Clear agency "zoomed into client" cookies (logout / leave client view). */
+export function clearedViewTenantCookieOpts(secure: boolean) {
+  return {
+    path: '/',
+    maxAge: 0,
+    sameSite: 'lax' as const,
+    secure,
+    httpOnly: false,
+  };
+}
+
 export function homeTenantId(user: {
   app_metadata?: Record<string, unknown>;
   user_metadata?: Record<string, unknown>;

src/lib/assets-client-scope.ts

@@ -6,7 +6,7 @@
 
 /** Drive folder names created (or reserved) by the app under the client root. */
 const APP_DRIVE_FOLDER_RES =
-  /^(Pipeline-creatividades_|Calendarios?[_\s-]?|Creatividades[_\s-]?|Ads[_\s-]?creatividades|Centro[_\s-]?de[_\s-]?Mando|4Ventures[_\s-]?Portal|Portal[_\s-]?app)/i;
+  /^(Creatividades-Ads_|Creatividades-RRSS_|Pipeline-creatividades_|Calendarios?[_\s-]?|Creatividades[_\s-]?|Ads[_\s-]?creatividades|Centro[_\s-]?de[_\s-]?Mando|4Ventures[_\s-]?Portal|Portal[_\s-]?app)/i;
 
 /** Portal asset_files.folder prefixes written by the app (not free-form agency dumps). */
 const APP_PORTAL_FOLDER_PREFIXES = [
@@ -16,6 +16,8 @@ const APP_PORTAL_FOLDER_PREFIXES = [
   'calendario',
   'pipeline',
   'pipeline-creatividades',
+  'creatividades-ads',
+  'creatividades-rrss',
   'ads',
   'meta',
   'centro-de-mando',

src/lib/brandbook.ts

@@ -2011,8 +2011,21 @@ export function brandbookToPrompt(book: Brandbook): string {
       `Ejemplos copy real (ads/IG/FB/LI): ${book.example_good.slice(0, 6).join(' | ')}`,
     (book.preferred_angles?.length || 0) > 0 &&
       `Ángulos campaña: ${(book.preferred_angles || []).slice(0, 8).join(' · ')}`,
+    book.linkedin_strategy_url &&
+      `URL estrategia LinkedIn: ${book.linkedin_strategy_url}`,
     book.linkedin_themes.length &&
-      `LinkedIn: ${book.linkedin_themes.join(', ')}`,
+      `Temas LinkedIn: ${book.linkedin_themes.join(', ')}`,
+    book.linkedin_formats.length &&
+      `Formatos LinkedIn: ${book.linkedin_formats.join(', ')}`,
+    book.thought_leadership.length &&
+      `Thought leadership: ${book.thought_leadership.join(', ')}`,
+    book.buyer_roles.length &&
+      `Buyer roles LI: ${book.buyer_roles.join(', ')}`,
+    book.case_study_angles.length &&
+      `Ángulos caso LI: ${book.case_study_angles.join(', ')}`,
+    book.linkedin_cta.length &&
+      `CTAs LinkedIn: ${book.linkedin_cta.join(', ')}`,
+    book.abm_notes && `ABM LinkedIn: ${book.abm_notes.slice(0, 600)}`,
     book.blog_themes.length && `Blog: ${book.blog_themes.join(', ')}`,
     book.claims_forbidden.length &&
       `Prohibido: ${book.claims_forbidden.join('; ')}`,

src/lib/calendar-gen-options.ts

@@ -3,6 +3,8 @@
  */
 export type WeekdayKey = 1 | 2 | 3 | 4 | 5 | 6 | 0; // Lun=1 … Dom=0 (JS getUTCDay)
 
+export type LinkedInGenMode = 'from_strategy' | 'ideas' | 'mixed';
+
 export type CalendarGenOptions = {
   /** Nº de posts feed (Post estático). */
   posts: number;
@@ -12,6 +14,19 @@ export type CalendarGenOptions = {
   reels: number;
   /** Nº de Carruseles. */
   carruseles: number;
+  /**
+   * Nº de piezas LinkedIn (posts B2B listos para publicar).
+   * 0 = no generar LinkedIn en este preview.
+   */
+  linkedinPosts: number;
+  /**
+   * from_strategy: copie de la URL de estrategia.
+   * ideas: copy nuevo al tono de la estrategia / brandbook.
+   * mixed: mezcla ambos.
+   */
+  linkedinMode: LinkedInGenMode;
+  /** Override de URL de estrategia LinkedIn (si vacío → brandbook / slug conocido). */
+  linkedinStrategyUrl?: string;
   /**
    * Días de la semana permitidos (JS: 0=Dom … 6=Sáb).
    * Por defecto Lun–Vie.
@@ -29,6 +44,8 @@ export type CalendarGenOptions = {
    * (modo regen_selected).
    */
   regenInstructions?: string;
+  /** Instrucciones solo para piezas LinkedIn. */
+  linkedinInstructions?: string;
 };
 
 export const DEFAULT_GEN_OPTIONS: CalendarGenOptions = {
@@ -36,10 +53,14 @@ export const DEFAULT_GEN_OPTIONS: CalendarGenOptions = {
   stories: 8,
   reels: 6,
   carruseles: 4,
+  linkedinPosts: 0,
+  linkedinMode: 'from_strategy',
+  linkedinStrategyUrl: '',
   weekdays: [1, 2, 3, 4, 5],
   allowSameDayMix: true,
   instructions: '',
   regenInstructions: '',
+  linkedinInstructions: '',
 };
 
 export function normalizeGenOptions(
@@ -51,15 +72,26 @@ export function normalizeGenOptions(
   const weekdays = Array.isArray(base.weekdays)
     ? [...new Set(base.weekdays.map((d) => Number(d)).filter((d) => d >= 0 && d <= 6))]
     : DEFAULT_GEN_OPTIONS.weekdays;
+  const modeRaw = String(base.linkedinMode || 'from_strategy').toLowerCase();
+  const linkedinMode: LinkedInGenMode =
+    modeRaw === 'ideas' || modeRaw === 'mixed' ? modeRaw : 'from_strategy';
   return {
     posts: clamp(base.posts),
     stories: clamp(base.stories),
     reels: clamp(base.reels),
     carruseles: clamp(base.carruseles),
+    linkedinPosts: clamp(base.linkedinPosts),
+    linkedinMode,
+    linkedinStrategyUrl: String(base.linkedinStrategyUrl || '')
+      .trim()
+      .slice(0, 500),
     weekdays: weekdays.length ? weekdays : DEFAULT_GEN_OPTIONS.weekdays,
     allowSameDayMix: base.allowSameDayMix !== false,
     instructions: String(base.instructions || '').trim().slice(0, 4000),
     regenInstructions: String(base.regenInstructions || '').trim().slice(0, 4000),
+    linkedinInstructions: String(base.linkedinInstructions || '')
+      .trim()
+      .slice(0, 4000),
   };
 }
 

src/lib/calendar-generate-brand.ts

@@ -1,5 +1,10 @@
 /** Shared brand DNA + title helpers for calendar strategy / generate. */
 
+import {
+  brandSiblingNote,
+  resolveBrandSlug,
+} from '@/lib/tenant-brand-aliases';
+
 export type TenantBrandBrief = {
   slug: string;
   label: string;
@@ -11,19 +16,67 @@ export type TenantBrandBrief = {
 };
 
 const BRANDS: Record<string, Omit<TenantBrandBrief, 'slug' | 'label'>> = {
-  'talento-y-deporte': {
-    vertical: 'Educación deportiva / becas USA',
-    tone: 'Inspirador, cercano, ambicioso; historias de alumnos',
+  /** TYD — Talento y Deporte (deportivo; hermano de TSP) */
+  tyd: {
+    vertical: 'Becas deportivas USA / educación deportiva',
+    tone: 'Inspirador, cercano, ambicioso; historias de atletas-alumnos',
     pillars: [
       'nuevo-alumno',
-      'beca-academica',
       'beca-deportiva',
       'campus',
       'objeciones',
       'tips-ingles',
+      'vida-deportiva',
     ],
-    formats: { post: 0.35, reel: 0.25, stories: 0.3, carrusel: 0.1 },
-    notes: 'Series Nuevo alumno, objeciones, campus USA, English tips.',
+    formats: { post: 0.32, reel: 0.28, stories: 0.28, carrusel: 0.12 },
+    notes:
+      'TYD · Talento y Deporte (marca deportiva, separada de TSP Scholar).',
+  },
+  /** TSP — Talento Scholar Program (académico; hermano de TYD) */
+  tsp: {
+    vertical: 'Becas académicas USA / Scholar',
+    tone: 'Orientador, serio-cercano, aspiracional académico',
+    pillars: [
+      'beca-academica',
+      'admisiones',
+      'campus',
+      'financiacion',
+      'objeciones',
+      'casos-exito',
+    ],
+    formats: { post: 0.35, reel: 0.22, stories: 0.28, carrusel: 0.15 },
+    notes:
+      'TSP · Talento Scholar Program (marca académica, separada de TYD Deporte).',
+  },
+  /** DTATF — De Tú a Tú Formación (hermano de ECP) */
+  dtatf: {
+    vertical: 'Formación profesional / empleabilidad',
+    tone: 'Cercano, práctico, motivador; transformación laboral',
+    pillars: [
+      'cursos',
+      'empleabilidad',
+      'testimonios',
+      'convocatorias',
+      'tips-formacion',
+    ],
+    formats: { post: 0.3, reel: 0.28, stories: 0.3, carrusel: 0.12 },
+    notes:
+      'DTATF · De Tú a Tú Formación (marca distinta de ECP).',
+  },
+  /** ECP — Escuela de Cuidadores Profesionales (hermano de DTATF) */
+  ecp: {
+    vertical: 'Escuela de cuidadores profesionales',
+    tone: 'Humano, profesional, cercano; vocación de cuidado',
+    pillars: [
+      'formacion-cuidadores',
+      'empleabilidad',
+      'dia-a-dia',
+      'testimonios',
+      'convocatorias',
+    ],
+    formats: { post: 0.28, reel: 0.3, stories: 0.3, carrusel: 0.12 },
+    notes:
+      'ECP · Escuela de Cuidadores Profesionales (marca distinta de DTATF). IG @escuelaecp.',
   },
   'halal-safety': {
     vertical: 'Certificación Halal / exportación',
@@ -55,6 +108,21 @@ const BRANDS: Record<string, Omit<TenantBrandBrief, 'slug' | 'label'>> = {
     notes:
       'ADN BPS: FALSE FRIEND, SLANG, Same word, canción, TV shows, matriculación Madrid/Málaga, Trinity/IELTS — crear ángulos nuevos, no repetir títulos.',
   },
+  'agua-miia': {
+    vertical: 'Agua mineral / FMCG',
+    tone: 'Fresco, natural, premium accesible; bienestar sin postureo',
+    pillars: [
+      'producto',
+      'estilo-de-vida',
+      'origen',
+      'sostenibilidad',
+      'recetas-y-usos',
+      'comunidad',
+    ],
+    formats: { post: 0.28, reel: 0.32, stories: 0.28, carrusel: 0.12 },
+    notes:
+      'ADN Agua Miia: hidratación, origen del agua, rituales diarios, visual limpio y producto hero.',
+  },
   'blue-parrot-school': {
     vertical: 'Escuela de idiomas',
     tone: 'Educativo, pop culture, series recurrentes',
@@ -83,17 +151,66 @@ const BRANDS: Record<string, Omit<TenantBrandBrief, 'slug' | 'label'>> = {
     formats: { post: 0.35, reel: 0.25, stories: 0.2, carrusel: 0.2 },
     notes: 'Contenido de agencia.',
   },
+  'delgado-abogados': {
+    vertical: 'Despacho de abogados',
+    tone: 'Serio, cercano, autoridad legal sin frialdad',
+    pillars: ['areas-practica', 'casos', 'educativo-legal', 'confianza'],
+    formats: { post: 0.4, reel: 0.2, stories: 0.2, carrusel: 0.2 },
+    notes: 'Delgado Abogados — claims legales prudentes, sin garantías de resultado.',
+  },
+  'equinsa-parking': {
+    vertical: 'Parking / movilidad',
+    tone: 'Práctico, claro, orientado a conveniencia',
+    pillars: ['producto', 'ubicaciones', 'tips-parking', 'b2b'],
+    formats: { post: 0.35, reel: 0.25, stories: 0.25, carrusel: 0.15 },
+    notes: 'Equinsa Parking — plazas, app, B2B y tipología de aparcamiento.',
+  },
+  'fbm-abogados': {
+    vertical: 'Despacho de abogados / herencias',
+    tone: 'Empático, claro, autoridad en derecho sucesorio',
+    pillars: ['herencias', 'educativo-legal', 'casos', 'confianza'],
+    formats: { post: 0.4, reel: 0.15, stories: 0.25, carrusel: 0.2 },
+    notes: 'FBM Abogados — herencias y sucesiones; tono humano + rigor.',
+  },
+  'la-freseria': {
+    vertical: 'Fresa / agroalimentación / retail',
+    tone: 'Fresco, apetitoso, cercano, estacional',
+    pillars: ['producto', 'origen', 'recetas', 'temporada', 'tienda'],
+    formats: { post: 0.28, reel: 0.32, stories: 0.28, carrusel: 0.12 },
+    notes: 'La Fresería — producto hero, temporada y consumo.',
+  },
+  'virginia-molet': {
+    vertical: 'Marca personal / profesional',
+    tone: 'Cercano, aspiracional, auténtico',
+    pillars: ['marca-personal', 'tips', 'bastidores', 'comunidad'],
+    formats: { post: 0.3, reel: 0.35, stories: 0.25, carrusel: 0.1 },
+    notes: 'Virginia Molet — voz personal; ajustar vertical exacta en Zona de marca.',
+  },
+  'wine-advisors': {
+    vertical: 'Vino / asesoría enológica',
+    tone: 'Experto, cercano, disfrute sin snobismo',
+    pillars: ['maridaje', 'educativo-vino', 'seleccion', 'experiencias'],
+    formats: { post: 0.35, reel: 0.25, stories: 0.25, carrusel: 0.15 },
+    notes: 'Wine Advisors — catas, maridajes y selección; IG wine.advisor.',
+  },
 };
 
 export function brandBrief(slug: string, label: string): TenantBrandBrief {
-  const base = BRANDS[slug] || {
+  const key = resolveBrandSlug(slug);
+  const base = BRANDS[key] || {
     vertical: 'Marca / servicios',
     tone: 'Profesional y claro',
     pillars: ['educativo', 'producto', 'comunidad', 'promo'],
     formats: { post: 0.3, reel: 0.25, stories: 0.3, carrusel: 0.15 },
     notes: 'Ajustar al ADN del cliente.',
   };
-  return { slug, label, ...base };
+  const sib = brandSiblingNote(key);
+  return {
+    slug: key,
+    label,
+    ...base,
+    notes: sib ? `${base.notes} ${sib}` : base.notes,
+  };
 }
 
 export function cleanEditorialTitle(raw: string): string {

src/lib/calendar-generate.ts

@@ -42,12 +42,17 @@ export type GeneratePreviewInput = {
   avoidTitles?: string[];
   /** Cantidades, días, mix e instrucciones del operador. */
   genOptions?: Partial<CalendarGenOptions> | null;
+  /** Contexto LinkedIn ya cargado (URL + posts parseados + prompt). */
+  linkedinStrategyUrl?: string;
+  linkedinPrompt?: string;
+  linkedinStrategyPosts?: import('@/lib/linkedin-strategy').LinkedInStrategyPost[];
 };
 
 export type GeneratePreviewResult = {
   plan: RrssMonthPlan;
   rationale: string;
   source: 'anthropic' | 'strategy' | 'heuristic';
+  linkedinMeta?: import('@/lib/calendar-strategy').LinkedInScheduleMeta;
 };
 
 function colorFor(format: string, kind: string, platform: string): string {
@@ -89,6 +94,10 @@ async function anthropicStrategist(
     input.brandbook,
     input.publishedPosts || []
   );
+  if (input.linkedinPrompt) dna.linkedinPrompt = input.linkedinPrompt;
+  if (input.linkedinStrategyUrl) {
+    dna.linkedinStrategyUrl = input.linkedinStrategyUrl;
+  }
   const go = normalizeGenOptions(input.genOptions);
   const trends = monthTrendBeats(input.ym, dna.brand.vertical);
   const prompt = strategistSystemPrompt({
@@ -97,14 +106,16 @@ async function anthropicStrategist(
     dna,
     trends,
     avoidTitles: input.avoidTitles || [],
-    genOptions: go,
+    genOptions: {
+      ...go,
+      linkedinMode: go.linkedinMode,
+      linkedinInstructions: go.linkedinInstructions,
+    },
   });
+  const igTotal = go.posts + go.stories + go.reels + go.carruseles;
   const minPieces = Math.max(
-    3,
-    Math.min(
-      8,
-      go.posts + go.stories + go.reels + go.carruseles
-    )
+    1,
+    Math.min(8, Math.max(igTotal + go.linkedinPosts, go.linkedinPosts || igTotal || 3))
   );
 
   try {
@@ -148,13 +159,35 @@ async function anthropicStrategist(
               }))
               .filter((s) => s.text)
           : undefined;
+        const strategy_url =
+          String(
+            (p as { strategy_url?: string }).strategy_url ||
+              (platform.includes('linkedin')
+                ? input.linkedinStrategyUrl || ''
+                : '')
+          ).trim() || undefined;
+        const strategy_post_id =
+          String(
+            (p as { strategy_post_id?: string }).strategy_post_id || ''
+          ).trim() || undefined;
+        const strategy_angle =
+          String(
+            (p as { strategy_angle?: string }).strategy_angle || ''
+          ).trim() || undefined;
         return {
           id: newPieceId(date, title),
           date,
           time: String(p.time || '13:00').slice(0, 5),
           platform,
           format,
-          pillar: String(p.pillar || (kind === 'story' ? 'stories' : 'feed')),
+          pillar: String(
+            p.pillar ||
+              (platform.includes('linkedin')
+                ? 'b2b'
+                : kind === 'story'
+                  ? 'stories'
+                  : 'feed')
+          ),
           title: title.slice(0, 160),
           hook: String(p.hook || title).slice(0, 180),
           body: String(p.body || title),
@@ -172,23 +205,48 @@ async function anthropicStrategist(
           interactive_story: p.interactive_story
             ? String(p.interactive_story).slice(0, 40)
             : undefined,
+          strategy_url,
+          strategy_post_id,
+          strategy_angle,
+          meta_line:
+            strategy_url
+              ? `${strategy_url}${strategy_post_id ? `#${strategy_post_id}` : ''}`
+              : undefined,
         } as RrssPiece;
       })
       .filter(Boolean) as RrssPiece[];
 
     if (pieces.length < minPieces) return fallback;
+    // LinkedIn: siempre el backlog determinista (publicados vs pendientes).
+    // Claude puede inventar/repetir; sustituimos piezas LI por las del fallback.
+    const wantLi = go.linkedinPosts || 0;
+    if (wantLi > 0) {
+      const liFromStrategy = (fallback.plan.pieces || []).filter((p) =>
+        /linkedin/i.test(p.platform || '')
+      );
+      const nonLi = pieces.filter(
+        (p) => !/linkedin/i.test(p.platform || '')
+      );
+      pieces.length = 0;
+      pieces.push(...nonLi, ...liFromStrategy);
+    }
     const plan = emptyMonthPlan(input.ym, input.label);
-    plan.hero.lede = `Estrategia IA · ${monthLabel(input.ym)} · engagement 2026 + ADN ${input.label}.`;
+    const liN = pieces.filter((p) => /linkedin/i.test(p.platform || '')).length;
+    plan.hero.lede = `Estrategia IA · ${monthLabel(input.ym)} · engagement 2026 + ADN ${input.label}${liN ? ' + LinkedIn' : ''}.`;
     plan.hero.chips = [
       `${pieces.length} piezas`,
       `${pieces.filter((p) => /reel/i.test(p.format || '')).length} Reels`,
+      liN ? `${liN} LinkedIn` : '',
       'IA strategist',
-    ];
+    ].filter(Boolean);
     plan.pieces = pieces.sort((a, b) => a.date.localeCompare(b.date));
     return {
       plan,
-      rationale: parsed.rationale || fallback.rationale,
+      rationale: [parsed.rationale, fallback.rationale]
+        .filter(Boolean)
+        .join('\n\n'),
       source: 'anthropic',
+      linkedinMeta: fallback.linkedinMeta,
     };
   } catch {
     return fallback;
@@ -205,36 +263,65 @@ export async function generateMonthPreview(
         (p) => p.title && !isJunkPreviewTitle(p.title)
       ),
     }))
-    .filter((p) => (p.pieces?.length || 0) >= 3);
+    .filter(
+      (p) =>
+        (p.pieces?.length || 0) >= 3 ||
+        (p.pieces || []).some((x) => /linkedin/i.test(x.platform || ''))
+    );
+
+  // Histórico completo (incl. meses cortos) para no re-agendar posts LI ya usados
+  const liHistory = input.history.map((plan) => ({
+    ...plan,
+    pieces: (plan.pieces || []).filter(
+      (p) => p.title && !isJunkPreviewTitle(p.title)
+    ),
+  }));
 
   const go = normalizeGenOptions(input.genOptions);
   const slotOpts: BuildSlotsOpts & {
     instructions?: string;
     regenInstructions?: string;
+    linkedinInstructions?: string;
+    linkedinMode?: string;
   } = {
     posts: go.posts,
     stories: go.stories,
     reels: go.reels,
     carruseles: go.carruseles,
+    linkedinPosts: go.linkedinPosts,
     weekdays: go.weekdays,
     allowSameDayMix: go.allowSameDayMix,
     instructions: go.instructions,
     regenInstructions: go.regenInstructions,
+    linkedinInstructions: go.linkedinInstructions,
+    linkedinMode: go.linkedinMode,
   };
 
   const strategist = strategyMonthPreview({
     ...input,
-    history: cleanHistory,
+    history: cleanHistory.length ? cleanHistory : liHistory,
+    linkedinHistory: liHistory,
     brandbook: input.brandbook,
     publishedPosts: input.publishedPosts || [],
+    avoidTitles: input.avoidTitles,
     genOptions: slotOpts,
+    linkedinStrategyPosts: input.linkedinStrategyPosts,
+    linkedinStrategyUrl: input.linkedinStrategyUrl,
+    linkedinPrompt: input.linkedinPrompt,
   });
   const fallback: GeneratePreviewResult = {
     plan: strategist.plan,
     rationale: strategist.rationale,
     source: 'strategy',
+    linkedinMeta: strategist.linkedinMeta,
   };
 
+  // Solo LinkedIn (sin IG): no hace falta Claude
+  const igTotal = go.posts + go.stories + go.reels + go.carruseles;
+  if (igTotal <= 0 && go.linkedinPosts > 0) {
+    return fallback;
+  }
+
   return anthropicStrategist(
     {
       ...input,

src/lib/calendar-strategy.ts

@@ -16,6 +16,13 @@ import {
   type Brandbook,
 } from '@/lib/brandbook';
 import { resolveBrandSlug } from '@/lib/tenant-brand-aliases';
+import {
+  brandbookLinkedInPromptBlock,
+  collectLinkedInUsage,
+  linkedInDatesInMonth,
+  pickUnpublishedStrategyPosts,
+  type LinkedInStrategyPost,
+} from '@/lib/linkedin-strategy';
 
 /** Publicación real en redes (pipeline / IG sync) usada como señal creativa. */
 export type PublishedNetworkPost = {
@@ -45,6 +52,9 @@ export type ClientDna = {
   networkPostsUsed: number;
   /** Muestras de captiones/títulos publicados (no copiar literal). */
   networkSamples: string[];
+  /** Bloque de estrategia LinkedIn (URL + posts + brandbook B2B). */
+  linkedinPrompt?: string;
+  linkedinStrategyUrl?: string;
 };
 
 export type TrendBeat = {
@@ -474,6 +484,8 @@ export function extractClientDna(
     calendarMonthsUsed,
     networkPostsUsed,
     networkSamples: networkSamplesFromPosts(publishedPosts),
+    linkedinPrompt: brandbookLinkedInPromptBlock(brandbook) || undefined,
+    linkedinStrategyUrl: brandbook?.linkedin_strategy_url || undefined,
   };
 }
 
@@ -488,6 +500,7 @@ export type BuildSlotsOpts = {
   stories?: number;
   reels?: number;
   carruseles?: number;
+  linkedinPosts?: number;
   weekdays?: number[];
   /** Si true, se pueden apilar story+post / reel+story el mismo día. */
   allowSameDayMix?: boolean;
@@ -903,8 +916,245 @@ export type StrategyPreviewResult = {
   source: 'strategy';
   trends: TrendBeat[];
   dna: ClientDna;
+  linkedinMeta?: LinkedInScheduleMeta;
 };
 
+function pieceFromStrategyPost(
+  sp: LinkedInStrategyPost,
+  date: string,
+  time: string,
+  strategyUrl: string
+): RrssPiece {
+  const title = cleanEditorialTitle(sp.title).slice(0, 160);
+  const body = (sp.body || '').trim();
+  const hook =
+    body.split('\n').map((l) => l.trim()).find((l) => l.length > 12) || title;
+  const ctaMatch = body.match(
+    /(?:¿|CTA|Comenta|Compartir|Reserva|Agenda|Escríbenos|DM)[^\n]{0,120}/i
+  );
+  return {
+    id: newPieceId(date, title || sp.id),
+    date,
+    time,
+    platform: 'linkedin',
+    format: 'Post',
+    pillar: 'b2b',
+    title: title || `LinkedIn · ${sp.id}`,
+    hook: hook.slice(0, 220),
+    body: body || `${title}\n\n${sp.angle || ''}`.trim(),
+    cta: (ctaMatch?.[0] || 'Comenta tu caso · DM abierto').slice(0, 160),
+    status: 'planned',
+    kind: 'post',
+    color: '#7C66B8',
+    objective_metric: 'engagement_b2b',
+    strategy_url: strategyUrl || undefined,
+    strategy_post_id: sp.id,
+    strategy_angle: sp.angle || sp.meta || undefined,
+    meta_line: strategyUrl
+      ? `${strategyUrl}${sp.id ? `#${sp.id}` : ''}`
+      : undefined,
+  } as RrssPiece;
+}
+
+function buildLinkedInIdeasFromBrand(input: {
+  ym: string;
+  count: number;
+  label: string;
+  brandbook?: Brandbook | null;
+  dna: ClientDna;
+  weekdays?: number[];
+  strategyUrl?: string;
+  previousSamples?: string[];
+  startIndex?: number;
+}): RrssPiece[] {
+  const count = Math.max(0, Math.round(input.count || 0));
+  if (!count) return [];
+  const dates = linkedInDatesInMonth(
+    input.ym,
+    count,
+    input.weekdays || [2, 4]
+  );
+  const themes =
+    input.brandbook?.linkedin_themes?.length
+      ? input.brandbook.linkedin_themes
+      : input.dna.signatureSeries.length
+        ? input.dna.signatureSeries
+        : ['Thought leadership', 'Caso de éxito', 'Opinión sector'];
+  const formats =
+    input.brandbook?.linkedin_formats?.length
+      ? input.brandbook.linkedin_formats
+      : ['Post texto', 'Carrusel', 'Documento'];
+  const cta =
+    input.brandbook?.linkedin_cta?.[0] || '¿Te suena? Comenta o mándame DM.';
+  const base = input.startIndex || 0;
+  const out: RrssPiece[] = [];
+  for (let i = 0; i < count; i++) {
+    const theme = themes[(base + i) % themes.length] || 'Thought leadership';
+    const fmtHint = formats[(base + i) % formats.length] || 'Post texto';
+    const sample =
+      input.previousSamples?.[(base + i) % Math.max(1, input.previousSamples.length || 1)];
+    const title = `LinkedIn · ${theme}`.slice(0, 160);
+    const date = dates[i] || dates[0];
+    const body = [
+      `Una verdad incómoda sobre ${theme.toLowerCase()}.`,
+      '',
+      `En ${input.label} lo vemos cada semana con equipos que quieren resultados, no ruido.`,
+      sample
+        ? `\n(Línea editorial previa — no copies literal: ${sample.slice(0, 160)}…)`
+        : '',
+      '',
+      '3 puntos concretos:',
+      `1) Diagnóstico: qué está frenando ${theme.toLowerCase()}.`,
+      '2) Prueba: un cambio medible en 30 días.',
+      `3) Formato: ${fmtHint}.`,
+      '',
+      cta,
+    ]
+      .filter(Boolean)
+      .join('\n');
+    out.push({
+      id: newPieceId(date, `${title}-${base + i}`),
+      date,
+      time: i % 2 === 0 ? '08:30' : '12:30',
+      platform: 'linkedin',
+      format: /carrusel|documento/i.test(fmtHint) ? 'Carrusel' : 'Post',
+      pillar: 'b2b',
+      title,
+      hook: `Una verdad incómoda sobre ${theme.toLowerCase()}.`,
+      body,
+      cta: cta.slice(0, 160),
+      status: 'planned',
+      kind: 'post',
+      color: '#7C66B8',
+      objective_metric: 'engagement_b2b',
+      strategy_url: input.strategyUrl || undefined,
+      strategy_angle: `${theme} · idea nueva (línea de marca)`,
+      meta_line: input.strategyUrl || undefined,
+    });
+  }
+  return out;
+}
+
+export type LinkedInScheduleMeta = {
+  mode: 'strategy_backlog' | 'brand_ideas' | 'mixed';
+  strategyTotal: number;
+  alreadyUsed: number;
+  scheduledFromStrategy: number;
+  ideasCreated: number;
+  unpublishedRemaining: number;
+};
+
+function buildLinkedInMonthPieces(input: {
+  ym: string;
+  count: number;
+  label: string;
+  strategyUrl: string;
+  strategyPosts: LinkedInStrategyPost[];
+  brandbook?: Brandbook | null;
+  dna: ClientDna;
+  history: RrssMonthPlan[];
+  publishedPosts?: PublishedNetworkPost[];
+  avoidTitles?: string[];
+  weekdays?: number[];
+}): { pieces: RrssPiece[]; meta: LinkedInScheduleMeta } {
+  const count = Math.max(0, Math.round(input.count || 0));
+  const emptyMeta: LinkedInScheduleMeta = {
+    mode: 'brand_ideas',
+    strategyTotal: 0,
+    alreadyUsed: 0,
+    scheduledFromStrategy: 0,
+    ideasCreated: 0,
+    unpublishedRemaining: 0,
+  };
+  if (!count) return { pieces: [], meta: emptyMeta };
+
+  const usage = collectLinkedInUsage({
+    history: input.history,
+    publishedPosts: input.publishedPosts,
+    avoidTitles: input.avoidTitles,
+  });
+
+  const hasStrategy =
+    Boolean(input.strategyUrl) && (input.strategyPosts?.length || 0) > 0;
+
+  if (hasStrategy) {
+    const pick = pickUnpublishedStrategyPosts(
+      input.strategyPosts,
+      usage,
+      count
+    );
+    const dates = linkedInDatesInMonth(
+      input.ym,
+      count,
+      input.weekdays || [2, 4]
+    );
+    const fromStrategy = pick.toSchedule.map((sp, i) =>
+      pieceFromStrategyPost(
+        sp,
+        dates[i] || dates[0],
+        i % 2 === 0 ? '08:30' : '12:30',
+        input.strategyUrl
+      )
+    );
+    const ideas = buildLinkedInIdeasFromBrand({
+      ym: input.ym,
+      count: pick.ideasNeeded,
+      label: input.label,
+      brandbook: input.brandbook,
+      dna: input.dna,
+      weekdays: input.weekdays,
+      strategyUrl: input.strategyUrl,
+      previousSamples: usage.previousSamples,
+      startIndex: pick.publishedOrPlanned.length + fromStrategy.length,
+    });
+    // Reasignar fechas a ideas tras los de estrategia
+    const ideaDates = linkedInDatesInMonth(
+      input.ym,
+      fromStrategy.length + ideas.length,
+      input.weekdays || [2, 4]
+    );
+    const ideasDated = ideas.map((p, i) => ({
+      ...p,
+      date: ideaDates[fromStrategy.length + i] || p.date,
+    }));
+    return {
+      pieces: [...fromStrategy, ...ideasDated],
+      meta: {
+        mode: pick.ideasNeeded > 0 ? 'mixed' : 'strategy_backlog',
+        strategyTotal: input.strategyPosts.length,
+        alreadyUsed: pick.publishedOrPlanned.length,
+        scheduledFromStrategy: fromStrategy.length,
+        ideasCreated: ideasDated.length,
+        unpublishedRemaining: Math.max(
+          0,
+          pick.unpublished.length - fromStrategy.length
+        ),
+      },
+    };
+  }
+
+  // Sin URL / sin posts parseados → solo ideas en línea de marca + histórico LI
+  const ideas = buildLinkedInIdeasFromBrand({
+    ym: input.ym,
+    count,
+    label: input.label,
+    brandbook: input.brandbook,
+    dna: input.dna,
+    weekdays: input.weekdays,
+    strategyUrl: input.strategyUrl || undefined,
+    previousSamples: usage.previousSamples,
+  });
+  return {
+    pieces: ideas,
+    meta: {
+      ...emptyMeta,
+      mode: 'brand_ideas',
+      ideasCreated: ideas.length,
+      alreadyUsed: usage.publishedCount + usage.plannedCount,
+    },
+  };
+}
+
 export function strategyMonthPreview(input: {
   ym: string;
   slug: string;
@@ -912,7 +1162,17 @@ export function strategyMonthPreview(input: {
   history: RrssMonthPlan[];
   brandbook?: Brandbook | null;
   publishedPosts?: PublishedNetworkPost[];
-  genOptions?: BuildSlotsOpts & { instructions?: string };
+  avoidTitles?: string[];
+  /** Histórico completo para detectar posts LI ya usados (puede incluir meses cortos). */
+  linkedinHistory?: RrssMonthPlan[];
+  genOptions?: BuildSlotsOpts & {
+    instructions?: string;
+    linkedinInstructions?: string;
+  };
+  /** Posts parseados de la URL de estrategia LinkedIn. */
+  linkedinStrategyPosts?: LinkedInStrategyPost[];
+  linkedinStrategyUrl?: string;
+  linkedinPrompt?: string;
 }): StrategyPreviewResult {
   const dna = extractClientDna(
     input.slug,
@@ -921,6 +1181,11 @@ export function strategyMonthPreview(input: {
     input.brandbook,
     input.publishedPosts || []
   );
+  if (input.linkedinPrompt) dna.linkedinPrompt = input.linkedinPrompt;
+  if (input.linkedinStrategyUrl) {
+    dna.linkedinStrategyUrl = input.linkedinStrategyUrl;
+  }
+
   const trends = monthTrendBeats(input.ym, dna.brand.vertical);
   const slots = buildMonthSlots(input.ym, dna, input.genOptions);
   const pieces: RrssPiece[] = [];
@@ -974,15 +1239,42 @@ export function strategyMonthPreview(input: {
     });
   });
 
+  const liCount = Math.max(0, Math.round(input.genOptions?.linkedinPosts ?? 0));
+  const liUrl = input.linkedinStrategyUrl || dna.linkedinStrategyUrl || '';
+  let liMeta: LinkedInScheduleMeta | null = null;
+  if (liCount > 0) {
+    const built = buildLinkedInMonthPieces({
+      ym: input.ym,
+      count: liCount,
+      label: input.label,
+      strategyUrl: liUrl,
+      strategyPosts: input.linkedinStrategyPosts || [],
+      brandbook: input.brandbook,
+      dna,
+      history: input.linkedinHistory?.length
+        ? input.linkedinHistory
+        : input.history,
+      publishedPosts: input.publishedPosts,
+      avoidTitles: input.avoidTitles,
+      weekdays: input.genOptions?.weekdays,
+    });
+    pieces.push(...built.pieces);
+    liMeta = built.meta;
+  }
+
+  pieces.sort((a, b) => a.date.localeCompare(b.date) || (a.time || '').localeCompare(b.time || ''));
+
   const plan = emptyMonthPlan(input.ym, input.label);
-  plan.hero.lede = `Estrategia ${monthLabel(input.ym)} · ${dna.brand.vertical}. ADN = Zona de marca + calendarios + pubs reales (sin copiar).`;
+  const liN = pieces.filter((p) => /linkedin/i.test(p.platform || '')).length;
+  plan.hero.lede = `Estrategia ${monthLabel(input.ym)} · ${dna.brand.vertical}. ADN = Zona de marca + calendarios + pubs reales${liN ? ' + LinkedIn B2B' : ''}.`;
   plan.hero.chips = [
     `${pieces.length} piezas`,
     `${pieces.filter((p) => p.format === 'Reel').length} Reels`,
     `${pieces.filter((p) => p.format === 'Stories').length} Stories`,
-    `${pieces.filter((p) => p.format === 'Post').length} Posts`,
+    `${pieces.filter((p) => p.format === 'Post' && !/linkedin/i.test(p.platform || '')).length} Posts IG`,
+    liN ? `${liN} LinkedIn` : '',
     dna.networkPostsUsed ? `${dna.networkPostsUsed} pubs hist.` : 'strategist',
-  ];
+  ].filter(Boolean);
   plan.pieces = pieces;
 
   const go = input.genOptions;
@@ -990,17 +1282,29 @@ export function strategyMonthPreview(input: {
     `Estrategia (no copia): DNA de ${dna.brand.label} = series ${dna.signatureSeries.slice(0, 5).join(', ') || 'vertical'}.`,
     `Fuentes ADN: ${dna.calendarMonthsUsed} mes(es) de calendario editorial · ${dna.networkPostsUsed} publicación(es) reales en redes · ${dna.brandbookPrompt ? 'brandbook' : 'sin brandbook'}.`,
     go
-      ? `Mix pedido: ${go.reels ?? '—'} Reels · ${go.carruseles ?? '—'} Carrusel · ${go.stories ?? '—'} Stories · ${go.posts ?? '—'} Posts · mix mismo día: ${go.allowSameDayMix !== false ? 'sí' : 'no'}.`
+      ? `Mix pedido: ${go.reels ?? '—'} Reels · ${go.carruseles ?? '—'} Carrusel · ${go.stories ?? '—'} Stories · ${go.posts ?? '—'} Posts IG · ${go.linkedinPosts ?? 0} LinkedIn · mix mismo día: ${go.allowSameDayMix !== false ? 'sí' : 'no'}.`
       : `Playbook ES 2026 (IAB): menos posts, más eficiencia · Reels alcance · Carrusel guardados · Stories conversación.`,
+    liMeta
+      ? liMeta.mode === 'strategy_backlog'
+        ? `LinkedIn: agendados ${liMeta.scheduledFromStrategy} posts pendientes de la estrategia (${liMeta.alreadyUsed} ya publicados/planificados · quedan ${liMeta.unpublishedRemaining} en cola)${liUrl ? ` · ${liUrl}` : ''}.`
+        : liMeta.mode === 'mixed'
+          ? `LinkedIn: ${liMeta.scheduledFromStrategy} de la estrategia (aún no publicados) + ${liMeta.ideasCreated} ideas nuevas en línea de marca (${liMeta.alreadyUsed}/${liMeta.strategyTotal} estrategia ya usados).`
+          : `LinkedIn: ${liMeta.ideasCreated} ideas nuevas (sin URL de estrategia o backlog agotado) siguiendo temas/CTAs del brandbook e histórico LI.`
+      : liN
+        ? `LinkedIn: ${liN} piezas.`
+        : '',
     `Tendencias ${monthLabel(input.ym)}: ${trends
       .slice(0, 4)
       .map((t) => t.label)
       .join(' · ')}.`,
-    `Horas: Reels ${PLAYBOOK_2026.hours.reel} · Carrusel ${PLAYBOOK_2026.hours.carrusel} · Stories ${PLAYBOOK_2026.hours.stories} · Post ${PLAYBOOK_2026.hours.post}.`,
+    `Horas: Reels ${PLAYBOOK_2026.hours.reel} · Carrusel ${PLAYBOOK_2026.hours.carrusel} · Stories ${PLAYBOOK_2026.hours.stories} · Post ${PLAYBOOK_2026.hours.post} · LI 08:30/12:30.`,
     `Conversión (~${pieces.filter((p) => p.pillar === 'conversion').length} piezas) alineada a ${dna.conversionPillars.join('/')}, no spam genérico.`,
     go?.instructions
       ? `Instrucciones operador: ${go.instructions.slice(0, 400)}`
       : '',
+    (go as { linkedinInstructions?: string } | undefined)?.linkedinInstructions
+      ? `Instrucciones LinkedIn: ${(go as { linkedinInstructions?: string }).linkedinInstructions!.slice(0, 300)}`
+      : '',
     dna.brandbookPrompt
       ? 'Brandbook activo como constraint creativo.'
       : dna.voiceNotes,
@@ -1008,7 +1312,14 @@ export function strategyMonthPreview(input: {
     .filter(Boolean)
     .join(' ');
 
-  return { plan, rationale, source: 'strategy', trends, dna };
+  return {
+    plan,
+    rationale,
+    source: 'strategy',
+    trends,
+    dna,
+    ...(liMeta ? { linkedinMeta: liMeta } : {}),
+  };
 }
 
 export function strategistSystemPrompt(input: {
@@ -1020,6 +1331,8 @@ export function strategistSystemPrompt(input: {
   genOptions?: BuildSlotsOpts & {
     instructions?: string;
     regenInstructions?: string;
+    linkedinInstructions?: string;
+    linkedinMode?: string;
   };
 }): string {
   const netBlock =
@@ -1036,30 +1349,50 @@ export function strategistSystemPrompt(input: {
           .join('\n')}\n`
       : '';
   const go = input.genOptions;
+  const liN = go?.linkedinPosts ?? 0;
   const mixBlock = go
-    ? `Mix EXACTO pedido: ${go.reels ?? 0} Reels, ${go.carruseles ?? 0} Carrusel, ${go.stories ?? 0} Stories, ${go.posts ?? 0} Posts. Días permitidos (JS weekday 0=Dom): ${(go.weekdays || [1, 2, 3, 4, 5]).join(',')}. Mix mismo día story+post o reel+story: ${go.allowSameDayMix !== false ? 'permitido' : 'prohibido'}.`
+    ? `Mix EXACTO pedido: ${go.reels ?? 0} Reels, ${go.carruseles ?? 0} Carrusel, ${go.stories ?? 0} Stories, ${go.posts ?? 0} Posts Instagram/Facebook, ${liN} piezas LinkedIn. Días permitidos (JS weekday 0=Dom): ${(go.weekdays || [1, 2, 3, 4, 5]).join(',')}. Mix mismo día story+post o reel+story: ${go.allowSameDayMix !== false ? 'permitido' : 'prohibido'}.`
     : `Mix ~28% Reel, 18% Carrusel, 38% Stories, resto Post.`;
   const instrBlock = [
     go?.instructions ? `\nINSTRUCCIONES OPERADOR:\n${go.instructions}\n` : '',
     go?.regenInstructions
       ? `\nINSTRUCCIONES SOLO PARA REGENERADAS:\n${go.regenInstructions}\n`
       : '',
+    go?.linkedinInstructions
+      ? `\nINSTRUCCIONES LINKEDIN:\n${go.linkedinInstructions}\n`
+      : '',
   ].join('');
+  const liBlock = [
+    input.dna.linkedinPrompt || '',
+    liN > 0
+      ? `\nLINKEDIN OBLIGATORIO: genera exactamente ${liN} piezas con platform:"linkedin".
+REGLAS DE PRIORIDAD:
+1) Si hay URL/catálogo de estrategia: agenda SOLO posts del catálogo que AÚN NO estén publicados ni ya planificados en calendarios previos (respeta strategy_post_id y títulos evitados). Copia el body tal cual si está completo (listo para publicar).
+2) Si el backlog de la estrategia está vacío o no hay URL: crea ideas NUEVAS siguiendo temas/CTAs/tono del brandbook y el histórico LinkedIn (no repitas ángulos ya usados).
+3) Nunca re-agendes un post de la estrategia ya marcado como usado.
+Incluye strategy_url / strategy_post_id / strategy_angle cuando venga del catálogo. Horas LI: 08:30 o 12:30.`
+      : '',
+  ]
+    .filter(Boolean)
+    .join('\n');
   return `Eres Head of Social de 4Ventures. Crea un calendario NUEVO para ${input.label} (${input.ym}).
 NO copies títulos viejos ni captiones publicadas. Usa como constraint creativo:
 1) Zona de marca / brandbook
 2) Histórico de calendarios editoriales (${input.dna.calendarMonthsUsed} meses)
 3) Publicaciones reales ya salidas en redes (${input.dna.networkPostsUsed} piezas)
+4) Estrategia LinkedIn B2B (si existe)
 ADN series: ${input.dna.signatureSeries.join(', ')}.
 Voz: ${input.dna.brand.tone}. Vertical: ${input.dna.brand.vertical}.
 Volumen guía: ~${input.dna.avgPerWeek} piezas/semana · Stories ratio hist. ${(input.dna.storiesRatio * 100).toFixed(0)}%.
 ${input.dna.brandbookPrompt ? `\nBRANDBOOK:\n${input.dna.brandbookPrompt}\n` : ''}
+${liBlock}
 ${netBlock}${avoidBlock}${instrBlock}
 Playbook 2026 ES: ${PLAYBOOK_2026.principle}
 ${mixBlock}
 Tendencias del mes:
 ${input.trends.map((t) => `- ${t.label}: ${t.why}`).join('\n')}
-Devuelve SOLO JSON { rationale, pieces:[{date,time,platform,format,pillar,title,hook,body,cta,objective_metric,slide_copy,reel_script,interactive_story}] }
+Devuelve SOLO JSON { rationale, pieces:[{date,time,platform,format,pillar,title,hook,body,cta,objective_metric,slide_copy,reel_script,interactive_story,strategy_url,strategy_post_id,strategy_angle}] }
 Reglas: títulos creativos y específicos (nuevos); rota series del ADN; horas engagement (Reels noche ~19:30, Stories mañana, Carrusel mediodía); KPI por pieza; español; sin "POST 1 · Black Friday" vacío; respeta claims prohibidos del brandbook.
+Piezas Instagram/Facebook: platform "instagram" (o "facebook" si el brief lo pide). Piezas LinkedIn: platform "linkedin".
 Para Carrusel: slide_copy = [{n,label,text}] (Slide 1 hook, 2 por qué, …). Para Reel: reel_script = guión desarrollado. Para Stories interactivas: interactive_story = encuesta|quiz|caja|slider y explica el sticker en body (Meta API no publica stickers).`;
 }

src/lib/change-history.ts

@@ -95,6 +95,57 @@ export function diffFields(
   return out;
 }
 
+/**
+ * Parche con valores ANTERIORES completos (sin clip) para poder deshacer.
+ * Solo incluye claves que cambiaron.
+ */
+export function buildRevertPatch(
+  before: Record<string, unknown> | null | undefined,
+  after: Record<string, unknown> | null | undefined,
+  opts?: { maxFields?: number; ignoreKeys?: string[] }
+): Record<string, unknown> {
+  const diffs = diffFields(before, after, {
+    ...opts,
+    // Usamos diff solo para saber qué cambió; el patch lleva valor real de before
+  });
+  const a = before || {};
+  const patch: Record<string, unknown> = {};
+  for (const d of diffs) {
+    if (!(d.field in a) && (a[d.field] === undefined || a[d.field] === null)) {
+      // Campo nuevo: al deshacer se elimina / vacía
+      patch[d.field] = null;
+    } else {
+      patch[d.field] = a[d.field] ?? null;
+    }
+  }
+  return patch;
+}
+
+export function isHistoryRowRevertable(
+  row: Pick<ChangeHistoryRow, 'action' | 'entity_type' | 'detail'>
+): boolean {
+  if (row.action === 'undo') return false;
+  const d = row.detail || {};
+  if (d.undone === true) return false;
+  if (d.revertable === false) return false;
+  const patch = d.revert_patch;
+  if (patch && typeof patch === 'object' && !Array.isArray(patch)) {
+    return Object.keys(patch as object).length > 0;
+  }
+  // Legacy: changes con from/to (puede estar clipado — el API validará)
+  const changes = d.changes;
+  return (
+    Array.isArray(changes) &&
+    changes.length > 0 &&
+    changes.some(
+      (c) =>
+        c &&
+        typeof c === 'object' &&
+        typeof (c as { field?: string }).field === 'string'
+    )
+  );
+}
+
 function clipJson(v: unknown, n = 240): unknown {
   try {
     const s = JSON.stringify(v);

src/lib/creatives-workflow.ts

@@ -794,18 +794,11 @@ export async function recomposeCreativeInCanva(
     .eq('id', tenantId)
     .maybeSingle();
 
-  const defaultBpsTemplate = process.env.BPS_CANVA_TEMPLATE_ID || 'EAHRb38v_WY';
-  let canvaTemplates = tenant?.canva_templates || {};
-  if (
-    tenant?.slug === 'bps' &&
-    (!canvaTemplates || Object.keys(canvaTemplates).length === 0)
-  ) {
-    canvaTemplates = {
-      'foto-con-franja': defaultBpsTemplate,
-      tipografico: null,
-      default: defaultBpsTemplate,
-    };
-  }
+  const { resolveTenantCanvaTemplates } = await import('@/lib/canva-templates');
+  const canvaTemplates = resolveTenantCanvaTemplates(tenant?.canva_templates, {
+    slug: tenant?.slug,
+    channel: 'ads',
+  });
 
   const clientInfo = {
     id: tenant?.id || tenantId,

src/lib/google-drive.ts

@@ -1,6 +1,7 @@
 /** Google Drive (agency marketing@) — OAuth, folder match, list/upload. */
 
 import { serviceHeaders, supabaseUrl } from '@/lib/agency';
+import { scoreNameToTenant } from '@/lib/match';
 
 export const DRIVE_PROVIDER = 'google_drive';
 
@@ -258,44 +259,18 @@ export function scoreFolderToTenant(
   tenantName: string,
   tenantSlug: string
 ): number {
+  // Seasonal / campaign subfolders are never a client root
+  if (/navidad|black\s*friday|campa[nñ]a|assets?\b/i.test(folderName)) {
+    return 0;
+  }
+
+  // Sibling-brand aware scorer (TYD↔TSP, ECP↔DTATF)
   // «27-Agua Miia» / «11-Blue Parrot School» → strip numeric prefix
   const stripped = folderName.replace(/^\d+[\.\-\s_]+/, '').trim();
-  const candidates = [folderName, stripped];
-  const aliasMap: Record<string, string[]> = {
-    bps: ['blue parrot', 'blue parrot school', 'blueparrotschool'],
-    'wine advisors': ['wine advisor', 'wineadvisor'],
-    'de tu a tu formacion': ['detuatu', 'de tu a tu'],
-    'clinica dental sonrisas': ['sonrisas', 'clinica sonrisas'],
-  };
-  let best = 0;
-  for (const raw of candidates) {
-    const f = normalizeName(raw);
-    const n = normalizeName(tenantName);
-    const s = normalizeName(tenantSlug.replace(/-/g, ' '));
-    if (!f || (!n && !s)) continue;
-    if (f === n || f === s) best = Math.max(best, 100);
-    else if (n && (f.includes(n) || n.includes(f))) best = Math.max(best, 85);
-    else if (s && (f.includes(s) || s.includes(f))) best = Math.max(best, 80);
-    else {
-      const aliases = aliasMap[n] || aliasMap[s] || [];
-      for (const a of aliases) {
-        if (f.includes(a) || a.includes(f)) best = Math.max(best, 90);
-      }
-      const ft = new Set(f.split(' ').filter((t) => t.length > 2));
-      const nt = new Set(
-        [...n.split(' '), ...s.split(' ')].filter((t) => t.length > 2)
-      );
-      if (ft.size && nt.size) {
-        let hit = 0;
-        for (const t of nt) if (ft.has(t)) hit += 1;
-        const ratio = hit / nt.size;
-        if (ratio >= 0.8) best = Math.max(best, 70);
-        else if (ratio >= 0.5) best = Math.max(best, 55);
-        else best = Math.max(best, Math.round(ratio * 50));
-      }
-    }
-  }
-  return best;
+  return Math.max(
+    scoreNameToTenant(folderName, tenantName, tenantSlug),
+    scoreNameToTenant(stripped, tenantName, tenantSlug)
+  );
 }
 
 export async function listDriveFolders(): Promise<DriveFolder[]> {

src/lib/linkedin-strategy.ts

@@ -0,0 +1,497 @@
+/**
+ * LinkedIn editorial strategies hosted on 4ventures.es
+ * (e.g. /bps/estrategia-linkedin-bps.html) — parse publish-ready posts
+ * and build prompt context for calendar generation.
+ */
+
+import type { Brandbook } from '@/lib/brandbook';
+import { fetchStrategyWebpage } from '@/lib/b2b-analyzer';
+
+export type LinkedInStrategyPost = {
+  id: string;
+  n: number;
+  title: string;
+  meta?: string;
+  angle?: string;
+  body: string;
+};
+
+export type LinkedInStrategyContext = {
+  url: string;
+  filename?: string;
+  excerpt: string;
+  posts: LinkedInStrategyPost[];
+  promptBlock: string;
+};
+
+const KNOWN_STRATEGY_BY_SLUG: Record<string, string> = {
+  bps: 'https://4ventures.es/bps/estrategia-linkedin-bps.html',
+  'blue-parrot-school':
+    'https://4ventures.es/bps/estrategia-linkedin-bps.html',
+  blueparrot: 'https://4ventures.es/bps/estrategia-linkedin-bps.html',
+  halal: 'https://4ventures.es/halal/estrategia-linkedin-halal.html',
+  'halal-safety':
+    'https://4ventures.es/halal/estrategia-linkedin-halal.html',
+  hsc: 'https://4ventures.es/halal/estrategia-linkedin-halal.html',
+  aguamiia: 'https://4ventures.es/aguamiia/estrategia-linkedin-aguamiia.html',
+  'agua-miia':
+    'https://4ventures.es/agua-miia/rrss/linkedin/',
+  miia: 'https://4ventures.es/aguamiia/estrategia-linkedin-aguamiia.html',
+};
+
+function decodeHtml(html: string): string {
+  return html
+    .replace(/&amp;/g, '&')
+    .replace(/&lt;/g, '<')
+    .replace(/&gt;/g, '>')
+    .replace(/&quot;/g, '"')
+    .replace(/&#039;/g, "'")
+    .replace(/&#8217;/g, "'")
+    .replace(/&#8216;/g, "'")
+    .replace(/&#8220;/g, '"')
+    .replace(/&#8221;/g, '"')
+    .replace(/&#8211;/g, '–')
+    .replace(/&#8212;/g, '—')
+    .replace(/&nbsp;/g, ' ');
+}
+
+function stripTags(html: string): string {
+  return decodeHtml(
+    html
+      .replace(/<br\s*\/?>/gi, '\n')
+      .replace(/<\/(p|div|li|h[1-6]|tr)>/gi, '\n')
+      .replace(/<[^>]+>/g, ' ')
+  )
+    .replace(/[ \t]+/g, ' ')
+    .replace(/\n[ \t]+/g, '\n')
+    .replace(/\n{3,}/g, '\n\n')
+    .trim();
+}
+
+/** Parse post-card blocks from 4Ventures LinkedIn strategy HTML pages. */
+export function parseLinkedInStrategyHtml(html: string): LinkedInStrategyPost[] {
+  if (!html || html.length < 200) return [];
+  const cards = html.match(
+    /<div[^>]*class="[^"]*post-card[^"]*"[^>]*>[\s\S]*?(?=<div[^>]*class="[^"]*post-card|$)/gi
+  );
+  if (!cards?.length) {
+    // Fallback: Post N — Title headings
+    const loose: LinkedInStrategyPost[] = [];
+    const re =
+      /(?:id="(post-\d+)"[\s\S]{0,200})?Post\s+(\d+)\s*[—–\-]\s*([^\n<#]{8,140})/gi;
+    let m: RegExpExecArray | null;
+    while ((m = re.exec(html)) && loose.length < 80) {
+      const n = Number(m[2]);
+      const id = m[1] || `post-${n}`;
+      if (loose.some((p) => p.id === id || p.n === n)) continue;
+      loose.push({
+        id,
+        n,
+        title: `Post ${n} — ${m[3].trim()}`,
+        body: '',
+      });
+    }
+    return loose;
+  }
+
+  const out: LinkedInStrategyPost[] = [];
+  for (const card of cards) {
+    const idMatch = card.match(/\bid=["'](post-\d+)["']/i);
+    const headerMatch = card.match(
+      /class=["'][^"']*post-header[^"']*["'][^>]*>([\s\S]*?)(?:<\/div>|<div)/i
+    );
+    const metaMatch = card.match(
+      /class=["'][^"']*post-meta[^"']*["'][^>]*>([\s\S]*?)(?:<\/div>|<div)/i
+    );
+    const stratMatch = card.match(
+      /class=["'][^"']*post-strategy[^"']*["'][^>]*>([\s\S]*?)(?:<\/div>|<div)/i
+    );
+    const bodyMatch = card.match(
+      /class=["'][^"']*post-body[^"']*["'][^>]*>([\s\S]*?)(?:<\/div>\s*(?:<div class="post-|<\/section|$))/i
+    );
+    const titleRaw = stripTags(headerMatch?.[1] || '');
+    const body = stripTags(bodyMatch?.[1] || '');
+    if (!titleRaw && !body) continue;
+    const nMatch = titleRaw.match(/Post\s+(\d+)/i) || idMatch?.[1]?.match(/(\d+)/);
+    const n = nMatch ? Number(nMatch[1]) : out.length + 1;
+    const id = idMatch?.[1] || `post-${n}`;
+    if (out.some((p) => p.id === id)) continue;
+    out.push({
+      id,
+      n,
+      title: titleRaw.slice(0, 180) || `Post ${n}`,
+      meta: stripTags(metaMatch?.[1] || '') || undefined,
+      angle: stripTags(stratMatch?.[1] || '') || undefined,
+      body: body.slice(0, 6000),
+    });
+  }
+  return out.sort((a, b) => a.n - b.n);
+}
+
+export function resolveLinkedInStrategyUrl(input: {
+  brandbook?: Brandbook | null;
+  slug?: string;
+  overrideUrl?: string;
+}): string {
+  const override = String(input.overrideUrl || '').trim();
+  if (override.startsWith('http')) return override;
+  const fromBook = String(input.brandbook?.linkedin_strategy_url || '').trim();
+  if (fromBook.startsWith('http')) return fromBook;
+  const slug = String(input.slug || '')
+    .toLowerCase()
+    .trim();
+  if (slug && KNOWN_STRATEGY_BY_SLUG[slug]) return KNOWN_STRATEGY_BY_SLUG[slug];
+  return '';
+}
+
+export function brandbookLinkedInPromptBlock(book: Brandbook | null | undefined): string {
+  if (!book) return '';
+  const lines = [
+    book.linkedin_strategy_url &&
+      `URL estrategia LinkedIn: ${book.linkedin_strategy_url}`,
+    book.linkedin_themes?.length &&
+      `Temas LI: ${book.linkedin_themes.join(' · ')}`,
+    book.linkedin_formats?.length &&
+      `Formatos LI: ${book.linkedin_formats.join(' · ')}`,
+    book.thought_leadership?.length &&
+      `Thought leadership: ${book.thought_leadership.join(' · ')}`,
+    book.buyer_roles?.length &&
+      `Buyer roles: ${book.buyer_roles.join(' · ')}`,
+    book.case_study_angles?.length &&
+      `Ángulos caso: ${book.case_study_angles.join(' · ')}`,
+    book.linkedin_cta?.length &&
+      `CTAs LI: ${book.linkedin_cta.join(' · ')}`,
+    book.abm_notes && `ABM / notas B2B: ${book.abm_notes.slice(0, 800)}`,
+  ].filter(Boolean);
+  return lines.length ? `LINKEDIN B2B (brandbook):\n${lines.join('\n')}` : '';
+}
+
+export function buildLinkedInPromptBlock(ctx: {
+  url: string;
+  posts: LinkedInStrategyPost[];
+  excerpt: string;
+  brandbook?: Brandbook | null;
+  mode?: 'from_strategy' | 'ideas' | 'mixed';
+}): string {
+  const mode = ctx.mode || (ctx.posts.length ? 'from_strategy' : 'ideas');
+  const bb = brandbookLinkedInPromptBlock(ctx.brandbook);
+  const catalog = ctx.posts
+    .slice(0, 24)
+    .map((p) => {
+      const bodyPreview = (p.body || '').slice(0, 420).replace(/\s+/g, ' ');
+      return `- [${p.id}] ${p.title}${p.angle ? ` | Ángulo: ${p.angle.slice(0, 160)}` : ''}${
+        bodyPreview ? `\n  Copy: ${bodyPreview}` : ''
+      }`;
+    })
+    .join('\n');
+
+  const rules =
+    mode === 'from_strategy'
+      ? `MODO LINKEDIN = from_strategy: prioriza posts YA escritos en la estrategia (copie listo para publicar). Adapta fecha/hora del mes; no inventes otro copy si el post de la estrategia tiene body completo. platform debe ser "linkedin". format: "Post" o "Carrusel" o "Documento".`
+      : mode === 'ideas'
+        ? `MODO LINKEDIN = ideas: genera piezas NUEVAS con el tono/pilares de la estrategia y brandbook. Copy listo para pegar en LinkedIn (hook 1-2 líneas + cuerpo con saltos de línea + CTA). platform: "linkedin".`
+        : `MODO LINKEDIN = mixed: usa posts de la estrategia cuando encajen; completa el resto con ideas nuevas del mismo tono. platform: "linkedin".`;
+
+  return [
+    bb,
+    ctx.url ? `Fuente estrategia: ${ctx.url}` : '',
+    rules,
+    catalog
+      ? `CATÁLOGO DE POSTS DE LA ESTRATEGIA (referencia / publicar):\n${catalog}`
+      : '',
+    ctx.excerpt
+      ? `EXTRACTO ESTRATEGIA (pilares/reglas):\n${ctx.excerpt.slice(0, 6000)}`
+      : '',
+  ]
+    .filter(Boolean)
+    .join('\n\n');
+}
+
+/** Load + parse a strategy URL for calendar generation / zoom. */
+export async function loadLinkedInStrategyContext(input: {
+  url: string;
+  brandbook?: Brandbook | null;
+  mode?: 'from_strategy' | 'ideas' | 'mixed';
+}): Promise<LinkedInStrategyContext | null> {
+  const url = String(input.url || '').trim();
+  if (!url.startsWith('http')) return null;
+  try {
+    const page = await fetchStrategyWebpage(url);
+    // fetchStrategyWebpage returns stripped text; re-fetch raw HTML for cards
+    let html = '';
+    try {
+      const resp = await fetch(url, {
+        headers: {
+          'User-Agent':
+            'Mozilla/5.0 (compatible; 4VenturesStrategyBot/1.0; +https://4ventures.es)',
+          Accept: 'text/html',
+        },
+        signal: AbortSignal.timeout(20000),
+      });
+      if (resp.ok) html = await resp.text();
+    } catch {
+      html = '';
+    }
+    const posts = parseLinkedInStrategyHtml(html);
+    const excerpt = page.text.slice(0, 12000);
+    const promptBlock = buildLinkedInPromptBlock({
+      url,
+      posts,
+      excerpt,
+      brandbook: input.brandbook,
+      mode: input.mode,
+    });
+    return {
+      url,
+      filename: page.filename,
+      excerpt,
+      posts,
+      promptBlock,
+    };
+  } catch {
+    return null;
+  }
+}
+
+/** Normalize title for fuzzy match strategy ↔ calendar / pipeline. */
+export function normalizeLiTitleKey(raw: string): string {
+  return String(raw || '')
+    .toLowerCase()
+    .normalize('NFD')
+    .replace(/[\u0300-\u036f]/g, '')
+    .replace(/^post\s*\d+\s*[—–\-:·.]\s*/i, '')
+    .replace(/^linkedin\s*[·\-—:]\s*/i, '')
+    .replace(/[^a-z0-9áéíóúñü\s]/gi, ' ')
+    .replace(/\s+/g, ' ')
+    .trim()
+    .slice(0, 120);
+}
+
+export type LinkedInUsageIndex = {
+  /** strategy_post_id ya usados (post-1, …) */
+  usedIds: Set<string>;
+  /** Títulos normalizados ya publicados o ya en calendario */
+  usedTitleKeys: Set<string>;
+  /** Muestras de piezas LI previas (para generar nuevas en línea de marca) */
+  previousSamples: string[];
+  publishedCount: number;
+  plannedCount: number;
+};
+
+type LiUsagePiece = {
+  platform?: string;
+  title?: string;
+  body?: string;
+  hook?: string;
+  strategy_post_id?: string;
+  strategy_url?: string;
+  meta_line?: string;
+  status?: string;
+};
+
+type LiUsagePlan = { pieces?: LiUsagePiece[]; month?: string };
+
+type LiPublished = {
+  title?: string;
+  caption?: string | null;
+  channels?: string[] | null;
+  status?: string | null;
+};
+
+function extractPostIdFromMeta(meta?: string): string | null {
+  if (!meta) return null;
+  const m = meta.match(/#(post-\d+)\b/i) || meta.match(/\b(post-\d+)\b/i);
+  return m ? m[1].toLowerCase() : null;
+}
+
+/**
+ * Indexa qué posts de la estrategia ya están publicados o ya agendados
+ * en calendarios editoriales / pipeline.
+ */
+export function collectLinkedInUsage(input: {
+  history?: LiUsagePlan[];
+  publishedPosts?: LiPublished[];
+  avoidTitles?: string[];
+  /** Piezas del mes actual a no re-proponer (conservadas). */
+  currentPieces?: LiUsagePiece[];
+}): LinkedInUsageIndex {
+  const usedIds = new Set<string>();
+  const usedTitleKeys = new Set<string>();
+  const previousSamples: string[] = [];
+  let publishedCount = 0;
+  let plannedCount = 0;
+
+  const markPiece = (p: LiUsagePiece, asPublished: boolean) => {
+    const plat = String(p.platform || '').toLowerCase();
+    const looksLi =
+      plat.includes('linkedin') ||
+      Boolean(p.strategy_post_id) ||
+      /linkedin|estrategia-linkedin/i.test(p.strategy_url || '') ||
+      /linkedin|estrategia-linkedin/i.test(p.meta_line || '');
+    if (!looksLi && !p.strategy_post_id) return;
+
+    if (p.strategy_post_id) usedIds.add(p.strategy_post_id.toLowerCase());
+    const fromMeta = extractPostIdFromMeta(p.meta_line || p.strategy_url);
+    if (fromMeta) usedIds.add(fromMeta);
+
+    for (const t of [p.title, p.hook]) {
+      const k = normalizeLiTitleKey(t || '');
+      if (k.length >= 12) usedTitleKeys.add(k);
+    }
+    if (asPublished) publishedCount += 1;
+    else plannedCount += 1;
+
+    const sample = [p.title, (p.body || '').slice(0, 280)]
+      .filter(Boolean)
+      .join(' — ');
+    if (sample && previousSamples.length < 24) previousSamples.push(sample);
+  };
+
+  for (const plan of input.history || []) {
+    for (const p of plan.pieces || []) markPiece(p, false);
+  }
+  for (const p of input.currentPieces || []) markPiece(p, false);
+
+  for (const row of input.publishedPosts || []) {
+    const ch = (row.channels || []).map((c) => String(c).toLowerCase());
+    const isLi =
+      ch.includes('linkedin') ||
+      /linkedin/i.test(row.title || '') ||
+      /linkedin/i.test(row.caption || '');
+    if (!isLi && ch.length > 0) continue;
+    // Si no hay channels, solo contar si el título encaja con estilo LI post N
+    if (!ch.length && !isLi) continue;
+    const title = row.title || '';
+    const k = normalizeLiTitleKey(title);
+    if (k.length >= 12) usedTitleKeys.add(k);
+    const idFromTitle = title.match(/\bpost[\s#-]*(\d+)\b/i);
+    if (idFromTitle) usedIds.add(`post-${idFromTitle[1]}`);
+    publishedCount += 1;
+    const sample = [title, (row.caption || '').slice(0, 280)]
+      .filter(Boolean)
+      .join(' — ');
+    if (sample && previousSamples.length < 24) previousSamples.push(sample);
+  }
+
+  for (const t of input.avoidTitles || []) {
+    const k = normalizeLiTitleKey(t);
+    if (k.length >= 12) usedTitleKeys.add(k);
+    const id = t.match(/\b(post-\d+)\b/i) || t.match(/^Post\s+(\d+)/i);
+    if (id) {
+      usedIds.add(
+        id[1].toLowerCase().startsWith('post-')
+          ? id[1].toLowerCase()
+          : `post-${id[1]}`
+      );
+    }
+  }
+
+  return {
+    usedIds,
+    usedTitleKeys,
+    previousSamples,
+    publishedCount,
+    plannedCount,
+  };
+}
+
+function strategyPostIsUsed(
+  sp: LinkedInStrategyPost,
+  usage: LinkedInUsageIndex
+): boolean {
+  if (usage.usedIds.has(sp.id.toLowerCase())) return true;
+  if (usage.usedIds.has(`post-${sp.n}`)) return true;
+  const tk = normalizeLiTitleKey(sp.title);
+  if (tk.length >= 12 && usage.usedTitleKeys.has(tk)) return true;
+  // Fuzzy: title key contained in any used key or vice-versa
+  if (tk.length >= 18) {
+    for (const u of usage.usedTitleKeys) {
+      if (u.includes(tk) || tk.includes(u)) return true;
+    }
+  }
+  return false;
+}
+
+export type PickStrategyResult = {
+  unpublished: LinkedInStrategyPost[];
+  publishedOrPlanned: LinkedInStrategyPost[];
+  /** Posts a agendar este mes (prioridad: no usados, en orden de la estrategia). */
+  toSchedule: LinkedInStrategyPost[];
+  /** Cuántos faltan por cubrir con ideas nuevas de marca. */
+  ideasNeeded: number;
+};
+
+/**
+ * Con URL de estrategia: agenda primero los posts propuestos aún no
+ * publicados/agendados (en orden). Si no bastan, ideasNeeded > 0.
+ */
+export function pickUnpublishedStrategyPosts(
+  posts: LinkedInStrategyPost[],
+  usage: LinkedInUsageIndex,
+  count: number
+): PickStrategyResult {
+  const withBody = posts.filter((p) => (p.body || '').trim().length > 40);
+  const pool = (withBody.length ? withBody : posts).slice().sort((a, b) => a.n - b.n);
+  const unpublished: LinkedInStrategyPost[] = [];
+  const publishedOrPlanned: LinkedInStrategyPost[] = [];
+  for (const sp of pool) {
+    if (strategyPostIsUsed(sp, usage)) publishedOrPlanned.push(sp);
+    else unpublished.push(sp);
+  }
+  const toSchedule = unpublished.slice(0, Math.max(0, count));
+  const ideasNeeded = Math.max(0, count - toSchedule.length);
+  return { unpublished, publishedOrPlanned, toSchedule, ideasNeeded };
+}
+
+/**
+ * @deprecated Prefer pickUnpublishedStrategyPosts — rotación ciega re-proponía posts ya usados.
+ */
+export function pickStrategyPostsForMonth(
+  posts: LinkedInStrategyPost[],
+  ym: string,
+  count: number
+): LinkedInStrategyPost[] {
+  if (!posts.length || count <= 0) return [];
+  const withBody = posts.filter((p) => (p.body || '').trim().length > 40);
+  const pool = withBody.length ? withBody : posts;
+  const [y, m] = ym.split('-').map(Number);
+  const offset = ((y || 2026) * 12 + (m || 1)) % Math.max(1, pool.length);
+  const out: LinkedInStrategyPost[] = [];
+  for (let i = 0; i < count; i++) {
+    out.push(pool[(offset + i) % pool.length]);
+  }
+  return out;
+}
+
+/** Weekday dates in month for LI posting (default Tue/Thu mornings). */
+export function linkedInDatesInMonth(
+  ym: string,
+  count: number,
+  weekdays: number[] = [2, 4]
+): string[] {
+  const [y, m] = ym.split('-').map(Number);
+  if (!y || !m) return [];
+  const days: string[] = [];
+  const last = new Date(Date.UTC(y, m, 0)).getUTCDate();
+  for (let d = 1; d <= last; d++) {
+    const dt = new Date(Date.UTC(y, m - 1, d));
+    if (weekdays.includes(dt.getUTCDay())) {
+      days.push(
+        `${ym}-${String(d).padStart(2, '0')}`
+      );
+    }
+  }
+  if (!days.length) {
+    for (let d = 1; d <= last; d++) {
+      days.push(`${ym}-${String(d).padStart(2, '0')}`);
+    }
+  }
+  if (count <= days.length) {
+    // spread evenly
+    const step = days.length / count;
+    return Array.from({ length: count }, (_, i) => days[Math.min(days.length - 1, Math.floor(i * step))]);
+  }
+  const out: string[] = [];
+  for (let i = 0; i < count; i++) out.push(days[i % days.length]);
+  return out;
+}

src/lib/match.ts

@@ -1,5 +1,7 @@
 /** Shared fuzzy match: account/folder name ↔ tenant name/slug. */
 
+import { resolveBrandSlug } from '@/lib/tenant-brand-aliases';
+
 export function normalizeName(raw: string): string {
   return raw
     .normalize('NFD')
@@ -10,6 +12,27 @@ export function normalizeName(raw: string): string {
     .replace(/\s+/g, ' ');
 }
 
+/** Alias tokens that strongly identify sibling brands (avoid cross-match). */
+const BRAND_STRONG_ALIASES: Record<string, string[]> = {
+  tyd: ['tyd', 'talento y deporte', 'talentoydeporte', 'beca deportiva'],
+  tsp: ['tsp', 'talento scholar', 'scholar program', 'scholar'],
+  ecp: [
+    'ecp',
+    'escuela de cuidadores',
+    'cuidadores profesionales',
+    'escuelaecp',
+  ],
+  dtatf: ['dtatf', 'detuatu', 'de tu a tu', 'detuatuformacion'],
+};
+
+/** Signals that should NOT match the sibling brand. */
+const BRAND_NEGATIVE: Record<string, string[]> = {
+  tyd: ['scholar', 'tsp', 'academico'],
+  tsp: ['deporte', 'tyd', 'deportiva', 'atleta'],
+  ecp: ['detuatu', 'dtatf', 'de tu a tu'],
+  dtatf: ['ecp', 'cuidadores', 'cuidador', 'escuelaecp'],
+};
+
 export function scoreNameToTenant(
   accountName: string,
   tenantName: string,
@@ -17,8 +40,23 @@ export function scoreNameToTenant(
 ): number {
   const f = normalizeName(accountName);
   const n = normalizeName(tenantName);
-  const s = normalizeName(tenantSlug.replace(/-/g, ' '));
+  const canon = resolveBrandSlug(tenantSlug);
+  const s = normalizeName(canon.replace(/-/g, ' '));
   if (!f || (!n && !s)) return 0;
+
+  // Hard negatives between sibling brands (TYD↔TSP, ECP↔DTATF)
+  const negatives = BRAND_NEGATIVE[canon] || [];
+  for (const neg of negatives) {
+    if (f.includes(normalizeName(neg))) return 0;
+  }
+
+  // Strong alias boost
+  const aliases = BRAND_STRONG_ALIASES[canon] || [];
+  for (const a of aliases) {
+    const an = normalizeName(a);
+    if (an && (f === an || f.includes(an) || an.includes(f))) return 95;
+  }
+
   if (f === n || f === s) return 100;
   if (n && (f.includes(n) || n.includes(f))) return 85;
   if (s && (f.includes(s) || s.includes(f))) return 80;
@@ -37,6 +75,9 @@ export function scoreNameToTenant(
     'los',
     'las',
     'del',
+    'talento', // too weak alone (TYD vs TSP)
+    'formacion',
+    'escuela',
   ]);
   const ft = new Set(
     f.split(' ').filter((t) => t.length > 2 && !WEAK.has(t))

src/lib/meta-publish.ts

@@ -615,6 +615,40 @@ async function publishFbPost(
   return publishFbFeedWithPhotos(pageId, pageToken, message, mediaIds);
 }
 
+/**
+ * Stub LinkedIn publish — ready for LINKEDIN_ACCESS_TOKEN / org id.
+ * Returns a clear error until credentials exist (does not fake success).
+ */
+export async function publishLinkedInPost(item: {
+  title?: string | null;
+  caption?: string | null;
+}): Promise<{ id: string | null; permalink: string | null; error?: string }> {
+  const token =
+    process.env.LINKEDIN_ACCESS_TOKEN?.trim() ||
+    process.env.LINKEDIN_API_KEY?.trim() ||
+    '';
+  const orgUrn =
+    process.env.LINKEDIN_ORG_URN?.trim() ||
+    process.env.LINKEDIN_AUTHOR_URN?.trim() ||
+    '';
+  if (!token || !orgUrn) {
+    return {
+      id: null,
+      permalink: null,
+      error:
+        'LinkedIn pendiente: configura LINKEDIN_ACCESS_TOKEN y LINKEDIN_ORG_URN (API key / org). El copy ya está listo en el pipeline.',
+    };
+  }
+  // Placeholder for UGC Posts API — wire when credentials land.
+  void item;
+  return {
+    id: null,
+    permalink: null,
+    error:
+      'LinkedIn API conectada parcialmente: falta implementar UGC Posts. Token detectado.',
+  };
+}
+
 export async function publishPipelineItem(
   item: PipelinePublishRow,
   opts?: { forceIg?: boolean; forceFb?: boolean; skipIg?: boolean; skipFb?: boolean }
@@ -627,11 +661,33 @@ export async function publishPipelineItem(
     ...item,
     caption: scrub.caption || item.title || '',
   };
+
+  const wantIg = channels.includes('instagram') && !opts?.skipIg;
+  const wantFb = channels.includes('facebook') && !opts?.skipFb;
+  const wantLi = channels.includes('linkedin');
+  const errors: string[] = [];
+
+  // Solo LinkedIn: no exige Meta
+  if (wantLi && !wantIg && !wantFb) {
+    const li = await publishLinkedInPost(cleanItem);
+    return {
+      ok: Boolean(li.id) && !li.error,
+      error: li.error,
+      channels,
+      sanitizedCaption: scrub.caption,
+      captionStripped: scrub.stripped,
+    };
+  }
+
   const resolved = await resolveTenantMetaTargets(item.tenant_id);
   if (!resolved.targets) {
+    if (wantLi) {
+      const li = await publishLinkedInPost(cleanItem);
+      errors.push(li.error || 'LinkedIn no publicado');
+    }
     return {
       ok: false,
-      error: resolved.error,
+      error: [resolved.error, ...errors].filter(Boolean).join(' · '),
       channels,
       sanitizedCaption: scrub.caption,
       captionStripped: scrub.stripped,
@@ -643,10 +699,6 @@ export async function publishPipelineItem(
   let fbPostId: string | null = opts?.forceFb ? null : item.meta_fb_post_id || null;
   let igPermalink: string | null = null;
   let fbPermalink: string | null = null;
-  const errors: string[] = [];
-
-  const wantIg = channels.includes('instagram') && !opts?.skipIg;
-  const wantFb = channels.includes('facebook') && !opts?.skipFb;
 
   if (wantIg) {
     if (!igUserId) {
@@ -674,9 +726,20 @@ export async function publishPipelineItem(
     }
   }
 
+  let liOk = !wantLi;
+  if (wantLi) {
+    const li = await publishLinkedInPost(cleanItem);
+    if (li.error || !li.id) {
+      errors.push(`LI: ${li.error || 'fallo'}`);
+      liOk = false;
+    } else {
+      liOk = true;
+    }
+  }
+
   const igOk = !wantIg || Boolean(igMediaId);
   const fbOk = !wantFb || Boolean(fbPostId);
-  const ok = igOk && fbOk && errors.length === 0;
+  const ok = igOk && fbOk && liOk && errors.length === 0;
 
   return {
     ok,

src/lib/pipeline-drive.ts

@@ -1,187 +1,27 @@
 /**
- * Mirror creative_pipeline uploads into the client's Google Drive folder:
- *
- *   {carpeta-cliente}/
- *     Pipeline-creatividades_{nombre-cliente}/
- *       YYYY/
- *         MM/
- *           DD-MM-YYYY_formato_hook[-N].ext
+ * RRSS pipeline → Drive mirror (delegates to creatives-drive).
+ * Folder: Creatividades-RRSS_{slug}/YYYY/MM/{slug}_rrss_{formato}_{fecha}_vN.ext
  */
-import { slugify } from '@/lib/calendar-import';
 import {
-  applyMatches,
-  driveConfigured,
-  ensureChildFolder,
-  getTenantDriveFolderId,
-  listClientFoldersUnderClientes,
-  listFilesInFolder,
-  matchFoldersToTenants,
-  uploadToDrive,
-  getValidAccessToken,
-} from '@/lib/google-drive';
-import { serviceHeaders, supabaseUrl } from '@/lib/agency';
-import { ASSETS_BUCKET, serviceSupabase } from '@/lib/assets';
+  backfillCreativeItemToDrive,
+  resolveOrLinkTenantDriveFolder,
+  syncCreativeAssetToDrive,
+  type CreativeDriveItem,
+} from '@/lib/creatives-drive';
 
-export type PipelineDriveItem = {
-  id: string;
-  title?: string | null;
-  format?: string | null;
-  caption?: string | null;
-  notes?: string | null;
-  scheduled_at?: string | null;
-  created_at?: string | null;
+export type PipelineDriveItem = CreativeDriveItem & {
   cover_path?: string | null;
   slide_paths?: unknown;
 };
 
-function pad2(n: number): string {
-  return String(n).padStart(2, '0');
-}
+export {
+  resolveOrLinkTenantDriveFolder,
+  pieceLocalDate,
+  creativesDriveRootFolderName as pipelineRootFolderName,
+  buildCreativeDriveFileName as formatDriveFileName,
+  ensureCreativesDriveFolders,
+} from '@/lib/creatives-drive';
 
-/** Prefer scheduled local date; fallback created_at / today. */
-export function pieceLocalDate(item: PipelineDriveItem): Date {
-  const raw = item.scheduled_at || item.created_at;
-  if (raw) {
-    const d = new Date(raw);
-    if (!Number.isNaN(d.getTime())) return d;
-  }
-  return new Date();
-}
-
-export function hookLabel(item: PipelineDriveItem): string {
-  const caption = (item.caption || '').trim();
-  if (caption) {
-    const first = caption.split(/\n/)[0].trim();
-    if (first) return first.slice(0, 80);
-  }
-  const title = (item.title || '').trim();
-  if (title) return title.slice(0, 80);
-  return 'creativo';
-}
-
-export function formatDriveFileName(opts: {
-  item: PipelineDriveItem;
-  ext: string;
-  slideNumber?: number;
-}): string {
-  const d = pieceLocalDate(opts.item);
-  const dd = pad2(d.getDate());
-  const mm = pad2(d.getMonth() + 1);
-  const yyyy = d.getFullYear();
-  const format = slugify(opts.item.format || 'post') || 'post';
-  const hook = slugify(hookLabel(opts.item)) || 'creativo';
-  const base = `${dd}-${mm}-${yyyy}_${format}_${hook}`;
-  const ext = (opts.ext || 'jpg').replace(/^\./, '').toLowerCase();
-  if (opts.slideNumber && opts.slideNumber > 0) {
-    return `${base}-${opts.slideNumber}.${ext}`;
-  }
-  return `${base}.${ext}`;
-}
-
-export function pipelineRootFolderName(clientLabel: string): string {
-  const name = slugify(clientLabel) || 'cliente';
-  return `Pipeline-creatividades_${name}`;
-}
-
-async function replaceDriveFileContent(
-  fileId: string,
-  mimeType: string,
-  buffer: Buffer
-): Promise<void> {
-  const token = await getValidAccessToken();
-  const r = await fetch(
-    `https://www.googleapis.com/upload/drive/v3/files/${encodeURIComponent(
-      fileId
-    )}?uploadType=media&supportsAllDrives=true`,
-    {
-      method: 'PATCH',
-      headers: {
-        Authorization: `Bearer ${token}`,
-        'Content-Type': mimeType,
-      },
-      body: new Uint8Array(buffer),
-    }
-  );
-  if (!r.ok) {
-    throw new Error(`Drive update: ${(await r.text()).slice(0, 300)}`);
-  }
-}
-
-async function uploadOrReplace(opts: {
-  parentFolderId: string;
-  fileName: string;
-  mimeType: string;
-  buffer: Buffer;
-}): Promise<{ id: string; webViewLink?: string; replaced: boolean }> {
-  const existing = await listFilesInFolder(opts.parentFolderId);
-  const hit = existing.find(
-    (f) =>
-      f.name === opts.fileName &&
-      f.mimeType !== 'application/vnd.google-apps.folder'
-  );
-  if (hit) {
-    await replaceDriveFileContent(hit.id, opts.mimeType, opts.buffer);
-    return { id: hit.id, webViewLink: hit.webViewLink, replaced: true };
-  }
-  const created = await uploadToDrive(opts);
-  return { ...created, replaced: false };
-}
-
-async function loadTenant(tenantId: string): Promise<{
-  slug: string;
-  name: string;
-} | null> {
-  const headers = serviceHeaders();
-  if (!headers) return null;
-  const r = await fetch(
-    `${supabaseUrl()}/rest/v1/tenants?id=eq.${encodeURIComponent(
-      tenantId
-    )}&select=slug,name&limit=1`,
-    { headers, cache: 'no-store' }
-  );
-  if (!r.ok) return null;
-  const rows = (await r.json()) as { slug?: string; name?: string }[];
-  if (!rows[0]) return null;
-  return {
-    slug: rows[0].slug || rows[0].name || 'cliente',
-    name: rows[0].name || rows[0].slug || 'cliente',
-  };
-}
-
-/**
- * Resolve client Drive folder: linked integration, or auto-match under «Clientes».
- */
-export async function resolveOrLinkTenantDriveFolder(
-  tenantId: string,
-  clientLabel: string
-): Promise<{ folderId: string; folderName?: string; autoLinked?: boolean } | null> {
-  const linked = await getTenantDriveFolderId(tenantId);
-  if (linked?.folderId) return linked;
-
-  const tenant = await loadTenant(tenantId);
-  if (!tenant) return null;
-
-  const { folders } = await listClientFoldersUnderClientes();
-  if (!folders.length) return null;
-
-  const matches = await matchFoldersToTenants(
-    [{ id: tenantId, name: tenant.name || clientLabel, slug: tenant.slug }],
-    folders
-  );
-  const hit = matches.find((m) => m.status === 'matched' && m.folderId);
-  if (!hit?.folderId) return null;
-
-  await applyMatches([hit]);
-  return {
-    folderId: hit.folderId,
-    folderName: hit.folderName || undefined,
-    autoLinked: true,
-  };
-}
-
-/**
- * Ensure month folder under client's Drive root and upload the creative.
- */
 export async function syncPipelineAssetToDrive(opts: {
   tenantId: string;
   clientLabel: string;
@@ -191,157 +31,22 @@ export async function syncPipelineAssetToDrive(opts: {
   ext: string;
   slot: 'cover' | 'slide';
   slideIndex: number;
-}): Promise<{
-  ok: boolean;
-  skipped?: boolean;
-  warning?: string;
-  driveFileId?: string;
-  drivePath?: string;
-  fileName?: string;
-  autoLinked?: boolean;
-}> {
-  if (!driveConfigured()) {
-    return {
-      ok: false,
-      skipped: true,
-      warning: 'Google Drive no configurado (OAuth agencia)',
-    };
-  }
-
-  let linked: {
-    folderId: string;
-    folderName?: string;
-    autoLinked?: boolean;
-  } | null = null;
-  try {
-    linked = await resolveOrLinkTenantDriveFolder(
-      opts.tenantId,
-      opts.clientLabel
-    );
-  } catch (e) {
-    return {
-      ok: false,
-      warning:
-        e instanceof Error
-          ? `Drive auto-link: ${e.message}`
-          : 'Drive auto-link falló',
-    };
-  }
-
-  if (!linked?.folderId) {
-    return {
-      ok: false,
-      skipped: true,
-      warning:
-        'Cliente sin carpeta Drive. Empareja Drive en Agencia (o crea carpeta bajo 03-Clientes).',
-    };
-  }
-
-  try {
-    const tenant = await loadTenant(opts.tenantId);
-    const rootName = pipelineRootFolderName(
-      tenant?.slug || opts.clientLabel || 'cliente'
-    );
-    const d = pieceLocalDate(opts.item);
-    const year = String(d.getFullYear());
-    const month = pad2(d.getMonth() + 1);
-
-    const pipelineRootId = await ensureChildFolder(linked.folderId, rootName);
-    const yearId = await ensureChildFolder(pipelineRootId, year);
-    const monthId = await ensureChildFolder(yearId, month);
-
-    const isCarousel = (opts.item.format || '').toLowerCase() === 'carrusel';
-    let slideNumber: number | undefined;
-    if (isCarousel) {
-      slideNumber =
-        opts.slot === 'cover' ? 1 : Math.max(2, opts.slideIndex + 2);
-    }
-
-    const fileName = formatDriveFileName({
-      item: opts.item,
-      ext: opts.ext,
-      slideNumber,
-    });
-
-    const up = await uploadOrReplace({
-      parentFolderId: monthId,
-      fileName,
-      mimeType: opts.mimeType,
-      buffer: opts.buffer,
-    });
-
-    return {
-      ok: true,
-      driveFileId: up.id,
-      fileName,
-      drivePath: `${linked.folderName || 'cliente'}/${rootName}/${year}/${month}/${fileName}`,
-      autoLinked: linked.autoLinked,
-    };
-  } catch (e) {
-    return {
-      ok: false,
-      warning: e instanceof Error ? e.message : 'Error al subir a Drive',
-    };
-  }
+}) {
+  return syncCreativeAssetToDrive({
+    ...opts,
+    channel: 'rrss',
+  });
 }
 
-/** Backfill: push an already-stored cover/slide from Storage → Drive. */
 export async function backfillPipelineItemToDrive(opts: {
   tenantId: string;
   clientLabel: string;
   item: PipelineDriveItem;
-}): Promise<{ ok: boolean; results: { slot: string; ok: boolean; detail: string }[] }> {
-  const svc = serviceSupabase();
-  const results: { slot: string; ok: boolean; detail: string }[] = [];
-  if (!svc) {
-    return { ok: false, results: [{ slot: '-', ok: false, detail: 'no service' }] };
-  }
-
-  const jobs: { path: string; slot: 'cover' | 'slide'; index: number }[] = [];
-  if (opts.item.cover_path) {
-    jobs.push({ path: opts.item.cover_path, slot: 'cover', index: 0 });
-  }
-  const slides = Array.isArray(opts.item.slide_paths)
-    ? (opts.item.slide_paths as string[])
-    : [];
-  slides.forEach((p, i) => {
-    if (p) jobs.push({ path: p, slot: 'slide', index: i });
+}) {
+  return backfillCreativeItemToDrive({
+    tenantId: opts.tenantId,
+    clientLabel: opts.clientLabel,
+    channel: 'rrss',
+    item: opts.item,
   });
-
-  for (const job of jobs) {
-    const dl = await svc.storage.from(ASSETS_BUCKET).download(job.path);
-    if (dl.error || !dl.data) {
-      results.push({
-        slot: job.slot,
-        ok: false,
-        detail: dl.error?.message || 'download fail',
-      });
-      continue;
-    }
-    const ab = await dl.data.arrayBuffer();
-    const buf = Buffer.from(ab);
-    const ext =
-      job.path.split('.').pop()?.toLowerCase() ||
-      (dl.data.type.includes('png') ? 'png' : 'jpg');
-    const mime = dl.data.type || 'image/jpeg';
-    const sync = await syncPipelineAssetToDrive({
-      tenantId: opts.tenantId,
-      clientLabel: opts.clientLabel,
-      item: opts.item,
-      buffer: buf,
-      mimeType: mime,
-      ext,
-      slot: job.slot,
-      slideIndex: job.index,
-    });
-    results.push({
-      slot: `${job.slot}${job.slot === 'slide' ? job.index + 1 : ''}`,
-      ok: sync.ok,
-      detail: sync.ok
-        ? sync.drivePath || 'ok'
-        : sync.warning || 'fail',
-    });
-  }
-
-  return { ok: results.every((r) => r.ok), results };
 }

src/lib/pipeline-publish-worker.ts

@@ -215,6 +215,28 @@ export async function processDuePipelinePublishes(opts?: {
     let igPermalink: string | null = null;
     let fbPermalink: string | null = null;
 
+    // LinkedIn-only: stub hasta API key (no pasa por Meta)
+    if (
+      channels.includes('linkedin') &&
+      !channels.includes('instagram') &&
+      !channels.includes('facebook')
+    ) {
+      const li = await publishPipelineItem(item);
+      await patchItem(base, headers, item.id, {
+        publish_status: li.ok ? 'published' : 'failed',
+        publish_error: li.error || null,
+        published_at: li.ok ? new Date().toISOString() : null,
+        publish_attempts: (item.publish_attempts || 0) + 1,
+      });
+      results.push({
+        id: item.id,
+        title: item.title,
+        ok: Boolean(li.ok),
+        detail: li.ok ? 'linkedin' : li.error || 'linkedin_failed',
+      });
+      continue;
+    }
+
     if (channels.includes('instagram') && !igMediaId && channelDue('instagram')) {
       const ig = await publishPipelineItem(item, { skipFb: true });
       if (ig.sanitizedCaption && ig.sanitizedCaption !== (item.caption || '')) {

src/lib/pipeline-schedule.ts

@@ -1,6 +1,6 @@
 /** Agency scheduling helpers for creative_pipeline. */
 
-export const PUBLISH_CHANNELS = ['instagram', 'facebook'] as const;
+export const PUBLISH_CHANNELS = ['instagram', 'facebook', 'linkedin'] as const;
 export type PublishChannel = (typeof PUBLISH_CHANNELS)[number];
 
 export const PUBLISH_STATUSES = [
@@ -22,6 +22,16 @@ export function normalizeChannels(raw: unknown): PublishChannel[] {
   return out.length ? [...out] : ['instagram', 'facebook'];
 }
 
+/** Default channels for a calendar piece platform. */
+export function channelsForCalendarPlatform(platform?: string | null): PublishChannel[] {
+  const plat = String(platform || '').toLowerCase();
+  if (plat.includes('linkedin')) return ['linkedin'];
+  if (plat.includes('facebook') && !plat.includes('instagram')) {
+    return ['facebook', 'instagram'];
+  }
+  return ['instagram', 'facebook'];
+}
+
 /** Parse datetime-local or ISO into timestamptz ISO, or null to clear. */
 export function parseScheduledAt(raw: unknown): string | null | undefined {
   if (raw === null) return null;

src/lib/rrss-generation.ts

@@ -108,6 +108,8 @@ export type RrssGenerationBriefInput = {
   socialHistory?: unknown;
   variantsRequested?: number;
   extraNotes?: string | null;
+  /** Resolved Canva Brand Template IDs for RRSS (nested ads/rrss or flat). */
+  canvaTemplates?: Record<string, string> | null;
 };
 
 export function buildRrssGenerationBrief(input: RrssGenerationBriefInput) {
@@ -119,6 +121,7 @@ export function buildRrssGenerationBrief(input: RrssGenerationBriefInput) {
     client_id: input.tenantId,
     client_slug: input.clientSlug,
     client_name: input.clientName,
+    canva_templates: input.canvaTemplates || {},
     reason: 'calendario' as const,
     source_creative_id: null,
     source_pipeline_id: input.pipelineId,

src/lib/superhuman-docs.ts

@@ -579,12 +579,41 @@ const TENANT_DOC_ALIASES: Record<string, string[]> = {
   'delgado-abogados': ['Delgado Abogados', 'Delgado'],
   'equinsa-parking': ['Equinsa', 'Equinsa Parking'],
   'consigue-tus-papeles': ['Consigue Tus Papeles', 'CTP'],
-  'talento-y-deporte': ['Talento y Deporte', 'Talento'],
+  tyd: [
+    'TYD',
+    'Talento y Deporte',
+    'Talento Deporte',
+    'Talento y Deporte',
+  ],
+  tsp: [
+    'TSP',
+    'Talento Scholar Program',
+    'Talento Scholar',
+    'Scholar Program',
+    'Scholar',
+  ],
   'la-freseria': ['La Fresería', 'Fresería', 'Freseria'],
   gravitae: ['Gravitae'],
   menttum: ['Menttum'],
   'wine-advisors': ['Wine Advisors', 'Wine'],
-  ecp: ['ECP'],
+  ecp: [
+    'ECP',
+    'Escuela de Cuidadores',
+    'Escuela de cuidadores profesionales',
+    'Cuidadores',
+  ],
+  dtatf: [
+    'DTATF',
+    'De Tú a Tú Formación',
+    'De Tu A Tu Formación',
+    'Detuatu',
+    'Detuatuformacion',
+    'De Tu A Tu',
+  ],
+  // legacy slug keys (docs still matching old names)
+  'talento-y-deporte': ['Talento y Deporte', 'TYD'],
+  'talento-scholar-program': ['Talento Scholar Program', 'TSP'],
+  'de-tu-a-tu-formacion': ['De Tú a Tú Formación', 'DTATF'],
   mcd: ['MCD'],
   'fbm-abogados': ['FBM Abogados', 'FBM', 'Herencias'],
   'clinica-sonrisas': ['Clínica Dental Sonrisas', 'Sonrisas', 'Clinica Sonrisas'],

src/middleware.ts

@@ -1,5 +1,13 @@
 import { createServerClient } from '@supabase/ssr';
 import { NextRequest, NextResponse } from 'next/server';
+import {
+  VIEW_TENANT_COOKIE,
+  VIEW_TENANT_NAME_COOKIE,
+  VIEW_TENANT_SLUG_COOKIE,
+  clearedViewTenantCookieOpts,
+  isAgencyRole,
+  userRole,
+} from '@/lib/agency';
 
 function withSecurityHeaders(res: NextResponse, path?: string) {
   res.headers.set('X-Frame-Options', 'DENY');
@@ -97,24 +105,22 @@ export async function middleware(req: NextRequest) {
     return withSecurityHeaders(NextResponse.redirect(loginUrl));
   }
 
+  const role = userRole(user);
+  const agency = isAgencyRole(role);
+
   if (user && path === '/login') {
-    const role = user?.app_metadata?.role || user?.user_metadata?.role || 'client';
     const dashboardUrl = req.nextUrl.clone();
-    dashboardUrl.pathname =
-      role === 'admin' || role === 'team'
-        ? '/dashboard/agencia'
-        : '/dashboard/kpis';
+    dashboardUrl.pathname = agency ? '/dashboard/agencia' : '/dashboard/kpis';
     return withSecurityHeaders(NextResponse.redirect(dashboardUrl));
   }
 
-  const role = user?.app_metadata?.role || user?.user_metadata?.role || 'client';
-  if (user && role === 'client' && path.startsWith('/dashboard/agencia')) {
+  if (user && !agency && path.startsWith('/dashboard/agencia')) {
     const forbiddenUrl = req.nextUrl.clone();
     forbiddenUrl.pathname = '/dashboard/kpis';
     return withSecurityHeaders(NextResponse.redirect(forbiddenUrl));
   }
 
-  if (user && role === 'client' && path.startsWith('/api/admin/')) {
+  if (user && !agency && path.startsWith('/api/admin/')) {
     return withSecurityHeaders(
       NextResponse.json(
         {
@@ -167,6 +173,21 @@ export async function middleware(req: NextRequest) {
     secure: process.env.NODE_ENV === 'production',
   });
 
+  // Clientes: no deben conservar cookies de "vista cliente" de una sesión agencia.
+  if (user && !agency) {
+    const hasView =
+      req.cookies.get(VIEW_TENANT_COOKIE)?.value ||
+      req.cookies.get(VIEW_TENANT_NAME_COOKIE)?.value;
+    if (hasView) {
+      const opts = clearedViewTenantCookieOpts(
+        process.env.NODE_ENV === 'production'
+      );
+      res.cookies.set(VIEW_TENANT_COOKIE, '', opts);
+      res.cookies.set(VIEW_TENANT_SLUG_COOKIE, '', opts);
+      res.cookies.set(VIEW_TENANT_NAME_COOKIE, '', opts);
+    }
+  }
+
   return withSecurityHeaders(res);
 }