feat: Ads KPIs completos, Social feed+analytics, Orgánico por sección

Meta/Google con las mismas métricas que Resumen y solo campañas/ads con actividad en el periodo; Social con insights FB/IG y preview de posts (likes/comentarios/shares); Orgánico con paneles distintos por ítem del menú y prioridades/notas solo en visión general.

Co-authored-by: Cursor <cursoragent@cursor.com>

src/app/api/social/route.ts

@@ -5,6 +5,7 @@ import { isAgencyRole, userRole } from '@/lib/agency';
 import { resolveMetaAccessToken } from '@/lib/ads-discovery';
 
 export const dynamic = 'force-dynamic';
+export const maxDuration = 60;
 
 const META = 'https://graph.facebook.com/v21.0';
 
@@ -17,34 +18,188 @@ type Integ = {
   meta?: Record<string, unknown> | null;
 };
 
-async function fetchPageMetrics(token: string, pageId: string) {
+type SocialPost = {
+  id: string;
+  platform: 'facebook' | 'instagram';
+  message?: string;
+  mediaUrl?: string | null;
+  permalink?: string | null;
+  createdAt?: string | null;
+  likes: number;
+  comments: number;
+  shares: number;
+  reach?: number | null;
+  impressions?: number | null;
+  mediaType?: string | null;
+};
+
+function insightValue(
+  data: { name?: string; values?: { value?: number }[] }[] | undefined,
+  name: string
+): number | null {
+  const row = data?.find((d) => d.name === name);
+  const v = row?.values?.[0]?.value;
+  return typeof v === 'number' && Number.isFinite(v) ? v : null;
+}
+
+async function fetchPageBundle(token: string, pageId: string) {
   const fields =
-    'name,fan_count,followers_count,link,picture{url},engagement';
+    'name,fan_count,followers_count,link,picture{url},engagement,about,website';
   const r = await fetch(
     `${META}/${encodeURIComponent(pageId)}?fields=${fields}&access_token=${encodeURIComponent(token)}`,
     { cache: 'no-store' }
   );
-  if (!r.ok) return { error: (await r.text()).slice(0, 160) };
-  return r.json();
-}
-
-async function fetchIgMetrics(token: string, igId: string) {
-  const r = await fetch(
-    `${META}/${encodeURIComponent(igId)}?fields=username,name,followers_count,follows_count,media_count,profile_picture_url&access_token=${encodeURIComponent(token)}`,
-    { cache: 'no-store' }
-  );
-  if (!r.ok) return { error: (await r.text()).slice(0, 160) };
+  if (!r.ok) return { error: (await r.text()).slice(0, 200) };
   const profile = await r.json();
-  const ins = await fetch(
-    `${META}/${encodeURIComponent(igId)}/insights?metric=reach,impressions,profile_views&period=day&access_token=${encodeURIComponent(token)}`,
+
+  const insightsRes = await fetch(
+    `${META}/${encodeURIComponent(pageId)}/insights?metric=page_impressions,page_impressions_unique,page_post_engagements,page_fans,page_views_total&period=day&access_token=${encodeURIComponent(token)}`,
     { cache: 'no-store' }
   );
-  let insights: unknown = null;
-  if (ins.ok) insights = await ins.json();
-  return { ...profile, insights };
+  let pageInsights: Record<string, number | null> = {};
+  if (insightsRes.ok) {
+    const j = await insightsRes.json();
+    const data = j.data as { name?: string; values?: { value?: number }[] }[];
+    pageInsights = {
+      impressions: insightValue(data, 'page_impressions'),
+      reach: insightValue(data, 'page_impressions_unique'),
+      postEngagements: insightValue(data, 'page_post_engagements'),
+      fans: insightValue(data, 'page_fans'),
+      pageViews: insightValue(data, 'page_views_total'),
+    };
+  }
+
+  const postsRes = await fetch(
+    `${META}/${encodeURIComponent(pageId)}/posts?fields=id,message,created_time,full_picture,permalink_url,shares,likes.summary(true),comments.summary(true)&limit=12&access_token=${encodeURIComponent(token)}`,
+    { cache: 'no-store' }
+  );
+  const posts: SocialPost[] = [];
+  if (postsRes.ok) {
+    const j = await postsRes.json();
+    for (const p of j.data || []) {
+      posts.push({
+        id: p.id,
+        platform: 'facebook',
+        message: p.message || '',
+        mediaUrl: p.full_picture || null,
+        permalink: p.permalink_url || null,
+        createdAt: p.created_time || null,
+        likes: Number(p.likes?.summary?.total_count || 0),
+        comments: Number(p.comments?.summary?.total_count || 0),
+        shares: Number(p.shares?.count || 0),
+        mediaType: p.full_picture ? 'image' : 'status',
+      });
+    }
+  } else {
+    profile.postsError = (await postsRes.text()).slice(0, 160);
+  }
+
+  return { ...profile, pageInsights, posts };
 }
 
-/** GET — social integrations + live Meta metrics when token allows. */
+async function fetchIgBundle(token: string, igId: string) {
+  const r = await fetch(
+    `${META}/${encodeURIComponent(igId)}?fields=username,name,followers_count,follows_count,media_count,profile_picture_url,biography,website&access_token=${encodeURIComponent(token)}`,
+    { cache: 'no-store' }
+  );
+  if (!r.ok) return { error: (await r.text()).slice(0, 200) };
+  const profile = await r.json();
+
+  const ins = await fetch(
+    `${META}/${encodeURIComponent(igId)}/insights?metric=reach,impressions,profile_views,website_clicks,accounts_engaged&period=day&access_token=${encodeURIComponent(token)}`,
+    { cache: 'no-store' }
+  );
+  let igInsights: Record<string, number | null> = {};
+  if (ins.ok) {
+    const j = await ins.json();
+    const data = j.data as { name?: string; values?: { value?: number }[] }[];
+    igInsights = {
+      reach: insightValue(data, 'reach'),
+      impressions: insightValue(data, 'impressions'),
+      profileViews: insightValue(data, 'profile_views'),
+      websiteClicks: insightValue(data, 'website_clicks'),
+      accountsEngaged: insightValue(data, 'accounts_engaged'),
+    };
+  } else {
+    // Fallback subset (some metrics need different periods on newer API)
+    const ins2 = await fetch(
+      `${META}/${encodeURIComponent(igId)}/insights?metric=reach,follower_count&period=day&access_token=${encodeURIComponent(token)}`,
+      { cache: 'no-store' }
+    );
+    if (ins2.ok) {
+      const j = await ins2.json();
+      const data = j.data as { name?: string; values?: { value?: number }[] }[];
+      igInsights = {
+        reach: insightValue(data, 'reach'),
+        followerDelta: insightValue(data, 'follower_count'),
+      };
+    }
+  }
+
+  const mediaRes = await fetch(
+    `${META}/${encodeURIComponent(igId)}/media?fields=id,caption,media_type,media_url,thumbnail_url,permalink,timestamp,like_count,comments_count&limit=12&access_token=${encodeURIComponent(token)}`,
+    { cache: 'no-store' }
+  );
+  const posts: SocialPost[] = [];
+  if (mediaRes.ok) {
+    const j = await mediaRes.json();
+    for (const m of j.data || []) {
+      let reach: number | null = null;
+      let impressions: number | null = null;
+      try {
+        const mi = await fetch(
+          `${META}/${encodeURIComponent(m.id)}/insights?metric=reach,impressions,saved,shares&access_token=${encodeURIComponent(token)}`,
+          { cache: 'no-store' }
+        );
+        if (mi.ok) {
+          const ij = await mi.json();
+          const data = ij.data as {
+            name?: string;
+            values?: { value?: number }[];
+          }[];
+          reach = insightValue(data, 'reach');
+          impressions = insightValue(data, 'impressions');
+          const shares = insightValue(data, 'shares');
+          posts.push({
+            id: m.id,
+            platform: 'instagram',
+            message: m.caption || '',
+            mediaUrl: m.media_url || m.thumbnail_url || null,
+            permalink: m.permalink || null,
+            createdAt: m.timestamp || null,
+            likes: Number(m.like_count || 0),
+            comments: Number(m.comments_count || 0),
+            shares: shares ?? 0,
+            reach,
+            impressions,
+            mediaType: m.media_type || null,
+          });
+          continue;
+        }
+      } catch {
+        /* fall through without per-media insights */
+      }
+      posts.push({
+        id: m.id,
+        platform: 'instagram',
+        message: m.caption || '',
+        mediaUrl: m.media_url || m.thumbnail_url || null,
+        permalink: m.permalink || null,
+        createdAt: m.timestamp || null,
+        likes: Number(m.like_count || 0),
+        comments: Number(m.comments_count || 0),
+        shares: 0,
+        mediaType: m.media_type || null,
+      });
+    }
+  } else {
+    profile.postsError = (await mediaRes.text()).slice(0, 160);
+  }
+
+  return { ...profile, igInsights, posts };
+}
+
+/** GET — social integrations + analytics + recent posts preview. */
 export async function GET() {
   const supabase = await createClient();
   const {
@@ -59,6 +214,7 @@ export async function GET() {
     return NextResponse.json({
       integrations: [],
       metrics: {},
+      posts: [],
       warning: 'Selecciona un cliente en Contexto',
     });
   }
@@ -84,6 +240,7 @@ export async function GET() {
   }
 
   const metrics: Record<string, unknown> = {};
+  const posts: SocialPost[] = [];
   const token = await resolveMetaAccessToken();
   if (token) {
     for (const i of integrations) {
@@ -92,10 +249,14 @@ export async function GET() {
       if (id.startsWith('http')) continue;
       try {
         if (i.provider === 'facebook') {
-          metrics.facebook = await fetchPageMetrics(token, id);
+          const fb = await fetchPageBundle(token, id);
+          metrics.facebook = fb;
+          if (Array.isArray(fb.posts)) posts.push(...fb.posts);
         }
         if (i.provider === 'instagram') {
-          metrics.instagram = await fetchIgMetrics(token, id);
+          const ig = await fetchIgBundle(token, id);
+          metrics.instagram = ig;
+          if (Array.isArray(ig.posts)) posts.push(...ig.posts);
         }
       } catch (e) {
         metrics[i.provider] = {
@@ -108,9 +269,16 @@ export async function GET() {
       'Sin token Meta de agencia: perfiles enlazados pero sin métricas live.';
   }
 
+  posts.sort((a, b) => {
+    const ta = Date.parse(a.createdAt || '') || 0;
+    const tb = Date.parse(b.createdAt || '') || 0;
+    return tb - ta;
+  });
+
   return NextResponse.json({
     integrations,
     metrics,
+    posts: posts.slice(0, 24),
     label: ctx.label,
   });
 }

src/components/AdTrackerClient.tsx

@@ -112,12 +112,21 @@ function buildSeries(rows: AdDailyRow[]): DailyPoint[] {
 }
 
 function aggregate(rows: AdDailyRow[]): PlatformKpis {
-  const spend = rows.reduce((a, r) => a + Number(r.spend || 0), 0);
-  const impressions = rows.reduce((a, r) => a + Number(r.impressions || 0), 0);
-  const clicks = rows.reduce((a, r) => a + Number(r.clicks || 0), 0);
-  const conversions = rows.reduce((a, r) => a + convOf(r), 0);
+  const active = rows.filter(
+    (r) =>
+      Number(r.spend || 0) > 0 ||
+      Number(r.impressions || 0) > 0 ||
+      Number(r.clicks || 0) > 0 ||
+      convOf(r) > 0
+  );
+  const spend = active.reduce((a, r) => a + Number(r.spend || 0), 0);
+  const impressions = active.reduce((a, r) => a + Number(r.impressions || 0), 0);
+  const clicks = active.reduce((a, r) => a + Number(r.clicks || 0), 0);
+  const conversions = active.reduce((a, r) => a + convOf(r), 0);
   const ads = new Set(
-    rows.map((r) => campaignName(r)).filter((n) => n && n !== 'Sin nombre')
+    active
+      .map((r) => String(r.ad_id || campaignName(r) || '').trim())
+      .filter((n) => n && n !== 'Sin nombre')
   ).size;
   return rates({ spend, impressions, clicks, conversions, ads });
 }
@@ -125,6 +134,13 @@ function aggregate(rows: AdDailyRow[]): PlatformKpis {
 function byCampaign(rows: AdDailyRow[]): CampaignRow[] {
   const map = new Map<string, CampaignRow>();
   for (const r of rows) {
+    const spend = Number(r.spend || 0);
+    const impressions = Number(r.impressions || 0);
+    const clicks = Number(r.clicks || 0);
+    const conversions = convOf(r);
+    if (spend <= 0 && impressions <= 0 && clicks <= 0 && conversions <= 0) {
+      continue;
+    }
     const name = campaignName(r);
     const cur =
       map.get(name) ||
@@ -136,10 +152,10 @@ function byCampaign(rows: AdDailyRow[]): CampaignRow[] {
         conversions: 0,
         cpl: null,
       } satisfies CampaignRow);
-    cur.spend += Number(r.spend || 0);
-    cur.impressions += Number(r.impressions || 0);
-    cur.clicks += Number(r.clicks || 0);
-    cur.conversions += convOf(r);
+    cur.spend += spend;
+    cur.impressions += impressions;
+    cur.clicks += clicks;
+    cur.conversions += conversions;
     map.set(name, cur);
   }
   return [...map.values()]
@@ -622,16 +638,36 @@ export default function AdTrackerClient({
         <div className="space-y-6">
           <div className="grid grid-cols-2 sm:grid-cols-4 gap-2">
             <KpiTile label="Gasto" value={formatEur(meta.spend)} />
+            <KpiTile
+              label="Impresiones"
+              value={formatNum(meta.impressions)}
+            />
             <KpiTile label="Clics" value={formatNum(meta.clicks)} />
-            <KpiTile label="Leads" value={formatNum(meta.conversions)} />
+            <KpiTile
+              label="Conversiones"
+              value={formatNum(meta.conversions)}
+            />
+            <KpiTile
+              label="CTR"
+              value={meta.ctr != null ? `${meta.ctr.toFixed(2)}%` : '—'}
+            />
+            <KpiTile
+              label="CPC"
+              value={meta.cpc != null ? formatEur(meta.cpc) : '—'}
+            />
             <KpiTile
               label="CPL"
               value={meta.cpl != null ? formatEur(meta.cpl) : '—'}
             />
+            <KpiTile label="Ads activos" value={formatNum(meta.ads)} />
           </div>
           <CreativesGallery
             platform="meta"
-            ads={creatives}
+            ads={creatives.filter(
+              (c) =>
+                c.platform === 'meta' &&
+                (c.spend > 0 || c.impressions > 0 || c.clicks > 0 || c.conversions > 0)
+            )}
             loading={creativesLoading}
             warning={creativesWarning}
             onZoom={setZoomAd}
@@ -649,9 +685,9 @@ export default function AdTrackerClient({
             <SparkBars data={daily} mode="meta" metric="spend" />
           </section>
           <CampaignTable
-            title="Meta Ads"
+            title="Campañas Meta con rendimiento"
             rows={metaCampaigns}
-            empty="Sin campañas Meta activas en este periodo"
+            empty="Sin campañas Meta con actividad en este periodo"
           />
         </div>
       )}
@@ -660,16 +696,36 @@ export default function AdTrackerClient({
         <div className="space-y-6">
           <div className="grid grid-cols-2 sm:grid-cols-4 gap-2">
             <KpiTile label="Gasto" value={formatEur(google.spend)} />
+            <KpiTile
+              label="Impresiones"
+              value={formatNum(google.impressions)}
+            />
             <KpiTile label="Clics" value={formatNum(google.clicks)} />
-            <KpiTile label="Conv." value={formatNum(google.conversions)} />
+            <KpiTile
+              label="Conversiones"
+              value={formatNum(google.conversions)}
+            />
+            <KpiTile
+              label="CTR"
+              value={google.ctr != null ? `${google.ctr.toFixed(2)}%` : '—'}
+            />
+            <KpiTile
+              label="CPC"
+              value={google.cpc != null ? formatEur(google.cpc) : '—'}
+            />
             <KpiTile
               label="CPL"
               value={google.cpl != null ? formatEur(google.cpl) : '—'}
             />
+            <KpiTile label="Ads activos" value={formatNum(google.ads)} />
           </div>
           <CreativesGallery
             platform="google"
-            ads={creatives}
+            ads={creatives.filter(
+              (c) =>
+                c.platform === 'google' &&
+                (c.spend > 0 || c.impressions > 0 || c.clicks > 0 || c.conversions > 0)
+            )}
             loading={creativesLoading}
             warning={creativesWarning}
             onZoom={setZoomAd}
@@ -687,9 +743,9 @@ export default function AdTrackerClient({
             <SparkBars data={daily} mode="google" metric="spend" />
           </section>
           <CampaignTable
-            title="Google Ads"
+            title="Campañas Google con rendimiento"
             rows={googleCampaigns}
-            empty="Sin campañas Google activas en este periodo"
+            empty="Sin campañas Google con actividad en este periodo"
           />
         </div>
       )}

src/components/OrganicoDashboard.tsx

@@ -547,8 +547,8 @@ export default function OrganicoDashboard({
         <div className="space-y-4 min-w-0">
           <SectionHero section={section} />
 
-          {/* Live panels by section.live */}
-          {section.live === 'seo-metrics' && (
+          {/* Paneles por sección (no el mismo dashboard en todos) */}
+          {section.id === 'seo-overview' && (
             <>
               <div className="grid grid-cols-2 lg:grid-cols-4 gap-3">
                 <Kpi label="Clics GSC" value={formatNum(totals.gscClicks)} />
@@ -631,22 +631,29 @@ export default function OrganicoDashboard({
                 <EmptyHint text="GSC/GA4 conectados pero sin filas en organic_daily. Lanza sync en Agencia o revisa property/URL-prefix." />
               )}
               <SeoTables
-                queries={gscQueries}
-                pages={gscPages}
-                landings={ga4Landings}
+                queries={gscQueries.slice(0, 8)}
+                pages={gscPages.slice(0, 8)}
+                landings={ga4Landings.slice(0, 8)}
               />
             </>
           )}
 
           {(section.id === 'seo-keywords' ||
             section.id === 'seo-rankings' ||
-            section.id === 'seo-keyword-magic') && (
-            <SeoTables queries={gscQueries} pages={[]} landings={[]} focus="queries" />
+            section.id === 'seo-keyword-magic' ||
+            section.id === 'seo-keyword-gap') && (
+            <SeoTables
+              queries={gscQueries}
+              pages={[]}
+              landings={[]}
+              focus="queries"
+            />
           )}
 
           {(section.id === 'seo-pages' ||
             section.id === 'seo-organic' ||
-            section.id === 'seo-traffic-insights') && (
+            section.id === 'seo-traffic-insights' ||
+            section.id === 'seo-compare') && (
             <SeoTables
               queries={[]}
               pages={gscPages}
@@ -655,7 +662,34 @@ export default function OrganicoDashboard({
             />
           )}
 
-          {section.live === 'geo-metrics' && (
+          {section.id === 'seo-organic' && seoDaily.length > 0 && (
+            <div className="rounded-xl border border-gray-200 bg-white p-3">
+              <p className="text-[10px] uppercase tracking-wider text-gray-500 mb-2">
+                Evolución clics orgánicos
+              </p>
+              <div className="flex items-end gap-0.5 h-20">
+                {seoDaily.map((d) => (
+                  <div
+                    key={`o-${d.day}`}
+                    className="flex-1"
+                    title={`${d.day}: ${d.clicks}`}
+                  >
+                    <div
+                      className="w-full rounded-t bg-emerald-500/80"
+                      style={{
+                        height: `${Math.max(3, (d.clicks / maxClicks) * 100)}%`,
+                      }}
+                    />
+                  </div>
+                ))}
+              </div>
+            </div>
+          )}
+
+          {section.live === 'geo-metrics' &&
+            (section.id === 'geo-overview' ||
+              section.id === 'geo-brand' ||
+              section.id === 'geo-tracking') && (
             <>
               <div className="grid grid-cols-2 lg:grid-cols-4 gap-3">
                 <Kpi
@@ -785,7 +819,8 @@ export default function OrganicoDashboard({
             </ul>
           )}
 
-          {/* Priorities + section notes */}
+          {/* Prioridades + notas solo en visión general SEO/GEO */}
+          {(section.id === 'seo-overview' || section.id === 'geo-overview') && (
           <div className="grid grid-cols-1 lg:grid-cols-2 gap-4">
             <section className="rounded-xl border border-gray-200 bg-white p-4 shadow-sm space-y-2">
               <h3 className="text-sm font-semibold text-gray-900 flex items-center gap-2">
@@ -892,6 +927,7 @@ export default function OrganicoDashboard({
               )}
             </section>
           </div>
+          )}
 
           {section.soon && (
             <p className="text-xs text-amber-900 bg-amber-50 border border-amber-200 rounded-lg px-3 py-2">
@@ -899,6 +935,28 @@ export default function OrganicoDashboard({
               en un clic.
             </p>
           )}
+
+          {!section.soon &&
+            section.id !== 'seo-overview' &&
+            section.id !== 'geo-overview' &&
+            !section.live && (
+              <div className="rounded-xl border border-gray-200 bg-white p-4 space-y-2">
+                <p className="text-sm font-semibold text-gray-900">
+                  Acciones de esta sección
+                </p>
+                <ul className="space-y-1.5">
+                  {section.actions.map((a) => (
+                    <li
+                      key={a}
+                      className="flex items-start gap-2 text-xs text-gray-700"
+                    >
+                      <ArrowRight className="w-3.5 h-3.5 text-brand-500 shrink-0 mt-0.5" />
+                      {a}
+                    </li>
+                  ))}
+                </ul>
+              </div>
+            )}
         </div>
       </div>
     </div>

src/components/SocialDashboard.tsx

@@ -12,6 +12,9 @@ import {
   Users,
   Eye,
   Image as ImageIcon,
+  Heart,
+  MessageCircle,
+  Repeat2,
 } from 'lucide-react';
 import { PageHeader } from '@/components/ui';
 
@@ -29,6 +32,14 @@ type MetricsFacebook = {
   followers_count?: number;
   link?: string;
   error?: string;
+  postsError?: string;
+  pageInsights?: {
+    impressions?: number | null;
+    reach?: number | null;
+    postEngagements?: number | null;
+    fans?: number | null;
+    pageViews?: number | null;
+  };
 };
 
 type MetricsIg = {
@@ -37,7 +48,29 @@ type MetricsIg = {
   media_count?: number;
   follows_count?: number;
   error?: string;
-  insights?: { data?: { name?: string; values?: { value?: number }[] }[] };
+  postsError?: string;
+  igInsights?: {
+    reach?: number | null;
+    impressions?: number | null;
+    profileViews?: number | null;
+    websiteClicks?: number | null;
+    accountsEngaged?: number | null;
+  };
+};
+
+type SocialPost = {
+  id: string;
+  platform: 'facebook' | 'instagram';
+  message?: string;
+  mediaUrl?: string | null;
+  permalink?: string | null;
+  createdAt?: string | null;
+  likes: number;
+  comments: number;
+  shares: number;
+  reach?: number | null;
+  impressions?: number | null;
+  mediaType?: string | null;
 };
 
 const CHANNELS: {
@@ -51,11 +84,24 @@ const CHANNELS: {
   { id: 'tiktok', label: 'TikTok', icon: Share2 },
 ];
 
-function n(v?: number) {
+function n(v?: number | null) {
   if (v == null || !Number.isFinite(v)) return '—';
   return new Intl.NumberFormat('es-ES').format(v);
 }
 
+function fmtDate(iso?: string | null) {
+  if (!iso) return '—';
+  try {
+    return new Date(iso).toLocaleDateString('es-ES', {
+      day: '2-digit',
+      month: 'short',
+      year: 'numeric',
+    });
+  } catch {
+    return iso.slice(0, 10);
+  }
+}
+
 export default function SocialDashboard({
   tenantLabel,
   isAgency,
@@ -70,6 +116,10 @@ export default function SocialDashboard({
     instagram?: MetricsIg;
     warning?: string;
   }>({});
+  const [posts, setPosts] = useState<SocialPost[]>([]);
+  const [feedFilter, setFeedFilter] = useState<'all' | 'instagram' | 'facebook'>(
+    'all'
+  );
   const [err, setErr] = useState<string | null>(null);
 
   useEffect(() => {
@@ -83,6 +133,7 @@ export default function SocialDashboard({
       else {
         setIntegs(data.integrations || []);
         setMetrics(data.metrics || {});
+        setPosts(data.posts || []);
       }
       setLoading(false);
     })();
@@ -94,15 +145,80 @@ export default function SocialDashboard({
   const by = new Map(integs.map((i) => [i.provider, i]));
   const ig = metrics.instagram;
   const fb = metrics.facebook;
-  const igReach =
-    ig?.insights?.data?.find((d) => d.name === 'reach')?.values?.[0]?.value;
+  const visiblePosts =
+    feedFilter === 'all'
+      ? posts
+      : posts.filter((p) => p.platform === feedFilter);
+
+  const kpiCards = [
+    {
+      label: 'Seguidores IG',
+      value: n(ig?.followers_count),
+      icon: Users,
+    },
+    {
+      label: 'Publicaciones IG',
+      value: n(ig?.media_count),
+      icon: ImageIcon,
+    },
+    {
+      label: 'Alcance IG (día)',
+      value: n(ig?.igInsights?.reach),
+      icon: Eye,
+    },
+    {
+      label: 'Impresiones IG',
+      value: n(ig?.igInsights?.impressions),
+      icon: Eye,
+    },
+    {
+      label: 'Visitas perfil IG',
+      value: n(ig?.igInsights?.profileViews),
+      icon: Users,
+    },
+    {
+      label: 'Cuentas engaged IG',
+      value: n(ig?.igInsights?.accountsEngaged),
+      icon: Heart,
+    },
+    {
+      label: 'Fans / seguidores FB',
+      value: n(fb?.followers_count ?? fb?.fan_count),
+      icon: Users,
+    },
+    {
+      label: 'Alcance FB (día)',
+      value: n(fb?.pageInsights?.reach),
+      icon: Eye,
+    },
+    {
+      label: 'Impresiones FB',
+      value: n(fb?.pageInsights?.impressions),
+      icon: Eye,
+    },
+    {
+      label: 'Engagement posts FB',
+      value: n(fb?.pageInsights?.postEngagements),
+      icon: Heart,
+    },
+    {
+      label: 'Vistas página FB',
+      value: n(fb?.pageInsights?.pageViews),
+      icon: Eye,
+    },
+    {
+      label: 'Clics web IG',
+      value: n(ig?.igInsights?.websiteClicks),
+      icon: ExternalLink,
+    },
+  ];
 
   return (
     <div className="space-y-6">
       <PageHeader
         eyebrow={`Social · ${tenantLabel}`}
         title="Redes sociales"
-        description="Perfiles orgánicos y métricas de audiencia. Paid ads están en Ads / Métricas."
+        description="Analytics orgánicos IG/FB + preview del contenido publicado. Paid ads están en Ads."
       />
 
       {err && (
@@ -118,33 +234,12 @@ export default function SocialDashboard({
 
       {loading ? (
         <p className="text-sm text-gray-500 flex items-center gap-2">
-          <Loader2 className="w-4 h-4 animate-spin" /> Cargando…
+          <Loader2 className="w-4 h-4 animate-spin" /> Cargando analytics…
         </p>
       ) : (
         <>
           <div className="grid grid-cols-2 lg:grid-cols-4 gap-3">
-            {[
-              {
-                label: 'Seguidores IG',
-                value: n(ig?.followers_count),
-                icon: Users,
-              },
-              {
-                label: 'Publicaciones IG',
-                value: n(ig?.media_count),
-                icon: ImageIcon,
-              },
-              {
-                label: 'Fans / seguidores FB',
-                value: n(fb?.followers_count ?? fb?.fan_count),
-                icon: Users,
-              },
-              {
-                label: 'Alcance IG (día)',
-                value: n(igReach),
-                icon: Eye,
-              },
-            ].map((k) => (
+            {kpiCards.map((k) => (
               <div
                 key={k.label}
                 className="rounded-xl border border-gray-200 bg-white p-4"
@@ -162,37 +257,113 @@ export default function SocialDashboard({
             ))}
           </div>
 
-          {(ig?.error || fb?.error) && (
+          {(ig?.error || fb?.error || ig?.postsError || fb?.postsError) && (
             <p className="text-xs text-amber-800 bg-amber-50 border border-amber-200 rounded-lg px-3 py-2">
-              {ig?.error && `IG: ${ig.error} `}
-              {fb?.error && `FB: ${fb.error}`}
-              {' · '}
-              Suele faltar Page token o permisos de insights en el system user.
+              {[ig?.error && `IG: ${ig.error}`, fb?.error && `FB: ${fb.error}`, ig?.postsError && `IG posts: ${ig.postsError}`, fb?.postsError && `FB posts: ${fb.postsError}`]
+                .filter(Boolean)
+                .join(' · ')}
             </p>
           )}
 
-          <section className="rounded-xl border border-gray-200 bg-white p-4 space-y-2">
+          <section className="space-y-3">
+            <div className="flex flex-wrap items-center justify-between gap-2">
               <h3 className="text-sm font-semibold text-gray-900">
-              Insights (social expert)
+                Contenido publicado
               </h3>
-            <ul className="text-xs text-gray-700 space-y-1.5 list-disc pl-4">
-              <li>
-                Prioriza contenido que convierta a lead/venta (CTA + landings
-                medidas en CRM), no solo vanity metrics.
-              </li>
-              <li>
-                Si seguidores IG ≫ fans FB, concentra producción en Reels /
-                carruseles y usa FB como amplificación ligera.
-              </li>
-              <li>
-                Revisa Calendario editorial: cada pieza debería tener objetivo
-                (awareness / consideración / conversión).
-              </li>
-              <li>
-                Menciones brand: próxima fase con listening; hoy el foco es
-                audiencia propia + engagement on-profile.
+              <div className="flex gap-1">
+                {(
+                  [
+                    ['all', 'Todo'],
+                    ['instagram', 'IG'],
+                    ['facebook', 'FB'],
+                  ] as const
+                ).map(([id, lbl]) => (
+                  <button
+                    key={id}
+                    type="button"
+                    onClick={() => setFeedFilter(id)}
+                    className={`px-2.5 py-1 rounded-lg text-[11px] font-semibold ${
+                      feedFilter === id
+                        ? 'bg-gray-900 text-white'
+                        : 'bg-gray-100 text-gray-600'
+                    }`}
+                  >
+                    {lbl}
+                  </button>
+                ))}
+              </div>
+            </div>
+
+            {visiblePosts.length === 0 ? (
+              <p className="text-sm text-gray-500 border border-dashed border-gray-200 rounded-xl px-4 py-10 text-center">
+                Sin posts recientes (o faltan permisos pages_read_engagement /
+                instagram_manage_insights).
+              </p>
+            ) : (
+              <ul className="grid gap-4 sm:grid-cols-2 xl:grid-cols-3">
+                {visiblePosts.map((p) => (
+                  <li
+                    key={p.id}
+                    className="rounded-2xl border border-gray-200 bg-white overflow-hidden flex flex-col"
+                  >
+                    <div className="relative aspect-square bg-gray-100">
+                      {p.mediaUrl ? (
+                        // eslint-disable-next-line @next/next/no-img-element
+                        <img
+                          src={p.mediaUrl}
+                          alt=""
+                          className="absolute inset-0 w-full h-full object-cover"
+                        />
+                      ) : (
+                        <div className="absolute inset-0 flex items-center justify-center text-xs text-gray-400 px-4 text-center">
+                          {p.message?.slice(0, 120) || 'Sin media'}
+                        </div>
+                      )}
+                      <span className="absolute top-2 left-2 text-[10px] font-bold uppercase tracking-wide px-2 py-0.5 rounded bg-black/70 text-white">
+                        {p.platform === 'instagram' ? 'IG' : 'FB'}
+                        {p.mediaType ? ` · ${p.mediaType}` : ''}
+                      </span>
+                    </div>
+                    <div className="p-3 space-y-2 flex-1 flex flex-col">
+                      <p className="text-[11px] text-gray-500">
+                        {fmtDate(p.createdAt)}
+                      </p>
+                      {p.message ? (
+                        <p className="text-xs text-gray-800 line-clamp-3 whitespace-pre-wrap">
+                          {p.message}
+                        </p>
+                      ) : null}
+                      <div className="flex flex-wrap gap-3 text-[11px] text-gray-700 pt-1 mt-auto">
+                        <span className="inline-flex items-center gap-1">
+                          <Heart className="w-3 h-3" /> {n(p.likes)}
+                        </span>
+                        <span className="inline-flex items-center gap-1">
+                          <MessageCircle className="w-3 h-3" /> {n(p.comments)}
+                        </span>
+                        <span className="inline-flex items-center gap-1">
+                          <Repeat2 className="w-3 h-3" /> {n(p.shares)}
+                        </span>
+                        {p.reach != null && (
+                          <span className="inline-flex items-center gap-1">
+                            <Eye className="w-3 h-3" /> {n(p.reach)} alc.
+                          </span>
+                        )}
+                      </div>
+                      {p.permalink && (
+                        <a
+                          href={p.permalink}
+                          target="_blank"
+                          rel="noreferrer"
+                          className="inline-flex items-center gap-1 text-[11px] text-brand-600 hover:underline"
+                        >
+                          Ver en red <ExternalLink className="w-3 h-3" />
+                        </a>
+                      )}
+                    </div>
                   </li>
+                ))}
               </ul>
+            )}
           </section>
 
           <ul className="grid gap-3 sm:grid-cols-2">
@@ -234,11 +405,6 @@ export default function SocialDashboard({
                       row?.external_account_id ||
                       '—'}
                   </p>
-                  {row?.meta?.warning && (
-                    <p className="text-[11px] text-amber-800 bg-amber-50 border border-amber-200 rounded-lg px-2 py-1">
-                      {row.meta.warning}
-                    </p>
-                  )}
                   {url && (
                     <a
                       href={url}

src/lib/ad-creatives-google.ts

@@ -546,7 +546,12 @@ WHERE ${dateWhere}
     }
 
     cards.sort((a, b) => b.spend - a.spend);
-    const sliced = cards.slice(0, limit);
+    const sliced = cards
+      .filter(
+        (c) =>
+          c.spend > 0 || c.impressions > 0 || c.clicks > 0 || c.conversions > 0
+      )
+      .slice(0, limit);
 
     if (!sliced.length) {
       const fallback = dailyAggs.slice(0, limit).map((agg) => ({

src/lib/ad-creatives-meta.ts

@@ -313,7 +313,12 @@ export function aggregateDailyByAd(
     if (str(r.campaign_name)) cur.campaignName = str(r.campaign_name);
     map.set(adId, cur);
   }
-  return [...map.values()].sort((a, b) => b.spend - a.spend);
+  return [...map.values()]
+    .filter(
+      (a) =>
+        a.spend > 0 || a.impressions > 0 || a.clicks > 0 || a.conversions > 0
+    )
+    .sort((a, b) => b.spend - a.spend);
 }
 
 async function fetchMetaCreativeBundle(

src/lib/metrics.ts

@@ -21,6 +21,7 @@ export type AdDailyRow = {
   platform?: string;
   campaign_name?: string;
   campaign?: string;
+  ad_id?: string | null;
   ad_name?: string;
   conversions?: number;
   tenant_id?: string;